VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY

(Formerly Uttarakhand Technical University, Dehradun Established by Uttarakhand State Govt. wide Act no. 415 of 2005)
Suddhowala, PO-Chandanwadi, Premnagar, Dehradun, Uttarakhand (Website- www.uktech.ac.in)

SYLLABUS
For
Master of Business Administration
(MBA)

(For admission in 2022-23 and onwards)

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards PAGE 1
 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

MBA (FT) – MODEL CURRICULUM STRUCTURE

I Semester
Maximum Marks Contact Total
Allotted Hours per Credit
S. Subject Theory Total Week
Category Subject Name
No. Code Marks

External Internal L T P
Marks Marks
1. Principles and 70 30 100 3 0 0 3
MBT 101
Practices of
Management
2. MBT 102 Financial Accounting 70 30 100 3 0 0 3
3. Quantitative Techniques 70 30 100 3 2 0 4
MBT 103
& Operation
Research
4. MBT 104 Managerial Economics 70 30 100 3 0 0 3
5. MBT 105 Business Environment 70 30 100 3 0 0 3
6. MBT 106 Business Laws 70 30 100 3 0 0 3
Professional Business 70 30 100 3 0 0 3
7 MBT 107
Communication
Information System for 70 30 100 3 0 2 4
8. MBT 108
Managers
Total 560 240 800 24 2 2 26
NSS/NCC Non Credit
II Semester
Maximum Marks Contact Total
Allotted Hours per Credit
S. Subject Theory Total
Category Subject Name Week
No. Code Marks

External Internal L T P
Marks Marks
1. MBT 201 Organisational Behaviour 70 30 100 3 0 0 3
2. MBT 202 Management Accounting 70 30 100 3 0 0 3
3. MBT 203 Marketing Management 70 30 100 3 0 0 3
4. MBT 204 Financial Management 70 30 100 3 0 0 3
5. MBT 205 Human Resource 70 30 100 3 0 0 3
Management
6. MBT 206 Production and 70 30 100 3 0 0 3
Operation
Management
7 Business Research Methods 70 30 100 3 0 0 3
MBT 207
8. MBT 208 State of Art Seminar 70 30 100 0 0 10 5

Total 560 240 800 21 0 10 26

NSS/NCC Non Credit

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 2
 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–I
Syllabus

PRINCIPLES AND PRACTICES OF MANAGEMENT (MBT 101)

L:T:P:: 3:0:0 Credits-3

Objectives of the Course: To familiarize the students with the fundamental concept of
management, its process and behavioral dynamics in organizations it helps students to
demonstrate effective leadership and teamwork behavior by learning the concept of
leadership, team management and group dynamics.

Course Outcomes (CO’s)

To illustrate understanding of basic management concepts, principles and practices.
To develop strategic planning and decision making strategies in an organization.
To summarize the concept and process of organizing
To develop an understanding of staffing, leadership, motivation in an organization.
To predict the dynamics of controlling and its emerging issues in management.

Unit 1 (8 Hours)
Introduction
Nature and Purpose, Managing: Science or Art? The Evolution of Management Thoughts,
The Function of Manager: Planning, Organising, Staffing, Leading and controlling: an
overview. Coordination: The Essence of Management, System approach to Management
Process.

Unit 2 (8 Hours)
Planning
Types of Plans: Missions or Purpose, Objective or Goals, Strategies, Policies, Procedure,
Rules Programmes and Budgets. Steps in Planning, Objectives. Management by Objectives.
Strategies, Policies and Planning Premises, Strategic Planning Process, Presuming and
Forecasting, Decision Making.

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 3
 Unit 3 (8 Hours)
Organising
Nature of Organising, Formal and Informal Organisation, Organisation Levels and the Span
of Management. Structure and Process of Organisation. Principles of Organising, Line and
Staff Authority. Empowerment, Decentralisation of Authority, Delegation of Authority,
Organisation Charts.

Unit 4 (8 Hours)
Staffing
Definition of Staffing, an overview of Staffing Function, The System Approach to Human
Resource Management, Recruitment, Selection, Placement, Promotion,
Separation, Performance Appraisal, The Peter’s Principle.

Unit 5 (8 Hours)
Leading and Controlling
(a) Motivation: McGregor Theory of X and Y, Maslow Hierarchy of Needs Theory,
Herzberg’s Motivation- Hygiene Theory, Expectancy Theory, Equity Theory, Goal
Setting Theory. Leadership: Definition, Ingredients, Styles, Committees and Group
Decision Making.

(b) Controlling: Concepts and Process, Controlling as a Feed Back System, Requirements
for Effective Control, Major Controlling Techniques: Budgetary and Non Budgetary
Control Devices, Statistical Data, Time-Event Network Analysis.

Suggested Readings
1. Heinz Weihrich, Mark V. Cannice and Harold Koontz, (2009). Management: A
Global and Entrepreneurial Perspective, 13thed., TMH. New Delhi
2. Harald Koontz and Heinz Weigh rich, Elements of Management. 9 ed., TMH.
New Delhi 2012
3. Stoner James A. F. ,R. Edward Freeman and Daniel R, Gilbert Jr.
Management,
4. Stephen P. Robbins and David A. Decenzo, Management; PHI
5. Newman, Summer, Gilbert Management; PHI
6. J S Chandan, Management-Concepts and Strategies- Vikas Publication-
NOIDA

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 4
 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–I
Syllabus

FINANCIAL ACCOUNTING (MBT 102)

L:T:P:: 3:0:0
Credits-3

Objectives of the Course: The objective of this course is to introduce problems of financial
and management accounting such as measuring and reporting issues related to the business
and preparing the financial statements by using accounting information as a tool in
applying solutions for managerial problems and evaluating the financial performance.

Course Outcomes (CO’s)

To demonstrate the various concepts &steps that organization follow in Financial
Accounting so that the organization can deliver the fair position of business to the interested
parties and the measures that can be taken for economic development too.

To breakdown the accounting process and system through accounting equations so as to

analyze the classifications of revenues and expenses.

To demonstrate and compare the various steps that we follow in chronological order in
which the accounting entries are recorded in books of accounts& the steps to rectify the
errors made while recording using the technology as a tool.

To synthesize the performance of the organization and analyzing the position in the market
using various analysis models. And further summarise the actual results of the business so
as to how business has performed in the year.

Unit 1 (8 Hours)
Introduction to Financial Accounting
Concepts and Conventions and Postulates of Accounting- Accounting as a Language;
Accounting as an Information System, Users of Accounting information, Role of Accounting
in Economic Development.

Unit 2 (8 Hours)
Accounting System and Process
Accounting Equation, Transactions and their effects on Accounting and Equation,
Classification of Accounts: Owner’s Equity, Revenues and Expenses.

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 5
 Unit 3 (8 Hours)
The Accounting Process
The Journal and its Sub-division, The Ledger, The Trial Balance, The Financial Statements,
Computerized Accounting, Introduction to Tally Package, Rectification of Errors.

Unit 4 (8 Hours)
Financial Statement Analysis
The Tools of Analysis, Horizontal Analysis, Vertical Analysis ,Trend Analysis, Ratio
Analysis, Funds Flow and Cash Flow Analysis, AS-3(Revised).

Unit 5 (8 Hours)
(a) Corporate Accounting: Financial Statement of Companies and Adjustment Entries
(An overview of Corporate Finance)
(b) Accounting: Assets and Liabilities: Depreciation and Amortization Inventory
Valuation and Accounting, Recent Trends in Corporate Reporting and Introduction to
Indian Accounting Standards. International Financial Reporting Standards: An
overview.

Suggested Readings
1. Robert n Anthony, Hawkins and Merchant, Accounting TMH
2. Chaudhary,A.,FundamentalsofAccountingandFinancialAnalysis,Pearson
3. Ashish Bhattacharyya, Essentials of Financial Accounting, PHI
4. Maheshwari, S Nand Sunil “Financial Accounting: Sultan chand and Sons,
New Delhi

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 6
 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–I
Syllabus

QUANTITATIVE TECHNIQUES AND OPERATION RESEARCH (MBT 103)

L:T:P:: 3:2:0 Credits-4

Objectives of the Course:

1. To train the students to use various statistical methods in order to understand,
analyze and interpret various business, managerial and economic problems.
2. To make students understand about mathematical and computational modeling of real
decision making problems, solve formulated mathematical models of business
problems through the application of optimization technique.

Course Outcomes:
· To develop the student’s ability to deal with numerical and quantitative issues in
business.
· To enable the use of statistical, graphical, and algebraic techniques wherever relevant.
· To understand the importance of correlation and regression analysis and application of
non-parametric tests in hypothesis testing.
· To comprehend the decision-making process under uncertainty using statistical tools
and linear programming.
· To have a proper understanding of Statistical applications in Management.

Unit 1: (8 Hours)
Introduction to Statistics
Definition of Statistics, Types of Data, Functions, Importance and Limitations of Statistics,
Uses of Statistics in Functional Areas of Management, Types of Measurement
Scale,Diagrammatic and Graphical Representation of Data-Line, Bar, Rectangle and Pie
Diagram, Histograms, Frequency Polygon, Cumulative Frequency Curves or Ogives.

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 7
 Unit 2: (8 Hours)
Measures of Central Tendency and Dispersion
Mathematical Averages: Arithmetic, Geometric, and Harmonic mean. Positional and
Locational Averages: Median, Mode, Quartiles. Measures of Dispersion: Range, Quartile
Deviation, Mean and Standard Deviation, Variance, Coefficient of Variance. Comparison of
various measures of Dispersion. Skewness: Relative Measures of Skewness- Karl Pearson,
Bowley, Kelly-Coefficient of Skewness. Kurtosis: Relative measures of Kurtosis.

Unit 3: (8 Hours)
Regression Analysis and Forecasting
Correlation: Scatter Diagram, Karl Pearson’s Coefficient of Correlation, Properties of
Correlation Coefficient, Spearman’s Coefficient of Rank Correlation. Concurrent Deviation.
Regression: Method of Least Squares, Method of Regression Coefficient, Properties of
Regression Coefficients. Partial and Multiple Correlation. Time Series Forecasting-
Introduction, Objectives of time Series, Identification of Trend, Variation in Time Series,
Secular Variation, Cyclical Variation, Seasonal Variation, and Irregular Variation, Methods of
Estimating Trend, Choosing Appropriate Forecasting Model.

Unit 4: (8 Hours)
Probability and Probability Distributions
Classical and Axiomatic Approach of Probability, Applications of Addition, Multiplication,
Conditional and Bayes Theorems, Random variables and Concept of Probability Distributions.
Theoretical Probability Distributions and their Applications. Discrete Distributions: Binomial
and Poisson Distribution. Continuous Distribution: Normal and Exponential Distribution.

Unit 5: (8 Hours)
Introduction to Operation Research
Importance, Scope, Techniques and Characteristics, Concept of Optimization, Different Types
of Models, Linear Programming Problem (LPP), Formulation of LPP: Structure of linear
programming model. Advantage of using linear programming, Limitations of linear
programming, The Graphical Method: Graphical solution methods of LPP.The Simplex
Method: Introduction, Standard form of an LPP, Simplex algorithm (Maximization and
Minimization Case), Types of linear programming solutions. Transportation Problem:
Introduction, Mathematical model of transportation problem, Methods of finding initial
solution. Assignment Problem: Introduction, Mathematical model of statement assignment
problem, Solution methods of assignment problem (Hungarian Method).

TEXT BOOKS
· E. Narayanan Nadar, Statistics, PHI.
· J. K. Sharma, Operation Research - Theory and Applications,
Macmillan.

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 8
 REFERENCE BOOKS
· P. N. Arora, S. Arora, Statistics, S. Chand.
· Richard A. Johnson & Gouri K. Bhattavharyya, Statistics -
Principles and Methods, Wiley.
· S. C. Gupta, V. K. Kapoor, Fundamentals of Mathematical
Statistics, S. Chand & Sons.
· S. C. Gupta, V. K. Kapoor, Fundamentals of Applied Statistics, S.
Chand & Sons.
· Ken Black, Applied Business Statistics, Wiley.
· Ravindran, Phillips & Solberg, Operation Research - Principles &
Practice, Wiley.
· R. Panneerselvam, Operations Research, PHI.
· Prem Kumar Gupta, D. S. Hira, Operations Research, S. Chand.
· J. K. Sharma, Business Statistics, 2nd ed. (New Delhi): Pearson
Education, 2007

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 9
 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–I
Syllabus

MANAGERIAL ECONOMICS (MBT 104)

L:T:P:: 3:0:0 Credits-3

Objectives of the Course: The basic objective of the course is to understand the
relative importance of Managerial Economics and know that how the principles of
managerial economics can aid in achievement of business objectives.

Course Outcomes:
To understand the economic theories and their application for managerial decisions

To understand the working of the market in the economy

To understand the difference between Micro and Macro environment and the effect of
both the environment on business in general.

Unit- 1: (8 Hours)
Introduction
Introduction to Managerial Economics, Evolution, Nature, Scope and Significance, Circular
Flow in an Economy, Principles, Production Possibility Frontier, Managerial Economics:
Micro and Macro Economics.

Unit 2: (8 Hours)
Market Forces: Demand and Supply

(a) Demand Analysis: Theory of demand; Objectives of demand analysis and determinants
of demand; theory of consumer behavior; Elasticity of demand and its measurement
methods; importance in decision-making.
(b) Supply Analysis: Objective of supply analysis; Determinants of supply, Elasticity of
Supply.

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 10
 Unit 3: (8 Hours)
Production Function and Cost Analysis
Theory of Production and Cost Analysis; Production Functions and its Managerial Uses;
Cobb Douglous Production Function, Laws of Production and analysis :Empirical Estimates
of Production and Cost; short run and Long run average cost curves and their analysis
;Economies and Diseconomies of scale.

Unit 4: (8 Hours)
Organization of the Firm
Pricing Decision: Pricing under different Market Structures: Perfect and Imperfect
(Monopoly, Duopoly, Monopolistic Competition, Oligopoly Markets), Pricing Policies and
Strategies; Collusive and Non-Collusive Oligopoly ; Baumol’s Marries’ and O. Williamsons
Model.

Unit 5: (8 Hours)
Introduction to Macro Economics
Introduction : Difference in Micro Macro Economics, Macro Economics environment,
Monitory policy, uses and applications, fiscal policy uses and applications, changes in macro
environment.

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–I
Syllabus

BUSINESS ENVIRONMENT (MBT 105)

L:T:P:: 3:0:0 Credits-3

Objectives of the Course: The basic objective of the course is to develop understanding and
provide knowledge about business environment to the management students and to promote
basic understanding on the concepts of Business Environment and to enable them to realize
the impact of environment on Business.

Course Outcomes (CO’s)

To analyze various categories that are constituting the business environment and apply various
approaches that are helpful to manage both internal and the external business environment.
To apply the various types of policies in economic environment, by applying these policies change
the structure of economy and the transition thereof from the past to the present scenario.

To apply various constitution provisions & how government play different roles for smooth
functioning of an organization & evaluate the importance of CSR in an economy

To develop the understanding of technological, demographic social and cultural factors that play an
important part for an organization functioning and to evaluate the recent trends in business
environment.

To demonstrate the various policies of foreign institutions like world bank. Summarize the basics
of foreign investments that are helpful for economy and interpret the terms that is related with trade
and its regulation

Unit 1: (8 Hours)
Introduction
Concept, Significance and Nature of Business Environment. Types of environment, Interaction
between Internal and External environments, Nature and Structure of Economy, Techniques for
Environment Analysis, Approaches and Significance of Environment Forecasting.

Unit 2: (8 Hours)
Economic Environment
History of Economic Systems, Market, Planned and Mixed Economy, Planning in India:
Emergence and Objective; Planning Monetary Policy, Fiscal Policy. Union Budget as
instrument of growth and its Impact on Business, Industrial Policy: Meaning Objective and
Recent Development in economy and its Impact on Business.

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 12
 Unit 3: (8 Hours)
Politico-Legal Environment
Relationship between Business and Government, Economics, Planning, Regulatory,
Promotional and Entrepreneurial Roles of Government, Constitutional Provisions affecting
Business. An overview of major laws affecting business, Consumerism, Social Responsibility
of Business.

Unit 4: (8 Hours)
(a) Technological Environment: Factors Influencing Technological Environment, Role and
Impact of Technology on Business. Transfer of Technology -Channels, Methods and
Limitations.
(b) Demographic and Socio-Cultural Environment: Population Size, Falling Birth Rate,
Changing age structure and its impact on business, Business and Society, Business and Culture,
Culture and Organisational Behaviour.

Unit 5: (8 Hours)
Foreign Investment and Trade Regulation
Foreign Direct Investment, Foreign Institutional Investment, WTO and India: an overview,
Regulation of Foreign Trade ,Disinvestment in Public Sector Units.

Suggested Readings
1- Cherunilam, Francis –Business Environment, Himalaya Publishing House
2- Paul,Justin-BusinessEnvironment,Tata Mc GrawHill, New Delhi
3- Aswathappa, K., Business Environment and Strategic Management, HP
4- Mukherjee Sampath, Economic Environment of Business.
5- I.C. Dhingra, Indian Economics: Environment and Policy,25 ed., Sultan Chand
&Sons, New Delhi,2012
6- SKMishra and V K puri, 4th ed., Economic Environment of Business, Himalaya
Publishing House,Mumbai,2011.
7. H.L. Ahuja, Economic Environment of Business Macroeconomic
Analysis,S.Chand

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–I
Syllabus

BUSINESS LAWS (MBT 106)

L:T:P:: 3:0:0 Credits-3

Objectives of the Course: The basic objective of the course is to provide basic understanding
of Law of Contracts, Negotiable Instruments Act, etc. for the purpose of conducting business
and to create awareness about important legislations namely Sale of Goods Act,
Consumer Protection Act, and Companies Act 2013.
The objective of the course is also to provide basics knowledge about cyber crime and cyber
laws which are very relevant in the present scenario.

Course Outcomes (CO’s)

To Assess and apply the fundamental legal rules regarding contractual agreements pertaining to the
business world to manage businesses effectively.
To interpret and apply the law relating to the sale of goods as a legal advisor in as organization.
To analyze and apply the fundamental legal principles behind negotiable Instruments.
To interpret and apply the law relating to consumer protection, and market competition Act.
To demonstrate and apply the various legal matters related to the establishment, running and
winding up of a company as legal advisor in an organization.

Unit 1: (8 Hours)
Laws of Contract (The Indian Contract Act,1872)
Concept of Contract, Offer and Acceptance; valid contracts and its essential elements; void
agreements; classification of contracts; Quasi contract; performance of contract; discharge of
contract; remedies for breach of contract., Guarantee, Bailment, Pledge, and agency
amendments made in Indian Contract Act 1872.
Unit 2: (8 Hours)
The Sale of Goods Act,1930
Nature of Contract of Sale; Formation of Contract of Sale, Agreement to Sell, Conditions and
Warranties, Transfer of Property in Goods, Performance of the Contract of Sale, Remedies for
Breach, Unpaid Seller and his rights ,rights of buyers, Sale by Auction.
Unit 3: (8 Hours)
The Negotiable Instruments Act, 1881
Definition, Features and types of negotiable instruments; Methods of negotiation of
Instruments ; holder and holder-in-due Course ;Endorsement and delivery of a negotiable
instrument; Presentation of Negotiable Instrument. Banker and Customer: An introduction;

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 14
 Crossing of a cheque; Types of crossing; Bouncing of cheques ;Obligations of Banker and
Customer ;Dishonor and discharge of negotiable instruments.

Unit 4: (8 Hours)
(a) The Consumer Protection Act, 1986: Basic Concepts: Complaint, Complainant,
Consumer, Rights of Consumer, Right to information Act (RTI) and Right to Education
Act (RTE) Consumer Forums: Their Role, Powers and Functions, Procedure for
Consumer Grievance Redressal ,Major Decided Cases.
(b) Information Technology Act 2000: Overview of Cyber Crimes and Cyber Law, types
of Cyber Crimes, prevention of cyber crimes, cyber crime and security, cyber security
strategies- Eco system, Frame work, open standards, IT mechanism, e-governance,
infrastructure, different between cyber crime and cyber security. IPC-1860, Sections
related to cyber crime and cyber security, information technology rules.

Unit 5: (8 Hours)
The Companies Act
An Overview; Nature and kinds of Companies; Formation of a company, Memorandum of
Association and Articles of Association, Company Management; Company Meetings, Duties
and obligations of Directors, rights of directors, overview of portfolio management and
overview of shares and issue of shares under companies Act, winding up of company .

Suggested Readings

1. M.C.Kuchhal –Business Law, Vikas Publishing House, Delhi

2. RavindraKumar,Legal Aspects of Business, Cengage learning,NewDelhi,2011
3. S.S. Gulsan, Mercantile Law, Excel Books.
4. N.D. Kapoor- Elements of Mercantile Law, Sultan Chand and Sons Publication
5. MC Kuchhal,Indian Company Law,Shri Mahavir Book Depot,Delhi,2011
6. V.K.Agrawal,Consumer Protection:Law and Practice,Bharat Law House, New Delhi,
2012.

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–I
Syllabus

PROFESSIONAL BUSINESSCOMMUNICATION (MBT 107)

L:T:P:: 3:0:0 Credits-3

Objective of the course: To enable the students to understand the basic knowledge of
communication oral and written presentations and to be able to communicate effectively in the
professional life.

Course Outcomes (CO’s)

Student applies the knowledge by speaking confidently and communicating effectively in different
business situations.

Student creates correct business letters for both Internal and External business environment.
The student creates and designs different letter formats effectively in a realistic way with reference to
organizational goals.

The student analyses the situation shows professionalism and displays a good Code of conduct at the
work place according to the need.
Unit 1: (8 Hours)
Importance of communication skills in Business Management. Types of communication :the
media and tools of communication, Cross cultural communication, public speaking and
presentation. The Communication Process. Barriers and Gateways to communication, cross
cultural communication.

Unit 2: (8 Hours)
Verbal and Non-verbal Communication
Para language and body language. Types of managerial speeches: occasional speech; thematic
speech. Group Communication in: group discussions, meetings, seminars and conferences.
Art of facing interviews in: selection or placement, appraisal, public speaking and
presentation, disciplinary committees and exit interviews.

Unit 3: (8 Hours)
Written Communication Skills
Formats for business letters and memos: routine type; sales promotion, bill collection,
disciplinary action; persuasive messages; negative messages; job applications .Preparing a
professional resume and cover letter, follow-up messages and letters. Internal communication
through: memos, minutes, notices, circulars. Writing effective Business Reports; Digital
Communication. Power point preparation; Using Web as a source of knowledge Sharing.

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 16
 Unit 4: (8 Hours)
Recruitment and Employment Correspondence
Drafting the Employment Notice, Job Application Letter; Curriculum Vitae/ Resumes;
Joining Interview; Offer of Employment; Job Description; Letter of Acceptance, Letter of
Resignation and Promotion, Testimonials and References.

Unit 5: (8 Hours)
Business and Social Etiquette
Professional conduct in a business setting: workplace hierarchy; proper way to make
introductions; Use of courteous phrases and language in the workplace. Professional Image:
appropriate business attire; Telephone Etiquette; Table etiquette.

Language lab class for practical in business communication.

Suggested Readings
1. Kitty O. Locker and Stephen Kyo Kaczmarck, (2007). Business
Communication: Building Critical Skills,3/e,TMH.New Delhi.
2. Raymond V. Lesikar, Marie E. Flatley, Kathryn Rentz and Neeaja
Pande(2009).Business Communication: Making Connections in a Digital
World,11/e.TMH.New Delhi.
3. Booher,Dianna(2001).E Writing: 21st Century Tools for Effective
Communication. New York: Pocket Books, Division of Simon & Schuster,
Inc.
4. Guffey, Mary Ellen(2006).E-book—Business Communication: Process and
Product. 5/e Cincinnati, Ohio: South-Western College Pulishing/ Thomson.
5. Randolph H. Hudson and Benard J. Selzler, (2006). Business Communication:
Concepts and Applications in an Electronic Age,5/e., Jaico Reprint, Jaico, New
Delhi.
6. Bovee, Thill and Schatzman, ‘Business Communication Today’, Pearsoned.
2007(4ed.)

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–I
Syllabus

INFORMATION SYSTEM FOR MANAGERS (MBT 108)

L:T:P:: 3:0:2 Credits-4

Objectives of the Course: The objective of information technology subject for management
students is to prepare the students for IT allied administration tasks. The students understand
the basics of information technology concepts and systems including IS, MIS, ERP; in
conjunction with related security issues. This enables students to learn the documentation and
editing using MS Word application software, which help them in writing effective business
letters, notes, summary etc. Along with, the students learn business data analysis, making
charts, using formulas on data
using MS Excel.

Course Outcomes(COs)
To apply various terminologies used in the operation of computer systems in a business environment.
To apply various terminologies used in the operation of computer systems in a business environment.
To apply various terminologies used in the operation of computer systems in a business environment.
To develop or provide support for MIS according to business organizational needs
To provide support for MIS according to business organizational needs

Unit 1: (8 Hours)
Introduction to MIS :
Overview, Importance and functions. Difference between data and information, concept of
system, concept of information system, business process design, Role of IT in Business,
Influencing parameters for use of IT in Business and Retailing, components of information
technology advantages of information systems in business,

Unit 2: (8 Hours)
Information System in the Enterprise
Types of information system in the organization – TPS, DSS, MIS, ESS, Functional perspective of
information systems – Sales and Marketing System, Manufacturing and Production System ,
Finance and Accounting Systems, HR Systems, Benefits of challenges of enterprise systems,
strategic uses of information systems and information technology at Firm level and industry level.

Syllabus of MBA in VMSB Uttarakhand Technical University, Dehradun for admissions in (2022-23) and onwards Page 18
 Unit 3: (8 Hours)
Office Tools for Business
Overview and Practical application of MS Windows, MSOffice - MS Word ,PowerPoint, Excel,
Access and Outlook. This unit should be done in the computer lab on the systems with practice
questions and case studies.

Unit 4: (8 Hours)
Information Systems in Global Business Today
The Role of Information Systems in Business Today, Concepts of MIS; Components of MIS, Role
of Managers, Business and technology Trends; Management and Decision Levels; Foundation of
information Technology: Information Systems as a Competitive Advantage, Managerial
Challenges of information Technology, overview of DBMS.

Unit 5: (8 Hours)
(a) Business Application of MIS :e-commerce, Electronic Payments Systems, Enterprise Resource
Planning(ERP), Advantages of ERP, Challenges of ERP, ERP and Related Technologies
:Customer Relationship Management(CRM), Supply Chain Management(SCM), Data
Warehousing, Data Mining, Business Information System.

(b) Business Expert Systems: Role of Expert Systems in Complex Decision, Building of Expert
Systems, Management of Expert Systems.

Suggested Readings

1. Lucas Jr. H C, Information Technology for Management, McGraw Hill, New

York,1997
2. Kenneth C. Loudon and Jane P. Loudon(2004), Management Information Systems,8/E,
Pearson Education
3. James A.O. Brien (200),Management Information Systems.5/E, Tata McGraw -Hill.
4. Saxena S, First Course in Computers; Vikas Publication, New Delhi, 2003
5. Leaon, Alexis & Mathews- Information Technology, Vikas Publications, 2006.
6. Sinha, P K-Fundamentals of Computers, BPB Publications, New Delhi, 2011.

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–II
Syllabus

ORGANISATIONAL BEHAVIOUR (MBT 201)

L:T:P:: 3:0:0 Credits-3

Objective of the course : To familiarize the student with the concept of behavior of people
at individual level, group level, and organizational level so that they are able to understand
the importance of behavior for the development of organization and the dynamics of
behavior in the organization.

Course Outcomes(COs)
To apply the conceptual foundation of organization behavior.
To develop the working environment for individual for the smooth running of Organization
To analyze inefficiency in individual and apply various measures to improve it in the organization
To analyze how to develop the team work in the organization.
To apply how to use organization power and politics for efficient working

Unit 1: (8 Hours)
Introduction
Conceptual Foundation of Organisational Behaviour; Nature and Characteristics; Determinants;
Contributing Disciplines; Challenges and Opportunities for Organisational Behaviour, Models
and Approaches of Organizational Behaviour, OB and Emotional Intelligence.

Unit 2: (8 Hours)
(a) Perception, Attitude, and Values: Nature, Process, Importance, Factors Influencing
Perception; Attribution Theory of Perception; Issues Involved in Perception: Selective
Perception, Halo Effect, Contrast Effect, Projection, Stereotyping; Concept of Pygmalion
Effect; an overview of Emotions, Values, Beliefs and Attitudes with Managerial Implications.

(b) Learning: Concept; Theories of Learning: Conditioning, Social Learning, Managerial

Implication of Learning Theories.

Unit 3: (8 Hours)
a) Personality: Concept and Determinates; Types and Traits; Major Personality Attributes
Influencing Organizational Behavior; Locus of Control; Machiavellianism;
b) Self-Esteem; Self-Monitoring; Risk-Taking; Personality; Proactive Personality’ Personality
and National Culture; Holland’s Typology of Personality and Congruent Occupations.
c) Leadership: Concept and Functions; Style and Theories of Leadership: Traits,

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 Behavioural and Situational/ Contingency Groups of Theories; Inspirational approaches to
Leadership; Charismatic Leadership, Transformational Leadership, and Transactional
Leadership, Contemporary Leadership Roles; Challenges to the Leadership Construct;
Substitutes and Neutralizers to Leadership.
d) Stress: Concept; Consequences and sources; Stress Management: Approaches towards stress
management.

Unit 4: (8 Hours)

(a) Group Behaviour: Groups: Concept and Classification; Stages of Group Development; Group
Structure; Roles and Norms; Premise and Issues; Group Decision-Making: Group vs
Individual; Groupthink and Groups Shift; Group Decision Making Techniques and Process.
(b) Interpersonal Relationships: Understanding Self and Others; Developing Interpersonal
Relationships; Transactional Analysis; Johari Window.
(c) Conflict Management: Concept; Causes; Types; Stages; Effects; Management of Conflicts.

Unit 5: (8 Hours)
(a) Organization Power and Politics: Concept; Sources and Classification; Power Tactics;
Coalitions; Organizational Politics: Concept and People’s Response to Organizational Politics,
The Concept of Impressing Management.
(b) Organisational Culture: Concept; Dominant Culture; Strong vs Weak Cultures ; Creating and
Sustaining Culture; Employees Learning of The Culture; Creating a Customer-Responsive
Culture, introduction to industrial psychology.
(c) Organisational Changes: Concept and Forces for Change; Managing Planned Changes;
Resistance to Change; Approaches to Manage Organisational Change; Organisational
Development; Culture-Boundedness of Managing the Change.

Suggested Readings
1. Robbins, SP Stephen P., Timothy Judge and Nehasika Vohra, Organisational Behaviour, 12 ed.,
Pearson Education,2011.
2. Fred Luthans, Organisational Behaviour, 11 ed., Mc Graw Hill,2009.
3. W. Newstrom, John, Organisational Behaviour,10 ed., Tata Mc Graw –Hill 2009.
4. Heresy, Paul, Kenneth H. Blanchard, and Dewey E. Johnson, Management of Organisational
Behaviour, 8 India, Eastern Economy Edition, 2006.
5. SS Khanka, Organisational Behaviour, S. Chand & Co., New Delhi, 2008.
6. Sanghi Seema, Organisational Behaviour, Pearson, 2011.

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–II
Syllabus

MANAGEMENT ACCOUNTING (MBT 202)

L:T:P:: 3:0:0 Credits-3

Objective of the course: This course is to make the students understand the application of
accounting principles, accounting techniques and tools that can be used for decision
making.

Course Outcomes(CO’s)
To demonstrate the differences between management accounting, financial accounting and cost
accounting
To develop and apply standards to various types of budget for planning and controlling
To understand standard costing and analysis of deviations

To apply the concept of marginal costing, and break even concept in various decision making process

To analyze cost-volume profit techniques for optimizing managerial decisions, responsibility accounting
and importance of responsibility centers.

Unit 1: (8 Hours)
Introduction
Nature, Scope and Importance of Management Accounting; Difference between Financial
Accounting and Management Accounting; Difference between Cost Accounting and
Management Accounting; Cost Control, Cost Reduction, and Cost Management.

Unit 2: (8 Hours)
Budgeting and Budgetary Control
Concept of Budget and Budgetary Control; Objectives, Merits and Limitations of Budget
Administration; Types of Budget: Fixed and Flexible Budgets, Zero-Base Budget, Programme
and Performance Budget.

Unit 3: (8 Hours)
Standard Costing
Concept of Standard Coast and Standard Costing; Advantages, Limitations, and Application;
Variance Analysis: Calculation of Material Variances, Labour Variances, and overhead
Variances, Disposition of Variances.

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 Unit 4: (8 Hours)
Marginal Costing and Decision-Making
Concept of Marginal Costing, Differential Costing and Absorption Costing, Break-Even
Analysis, Use of above Costs in Decision-Making; Make or Buy, Change of Product-Mix,
Pricing and Determination of Shut-Down Point.

Unit 5: (8 Hours)
Responsibility Accounting
Concept and Approaches to Responsibility Accounting. Different Responsibility Centres
Significance; Divisional Performance Measurement – Financial Measures.

Suggest Readings
1. Charles T. Horngren, Gray L. Sundem, and William O. Stratton, Introduction to Management
Accounting, 14th ed., Prentice-Pearson Education, Delhi, 2008
2. Khan, M.Y., and P.K. Jain, Management Accounting, 6 ed., Tata McGraw-Hill, New Delhi,
2009
3. Richard M. Lynch and Robert W. Williams, Accounting and Management: Planning and
Control,
Tata McGraw-Hill, New Delhi, 2005
4. Anthony, Robert N., David f. Hawkins, and Kenneth A. Merchant, Accounting: Text and Cases,
13ed., Tata McGraw-Hill, New Delhi, 2010

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–II
Syllabus

MARKETING MANAGEMENT (MBT 203)

L:T:P:: 3:0:0 Credits-3

Objectives of the Course: The basic objective of the course is to understand the
Consumers’ requirements and their Psychology and develop effective marketing strategies
to achieveorganizational objectives.
Course Outcomes (CO’s)
To evaluate marketing environment concepts and its evolution
Compare and contrast among market segmentation and consumer behavior concepts
To critically analyze the role and concepts of product decisions – Product life cycle, new
product development, product pricing
To develop the ability of pricing decisions, channel of distribution and physical distribution.
Helps the students to analyze and develop the understanding of Legal, Ethical and Social
Aspects of Marketing
Unit 1: (8 Hours)
Marketing Concept
(a) Marketing Management; Nature and Scope; Evolution of Marketing; Selling vs
Marketing; CRM; Emerging trends in marketing; Marketing Mix and its
applications.
(b) Marketing Environment: Concept; Need for Study; Major Elements and their
Impact on Marketing Decisions.
Unit 2: (8 Hours)
(a) Consumer Behaviour: Consumer vs. Organizational/Industrial Buyer; Their
Characteristics; Importance of understanding Consumer Behaviour; Determinants
of Consumer Behaviour; Theories of Consumer Behaviour; Various Buying Roles
in Family; Types of Buying Behaviour; Consumer Decision-Making Process in
Buying.
(b) Market Segmentation: Nature and Importance of Segmentation; Pre-requisites for
Effective Segmentation; Bases of Segmenting Consumer Markets; Market targeting
Strategies; Positioning, Consumer and Industrial Market.
Unit 3: (8 Hours)
Product Decisions
Concept of Product; Classification of Products; Product Line and Product Mix;
Branding, Product Support Packaging and Labeling; Customer Services;
Development of New Product; Product Life Cycle; The New Product (Consumer);
Adoption Process.

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 Unit 4: (8 Hours)
(a) Price Decisions: Pricing as a Marketing Variable-its Role and Importance; Price vs.
Non-Price Competition; Factors Influencing Price Determination; Price Setting in
Practice; Price Policies and Strategies.
(b) Distribution Channels and Physical Distribution Decisions: Why are Marketing
Intermediaries Used? Marketing Channel Functions; Selecting Channels
Distribution; Determining The Intensity of Distribution; Channel Management
Decisions- Selection, Motivation and Evaluation of Individual Middlemen;
Manufacturer-Distribution Relationship; Retailing and Wholesaling; Logistics of
Distribution.

Unit 5: (8 Hours)
(a) Promotion Decisions: Nature; Objectives and Importance of Promotion;
Communication Process; Promotion Mix and Methods; Advertising; Personal
Selling; Public Relations and Sales Promotion.
(b) Legal, Ethical and Social Aspects of Marketing: Consumerism; Consumer
Protection Measure in India; Recent Developments in Consumer Protection in
India.

Suggested Readings
1. Kotler Philip and Gray Armstrong: Principles of Marketing, Prentice hall New
Delhi
2. Kotler Philip: Marketing Management-Analysis, Planning, Implementation and
Control, Prentice hall New Delhi
3. Ramaswami, V.S and Namakumari, S: Marketing Management Mac Millan India
New Delhi
4. Stanton, Shallian J. and Charles Futrell: Fundamentals of Marketing Mc Graw hill
New York
5. Rajan Saxena, Marketing Management, 3 ed, Tata MCGraw Hill, New Delhi, 2009

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–II
Syllabus

FINANCIAL MANAGEMENT (MBT 204)

L:T:P:: 3:0:0 Credits-3

Objectives of the Course: To understand the sources of finance for determining the capital
structure and its effect, to use capital budgeting techniques for new as well as existing
projects, to implement working capital management policy as well as to understand the
significance of time value of money, dividend policy etc.

Course Outcomes (CO’s)

To students analyze the basic concept, conventions and postulates as a important tools for decision
making for manager.
To students apply various accounting equation by the Manager.
To students Develop various accounting statement in organization by the manager.
To students analyze the various accounting statement by the manager.
To students apply the knowledge of Indian accounting standards by the managers in corporate.

Unit 1: (8 Hours)
Introduction
Nature, Objectives and Scope, Modern Concept of Finance, Financial Decision- Types of
Financial Decisions, Role of Finance Manager, Risk Return Framework for Financial
Decision Making, Time Value of Money.

Unit 2: (8 Hours)
(a) Cost of capital: Concept of Value, Present Value, Basic Valuation Models.
(b) Capital Structure: Concept, Financial Leverage and its Impact on the Valuation of
Firm, Theories of Capital Structure- Net Income Approach, Operating Income Approach,
Miller – Modigliani Approach, Determinants of Capital Structure.

Unit 3: (8 Hours)
Investment Decisions

Nature and kinds of Capital Budgeting, Techniques of Evaluating Capital Budgeting

Decisions, Capital Budgeting under Risk and Uncertainty, Analysis of Real Life Capital
Budgeting Decisions
- Some Case Studies.

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 Unit 4: (8 Hours)
(a) Dividend Decisions: Dividend and its Form, Theories of Dividend Policy and their
Impact on the Value of a Firm, Determinants of Dividend Policy.
(b) Working Capital Management: Meaning and Concepts of Working Capital. Estimating
Working Capital Requirements. Management of Cash Receivables and Inventory.

Unit 5: (8 Hours)
Corporate Restructuring
Merger and Acquisitions -Types, Sources of Takeover Gains, Valuation and Financing of
Acquisitions, Analysis of some Case Studies. The Empirical Evidences on Theories and the
Case Studies relevant for above Topics are required be Discussed.

Suggested Readings
1. Van Horne James C.: Financial Management and Policy, Prentice Hall of India 2nd Ed,
2008.
2. Prashna Chandra: Financial Management. McGraw Hill
3. Pandey, I.M: Financial Management. 9 Ed. Vikas Publishing.
4. Khan and Jain: Financial Management. McGraw Hill.
5. Ross S.A., R.W: Westerfield and J. Jaffe, Corporate Finance, 7 Ed. McGraw Hill.
6. Brealey R.A. and S.C. Myers: Principles of Corporate Finance, McGraw Hill, 6
7. V.Saran, Financial Management, PHI.

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–II
Syllabus

HUMAN RESOURCE MANAGEMENT (MBT 205)

L:T:P:: 3:0:0
Credits-3

Objectives of the Course: To enable the students to understand the concepts, importance
androle of human resource management in the organization

Course Outcomes(CO’s)
Examine and apply human resource planning in an organization.
Understand and develop career planning & development related activities in the organization
Apply the basic concepts of HRD, different approaches to HRD, HRD styles, Structure and
competencies for the growth of an organization.
Examine the impact of HRD in an organization with the help of various data collecting
techniques.
Develop organization culture by implementing HRD techniques in Organizations

Unit 1: (8 Hours)
Introduction to Human Resource Management
(a) Evolution of HRM (b) Objectives and Function of HRM (c) Role and Responsibilities of HR
Manager (d) Relevance of HRM (e) Systems approach to HRM.

Unit 2: (8 Hours)
Acquisition of Human Resource Management
(a) Human Resource Planning: Purpose and Process (b) Recruitment and Selection: Source of
Recruitment, Stages in Selection Process (c) Placement, Goals Analysis: Job Description and
Job Specification.

Unit 3: (8 Hours)
Developing Human Resources
(a) Training and Development: Training Needs, Training Methods, Application of Computers in
Training, Developing Effective Training Programmes (b) Concept of HRD (c) Management
Development Programmes.

Unit 4: (8 Hours)
Performance Appraisal
(a) Concept and Objectives of Performance Appraisal
(b) Process of Performance Appraisal

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 (c) Criteria for Performance Appraisal
(d) Benefits of Performance Appraisal
(e) Limitation and Constraints
(f) 360 Degree Performance Appraisal
(g) Promotion-Degree, Transfer Air Separation: Promotion, Purpose, Principles and Types;
Transfer: Reasons, Principles and Types; Separation: Lay-Off, Resignation, Dismissal,
Retrenchment, Voluntary, Retirement Scheme.

Unit 5: (8 Hours)
Motivating Human Resources
(a) Motivation at Work, Major Motivation Theory: An overview
(b) Participative Management
(c) Compensation Management, Major Elements of Compensation Management
(d) Incentives: Concepts, Types of Incentives; Incentives schemes in Indian Industries; Fringe
Benefits (e) Discipline and Employees’ Grievance Redressal.

Suggested Readings
1. Dessler, Gray, and Biju Varkkey, Human Resource Management, 11ed., Pearson Education,
New Delhi, 2009
2. David S . Decenzo and Stephen P. Robbins, Personal/Human Resource Management, 3edition,
Prentice-Hall of India, New Delhi, 2006
3. K. Aswathappa, Human Resource and Personnel Management, Tata McGraw-Hill
4. RS Dwivedi, Managing Human Resources in Indian Enterprises, Galgotia Publishing Co., New
Delhi, Latest ed.
5. Biswajeet Pattanayak, Human Resource Management, 3rd ed., Prentice-Hall of India, New
Delhi
6. Gomez-Mejia, et al., Managing Human Resources, 3ed., Pearson Education
7. Ivancevich, Human Resource Management, Tata McGraw-Hill

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–II
Syllabus

PRODUCTION AND OPERATIONS MANAGEMENT (MBT 206)

L:T:P:: 3:0:0
Credits-3

Objectives of the Course: This course introduces the students to the Theory and Practice of
Production Management as a Functional Area in the Management of Business Enterprise. It
is a three-unit course which primary discusses the principles, concepts and basic problems
affecting the Manufacturing and Non-manufacturing firms. It also includes the methods,
strategies and application of various economical and mathematical tools in solving the
production and operation related problems.

Course Outcomes(CO’s)
Analyze the basics of production management and the relevant and responsible factors
Demonstrate & apply the various types of production processes, the essentialities of a product
such as its selection, various procedures and its stocking
Create the various activities relating to scheduling and measuring of production take place and
how control can be obtained on both product and quality
Develop various models that deal with inventory, its control, safety and security management in
production process.
Create supply and logistics, distribution networks and its management

Unit 1: (8 Hours)
Introduction
Nature and Scope of Production and Operations Management, its Relationship with other
Systems in the Organisation, Factors Affecting System and Concept of Production and
Operation Management. Facility Location, Types of Manufacturing Systems, Lean
Manufacturing, Lastudentt Planning and Analysis.

Unit 2: (8 Hours)
Production System and Related Concepts
Functions of Production and Material Management, Types of Production Systems, Productivity
Variables, and Productivity Measurement, Production Planning and Control in Mass
Production, Batch Production, Job Order Production, Selection, Product Design and
Development, Process Selection, Capacity Design, Determination of Material Required,
Procedure for Purchasing, Stocking and Distribution of Materials.

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 Unit 3: (8 Hours)
Scheduling and measuring Production Activities
Scheduling, Maintenance Management Concepts, TPM, Work Study, Method Study, Work
Measurement, Work Sampling, Work Environment and Safety, Material Management.

Unit 4: (8 Hours)
Material and Inventory Management
An overview of Material Management, Material Planning and Inventory Control, Inventory
Models, (Classical EOQ, Model with Shortages ), JIT, Budgeting and Material Planning,
Purchase Management, Store Management, Safety Management.

Unit 5: (8 Hours)
Quality in Production and Operations Management
Quality Assurance, Accepting Sampling, Statistical Process Control, Total Quality
Management, QMS and ISO Standards.

Suggested Readings

1. Adamand Ebert, Ronald J, Production and Operation Management- Concepts, Models &
Behaviour, PHI New Delhi
2. Charry SN, Production and Operation Management-Concepts Methods and Strategy, PHI
New Delhi 2005
3. Baff .ES, Modern Production Management; John Willey,NewYork1993
4. Garg, Ajay-Production and Operations Management, TMH, Delhi
5. Chase, B Richard, Shankar, R .,Jacobs, F.R., Aquilano, N.J.-Operations and Supply
Management TMH, Delhi
6. Pannesseluam, R., Production and Operations Management, PHT, Delhi
7. Martinich, J.S. ,Production and Operations Management, TMH, Delhi
8. Aswathappa, K, Production and Operations Management, TMH, Delhi
9. Madan, Pankaj; Production and Operation Management; New Delhi; Global Vision
Publishing2010 10.William J Stvenson, Operation Management, TMH, NewDelhi2009

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–II
Syllabus

BUSINESS RESEARCH METHODS (MBT 207)

L:T:P:: 3:0:0 Credits-3

Objectives of the Course: To make students acquainted with the methods of conducting
research in business for decision making and help them build basic competence related to
data management, analysis, interpretation, and visualization through statistical tools viz.
SPSS and MS-Excel.

Course Outcomes(COs)
To understand the purpose of research.
To identify and understand potential ethical, empirical and analytical problems plaguing the research
process and ways to overcome them.
To identify a business problem/ need, translate it into a research question, and design an appropriate
way.
To develop an understanding on various kinds of research, objectives of doing research, research
process, research designs and sampling.
To have adequate knowledge on measurement & scaling techniques as well as the quantitative data
analysis and hypothesis testing procedures.

Unit 1: (8 Hours)
Introduction
Concept, Nature, Scope, Need and Role of Business Research, Characteristic of Research,
Types of Research, the Research Process: An overview.

Unit 2: (8 Hours)
Research Design
Concept, Types of Research Design, Including Exploratory, Descriptive and Experimental,
Research Design Process.

Unit 3: (8 Hours)
Questionnaire Design and Schedule
Concept of Questionnaire and Schedule, Principles of Designing Questionnaire and Schedule,
Limitations of Questionnaire, Reliability Validity of Questionnaire.

Unit 4: (8 Hours)
Sampling Theory
Concept, Need and Importance of Sampling, Types of Sampling Methods, Sampling and Non

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 Sampling Errors, Sample Design, Determinants of Sample Size, Steps in Designing the
Sample.

Unit 5: (8 Hours)
Data Analysis
Tabulation and Processing of Data, Basic Aspects of Statistical Inference Theory including
Hypothesis Testing, Type I and Type II Errors, Applications of T-Test, Z-Test, F-Test, Chi-
square Test and ANOVA, Introduction to Computerized Statistical Packages.

Suggested Readings
1. Zikmund: Business Research Methods, Cengage Learning 2011-12
2. Cooper and Schindler :Business Research Methods, Tata Mc GrawHill,2011
3. Saunders: Research Methods for Business:Pearson Education,2010
4. Cooper and Schindler (2010).Business Research Methods, 10th edition. Tata McGraw Hill, New
Delhi.
5. Kothari, C.R. (2004).Research Methodology – Methods, 2nd edition. New Age Publications, New
Delhi.
6. Mishra, Anil K. (2012).A Hand Book of Research in SPSS, 1st edition. Himalayan
Publishing House, Mumbai.
7. Field, A. (2013). Discovering Statistics using IBM SPSS. 4th edition. Sage Publications London.

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 VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL UNIVERSITY, DEHRADUN

Semester–II
Syllabus

STATE OF ART SEMINAR (MBT 208)

L:T:P:: 0:0:10 Credits-5

The objective of this course is to make the students aware of presentation techniques the art of
presenting topics and seminar orally and also with help of power point presentations

Practical/Presentation Sessions for Conducting the Seminar on Various Topics Related

To Business Management.

Note : MBT 208 will be an internal assessment exam for colleges. They are required to make
the students aware about seminars and presentations. Form a committee from the faculty
members and conduct live seminars for 30 marks which will be followed by viva of 70 marks
by external examination including presentation on any topic by individual students.

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