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MEDIA AND
INFORMATION LITERACY
Quarter 1 – Module 4:
TYPES OF MEDIA
 What I Need to Know
This module was designed and written with you in mind. It is here
to help you master the context of Media and Information Literacy.
It contains varied activities that can help you as a Senior High School student to
not just be an information literate individual, but a creative and critical thinker as
well as responsible user and competent producer of media and information.

What I Know
Let us determine how much you already know about the types of media by
answering the questions below. Use your worksheet for your answers.

A. True or False: Write True if the statement is correct otherwise, write False on
your answer sheet.
______ 1. Magazine typically contain features or human interest articles.
______ 2. Film is one of the oldest platforms of media and people went to the
theaters to watch.
______ 3. Printing press invented by Johannes Gutenberg in year 1440, made a
significant event in the history of printing.
______ 4. Books are the very first mass media in human history.
_____ 5. The internet changes the world and connects the people, also deliver the
users to keep in touch with the latest inventions and news.

B. Matching Type: Match column A to column B, write only the letter in your
answer sheet.
A. Types of Media / Example B. Graphics icon/ logo

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___1. Broadcast Media

___2. Youtube

___3. Google Chrome

___4. Movies A. B.
___5. Google Map

___6. Video Games

___7. Facebook

___8. Print Media C. D.

___9. Android

___ 10. Mozilla Firefox

E. F.

G. H.

I.
J.

MIL Types of Media

Types of Media

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1. Print Media

Print media is also known as

the “press”, this type of media refers
to materials that are written and are
physically distributed. Perhaps the
most significant event in the history
of printing is the invention of the
printing press by Johannes
Gutenberg in (1440). This eventually
led to the mass production of books,
which gave people an access to
knowledge that they never dreamt of
during those times. Example of Print
Media are: books,
newspapers, magazines, and
other periodicals, manuscripts,
correspondence, memoranda,
loose leaf materials, notes, and
brochures.

Books are the very first mass media in human history. Baran (2010)
consider books as very personal because they contain records of past
experiences and human knowledge that are passed on to later generations.
Books are movers and shakers of culture. As a statement to this, books in
physical form are being stored digitally as e-books.

Magazines and newspapers may be targeted for the general audience or may
address the interests of a particular group of readers. Magazines typically
contain features or human interest articles, whereas newspapers will
definitely have news stories and occasionally have other types of articles.
Both the magazine and the newspaper may also have online versions for
them to reach a wider and larger audience who are more often virtually
connected through the Internet.

2. Broadcast Media (Broadcasting)

The main sources of the broadcast are
television and radio. We can watch all
types of events which are happening on
earth. Usually, people are interested to
watch the news regarding spiritual,
politics, sports and so on. Radio is also
the source of broadcasting we can hear
all kinds of news on it and also enjoy
the music on it through changing the
channels.
Broadcast media is
considered

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 “household” media because they be found
in practically any corner of a home. According to Baran (2010), radio was
the first electronic mass medium and precursor of television. For a long
time, radio was the “young people’s media. “This first evident in the
proliferation of FM radio stations catering to the musical taste of younger
generations, also known as format radio. In the Philippines, you customarily
expect FM programming to be format radio, whereas AM programming is
dominated by a news format.
Broadcasting has also started to conquer the Internet and mobile
technology through Internet-based radio and television programmed.

3. Movies (Film/Cinema)
It is one of the oldest platforms of media
and people went to the theaters to watch it
but know people can watch movies at home
via safelight and cable in HD resolution.

According to Wikipedia, a film

is created by photographing actual scenes
with a motion picture camera; by
photographing drawings or miniature
models using traditional animation; or by a
combination of some or all
of these techniques and other visual effects. It
is a series of images, which when displayed on screen, create an illusion of moving
images by the phi phenomenon.

Films are very important artifacts because, like books, they reflect the desires,
ideologies, and sensibilities of the culture to which they originate from.
4 Internet / New Media
The Internet is one of the newest
sources of media. The majority of
the users prefer the internet to
watch news quickly. It is more
fast and capable in compare to
any other source of media.
Internet changes the world and
connects the people also deliver
the users to keep in touch with
the latest inventions and
news.

The Internet also gives you a

https://bit.ly/LTlOSW chance to express your ideas all
over the globe.
The internet and social media provide young people with a range of benefits, and
opportunities to empower themselves in a variety of ways. Young people can
maintain social connections and support networks that otherwise wouldn't be
possible, and can access more information than ever before. The communities and
social interactions young people form online can be invaluable for bolstering and
developing young people's self-confidence and social skills.

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 5) Video Games

Video games continue to grow popular to

both young and old because of their
increased interactivity and
interconnectivity. It is only grown in
youth with high dimensions and more
graphics. Games are the form of
electronic media devices. Now games are
also available on mobile phones and
people are easily accessible to them.
https://bit.ly/2bzuE44
What is Media Convergence?
Converge means to meeting at a point, it is synonymous to the words: join, unite,
interest, merge, connect, coincide. Media Convergence happens when different
(two or more) media sources join together. It allows media texts to be produced and
distributed on multiple media devices.
Media convergence is the ability to transform different kinds of media into digital
code, which is then accessible by a range of devices. Media convergence usually
occurs in various platforms such as:
1. Social Network
2. Learning Management System
3. Product Advertisement
4. News Agency
5. Multimedia Personality

Example of Media Convergence

Device / Media Type or Converged Media
Forms
Smartphones o Camera o TV o
Telephone o Web
browser o Digital
map o Radio, etc.
Computers o Camera o Music
player o Video player o
Web browser, etc.
Google o Google search, drive, mail, play store o
Youtube, google wallet, android, hangout o
Google chrome, google plus
o Blogspot, google map
Book o E-books
o Print on demand (POD)
Newspaper o Online version
o Mobile application version
Magazine o Online and costume publishing o Movement
from print to television (or vice versa)
o Advertorial

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 Film o Concept movies
o Sequels, remakes, and franchise o
Television, comic book, and video game remakes
Radio o Digital radio o Internet-based radio and
podcasting o Radio on television (and vice
versa)
Television o Video cassette recorders (VCR)
o Digital video disc (DVD)
o Digital vide recorder (DVR)
o Digital television or high-definition television
o Internet-based television
o Video on the internet
o Interactive television
o Phone-over-cable
o Mobile video
o Television recording
Video games o Online interactive gaming
o Internet-capable handheld game devices
o Advocacy gaming
Internet and the World o Functionalities of the traditional media
Wide Web moving to the Web platform
o Internet technology incorporated to mobile
technology (e.g. smartphones and tablets)
o Internet connected, Wi-Fi capable television
monitor.

CLASSIFICATION OF MEDIA

There are different ways to classify media.

1. Print media, non-print media, electronic media
· Print media. They include: books, journals, magazines, newspapers,
workbook, textbooks
· Non-print media: they include: projected and non-projected media
· Electronic media: they include: Audio media, Visual media and Audio-Visual

2. Projected media & non-projected media

·Projected media: they require light source for projection.
E.g. film projector slides etc.
·Non-projected media: they do not require light source.
They include 3 dimensional objects, 2dimensional objects,
prints, charts, models etc.

3. Audio media, Visual media & Audio-visual

· Audio media: this form of media carry sounds alone.
E.g. audio tapes, record player,
·Visual media: These are the ones that can be seen.
E.g. TV, computer, white board
·Audio-Visual: this term refers to those instructional materials which provide
students with audio and visual experiences by appearing to the hearing and

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 seeing senses at the same time. E.g. TV, video tapes, closed circuit television
(CCTV).

4. Hardware and software

·Hardware: this the classification of machines or equipment used in the
instructional process. It is upon these gadgets that the software is transmitted.
E.g. Television set, tape recorder etc.
·Software: this classification consists of all materials used with the machine. They
are the real carrier of knowledge or information. They include, films, tapes
transparencies.

Assessment

A. Instruction: Identify what types of media it belongs.

Print Media,
Broadcast Media
Movies
Internet
Video Games

____ 1. Google
____ 2. Mobile Legend

____ 3. FM and AM radio programed

____ 4. Books
____ 5. Encatadia Teleserye
____ 6. Magazine
____ 7. Youtube website

____ 8. Newspapers

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 ____ 9. INDI film

____ 10. Call of Duty and Angry Birds

B. True or False: Write True if the statement is correct otherwise, write False on
your answer sheet.
________1. Convergence is the ability to transform different kinds of media into
digital code, which is then accessible by a range of devices
________2. Books are one of the oldest platforms of media and people went to the
theaters to watch.
________3. Printing press invented by Johannes Gutenberg in year 1440, made a
significant event in the history of printing.
________4. Films are the very first mass media in human history.
________ 5. The internet changes the world and connects the people also deliver the
users to keep in touch with the latest inventions and news.

Answer Key

10 . J . Videogames 10
9 . A . Movies 9
8 . I . Print Media 8
7 . B . Internet 7
6 . H . Print Media 6
5 . C . Broadcast Media 5
4 . G . Print Media 4
3 . D . Broadcast Media 3
2 . E . Video games 2
1 . F . Internet 1
B. Matching Type B. Identification

. True 5
. True 4 5 . True
. True 3 4 . True
2 . True 3 . True
.1 . True 2 . True
A True or False .1 . True
A True or False

What I know Assessment:

References

Books
Liquigan, Boots C. Media and Information Literacy. Philippine: DIWA Learning System Inc., 2016

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Zarate, Jovita E. Media and Information Literacy. 1st ed. Philippine: Rex Book Store, Inc. 2016

Web Sites

“Benefits of Internet and Social Media.” https://schools.au.reachout.com/articles/benefits-of-internet-and-

socialmedia (accessed 21 June 2020)
“Classification of Media”, http://edutech202.blogspot.com/2012/12/classificationof-media.html (accessed 20 June
2020)
“Five Types of Media.” https://medium.com/@andrewmarkgibs/5-types-of-mediadbb40c02f5ec (accessed 21 June
2020)
GCFGlobal:GCFLearnFree.org. “Internet Basics”.
https://edu.gcfglobal.org/en/internetbasics/ (accessed 21 June 2020)
Globalization 101: A project of SUNY LEVIN Institute. “Types of Media” http://www.globalization101.org/types-of-
media-2/ (accessed 21 June 2020)
“Media Convergence: Opportunities and Challenges.” https://mconvergence.wordpress.com/2011/12/12/media-
convergenceopportunities-ans-challenges/ (accessed 21 June 2020)
https://cnnphilippines.com/.imaging/mte/demo-cnnnew/960/dam/cnn/2016/6/1/media-killings.png/
jcr:content/mediakillings.png (accessed 11 August 2020)
https://www.colorado.edu/ecenter/sites/default/files/styles/large_square_thumb
nail/public/callout/newspapers_magazines_and_books.jpg?itok=y_8Lr7dR (Accessed 11 August 2

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