Lecture 29 - Week 6
Lecture 29 - Week 6
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DISCLAIMER
THE INFORMATION REGARDING PRODUCTS, COMPANIES, BRANDS MENTIONED IN THE LECTURES IS FOR
EDUCTIONAL PURPOSES ONLY. THE FACULTY DO NOT ENDORSE OR PROMOTE ANY
PRODUCTS/COMPANIES/BRANDS DISCUSSED HEREIN IN ANY MANNER. VIEWS EXPRESSED HEREIN
ABOUT THE PRODUCTS/COMPANIES/BRANDS ARE THE PERCEPTION OF INSTRUCTOR AND ARE IN NO
WAY INTENTED TO PROMOTE OR DAMAGE THE REPUTION OF MENTIONED PRODUCTS/COMPANIES/
BRANDS OR TO HURT ANYONES FEELINGS AND EMOTIONS . NO COMPENSATION WAS RECEIVED FROM
ANY OF ITS PRODUCERS/ MANUFACTURERS/ COMPANIES FOR THE PRODUCTION OF THIS VIDEO.
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Thinking….Design Thinking
Thinking of…
Thinking about…
Thinking through...
Source: Lockwood, T. (2009). Design thinking: Integrating innovation, customer experience and brand value. NY : Allworth Press
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Design Thinking
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Let's think of a Shopping Cart
• Enablement it provides
• Shopping habits
• Store settings
• Inventory Management
• Production
• Integrated/Category/Related/Unrelated sales
• Growth of Line and Width
• Advertising
• Cumulative gains including pricing models
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Design Thinking
• The objective is to involve consumers, designers, and businesspeople in
an integrative process, which can be applied to product, service, or
even business design.
• It is a tool to imagine future states and to bring products, services, and
experiences to market.
• The term design thinking is generally referred to as applying a
designer’s sensibility and methods to problem solving, no matter what
the problem is.
• It is not a substitute for professional design or the art and craft of
designing, but rather a methodology for innovation and enablement.
Source: Lockwood, T. (2009). Design thinking: Integrating innovation, customer experience and brand value. NY : Allworth Press
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Design Thinking Tenets
Collaboration Prototypes
Source: Lockwood, T. (2009). Design thinking: Integrating innovation, customer experience and brand value. NY : Allworth Press
Image Source: Pixabay
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Let's think of Multiplexes
• Experience
• Shopping habits through time spent around
• Food Habits
• In multiplex habits
• Integrated/Category/Related/Unrelated sales
• Growth of Line and Width
• Advertising
• Cumulative gains including pricing models
• Types of Movies and Production—Big Screen/3D etc.
• Movies taking to integrated experience—A world of related product sales
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Let's think of a Scotch Brite
• Enablement it provides
• Habits
• Utensils
• Redesign??
• Production
• Integrated/Category/Related/Unrelated sales like dishwashers
• Growth of Line and Width
• Advertising
• Cumulative gains including pricing models
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Let's think of a Simple Change in the
Head Lamp of a Car
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Bibliography
• Lockwood, T. (2009). Design thinking: Integrating innovation, customer experience and brand
value. NY : Allworth Press
• Image Source: Pixabay
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