BSD Report

Business Idea:
Pet care industry is expanding because of the growth of the pet population, trends
inspired by pet humanization as well as the evolving demand of pet care in developed and
emerging markets especially during the pandemic. Common pet care business paradigms are
found, which are pet food, pet product, and pet service. The paradigms of pet food and pet
products are mainly composed of divisions of product categories, breeds, functions, formation.
Pet services include overnight care, pet sitting, puppy care, playtime visits and other specialty
services. The pet care market is also related to the smart technologies such as apps and
smartphones, which can provide convenient services with various aspects for pet owners. The
popular species of pets are dogs, cats, fishes that are kept in indoor aquariums, birds, rabbits,
hamsters and guinea pigs. We mainly discuss pets in two categories; they are Dogs and Cats due
to the limits of data available.
Need for Launch:
In the middle of the pandemic, people started their work from home and students were
also doing their studying in online mode. So, the pets have gotten used to having their humans
around all the time and some of them have bought or adopted new pets to get ease with their
boring schedule. But now, with the number of COVID-19 cases going down all over the world,
the offices, schools and colleges have started reopening across the country. Pet parents are faced
with the problem of leaving their pets alone at home. Being alone leads to an increase in the level
of stress and anxiety in pets and also there is a development in the insecurities of pets. The most
essential things for healthy pets are giving specific nutrition at the right time, providing a safe
and cozy shelter, regular potty breaks for every 2 to 3 hours and mainly regular exercise. Study
says, if a person is not there to take proper care of the pets, it will change their behavioral pattern
of the pets (maybe aggressive) due to their high stress levels. The pets need to be taken care of.
As of now there is an increasing demand in pet care services and also most of the previously
opened pet care services are presently not in an active mode. We are introducing our XYZ Pet
Care Services.
Description of Service:
 Our business idea will provide full time i.e. 24/7 care and support to the pets not
only in the case of services also in the form of their foods and essentials.
 XYZ Pet care services also sell food products and pet accessories.
 XYZ Pet care service includes vet clinics with experienced doctors, grooming of
pets, pet walkers and training.
 Each pet meets different requirements so we are doing consultation according to
that and providing the personalized care of pets.
 XYZ Pet care services are not charging as much higher prices when compared
with our competitors and also, we are providing discounts to those who own our
membership.
Vision, Mission and Value Proposition:

Mission:
Ease the busy lives of our clients by providing superior pet care with excellent client service
Aim to form peace of mind by guaranteeing that every pet area unit being cared for with the exceptional
and personal attention that they earn, within the comfort of their own residence, whereas you’re away.
Tend to respect you and your property in the slightest degree of time, and to love and treat your pets
like they were our own.
Vision:
To work towards a future where we are industry representatives of the premium quality products, keep
improving our adds-on servicing qualities and to become the reputable advertisers in the country, and
strive for expansion through innovative marketing and business development globally.
Value:
Provide the best quality products and services and establishing ourselves in the offline and online
experience for your convenience
Promote social development and create real value out of something that we achieve Establish of visual
platform for advertisers to use our website to increase their online presence Give you best information
by creating our own catalogue to let them make a quick decision for their optimal buying experience.
Operational Plan for the business
Our business is going to be one pit stop for all the requirements for the pets and their
owners which will include a Vet clinic, Grooming and cleaning of the pets,
Training of the pets, 24 hours Day care, 2 emergency doctor and ambulance for
the pets which will be providing care at the home, also a Shop which will sell food
products and accessories for animals with home delivery.
Our operational plan in brief goes with 7 different departments which will be including
the above service departments and an office department consisting (Operation
Department, Marketing Department and a Finance Department).
Now we will discuss all the departments one by one in brief-
1. Office Department- This department is made to look after the running of the business
whereas this department will be containing 3 more different departments which
are as follows:
(a) Operational Department- This department takes care of the operational function of the
business which will include the day to day management of product and services
provided by the business.
In brief this department will be arranging all the goods required in the day to day
operation of the business which will include the goods required for the different
services provided by the business like Grooming and Cleaning of the pet, the vet
clinic service, training service, 24 hour care service, ambulance service with a
doctor, and at the last the shop and its home delivery system.
Road Map /Milestone Schedule

Our road map has been made for the next 5 years where as each year will be having a planned
growth and expansion.
Brief of each year-
1 year- This the current year when we have started the business for the first 6 month we will be
having only 1 store through which we are

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Business Idea:

Need for Launch:

Vision, Mission and Value Proposition:

Now we will discuss all the departments one by one in brief-

Road Map /Milestone Schedule

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