Business Plan

27 APRIL 2022
BUSINESS
PROPOSAL
PLAN
Proposed by:
M.M.Grace I. Eber Grade 11 STEM-A
Proposed to:
Teacher Irra Laugo
Table of Contents
Executive Summary..........................................................................................
Opportunity .....................................................................................................
Expectations .....................................................................
Opportunity .....................................................................
Problem & Solution .........................................................................
Target Market..................................................................................
Competition...............................................................................................
Company..............................................................................................................
Overview..............................................................................................
Team..................................................................................
Financial Plan ..............................................................................................................
Forecast .......................................................................................
Financing..............................................................................
EXECUTIVE SUMMARY
Opportunity
The Caffeine Cafe will be a specialty coffee shop in Purok 8 Donya Rosario
Agusan Del Norte, offering direct-trade coffee, tea, simple meals, and TCP
merchandise. The cafe will provide traditional specialty coffee beverages such as
cappuccinos, lattes, macchiatos, and cortados, as well as flavor shots and milk
substitutes. The 40 stores collaborate to bring in customers from the surrounding
regions and create a one-of-a-kind shopping and dining experience. The Agusan Del
Norte has 40 coffee shops, with 55 percent of them being specialty coffee shops that
cater to the hip, modern interiors that the millennial generation demands. The caffeine
Cafe will appeal to the audience of caffeine-lovers who appreciate the social side of
obtaining coffee in a unique environment, with lot of seating and a modern, industrial-
style décor in its 200-square-foot retail location.
Expectation
In order, to reach a big part of our target market, The Caffeine Cafe will engage a
social media manager to promote the company on Instagram and Facebook. The
Caffeine Cafe's social media promotions will highlight the high-quality items it offers, as
well as the company's objective to create the world's greatest coffee shop experience
with the finest products, most inviting shops, friendliest employees, and best value. The
Caffeine Cafe will obtain its coffee from direct-trade roasters that produce ethically
sourced coffees. This methodology ensures that farmers are fairly compensate at the
point of origin. The Caffeine Cafe’s pricing will be comparable to its main competitor,
Tea Mayo, Puesto De Cafe and Richdale Cafe, while maintaining a 75% gross margin.
Our competitive edge will be our ability to provide the best coffee shop experience
possible with the best quality and nicest employees at the best possible price.
The Caffeine Cafe will invest 150,000 pesos in its first year of operation. The first year's
revenue is predicted to be 220,000 pesos, with an annual growth rate of 7.5 percent.
Net profits are expected to reach 65,000 pesos in the first year and grow 7.5% to
83,000 pesos in the fifth year.

Opportunity
Problem and Solutions
The most common problem that every coffee shop owner is lack of
identity and a dull competitive edge especially when your business is just starting.
Coffee shops can be found on seemingly every corner, so it’s important for coffee shop
owners to establish an identity for their establishments. This means identifying the type
of customers you want to attract.
This will have a great impact in the business. Advertising in Facebook
and Instagram can help boost the business and gain more costumers because
nowadays most people used social media and advertising in social media is a great
help to the business. Most of the students like to study in coffee shops especially
college students.
Target Market
The millennial population ages 18-36 comprises a large portion of The Caffeine
Café’s target market. Millennials are more active on social media and are more likely
than their elders to seek out a modern coffee shop to spend time in after school or
during work breaks. The Caffeine Café will hire a social media manager to promote the
business via Instagram and Facebook, in order to reach a large segment of our target
market. Promotions on social media will focus on the quality products offered in
Caffeine Café.
Competition
Puesto De Cafe – they most likely offer different flavor of Milk Tea and
Snacks and they are available for dine in and take out.
It is located in P4A Alubihid Buenavista, Butuan City, 8600
Agusan Del Norte.
Richdale Café- is located in XG2Q+CJJ, T. Calo St, Butuan City, Agusan Del
Norte. They offers snack and variety of coffee. They are also
available for dine in and take out.
Fab Cafe – is located in Ysquare 382 T. Calo St, Butuan City, Agusan Del
Norte. They offers rice meals, snack and coffee. It is available
for dine in and take out.
Company
overview
The Caffeine Café is Located at Purok 8 Donya Rosario Agusan Del Norte.
This is a Partnership between Eber, M.M.Grace and
Team
Princess have been brewing coffee for over 5 years and she learned by herself because
she work on a café in her High School. M.M. and Diane have successfully worked at
local coffee shops perfecting their craft. Through trial and error, many mistakes and
lessons learned, Cafffeine Café has found its image and company strategy that has
primed them for success.
Aside from M.M. and Diane, they will employ the following qualified individuals to ensure
the success for its next two locations:
 A total of 11-12 part time baristas (2-3 per shift, 2 shifts 7 days a week)
 3-4 shift managers to oversee operations per shift
 1 social media and website manager
Financial Plan
Forecast
Food costs are assumed at 25% for coffee beverages and 50% for retail beans
and pastries. Proximity to the University campus will dictate certain sales seasonality
with revenues slightly decreasing during the school vacation periods.

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27 APRIL 2022

Problem & Solution .........................................................................

Financial Plan ..............................................................................................................

substitutes. The 40 stores collaborate to bring in customers from the surrounding

style décor in its 200-square-foot retail location.

83,000 pesos in the fifth year.

Problem and Solutions

of customers you want to attract.

This will have a great impact in the business. Advertising in Facebook

It is located in P4A Alubihid Buenavista, Butuan City, 8600

Agusan Del Norte.

Norte. They offers rice meals, snack and coffee. It is available

for dine in and take out.

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