LIC AAO Question Paper 2010 PDF @exam - Stocks

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Directions (1 - 5): Fill in each of the numbered blanks in the following passage with the most suita-
ble word out of the alternative given against each number.
(1) her monumental reputation the Mona Lisa was a (2) thirty-one inches by twenty one inches,
smaller even than the poster of her sold in the Louvre Gift shop, She hung on the north west wall of
the Salle des Elate (3) a two inch-thick pane of protective plexiglas. Painted on a popular wood
panel her (4) mistfillied atmosphere was attributed to Da Vinci's mastery of the sfumato style, in
which forms appear to (5) in to one another.
Q1.
1) Despite
2) Unlikely to
3) Even with
4) None of the above
Q2.
1) Only
2) Mere
3) Just
Q3.
1) In
2) On
3) Behind
Q4.

1) Ethereal
2) Curious
3) Pictorial
Q5.
1) Get duplicated
2) Evaporate
3) Constituted
Directions (6 - 11): Choose the right ‘parts of speech’ of the words given in the questions below.
Q6. Degauss
1) Noun
2) Adjective
3) Verb
Q7. Culvert
1) Noun
2) Adjective
3) Verb
Q8. Plumose

1) Noun
2) Adjective
3) Verb
Q9. Maraud
1) Noun
2) Adjective
3) Verb
Q10. Halcyon
1) Noun
2) Adjective
3) Verb
Q11. Shard
1) Noun
2) Adjective
3) Verb
Directions (12 - 20): Read the passage and answer the questions:
The last one in this long procession of silent men and women was a little wizened old man. Even he
carried a load of two baskets, slung on a pole on his shoulder, the same load of a folded quilt, a

cauldron. But there was only one cauldron. In the other basket it seemed there was quilt. extremely
ragged arid patched but clean still. Although the load was light. It was too much for the old man. It
was evident that in usual times he would be beyond the age of work and was perhaps unaccus-
tomed to such Labour in recent years. His breath whistled an he staggered along and he strained
his eyes to watch those who were ahead, of him test he be left behind, and his old wrinkled face
was set In as sort of gasping agony.
Suddenly he could to no more. He set his burden down with grea gentleness and sank upon the
ground, his head sunk between his knees, his eyes closed, panting desperately. Starved as he was,
a little blood rose in dark patches on his cheeks. A vendor selling hot noodles set his stand near,
and shouted his trade cry, and the light from the stand fell on the old man's drooping figure. A man
passing stopped and muttered. looked at him. 'I swear I can give no more this day If I am to feed my
own even nothing but noodles — but here is the old man He brought out of ht ragged girdle a bit of
silver coin, and after a moment's hesitation and muttering, he added to It a coppe-penny.
There, old father’, he said with a sort of bitter heartiness. ‘let the see you eat noodles. ‘The old man
lifted his head slowly. He said.’ Sir I did not beg of you. Sir, we have good land and we have never
been starving like this before, having such good land. But this year the river rose and men starve
even on good land at such times. Sir, we now have no seed left. We have eaten our seed. ‘Take it’,
said the man, and he dropped the money into the old man’s apron and went on his way, sighting.
The vendor prepared his bowl of noodles and called out. How many will you eat. Old man? The old
man said, ‘One small bowl is enough.
Then the old man rose with great effort and took the bowl he tween his shaking hand and he went to
the other basket. He pulled aside the quilt until one could see the shrunken face of a small boy lying
with his eyes fast closed. The old man lifted his head so that his mouth could touch the edge of the
little bowl, he began to swallow feebly until the hot mixture was finished. The old man kept inurmur-
ing to him. ‘There my heart ____three, my child _____’. Your grandson? Said the yendor. ‘Yes, the
son of my only son. Both my son and his wife were drowned as they worked on our land when our
dikes broke.’ ‘But you have the silver bill’ cried the vendor, astonished to see that the old man or-
dered on more. The old man shock his head. ‘That is for seed’ The best I can do for this grandson of
mine to buy a little seed for the land____ Yea, even. I die and others must plant it, the land must be
put to seed’.
Q12. Meaning of Couldron
1) Narrow necked earthern pot

2) Large kettle for boiling or heating liquid
3) Metallic pot for carrying water
4) Metallic box to carry clothes
Q13. The background of the episode is
1) France
2) New York
3) China
4) England
Q14. Meaning of stagger
1) To reel from side to side
2) To walk unsteadily
3) To bend the body
Q15. The passer by was:
1) Very rich
2) Not quite rich
3) Very poor
4) Unkind
Q16. The old man ‘strained his eyes’ because:
1) He was afraid of being left behind
2) It was getting dark
3) His eye sight was very poor

4) It was too hot
Q17. The men and women in the procession were silent because:
1) They carried much loads
2) They were busy walking
3) They were tired
4) They were frightened
Q18. The old man hestlated to take the silver coin because
1) He did not understand why the man was giving him a coin
2) He was surprised
3) It was below his dignity to take alms
4) He had enough money
Q19. Meaning of panting
1) Dizziness
2) Slow breathing
3) Rapid breathing
4) Lay down straight
Q20. Find the mis-match.
1) Unaccustomed-not used to
2) agony-hungry
3) desperately-without bothering about anything
4) dropping-bent

Q21. A, B and C center into a partnership. A invests some money at the beginning. B invests double
the amount after 6 months and C invests thrice the amount after 8 months. If the annual profit be
Rs. 27000 C’s share is:
1) Rs. 9000
2) Rs. 11250
3) Rs. 10,800
4) Rs. 8625
Q22. A is twice as good a workman as B and together they finish a piece of work in 14 days. The
number of days taken by A alone to finish the work is:
1) 11
2) 21
3) 28
4) 42
Q23. Each boy contributed rupees equal to the number of girls and each girl contributed rupees
equal to the number of boys in a class of 60 students. If the total amount thus collected is Rs. 1600,
how many boys are there in the class?
1) 30
2) 25
3) 50
4) Data Inadequate
Q24. [x % of y + y % of x] is:
1) x % of y
2) y % of x
3) 2% of xy

4) xy % of 3
Q25. Two barrels contain a mixture of ethanol and gasoline. The content of the ethanol is 60% in
the first barrel and 30% in the second barrel. In what ratio must the mixtures from the first and the
second barrels be taken to form a mixture containting 50% ethanol?
1) 1 : 2
2) 2 : 1
3) 2 : 3
4) 3 : 2
Q26. The angles of a convex hexagon in degrees are Integers and in arithmetic progression L and
M denote the largest of these 6 angles. Then the maximum value that M can take is:
1) 125 degree
2) 150 degree
3) 175 degree
4) 179 degre
Q27. Two straight lines can divide a circular disk into a maximum of 4 parts. Likewise into how many
parts can four straight lines devide a circular disk?
1) 8
2) 9
3) 10
4) 11
Q28. The currencies in countries M and N are denoted by m and n respectively. The exchange rate
in 1990 was 1m, 0.6n the price level in 2006 in M and N are 150 and 400 respectively with 1990 as
a base of 100. The exchange rate in 2006 based solely on the purchasing power parity considera-
tion is 1 m:

1) 0.225 n
2) 0.625 n
3) 1.6 n
4) 3.6 n
Q29. The age of Mr. Bhagat in 2002 was 1/90 of his birth year. What is his age in 2006?
1) 30
2) 28
3) 26
4) 22
Directions (30 - 31): The cost of fuel running the engine of an army tank is proportional to the
square of the speed and Rs. 64 per hour for a speed of 16 kmph. Other costs amount to Rs. 400
per hour. The tank has to make a journey of 400 km at a constant speed.
Q30. The most economical speed for this journey is:
1) 20 kmph
2) 30 kmph
3) 35 kmph
4) 40 kmph
Q31. The total cost for the journey at this most economical speed is:
1) Rs. 6000
2) Rs. 8000
3) Rs. 10000
4) Rs. 11000

Q32. In a market research respect 20% opied for Nirma detergent whereas 60% opied for surf. Blue
detergent. The rest were unsure. It the difference between those who opied for surf blue and those
who were uncertain is 720. How many respondenis were covered in survey?
1) 1800
2) 1440
3) 3600
4) Data Inadequate
Q33. A property tax increase was proposed by a municipal coroporation and it was observed that
40% of the property owners favoured it while 80% of the non-owners of property favoured it. It 70%
of voters are property owners, what is the probability that a voter selected at random would be the
one favouring the increase?
1) 0.80
2) 0.52
3) 0.40
4) Data inadequate
Q34. A toothed wheel of diameter 50 cm is attached to a smaller wheel of diameter 30 cm. How
many revolutions will the smaller wheel make when the larger one makes 15 revoltios?
1) 18
2) 20
3) 25
4) 30
Q35. Prof. Chatterjee bought a car and got 15% of its original price as a dealer’s discount. He then
sold it at 20% profit on his purchase price. What percentage profit did he get on the original price?
1) 2%

2) 12%
3) 5%
4) 17%
Q36. The area of a rectangle gets reduced by 9 sq. metre if its length is reduced by 5m and breadth
is increased by 3m. If we increase the length by 2m and breadth by 3m, the area is increased by 67
sq. metre. The length of the rectangle is:
1) 9m
2) 15.6m
3) 17m
4) 18.5m
Q37. A dinner party is to be fixed for a group of 100 persons do not prefer fish, 60 prefer chicken
and 10 do not prefer either chicken or fish. Find the number of people who prefer both fish and
chicken.
1) 20
2) 30
3) 40
4) 10
Q38. The average of marks obtained in 120 students was 35. If the average of passed candidates
was 39 and that of failed candidates is 15, the number of candidates who passed th examination is:
1) 100
2) 110
3) 120
4) 80

Q39. There are two examination halls. P and Q. If 10 students are sent from P to Q, then the num-
ber of students in each room is same. If 20 students are sent from Q to P then the number of stu-
dents in P is double of that in Q. The number of students in P and Q respectively are”
1) 6.40
2) 70.50
3) 80.60
4) 100.80
Q40. If a number of two digits is k times the sum of its digits, then the number formed by interchang-
ing the digits is the sum of the digits multiplied by:
1) 9 + k
2) 10 + k
3) 11 - k
4) k - 1
Directions (41 - 44): Study the following graph and answer the questions.
Q41. In which year, the value per tonne was minimum?
1) 1996
2) 1997
3) 1999

4) 2000
Q42. What was the approximate percent increase in export value from 1996-2000?
1) 350
2) 330.3
3) 433.3
4) None of these
Q43. What was the percent drop in export quantity from 1996 to 1997?
1) 75
2) 30
3) 25
4) None of these
Q44. If in 1999, the processed food tins were exported at the same rate per tin as that in 1998.
What would be the value of export in 1999 (in crore of Rs.)?
1) 400
2) 375
3) 332
4) 330
Directions (45 - 48): Mr. and Mrs. Sharma have two children Asha and Shashi. Shashi married Ra-
dha, doughter of Mrs. Mahajan, Suresh, Son of Mrs Mahajan married Rita, Sonu and Rocky are
born to Suresh and Rita. Uma and Sudha are daughters of Shashi and Radha.
Q45. What is the surname of Sonu?
1) Mahajan

2) Sharma
3) Shashi
4) None of these
Q46. How is Suresh related to Sudha?
1) Brother
2) Uncle
3) Maternal uncle
4) Cousin
Q47. What is Sudha’s relation to Asha?
1) Sister
2) Niece
3) Aunt
4) Daughter
Q48. How is sonu related to Mr. Mahajan?
1) Sister-in-law
2) Grandson
3) Son
4) None of these
Q49. In a certain code. ‘FAVOUR’ is written as ‘EBUPTS’. How is ‘DAGGER’ written in that code?
1) EBHHFS
2) CBFHDS
3) CBFFDS

4) EBFHDS
Q50.
3 9
? 81
1) 24
2) 162
3) 6261
4) 729
Directions (51 - 56): Examine the given Venn diagram and answer the following questions:
Q51. Which part denotes people who know English but not Doctor, nor Post Graduate nor Asian nor
Indian?
1) 9
2) 6
3) 10

4) 3
Q52. Which paris denotes Post Graduate Indian?
1) 2
2) 1
3) 3
4) 4
Q53. Which part denotes only Indian who knows English?
1) 10
2) 9
3) 3
4) 6
Q54. Which part shows Doctors who know English?
1) 9
2) 12
3) 4
4) 8
Q55. Which part denotes only Asian Post Graduates?
1) 1
2) 4
3) 2
4) 5

Q56. Which part denotes Asian Post Graduates who know English?
1) 5
2) 7
3) 4
4) 1
Q57. Which of the following combination of figures best represent males, fathers, human being?
1) B
2) A
3) D
4) C
Directions (58 - 59): In the following questions find out the missing number:
Q58.

1) 30
2) 25
3) 27
4) 31
Q59.
1) 8
2) 10
3) 12
4) 17
Q60. How many meaningful words can be formed by using any two letters of the word NOT?
1) One
2) Two
3) Three
4) Four

Directions (61 - 64): A company launches eight products- Q, R, S, T, U, V, W, Y. and Z one of the
four metros of India. The products were launched one after the other over the period of 6 months in
2006. The order in which the products were launched is consistent with the following conditions
V ts launched before bah V and Q
Q gets launched after Z
T gets launched before V but after R
S gets launched after V
R gets launched before W
Q61. Which one of the following could be true ? ( (2) (3) (4)
1) Y is the second product to be launched
2) R is the third product to be launched
3) Q is the fourth product to be launched
4) S is the rein product to be
Q62. If Z is the seventh products to be launched, then which one of the following could be true?
1) W is the fifth product to the launched
2) T is the fourth product to be launched
3) R is the second product to be launched
4) V is the 6th product to be launched
Q63. If Q is the 5th product to be launched then each of the following could be true except:
1) Z is the first product to be launched
2) T is the 2nd product to be launched
3) V is the 3rd product to be launched
4) W is the 4th product to be launched

Q64. If S is the fifth product to be launched, which of the following is correct?
1) Q is the second product to be launched
2) V is the seventh product to be launched
3) T is the sixth product to be launched
4) None of these
Direction (65 - 69): In each question below are given two statements followed by two conclusions
numbered I and II. You have to take the two given statements to be true even if they seern to be at
variance for commonly known facts and then decide which of the given conclusions logically follows
from the two given statements. Read both the statements and give answer as:
1) If only Conclusion I follows
2) If only Conclusion II follows
3) If either I or II follows
4) If neighter I nor II follows
Q65. Statements:
I. Some Art works are paintings.
II. All paintings are master pieces.
Conclusions:
I. All master pieces are paintings
II. Some master piece are Art works.
Q66. Statements:
I. Some men are Genius
II. No brother is Genius
Conclusions:

I. Some brothers are men
II. Some brothers are not men.
Q67. Statements:
I. All pants are skirts.
II. No shirt is a skirt
Conclusions:
I. Some skirts are pants.
II. All shirts are pants.
Q68. Statements:
I. All Planes are tyres.
II. All Tyres are engines.
Conclusions:
I. No Engine is a plane
II. No tyre is a plane
Q69. Statements:
I. Some cartoons are funny.
II. Some cartoons are silly.
Conclusions:
I. All funny are cartoons
II. Some silly are cartoons.
Directions (70 - 77):
Follow the given Instructions:

Each item has a question followed by two statements.
Mark (1) If the question can be answered by statement I alone.
Mark (2) if the question can be answered with the help of II alone.
Mark (3) If the question can be answered with the help of both statements but not with the help of
either statement itself.
Mark (4). If the question can not be answered with the help of both the statements.
Q70. The average of three quotations for a particular item is Rs. 120 is the highest quotation less
than or equal to Rs. 139?
I. The lowest quotation is of Rs. 90
II. One of the quotation is Rs. 125
Q71. How many people, read both Economic Times and Financial Express?
I. Out of 300 readers, 200 read Financial Express, 220 read Economic Times and 50 read Indian
Express.
II. Out of total 300 readers 220 read Economic Times, 200 reads. Financial Express and 50 read
Neither.
Q72. A bus started from bus stop P, developed engine trouble and reached bus stop Q. 40 minutes
late. What is the distance between the bus stops P and Q?
1
I. The engine trouble developed after travelling 40 kms from bus stop P and the speed reduced to 4th
of the original speed.
II. The engine trouble developed after travelling 40 kms from bus stop P in 2 hours and the speed
1
reduced to 4th of the original speed.
Q73. What is the value of prime number x?
I. x + y is a two digit number > 50
II. y is two digit number.

Q74. What is the Time difference in Nairobi and Mumbai?
I. The departure time at Nairobi is exactly 6 P.M. local time and the arrival time in Mumbai is next
day 3 AM local time.
II. Flight time is six hours.
Q75. Sujata is the eldest daughter. What is the current ege of her father?
I. Current age of Sujata is 25 years and current age of her sister Sangeeta is 20 years.
1rd
II. Sangeeta’s current age is of father’s age five year before.
3
Q76. Alka has two sisters and one brother. How many sisters does Sandhya have?
I. Alka and Sandhya are Sisters.
II. Sandhya has one brother.
Q77. Madhav likes car X because its cost Rs. 5,00,000 is cheapest in C segment and Raghav likes
car Y, because its cost Rs. 7,00,000 is highest in C segment. Which vehicle will be selected by
Keshav?
I. Keshav is looking for a car which is average representation of C segment.
II. Keshav’s budget is around Rs. 5,50,000.
Directions (78 - 80): Refer to the following table. Given below are the win loss histories of four ten-
nis players in three set matches and number of matches played.
P Q R S
Won 2 – 0 23 18 10 16
Won 2 – 1 13 16 13 14

Lost 0 – 2 8 13 16 13
Lost 1 - 2 6 8 20 17
Q78. If a win carries an award of Rs. 1500 and a loss of Rs. 1000 which is the largest difference in
prize money eaned among the four?
1) Rs. 7000
2) Rs. 14000
3) Rs. 5000
4) Rs. 9000
Q79. As in the case above, what is the lowest average prize money won per match by any player?
1) Rs. 1135
2) Rs. 1300
3) Rs. 1195
4) Rs. 1150
Q80. As in the case above, what is the highest average prize money won per match by any player?
1) Rs. 1495
2) Rs. 1360
3) Rs. 1460
4) Rs. 1410
Q81. The universal recipient blood group is:
1) O
2) AB

3) A
4) B
Q82. Which one of the following is not a nuclear power?
1) China
2) USA
3) Japan
4) UK
Q83. Speed of sound is maximum in:
1) Water
2) Air
3) Steel
4) Vacuum
Q84. Which acid is used in lead storage batteries?
1) Nitric acid
2) Sulphuric acid
3) Hydrochloric acid
4) None of these
Q85. Why do fighter planes fly at great heights?
1) to escape from birds
2) to cross the sound barrier
3) to overcome gravitational force
4) to escape detection by radar

Q86. Dialysis is used to perform the function of:
1) Lungs
2) Heart
3) Liver
4) Kidneys
Q87. Who among the following was the Chairman of the Constitution Drafting Committee?
1) Dr. Ambedkar
2) Dr. Rajendra Prasad
3) Sardar Patel
4) Motilal Nehru
Q88. Who among the following decides the concellation of the election of a person to Parliament?
1) Election Commission
2) Supreme Court
3) The Parliament
4) None of these
Q89. Indian Constitution calls in dia a:
1) Unitary State
2) Federal State
3) Quassi State
4) Union of States
Q90. The gas used in Soda water is:

1) Oxygen
2) Ammonia
3) Carbon Dioxide
4) Sulphur Dioxide
Q91. Who is the current Nawab of Pataudi?
1) Mansoor Ali Khan
2) Saif Ali Khan
3) Amir Khan
4) Slman Khan
Q92. During the debate in Parliament over Lokpal Bill, who saluted Anna Hazare for raising the is-
sue of Corruption?
1) Mr. Pranab Mukherjee
2) Mr. Manmohan Singh
3) Mr. Lal Krishna Advani
4) Smt. Sushma swaraj
Q93. Which Indian CEO of McKinsey who was settled in USA was criminally charged with Insider
Trading in Stock Market?
1) Rajat Gupta
2) Vikram Pandit
3) Rajiv Goel
4) Roomy Khan
Q94. Who married Prince William recently and may become the next Queen of England?

1) Kate Middleton
2) Roste Pose
3) Jecca Craig
4) Olivia Hunt
Q95. Who is the highest wicket taker in the recently concluded India England ODI 2011 series from
Indian side?
1) R. Ashwin
2) Ravindra Jadeja
3) Vinay Kumar
4) Suresh Raina
Q96. In the recently concluded India-England ODI 2011 Series, there was one player whome the
England bowlers could not get out even once. Who was he?
1) Gautam Gambhir
2) Suresh Raina
3) M.S. Dhoni
4) R. Ashwin
Q97. Budha International Circuit is related with which sport?
1) Cricket
2) Football
3) F1 Car Race
4) Tennis
Q98. Which is the highest budgeted movie in Bollywood as claimed recently?

1) Rock Star
2) RA. One
3) Slumdog Millionair
4) Mausam
Q99. Which film won the best film award in the recently concluded Tibet Film Festival at Dharama-
shala?
1) Mother
2) The Sun Beaten Path
3) Prayers Answered
4) Leaving Fear Behind
Q100. Who is elected as the Interim Prime Minister of Libya?
1) Ali Tarhount
2) Mahmoud Jibril
3) Abdel Rahim Al-Kib
4) Saif-Al-Islam Gaddafi
PROFESSINAL KNOWLEDGE
Q101. Niche marketing can be done for:
1) Readymade garments
2) Ballpoint pens
3) Diamond jewellery
4) Golf Clubs

Q102. Word of mouth marketing is:
1) Triggered by the company
2) Unpaid advertising
3) Used by the company to influence behaviour
4) None of these
Q103. CRM is a short form of:
1) Customer Relationship Management
2) Company Resource Marketing
3) Consumer Reaching marketing
4) Customer Relationship Marketing
Q104. Five stage model of the consumer buying process does not include:
1) Problem recognition
2) Post purchase behaviour
3) Evaluation of alternatives
4) Product perception
Q105. Segmentation of consumer markets is based on
1) Consumer characteristes
2) Consumer responses
3) Consumer challenges
4) Both (1) and (2)
Q106. The stages of the product life cycle in chronological order is:
1) Introduction, growth, maturity, decline

2) Introduction, growth, maturity, stagnation, decline
3) Introduction, maturity, decline
4) Introduction, maturity, stagnation, decline
Q107. The key of competitive advantage is ______ differentiation.
1) Position
2) Product
3) Conformance
4) Customer Consulting
Q108. _______ consists of a few companies producing essentially the same commodity.
1) Monopolistic competition
2) Pure competition
3) Oligopoly
4) Pure monopoly
Q109. Which of the following is not a “market followed” strategy?
1) Counterfelter
2) Adapter
3) Initiator
4) Cloner
Q110. ______ is registering, trafficking in or using a domain name with bad faith intent to profit from
the goodwill of a trademark belonging to someone else.
1) Email marketing
2) Cyber squatting

3) Web scraping
4) Web spidering
Q111. The following is the biggest limitation of advertising:
1) It forces consumer to buy the things he does not need.
2) It sells gloss and dreams to prospective buyers.
3) It tells consumers about the arrival of new products in market
4) All of the above
Q112. The client of an advertising agency is called:
1) Customer
2) Major
3) Corporate
4) Account
Q113. Under the barter scheme
1) Firms can offer products and services to advertising firms if the latter offer cheap advertising ser-
vices
2) Firms buy products from market and supply products to the same market
3) Cost discounting is the key issue
4) None of these
Q114. If the objective is ______ then prices must be set very competitively to appeal to the largest
possible number of potential consumers.
1) Market penetration
2) Niche Marketing

3) Product enhancement
4) None of these
Q115. ______ include =e medical specialist and legal advisors.
1) Speciality services
2) Speciality products
3) Primary services
4) Secondary services
Q116. The ______ represents our expectations of the general need for the item during the lead
time.
1) Reorder point
2) Safety stock quantity
3) Reordering policy
4) Reordering cycle
Q117. ______ is the principle of organization of a region around several political.social or Financial
centres.
1) Ethnocentrism
2) Polycentrism
3) Marketing expansion
4) Global marketing
Q118. Material culture is divided into two parts:
1) Language, Aesthetics
2) Technology, Economics

3) Education Religion
4) Attitudes, Values
Q119. Identify the group name, whose mission statement is:
“To become a major player in the global chemical business and simultaneously growth in other
growth industries like infrastructure”.
1) Reliance
2) Tata
3) Bharti enterprises
4) Kotak Mahindra
Q120. _____ is the latest buzzword in corporate boardrooms.
1) Service quality
2) Service sector
3) Service industry
4) All of the above
Q121. Relatively large, low-cost, low-margin high-volume, self-service operations etc.
1) Super market
2) Discount store
3) Department store
4) Convenience store
Q122. Distribution mix refers to:
1) Selection of different distribution channels like Distribution – Wholesaler – Retailer – Consumer

etc.

2) Selection of sales promotion techniques, Advertising, Sales – promotion, personal selling etc.
3) Selection of pre-sales during sales after sales service etc.
4) All of the above
Q123. Products under the brand name “Enfield” are:
1) Motor Cycles
2) Television
3) Gensets
4) All of the above
Q124. N = S/P (1 + T) indicates the:
1) Work load method
2) Sales potential method
3) Incremental method
4) Sales budget
Q125. ‘Dividend Yield’ is the ratio between
1) Dividend per share, market price per share
2) Total debt, total equity
3) Market price per share, earnings per share
4) None of these
Q126. A bank expects fall in price of a security if it sells it in the market. What is the risk that the
bank is facing?
1) Market risk
2) Operational risk

3) Asset Liquidation risk
4) Market liquidity risk
Q127. When a company acquires a supplier through an acquisition strategy, this is referred to as
1) Vertical marketing system
2) Forward integration
3) Horizontal integration
4) Backward integration
Q128. Charles Revson of Revlon observed: ‘In the factory, we make cosmetics: in the store, _____”.
1) we make profits
2) we challenge competitors
3) we implement ads
4) we sell hope
Q129. Mohan Sawhney has proposed the concept of ______ to describe a cluster of complemen-
tary products and services that are closely related in the minds of consumers but are spread across
a diverse set of industries.
1) metamarket
2) vertical integration
3) horizontal integration
4) Betamarket
Q130. A tobacco company advertises its line of music cds. It is a type of:
1) Substitute advertising
2) Surrogate advertising

3) Out-door advertising
4) None of these
Q131. You watch a movie and find out that a particular brand crops up in it very often. It is an exam-
ple of:
1) Surrogate advertising
2) Broadcast advertising
3) Covert advertising
4) None of these
Q132. What is a log?
1) Pictoral representation of what the company stands for
2) Graphic or emblem used by a company to trigger insiant recall
3) The short form of the name of the company
4) All kinds of advertisments used by the company
Q133. Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new
ideas and technology spread through cultures. The adopters of these innovations are categorized in
five categories. Which of the following is incorrect?
1) Early adopters
2) Early majority
3) Late adopters
4) Late majority
Q134. Database marketing is:
1) Direct form of marketing
2) Indirect form of marketing

3) Most efficient form of advertising
4) None of these
Q135. Segmentation is:
1) A method to divide the matket in to different groups according to age only
2) A method to understand consumer behaviour
3) A method used to divide the market in different individual groups of similar needs or wants
4) None of these
Q136. B2B means:
1) Buyer to brand
2) Business to business
3) Business to buyer
4) none of these
Q137. Who started the first Hypermarket?
1) Walmart
2) Carrefour
3) Casino
4) The dolla store
Q138. The first step of sales process is:
1) Lead generation
2) Convincing the buyer
3) Selling the product
4) Showing a product

Q139. Core competence of a company helps it to:
1) Maintain an edge over its competitors
2) Position its product better
3) Price its product better
4) All of these
Q140. Laggards are:
1) Individuals who do not accept an innovation
2) Individuals who are the last to accept an innovation
3) Individuals seeking innovations
4) None of these
Q141. Consumer research takes place at this stage.
1) Before purchase
2) After purchase
3) During the purchase
4) All of these
Q142. SWOT analysis does not contain this
1) Strength
2) Weakness
3) Opportunity
4) Talent
Q143. This is not direct marketing:

1) Door to door selling
2) Internet marketing
3) Telemarketing
4) None of these
Q144. Trademark is the legal word of:
1) Brand
2) Product
3) Patent
4) None of these
Q145. Which of the following is not an advantage of world marketing?
1) Consistency in brand image
2) Ability to leverage good ideas quickly and efficiently
3) Uniformity of marketing practices
4) None of these
Q146. The four Ps of marketing do not include this
1) Product
2) Price
3) Profit
4) Promotion
Q147. Forter’s Five Force Model includes:
1) Bargaining power of customer
2) Advertising

3) Threat of substitute product
4) Bargaining power of suppliers
Q148. The Letter T in PEST stands for:
1) Treats
2) Technological
3) Teacher
4) Table
Q149. Brad Loyalty is defined by Kotler in for behavior pattern. Which of the following is not one of
them
1) hard Core Loyals
2) Shifters
3) Semt Loyals
4) Shifting Loyals
Q150. Marketing does not involve which of the following?
1) Selling
2) Promoting
3) Advertising
4) None of these

ANSWERS
1. (1) 2. (2) 3. (3) 4. (1) 5. (1) 6. (3) 7. (1) 8. (2)
9. (3) 10. (3) 11. (1) 12. (2) 13. (3) 14. (2) 15. (3) 16. (1)
17. (3) 18. (1) 19. (3) 20. (2) 21. (1) 22. (2) 23. (4) 24. (3)
25. (2) 26. (4) 27. (1) 28. (1) 29. (3) 30. (4) 31. (2) 32. (1)
33. (2) 34. (3) 35. (1) 36. (3) 37. (1) 38. (1) 39. (4) 40. (3)
41. (1) 42. (4) 43. (3) 44. (4) 45. (1) 46. (3) 47. (2) 48. (4)
49. (2) 50. (3) 51. (1) 52. (2) 53. (1) 54. (4) 55. (3) 56. (1)
57. (1) 58. (4) 59. (2) 60. (3) 61. (4) 62. (1) 63. (4) 64. (4)
65. (2) 66. (4) 67. (1) 68. (4) 69. (4) 70. (3) 71. (2) 72. (2)
73. (4) 74. (3) 75. (3) 76. (1) 77. (3) 78. (1) 79. (3) 80. (2)
81. (2) 82. (4) 83. (3) 84. (2) 85. (4) 86. (4) 87. (1) 88. (1)
89. (4) 90. (3) 91. (4) 92. (2) 93. (1) 94. (1) 95. (2) 96. (3)
97. (3) 98. (2) 99. (3) 100. (3) 101. (3) 102. (2) 103. (1) 104. (4)
105. (4) 106. (2) 107. (2) 108. (3) 109. (3) 110. (2) 111. (1) 112. (1)
113. (2) 114. (1) 115. (4) 116. (1) 117. (2) 118. (2) 119. (1) 120. (1)
121. (1) 122. (1) 123. (1) 124. (2) 125. (1) 126. (4) 127. (4) 128. (4)
129. (1) 130. (2) 131. (3) 132. (2) 133. (3) 134. (1) 135. (3) 136. (2)
137. (2) 138. (1) 139. (1) 140. (2) 141. (4) 142. (4) 143. (4) 144. (1)
145. (4) 146. (3) 147. (2) 148. (2) 149. (3) 150. (4)

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4) None of the above

4) None of the above

4) None of the above

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4) None of the above

4) None of the above

4) None of the above

4) None of the above

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4) None of the above

4) None of the above

4) None of the above

4) None of the above

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Q12. Meaning of Couldron

1) Narrow necked earthern pot

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2) Large kettle for boiling or heating liquid

3) Metallic pot for carrying water

4) Metallic box to carry clothes

Q13. The background of the episode is

Q14. Meaning of stagger

1) To reel from side to side

3) To bend the body

4) None of the above

Q15. The passer by was:

2) Not quite rich

Q16. The old man ‘strained his eyes’ because:

1) He was afraid of being left behind

2) It was getting dark

3) His eye sight was very poor

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4) It was too hot

1) They carried much loads

2) They were busy walking

3) They were tired

4) They were frightened

3) It was below his dignity to take alms

4) He had enough money

Q19. Meaning of panting

4) Lay down straight

Q20. Find the mis-match.

3) desperately-without bothering about anything

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Q30. The most economical speed for this journey is:

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Q41. In which year, the value per tonne was minimum?

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Q45. What is the surname of Sonu?

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Q46. How is Suresh related to Sudha?

Q47. What is Sudha’s relation to Asha?

Q48. How is sonu related to Mr. Mahajan?

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