SEO Audit Report

Utter Coupons
https://uttercoupons.com/

Table of Contents:

 Indexing Status
 H1 Headings
 Image ALT tags
 XML – Sitemap
 URL Canonicalization
 Redirection
 404 Errors
 Mobile & Desktop Optimization Speed
 Website Load Time Statistics
 Duplicate Content
 Domain Overview
 Backlink Audit
 GMB Listing
 Keywords Suggestion
 Reporting
 SEO
Implementations Needed on Website:
 We Need to change Sitemap.
 We Need to Add Meta Title and Description.
 We Need to Add Alt Tag of Images.
 We Need to Add Google Analytics Code.
 We need to Add Google Search Console Code.
 We need to Integrate SSL Certification (HTTPS) in Whole Website.
 We Need to add Schema markup.
 We Need Noindex, Nofollow tag from whole Website.
 We need to Optimize Headings <h1> and make sure that there will be one <h1>.
 We need add Redirection in following Links to the Homepage

Indexing Status:
The Website, at this point, has around 0 pages indexed on google. We need to check every
page which is crawled and fix it if there are any 404 pages in the crawl links.
H1 Headings:

Your website does not have proper heading tags which need to be updated. Heading tags are
an important on-page SEO factor because they're used to communicate to the search engines
what your website is about and there should only be H1 H2 H3 important for each page.

Image ALT Tags:

Your webpage is using "IMG" tags with empty or missing "alt" attributes. ALT tags are used to
describe the image or what the image is representing. One of the main purposes of ALT tags is for
the benefit of visually impaired users who use screen readers when browsing.
XML Sitemap: We need to change category-based sitemap with appropriate URL priority.
Redirection:
Redirect HTTP to HTTPS automatically. Once you install an SSL certificate on your website, you need
to redirect your visitors to the secured (HTTPS) version of your site. Currently our website is opening on
both the http and https version.

Some pages haven’t been completely migrated to HTTPS protocol which is necessary (Example given
below).

404 Errors:
Your website has 404 errors (Broken Links) which needs to be fixed.
Mobile Optimization Speed:

 Score: 74 (Average)
 By making the mobile site speed faster and increasing site speed score, it can help
1. Decrease bounce rate.
2. Make FB ads cheaper. Facebook will charge you more on ads if your driving users to a slow
site, as it effects the user experience by having slow load times.
 Desktop Optimization Speed:

 Score: 88 (Average)
Your website’s Desktop Optimization is good according to SEO point of view.

Website Load time Statistics:

According to GTMetrix, your website’s Loading Time, Page Size and Requests are not good and
need changes in Page Speed Score and YSlow Score as well as a reduction in your page size and
page loading times and this will help your site retain visitors and increase page views.

Web Content Audit:

This diagram shows the amount of duplication that is present on your website:
W3c Validator element script error
Domain Overview:
This shows the overall SEO status of your website:
Backlink Audit:
In our initial audit campaign, a backlink audit would be conducted to ensure we are absolutely
aware of those 0 backlinks in the website’s link profile, if they are beneficial, they would be kept
otherwise, they will be disavowed.

GMB Listing:
Website is present in your Google My Business Listing. Further changes are required.
 Keywords Rankings:
After complete website audit & sitemap

Reporting:
We would like to ensure that we compile all the traffic statistics, user data, page views,
conversions, clicks and impression numbers along with keyword positions in a detailed report
every month for which we would need access to the website’s Google Analytics Tracking and the
Google Search Console dashboard.