Implementing total quality management in Savemore Camalaniugan

RONA JANE P. SORIANO

MRS. .NARGLOLYN UTANES

In the last several decades, SM Food Retail has three store formats which includes SM Supermarket,

SM Hypermarket and Savemore that offer products and services that focus on quality, affordability

and convenience. Savemore is also the SM's fast expanding vehicle to introduce organized retailin

areas like in small communities or in barangay. Savemore Market is a chain of neighborhood grocery

stores located outside SM Mall to bring the SM shopping experience closer to where shoppers live

and work. Savemore Market offers a more convenient way to shop, as it provides a wide variety of

products including a fullline of groceries and a wide range of fresh meat, seafood, fruits, vegetables

and ready to cook items. The compact size of Savemore store makes it easier for customers to

complete their shopping activity in a shorter amount of time. Savemore market is a clean and air-

conditioned environment. Their tagline is “Here to Serve!” As it takes pride in excellent customer

service and providing shopper’s daily needs. Savemore’s regular business hours is from 8am-8pm

while their regular operation hours start from 7am-9pm. Savemore utilize its people’s assets on its

maximum use. In every branch or store of Savemore it consists of forty-eight (48) employees and

their management team comprises of one manager and two supervisors. Offering the convenience of a

first-class indoor wet market,groceries and general merchandise store, Savemore Market caters

primarily to budget-constrained households by offering lower-priced items, supported with the strong

management team, reputable name or strong brand, and aggressive marketing functions, these enables

them to get approximately 500 customers or transaction counts per day leading to increase profit or

greater revenue for them.Savemore also offers additional services like ATM banking, bills payment,

remittances,money exchange, pharmacy, and even laundry services in select outlets, ensuring the one-

stopshopping convenience that the SM brand is known for.

Savemore has built a credible reputation as a retail market in every community nationwide. It has

also established a very close working relationship with their customer that they are able to provide

quality products and excellent service to their customer.Savemore target market are the general public

that are in a small community or in barangay. Savemore’s major competitor is mainly Puregold Jr. or

Puregold Extrawhich also the samecategory or a neighborhood retail store in the Philippines.In both

internal and external environmental situational analysis was made for Savemore. It was found out that

their major strengths are being part of the Country’s biggest Food Retail Chain, one-stop shop,

convenient location and having an excellent customer service that makes consumers satisfied. other

hand, Savemore’s major weaknesses are because of some items’ prices are a little bit higher compared

to other supermarkets and some customers complaints. In addition, Savemore’s opportunities include

increasing population in thePhilippines and health conscious consumers while credit card frauds as

their major threats. By using matrices to conclude suitable strategy to attain Savemore’s vision“To be

the lifestyle brand of choice leading in every community we serve. ”Financial and strategic objectives,

business and organizational strategies, action plan and programs and balances score card are further

recommended. A proposal for change is herein established to hopefully help in developing the

company.
 CASE ANALYSIS:

Patterns, themes, and categories of analysis were drawn by inductive analysis. Although many

qualitative studies are pursued without preconceived or systematic methods of examination, this study

included structuring the data analysis through stratification, clustering, and cross analysis designs

which would enable other researchers to pursue replicable procedures. Several matrices were used to

analyze the data. Table 1, was designed to compare the facilitator's role at various stages of

implementation. The stages selected for this study were based on organizational involvement stages

described by Ackerman (1976), Murray (1975), and Stead (1983) in their respective studies of social

policy implementation. They determined three phases of organizational involvement which have the

following characteristics: Pha

PROPOSED SOLUTION

The propose of this study was to examine the role of change agents as facilitators in a business

organization and an institution of higher education and to identify differences in the change agents'

roles when implementing TQM projects and processes in different types of organizations. In

reviewing the literature on facilitation and TQM, no studies were found which identify the differences

a change agent may encounter in various types of organizations and how these may affect success in

the TQM facilitation process. To gain an understanding of the context and complexity of relationships

which change agents face in different types of organizations, their roles in facilitating the

implementation of TQM in a business and university setting were examined using a qualitative, case

study approach. The two case studies examine differences in organizational purposes, cultures,

structures, and processes between the two organizations. In the course of the studies, the manner in

which change agents adapted different facilitation methods with different groups were investigated

and their effectiveness evaluated.

over time and at different stages of team development. Facilitators at the manufacturing firm used

TQM tools and techniques more frequently than did facilitators in the academic setting. Lastly,

outside facilitators had to adjust language, stories, and examples in the academic setting. They also

relied heavily on an internal steering committee, to plan agendas and assess the degree of acceptance

by those involved in early stages of implementation.

RECOMMENDATION
Focus on Customers under TQM, the customers define whether or not your products are high quality.

Customer input is highly valued, as it allows a company to better understand the needs and

requirements in the manufacturing process.

For example, customer surveys may reveal insufficient durability of goods. This input is then fed

back into TQM systems to implement better raw material sourcing, manufacturing processes, and
quality control procedures. Commitment by Employees for TQM to be successful, employees must

buy into the processes and system. This includes clearly communicating across departments and

leaders what goals, expectations, needs, and constraints are in place. A company adopting TQM

principles must be willing to train employees and give them sufficient resources to complete tasks

successfully and on time. TQM also strives to reduce attrition and maintain knowledgeable workers.

REFERENCES
https://www.philstar.com/business/business-as-usual/2008/04/28/58727/savemore-neighborhood-
sm#dqApSpF4LtMFQFE0.99https://business.inquirer.net/90718/how-should-we-respond-to-
the-growth-of-private-label-