A Data Governance Framework
A Data Governance Framework
1 Introduction
All organizations use and manage data. Traditional business companies focus on the
management of the “ilities” (availability or usability) of enterprise data. Since the
concept of platform ecosystem (PE or business ecosystem) has been widely spread,
many organizations can facilitate reaching critical mass by data contribution of two or
more external sides. The collected data is analyzed or shared to add value to the com-
panies. This generates more data and it is used by the partners or family companies and
the platform users. A negative externality arises from the fact that there are complicated
interactions between multiple parties providing, using or sharing data. There is a per-
vasive problem of data breach (data abuse, misuse or privacy issue) in business
ecosystem area [1, 2]. A platform owner company should impose certain regulations on
the user participation to reap the benefits of ecosystem growth [3]. Lack or poor
implementation of governance causes significant destructive effects on business success.
Data governance refers to comprehensive control, including processes, policies and
structures about data asset. It enables a platform owner to orchestrate the complicated
processes and relationships affected by multiple parties’ participation [4]. In traditional
data governance, data ownership is clear and simple as there is limited use of data and
interactions within an enterprise. Researchers articulate a set of concerns such as
unclear data ownership or invisible data supply chain in PEs [5–8]. It must be
addressed in data governance to win market. In particular, the role of due process has
been highlighted by researchers [8]. However, previous platform studies pay little
attention to the importance and the role of data [9]. It leads to limited research in
understanding how organizations should manage business processes differently for PE.
We aim to provide data governance for enterprises which run PE business. We
identified data governance factors for PEs as a starting point [10]. In this study, we
provide a comprehensive data governance framework which comprises three core
elements, and discusses current issues and how to improve business capability. Based
on that, we suggest due processes as a supporting element of the framework. The due
processes encourage desirable behavior of all participating groups to mitigate business
risks. This article delivers broad information and knowledge of PE and data governance
through a survey on industry platforms and literature review. It helps researchers and
practitioners to comprehend how data governance processes should be managed and
implemented, and to plan next steps.
The next section presents background information to help an overall understanding
of the general concept of data governance and PE, and the current state of academic
works on platform governance including our previous studies. Section 3 describes the
methodology of this study. Section 4 introduces a data governance framework for PEs.
We present each element of the framework: platform data, role and decision domains,
and discuss current issues and the possible solutions. We then illustrate due processes
along with the data management flow of a PE. In Sect. 5, 19 industry governance
frameworks and academic works are reviewed and compared with our framework. We
then conclude this study in Sect. 6.
2 Background
Data governance determines who holds the decision rights and is held accountable for
decision-making about data assets [11]. To support right decision-making and
encourage desirable behavior, it provides comprehensive control such as processes,
policies and structures. Khatri and Brown [11] noted data governance decision domains
and showed how the domains align with those of IT governance. Weber et al. [12]
focused on a context-based approach for data governance design by presenting how
organizational contingencies influence on data governance. Those studies, however, are
focused on the general business context of organizations where there are simple
interactions and internal considerations in using and managing data.
PEs provide a meeting place, and facilitate interactions between two (or more)
participating groups [13]. Smedlund and Faghankhani [4] noted traditional organiza-
tions easily control participants (employees) and the relationship between them, but
platform owners have limited power and ability to fully control platforms as there are
multiple parties contributing, deriving and using data. Governance for PEs thus should
deliberate the different business context and concepts. Trust, roles, revenue sharing and
control are identified as fundamental governance concepts for organizations which run
A Data Governance Framework 213
a PE [9, 14, 15]. Those concepts should be implemented in data governance of PEs to
encourage good practices of governance and to create value in the use of data [12].
Prior studies on platform governance largely neglect the role of data and data gover-
nance, and therefore data governance studies have been rarely found.
In our previous studies [10], we surveyed four platform companies (Facebook,
YouTube, EBay and Uber) to show the state of practice of data governance. It revealed
the fact that the policies of the platforms are imprecise in terms of data ownership and
data usage. It can cause uncertainties and arguments between participating groups and
business risks. We also reviewed 19 existing industry governance frameworks and
academic works to examine if the identified issues can be addressed by them. However,
there are common missing considerations of how to clarify the rights of data owner or
subject and how to achieve visibility and traceability in the use of data. Through the
studies, we confirmed the need for a data governance framework for PEs to support the
organizations’ business success.
3 Methodology
This study was conducted through three steps (Fig. 1). The first step was carried out to
understand overall PE environment including who participates in a platform, how data
is used in the platforms and what data characteristics are identified (①). We analyzed
five PEs: Facebook (social network), YouTube (content portal), EBay and Uber
(exchange platform), and Data.gov.au (public platform). The survey on the platforms
were conducted by examining their policies such as data polices, privacy policies or
cookies polices. We carried out a literature review to complement and confirm the
result of the analysis. The second step was to identify decision domains and governance
principles (②). In the previous study [10], we identified seven decision domains
through reviewing literature, industry governance frameworks and the state of practice
of four platforms. In this study, we refined them and identified focal principles to
support the decision domains. Based on the results of the two steps, we defined due
processes for the implementation of data governance. To confirm the processes, we
analyzed data breach cases (AOL and Facebook) and reviewed the relevant literature.
In the last step, we compared 19 existing frameworks and academic works with our
framework (③). We included some IT/information frameworks for this comparison
because they generally contain data governance. We used the identified decision
domains, principles and due processes as the comparison factors.
Fig. 1. The research methodology for a data governance framework for PEs
214 S. U. Lee et al.
platform player who interacts with a platform (Fig. 3), and then describe how platform
data is collected and used, and discuss the current issues.
In general, platform player is divided into platform owner and platform user.
Platform owner consists of three roles: sponsor, orchestrator and provider. Platform
sponsor owns a platform, and facilitates the co-creation of value from third-parties or
establish an exchange platform he can benefit from [9]. The role of orchestrator is to
organize a platform and the involved parties and processes. It is in charge of sharing
standards, developing the industry vision or maintaining the integrity of a platform [4].
Platform provider is intermediary who delivers a platform. It generally includes the
roles of data manager such as data collector, steward and custodian.
Platform user comprises supply and demand side. Data supply can be capable by
complementor or data producer. Complementor contributes to a PE as an external party
not directly related to the platform owner [9]. It offers a complementary content to the
core component of the platform. Data producer consists of data provider who directly
contributes data and data analyst who uses and provides data through data analytics
jobs. On the demand side, data consumer refers to end user that uses platform data.
Data analyst can be both data consumer and data provider if providing the outcome of
the analytics jobs to the platform again. End user here is a person who accesses the
platform to consume a service available on the platform [9, 15].
The described roles can be changed over time or depending on platform strategy.
In traditional data governance, the life cycle of data is aligned with accountability
for data management within an enterprise [16]. There is a simple interaction with a data
manager. Meanwhile, the life cycle of platform data is based on the processes of data
sharing. Platform data interacts with various platform players, and the flow map is
characterized along the life cycle (Fig. 4).
Platform data is collected through providers’ contribution such as uploading or
generating new data. Majority data is from platform users as they upload their content
216 S. U. Lee et al.
such as video or image or provide user information (human-sourced data) [17]. While a
user uses platform services, the platform systems may leave some data such as logs,
search keywords, location (machine-generated data). This type of data is generally
referred to service use information. Data is also collected through system processes
such as transactions, reference tables, and relationships, as well as the metadata setting
the context (process-mediated data).
The gathered data has to be examined whether it is Personal Identifiable Infor-
mation (PII) data or non-PII data, and it is proprietary data or public data. Based on
that, the management processes of data and the involved roles should be differed. PII is
defined by Australian Acts as “Information or an opinion about an individual, or an
individual who is reasonably identifiable, whether the information or opinion is true or
not; and whether the information or opinion is recorded in a material form or not” [18].
However, PII and non-PII are not immutable [19]. If there are only single instances of
users, it is easier to be identified by combination of the characteristics revealed in the
datasets. To reduce the risk, continuous review process is necessary in the data man-
agement process. Due processes allow only expected activities of actors, and support
identifying audit trails, offering interactive modeling and supporting user objections
[8]. Proprietary data is claimed ownership by a specific entity or company. The owner
of data should have certain decision rights and obligation about the data. In contrast,
public data (e.g. crime data) is available for the public to collect or look at. As
mentioned, the ownership of data is not clearly defined in platform policies. Our survey
on four industry platforms [10] showed that Facebook, YouTube and Uber define data
ownership of user content, but non-user content is rarely addressed. EBay documents
overlook data ownership. To cope with the issue, platform owners have to consider the
regulatory environment of a platform and determine an appropriate governance con-
figuration prior to the use of data. It can reduce the risk of data misuse or abuse and
protect the rights and privacy of the owner or subject of data.
The stored data in the platform systems can be internally used for their business to
get useful information such as trends, statistics, significant keywords, or personal
interests of users. The data can be evolved by aggregating or combining raw data, and
then generates new data as derived data. 11 common use cases of platform data are
identified through survey on industry platforms: provide, improve and develop (test)
services, communicate with platform users, or show and measure ads and services. The
cases, however, are not detailed documented in the policies of platforms. The data used
for each use case is not precisely mentioned. It can result in data misuse. The issue is
claimed by a number of researchers [8]. Another risk can be found when the stored data
is used outside of a platform for survey or research by external partners. The exporting
data should be reviewed by an appropriate policies if it can violate ownership or
privacy rules or includes PII data. AOL and Facebook data breach (2006 and 2008) are
reported as representative cases which the processes were ignored [1, 2].
General platform users can use platform data if data is set to “open” to everyone
(open data) or a specific group or person (shared data). If a user changes the mode of
his/her data into “private” (closed data), no one can use/access the data. Facebook
documents that when a user post on Facebook, the user can select the audience for the
post, such as a customized group of individuals, all of his or her friends, or members of
a group. The platform mentions that open data is available to anyone on or off
A Data Governance Framework 217
Facebook services and can be seen or accessed through any online and offline media
including search engines and TV. Open or shared data can encounter more risks of data
abuse, misuse or privacy violation if there is no strong regulation or any complemental
consideration. How to use, share or sell data without losing control is a critical issue of
PEs [7]. Accordingly, data use cases should be explicitly defined in data governance as
monitoring the use of data have to be implemented based on the use cases. A data
supply chain also should be recorded to trace the derivation history of the open or
shared data transparently. Such governance mechanisms should be fairly applied, and
the processes and performance must be transparently shown to every participating
group (in particular, to data owner and subject). Yet, the requirements are poorly
implemented in industry PEs [10]. There are also claimed issues of an invisible data
supply chain by researchers [8].
There is a broad consensus that data provider must have the privilege to stop
sharing his data at any time. PEs provide several ways to change the mode of data
sharing. A platform user can change the mode of data into private to stop sharing. The
other way is to delete the data. Alternatively, the user can delete or deactivate the
account. In theory, it looks as if data owners can perfectly control their data. However,
in some cases, data owners lose control over their data. For instance, Facebook policies
note that “information that others have shared about you is not part of your account and
will not be deleted when you delete your account”. That is, the shared data will be
retained in the platform in the state that the owner is out of control, and continuously
used/discovered by others. This issue has been discussed by researchers [20, 21].
Platform users’ need for data transparency is increasing to access information which
they are involved in. In addition, a certain method should be available to them for
appropriate notice, consent and security.
Data owner is an individual (or a company) who owns data by contributing it to the
platforms. Data owner has ownership rights which refer to the questions of who is
allowed to use data and who has decision rights [24]. Accountability of a data owner is
noted as a form of verifiability in some literature. The term verifiability represents a sort
of responsibility of the one who can verify data and confirm the veracity of the data
before using or sharing the data [20]. Data owners should have data transparency and
auditability, and access control power [21]. That is, every user has complete trans-
parency over what data is being collected about her and how the data is used.
Data subject means a person who is the subject of personal data. If data is about a
specific person, then that person can be a data subject. Data owner can be a data subject
and vice versa if he/she uploads/generates data about him/her. There is an example to
explain the difference between data owner and data subject in a simple way. A medical
record of a patient is generated by a doctor/hospital. The owner of the record is the
doctor/hospital that generated the record. The patient is a data subject because the
medical record is about him, but he cannot own the record. Like a data owner, a data
subject should have rights to access the data which he is involved in and a method
available to him to hold data governance mechanisms accountable for appropriate
notice, consent and security.
The described roles can be taken by various platform players depending on the
platform strategies (Table 1). In decentralized data governance, platform users can
monitor or audit the use of data or data integrity based on enabling technologies [25].
ownership and access definition are thus regarded as a major concept when designing
the business process of a PE [9, 22]. The definition should include user content and
non-user content together to protect all the data and owners or subjects’ rights against
unauthorized use. To support this, a data ownership decision model should be devel-
oped by considering relevant regulations, laws or court cases [11]. For example, cre-
ativity (creative data: videos/non-creative data: factual data), originality (original
data/derived data), investment (data managed by a platform owner or not) and source
(from outside or created inside of a platform) of data can be the aspects of the model.
They are derived from the review of regulatory environment such as Berne Convention
and its derivatives, European Court of Justice (ECJ) in 2004 (William Hill case [26])
and the policy of platforms. Looking at the regulatory environment of a platform also
supports accurately identifying and rewarding the contributors of a platform as it
clarifies who adds value to the platform. The main role of data committee is to build
policies for a platform based on the review on regulatory environment. The policies
have to include all the considerations of how to use data, what data can be open (or
not), how to share data or how to terminate data sharing.
When data is collected and used by a platform (platform users), if there is an only
single owner, contribution measurement is simple. Meanwhile, using derived data
(aggregated or transformed data) can lead to measurement issues because the data may
contain a complicated ownership structure. Data provenance management can help this
issue. It allows a platform to identify all the associated stakeholders and explicitly
measure the contribution of each owner of the data by preserving all the record of the
use of data. It also supports high visibility of the use of data [11, 27].
As stated, the purpose of data uses and the relevant data are not clearly defined in
the policies of PEs. The documentation is not enough to understand how the collected
data is used. All the collected data should be categorized and has a clear and limited
purpose of the use of data. It enables a platform to detect and prevent unexpected use of
data in a data supply chain [16].
Monitoring and conformance mechanisms facilitate visible/reliable data use. There
are many data breaches caused by an invisible supply chain and unclear due processes
220 S. U. Lee et al.
[1, 2]. To increase transparency of a platform and thus gain more trust from platform
users, a platform owner can share control power and decision rights with the users
through decentralized data governance [25].
To support right decisions, data governance should be implemented based on key
principles which present sets of applicable guidelines and considerations. Through a
literature review and survey on industry platforms, the following four principles are
identified, which have been regarded as fundamental considerations.
Table 3. The influence of the data governance principles on the decision domains
Decision Principle 1 Principle 2 Principle 3 Principle 4
domain Align with Meet the needs Address all Consider platform
platform of all types of data context
governance participating
concepts groups
Data Define clear Consider all Clarify Apply different
ownership, roles and data ownership and levels of
access responsibilities contributors’ access rights to governance control
definition needs and all types of based on the
rights data context of a
Regulatory Identify what Develop a Consider platform
environment regulations decision extensive * Highly regulated
should model for regulations for environment, high
conform to explicit data non-user quality of data
control ownership content strategy, closed
Contribution Consider a Identify Measure every platform strategy or
measurement revenue different types data authorized-based
sharing of contribution governance
concept contribution based on configuration -
of participants regulations > use strict data
Data use case Build trust Consider how Provide a ownership, access
through a to use data detailed data control, audit and
visible data without losing category and monitoring by a
supply chain control use cases centralized
(internal) structure
Conformance Conform Involve Audit every
* In the opposite
governance various data use case
case - > share the
rules through a participating and its
control power with
regular audit groups processes
platform users and
Monitoring Control an Provide Make a visible use trust-based
unauthorized possible supply chain control
data use opportunities for all data use
to all activities
stakeholders
Data Support Enable data Record all the
provenance efficient, owners and use of data
effective subjects to including
control and trace the sharing,
clear roles history of the analyzing and
use of data transforming
A Data Governance Framework 221
Principle 1. Align with platform governance concepts and business goals. Data
governance goals can be identified and determined by looking at what to maximize the
value of data and a PE. The goals, thus, should align the business goals and higher-
level governance like platform governance [11, 28]. The characteristics of a platform
also can be considered when confirming data governance goals. If platform open
strategy leans to close, the data governance should be toward the focus on strict due
processes and input/output control mechanisms [25].
Principle 2. Meet the needs of all participating groups. A PE faces the complicated
relationships between multiple parties. Trust between platform owners and the parties
is regarded as a prerequisite factor to win business [9, 14]. It can be built by starting
with a good understanding of what governance practices are applicable and how they
work, and share value (management strategies of a platform). Accordingly, data gov-
ernance should be designed and implemented from all the perspectives of parties.
Principle 3. Address all types of data. Data governance should be able to control all
types of data in platforms. As mentioned, platform data is collected from various
source. Yet, PEs are mainly focused on user content [10]. The other types of data are
often ignored and thus do not addressed in data governance processes. It leads to
unclear data ownership or access rights of data owner or subject.
Principle 4. Consider platform context; one size does not fit all. Platforms have to
consider different business strategies and goals, and consider different levels of market
regulation. According to contingency theory, such different contingencies affect data
governance [12]. In the previous study, we examined the influence of specific platform
contingencies on the characteristics of a platform and a data governance design [25].
This principle gives the idea that data governance can be flexible based on the context
of a platform and tailored for practical implementation.
The principles affect the decision domains in a certain way. They help a platform to
focus on the key considerations and ultimately enable a platform to win business.
Table 3 shows how the principles are applied to the decisions domains.
Survey, Research and Productization Process (Fig. 7). Platform data can be used
for improving the services of a platform company. In addition, it can be required for
external use such as research purpose. In those cases, first of all, every access should be
confirmed if it is legal and the purpose of the use meets the predefined use cases of the
A Data Governance Framework 223
data (❶). Secondly, if the data is taken out and possibly disseminated for secondary
use, the openness of the data and platform policies must be checked (❷). Facebook data
breach happened as the company overlooked the process [2]. A group of personal
information was exported for a research project without a review process, and quickly
diffused for secondary use. It resulted in revealing the data to public without consent of
the data owners and subjects. Lastly, the data owners and subjects should transparently
know all the information of the use of their data to support user objections (❸).
Data Consumption Process (Fig. 8). The open or shared data in a platform can be
discovered and used by other users (❶). Like the previous process (Fig. 7), all the
processes should follow the relevant policies and be reviewed. This process pays more
attention to high participation of platform users and transparency of a platform. When a
platform company shares control with platform users (in decentralized data gover-
nance), platform users can actively participate in auditing or monitoring data and data
use processes (❷❸). It is made possible by enabling technologies such as blockchain
which is regarded as one of the most innovative and revolutionary governance forms
[29]. This process enables an organization to reduce cost and effort, and gain more trust
between a platform owner and the platform users [25].
Data Termination Process (Fig. 9). When a user deletes his account or content, the
content may be deleted from the platform systems. Depending on the data retention
policies of a platform, the deleted data can be retained for a certain period of time, but it
is ultimately deleted. However, the shared or derived data of the user can be retained
and out of control of the owner (❶). Accordingly, if data is retained based on the
policies of a platform, even though the owner lost the ownership, the rights of the data
subject to the data should be protected and respected (❷). In this sense, the information
of the use of the data must be accessible by the subject (❸).
5 Comparison
Many organizations today adopt or consider PE for their business innovations. The
concept of PE supports sustainable growth through network effects where there is
multiple groups’ data contribution. However, lack of organizational capability to
orchestrate complicated context, processes and relationships occurred among the par-
ties will lead to market failure. Traditional data governance focuses on in-house control
of data, and prior research on platform a governance is still in its infancy.
In this study, we proposed a new data governance framework which supports an
organization to mitigate business risks from the complexity of a platform and add value
to the organization. We surveyed industry platforms and reviewed governance
frameworks and literature. This study delivered the idea on how data should be
managed when an organization adopts the concept of platform ecosystem. In particular,
through the due processes, we demonstrated how organizations can implement data
governance and orchestrate all the considerations of platform ecosystem. We compared
the framework with 19 existing industry governance frameworks and academic works.
The comparison showed that there is no existing framework or study which covers all
the aspects of our suggestion in the framework.
In the next step, we will provide the use cases of the framework to assist an
organization to implement data governance in practice. We will identify use case
scenarios and the associated governance questions for decision-making which are
critical but cannot be answered by current governance frameworks. To this end, we will
perform an extensive literature review and survey industry needs.
226 S. U. Lee et al.
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