The Milky Fairy

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SCHOOLS DIVISION OF BULACAN

MASAGANA HIGH SCHOOL


MASAGANA, PANDI, BULACAN

A business Proposal Submitted in Partial Fulfillment of the Requirements

For Business Simulation

Ms. Jonaliza O. Bandol

Degala, Deniel Nikko B.

Ibanez, Carlihn Xerces P.

Mallare, Joylyn M.

Malubay, Arnold M.

Vergara, Stepphane M.

November 2019
SCHOOLS DIVISION OF BULACAN
MASAGANA HIGH SCHOOL
MASAGANA, PANDI, BULACAN

PROJECT SUMMARY

A. NAME OF THE ENTERPRISE

In choosing our product name we consider that it should be unique that


can catch the attention of our target customers. We also consider the good quality
presentation of the product that can catch the eye of the customer we make it
different from what is the normal innovation of “Milky type of Fruit Shake” we
usually encounter. When it comes in tastes we produce not only sweet treat but a
healthy and milky fruity taste that is good to our body.

In the recent years children much prone in sickness because of unhealthy


drinks that they in-take. There are many people died because of diseases, causing of
too much alcoholic and carbonated drinks. For a small bottled of carbonated drinks
we take, is equal to 15 spoons or 1 cup of sugar.
SCHOOLS DIVISION OF BULACAN
MASAGANA HIGH SCHOOL
MASAGANA, PANDI, BULACAN

C. DESCRIPTIVE DEFINITION OF THE PROJECT

The name of our enterprise “The Milky Fairy” was inspired from United
State. The “Milky” came from a nutrious milk contains that will give
you calcium, protein, iodine, potassium, phosphorus and vitamins B2 and
B12 and we add the “Fairy” a female character in some fairy tales who has
magical powers and brings unexpected good fortune to the hero or heroine.
The Milky Fairy is a milky version of a fruitshakes and it is in a clear pet cup
with dome lids with our logo.

D. PROJECT LONG-RANGE OBJECTIVES

THE MILKY FAIRY VISION

 Our Business bears the vision of providing fun, deliciously


appetizing, uniquely enchanting beverage products while
maintaining our commitment to uncompromised quality at
economical rates with the heartening purpose to cater to society’s
needs, tastes and preferences; rather than simply convincing our
customers to try and like whatever products we develop.

THE MILKY MISSION

 To be one of the top milkshake business in Pandi. By continuous


development of new products and flavor of milkshakes, that will be
known for its uniqueness and healthy milkshakes.
 To provide the best quality, most innovative and reasonably priced
products in the beverage industry.
 To continuously generate awareness, interest and desire for our
products resulting in frequent / repeat purchases.

THE MILKY FAIRY OBJECTIVES

 Ultimately, what builds your brand sets your milkshake store apart


from other milkshake stores. This should be worked right into
the vision of your milkshake business. It could be anything, really: it
could be your excellent customer service, the unique flavors
provided by your store, the great prices you offer or your great
loyalty program. It could even be that you are known to cater to
a specific type of customer, such as families, the after-work crowd,
teenagers or couples going out on dates.

E. FEASIBILTY CRITERIA
SCHOOLS DIVISION OF BULACAN
MASAGANA HIGH SCHOOL
MASAGANA, PANDI, BULACAN

With regard to the feature of the services, a strategic method will


be applied. The services will be sealed and labeled The Milky Fairy. The
simplicity of the product trademark and its overall feature is just suited for the
products characteristics output. Also it is economical and affordable among customers.
The product will be a talk of the town and will surely be a great influence among
customers.

F. RESEARCH AND ANALYSIS

G. PRODUCTION PLAN
SCHOOLS DIVISION OF BULACAN
MASAGANA HIGH SCHOOL
MASAGANA, PANDI, BULACAN

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