ABSTRACT

Mahindra &Mahindra [m&M],the market leader in multi –utility vehicles

in india. the company started manufacturing commercial vehicles in 1945.
m&m is the leader by far in commercial vehical and the second largest in
the passenger vehicles market .the company os the world’s sixth largest
medium and heavy commercial vehicle manufacturing. Mahindra is the
best known for utility vehicles and tractors in india. Its automotive
division the company ,the company’s oldest unit [founded in 1945],makes
jeeps and three –wheelers[not passengers “auto rickshaws”, but utilitarian
delivery and flatbed incarnations].M&M,s farm equipment sector, formed
in 1963 during India’s green revolution, manufactures tractors and
industrial engines. M&M also produces military vehicles. the company
has facilities located throughout India. The survey involved gathering
wide information about the company ,its products, customer satisfaction
and impact of various competitive firms on the company. From the
information collected, various aspects were identified where the company
needs to focus more to improve the efficiency of marketing team of
Mahindra automotives. The research was conducted through visiting
various web sites, automobile magazines and others reliable sources.
Certain suggestions are also drawn from the analysis to help
 ACKNOWLEDGEMENT
I am using this opportunity to express my gratitude to everyone
who supported me throughout the course of this MBA project. I
am thankful for their aspiring guidance, invaluably constructive
criticism and friendly advice during the project work. I am
sincerely grateful to them for sharing their truthful and
illuminating views on a number of issues related to the project. I
express my warm thanks to DIVYA WADHWA for their support
and guidance. All the people who provided me with the facilities
being required and conductive conditions for my MBA project
Thank you
TECH MAHINDRA
 BUSINESS COMMUNICATIONS
TECH MAHINDRA BY

RODDA NANDINI

IN PARTIAL FULFILLMENT OF THE REQURIREMENTS OF MBA

PROGRAM

BATCH -2022-2024

• SUBMITTED TO

• SUBMITTED BY • R.NANDINI

• SEC-B

• ROLL NO-2221BM010117
INTRODUCTION

Mahindra & Mahindra started a joint venture with British Telecom in 1986 as a technology outsourcing firm.
British Telecom initially had around 30 percent stake in Tech Mahindra. In December 2010, British Telecom
sold 5.5 per cent of its stake in Tech Mahindra to Mahindra & Mahindra for Rs 451 crore. In August 2012,
British Telecom sold per cent of its stake to institutional investors for about Rs 1,395 crore. In December 2012,
British Telecom sold its remaining 9.1 per cent (11.6 million shares) shareholding to institutional investors for a
total gross cash proceeds of Rs 1,011.4 crores. This sale marked the exit of British Telecom from Tech
Mahindra.

Tech Mahindra got the approval from the registrar of companies for the merger at 11:45 pm on June 24, 2013.
July 5, 2013 has been determined as record date on which the Satyam Computer Services ('Mahindra Satyam')
shares will be swapped for Tech Mahindra shares under the approved scheme. Mahindra Satyam (Satyam
Computer Services), was suspended from trading with effect from July 4, 2013, following the merger. Tech
Mahindra completed share swap and allocated its shares to the shareholders of Satyam Computer Services on
July 12, 2013. The stock exchanges have accorded their approval for trading the new shares with effect from
July 12, 2013 onwards. Tech Mahindra posted net profit of INR 686 crore for the first quarter ended June 30,
2013, up 27% compared to the corresponding quarter the previous year.

Later years In 2014, Tech Mahindra acquired Lightbridge Communications Corporation (LCC), the largest
independent telecom services company in the world with local presence in over 50 countries. In 2015, Tech
Mahindra acquired SOFGEN Holdings, a 450-employee Swiss IT firm serving the financial services industry
Tech Mahindra purchased a controlling stake in Pinin farina S.p.A., an Italian brand in automotive and
industrial design Tech Mahindra announced the launch of its Automation Framework AQT (Automation,
Quality, Time) By March 2016, Tech Mahindra's post-tax earnings had surged past that of M&M. Tech
Mahindra said it would buy financial technology firm Target Group to boost its platform business process-as-
aservice offering in the banking sector. In 2017, Tech Mahindra and Midad Holdings, a part of diversified
business conglomerate Al Fozan Group announced the launch of a joint venture, Tech Mahindra Arabia Ltd. On
the basis of a global partnership agreement signed, Tech Mahindra will market Huawei's enterprise products and
services across 44 countries including India. Tech Mahindra announced that it has signed a definitive agreement
to acquire CJS Solutions Group LLC, a US-based healthcare Information Technology consulting company
which does business as (DBA) “The HCI Group.” In 2019, Tech Mahindra acquired Dyna Commerce BV. Tech
Mahindra, during September 2019, has acquired BORN Group, a New York City based digital content and
production agency, for $95 million in an all-cash deal. In March 2021, Tech Mahindra partnered with US-based
business intelligence analytics company ThoughtSpot. In April 2021, Tech Mahindra acquired US-based Digital
on Us, a hybrid cloud and DevOps services provider for $120 million
TECH MAHINDRA COMPANY HISTORY TIMELINE

1986

Mahindra & Mahindra started a joint venture with British Telecom in 1986 as a technology outsourcing firm

2005

By 2005, Mahindra-BT was the eighth largest software exporter in India.

2008

After the Satyam scandal of 2008-09 Tech Mahindra bid for Satyam Computer Services, and emerged as a top
bidder with an offer of INR 58.90 a share for a 31 percent stake in the company, beating a strong rival Larsen &
Toubro.

2009

The acquisition of Satyam Computers in 2009 made Tech Mahindra became a player in the Indian IT industry.

2010

In December 2010, British Telecom sold 5.5 per cent of its stake in Tech Mahindra to Mahindra & Mahindra
for Rs 451 crore. The company hit new ground in 2010 when it became the official IT partner and sponsor for
the 2010 FIFA world cup.

2012

In August 2012, British Telecom sold 14.1 per cent of its stake to institutional investors for about Rs 1,395
crore

Tech Mahindra was ranked #5 in India's software services (IT) firms and overall #111 in Fortune India 500 list
for 2012. It has 15 overseas offices for BPO (business process outsourcing) operations and software
development. Its revenue for 2012-13 was put at $2.7 billion

2013

Tech Mahindra posted net profit of INR 686 crore for the first quarter ended June 30, 2013, up 27% compared
to the corresponding quarter the previous year. The stock exchanges have accorded their approval for trading
the new shares with effect from July 12, 2013 onwards.

2014
Tech Mahindra grew over 14% in the second quarter of 2014. In 2014, Tech Mahindra acquired Lightbridge
Communications Corporation (LCC), the largest independent telecom services company in the world with local
presence in over 50 countries. 2017 In 2017, Tech Mahindra and Midad Holdings, a part of diversified business
conglomerate Al Fozan Group announced the launch of a joint venture, Tech Mahindra Arabia Ltd

2021

In March 2021, Tech Mahindra partnered with US-based business intelligence analytics company
ThoughtSpot. In April 2021, Tech Mahindra acquired US-based DigitalOnUs, a hybrid cloud and DevOps
services provider for $120 million.
What is business communication

Business communication is the process of sharing information between people within the workplace and outside
a company.
Effective business communication is how employees and management interact to reach organizational goals. Its
purpose is to improve organizational practices and reduce errors. It’s important to work on both your
communication skills and communication processes to achieve effective business communication

Communication is the process of how we share information, whether it’s verbally, nonverbally or in written
form. Learning to communicate better can improve job performance and advance your career.

In this article, we discuss why communication is important in business and five ways you can improve your
business communication skills.

IT workers assume they don’t need strong communication skills to work in the tech as communication skills are
frequently underrated in terms of IT. However, such assumptions are false as most IT people are supposed to
communicate effectively and clearly with the managers, clients, coworkers and even customers. In short,
technical skills are incomplete without soft skill like communication skills.

Usually, technical knowledge is considered a dominant asset within the information technology space. Firms
certainly seek out the professionals with the administration capabilities and fine-tuned programming capabilities
needed to design, comprehend and organize the critical mission technology. Simultaneously, many technical
companies emphasize soft skills, mainly communication skills, when recruiting key leadership roles such as
“Chief Technology Officer”.

Essential Communication Skills

Empathy

If everyone can automatically put themselves into someone else’s shoes, the world will surely become a better
place. It doesn’t mean that you don’t have to agree with everyone, but you may understand what they feel like
and the reason behind their actions. Empathy is not just a skill but a basic living style.

 Active Listening

Communication skills are not just about talking but listening. It is another crucial aspect of effective
communication skills. So make sure you do not mistake the lack of speaking as listening; rather, try to become
an active listener while paying attention to details and asking the right questions at the right time. It will assist
you in knowing the co-workers’ ideas and techniques. Also, this skill helps you to respond to the client’s
queries effectively.

 Collaboration

To tackle complex business problems and foster creativity, it is imperative to nurture collaborative solutions in
today’s business. Such solutions are developed by collaborative teams that are bound together through
communication. As an IT worker, you are not working individually on projects and products. Most of the time,
you are working with the individuals and team. In short, no IT person can develop a new piece of technology
single-handedly. Instead, a successful IT project will require collaboration with a group of people to
successfully make something new. In other words, IT workers should be comfortable working and collaborating
with other team members. In contrast, lack of clarity and uncertainty in team members' expectations or roles due
to poor communication may result in resentment or even conflict leading to poor performance.

· Written Communication

One of the most crucial communication skills when writing a user manual for a new database or making
documents for the project's scope is writing skill. Information Technology personnel must be able to write
precisely and clearly about their work. Communicating ideas through writing is a significant feature of your
work. In the IT industry, writing examples include effective ticket writing for the QA assistance, producing a
user manual for a new program, and combining requirement for any specific project.

Final Thoughts…

Communication skills may not come to mind when you think about the IT industry. Just like any other industry,
effective communication is the key element of organizational success in the IT industry. Improving this soft
skill may help you to advance your career in IT. You can also learn the above skills like collaboration, writing
skills, and listening skills to set your part from the other IT professional and become an IT leader.

. Verbal Communication:
The term verbal communication means ‘words’. Human beings are the only species gifted with the use of words
that make languages.
Words are the most accurate and powerful set of symbols. Thus, the common set of symbols are used between
sender and the receiver in the process of verbal communication. The words may be spoken or written. The
spoken communication is called oral communication. Communication conveyed through written words is called
written communication.
1. Oral Communication:
It is naturally the speech that precedes the writing. In the same way, people speak more before committing
themselves into writing. This communication plays an important role in families and organizations and among
friends, relatives, acquaintances, neighbours, etc. Miscommunication or ineffective oral communication can
trouble the relationship and growth. It may take the form of speeches, discussions, debates, face-to-face talk,
telephonic conversation, video conferencing, interview and chat.
It may be formal or informal. Oral communication would be effective if the principle of brevity and conciseness
is observed. Mechanical devices used for oral communication include telephone, intercom, dictating machines,
internal addressing system, internet, etc.
Aspects of Oral Communication:
a. Positives:
i. Saving paper work
ii. Reduction of message preparation time
iii. Saving stationery
iv. Powerful ness and persuasiveness
v. Instant feedback.
b. Negatives:
i. Lengthy message
i. Loss of legal validity
iii. Scope for misunderstanding
iv. Limited retention.
2. Written Communication:

Messages put in black and white constitutes written communication. The written communication is binding on
the organization and it constitutes as a documentary evidence. It can be in the form of notices, telex messages,
circulars, reports, e-mail, and manuals. The components involved in written communication include the writer,
the content, the language, purpose of communication, style adopted and the receiver.

B. Non-Verbal Communication:
It is not necessary that communication is possible only through verbal means. Communication takes place
without words, spoken or written. Many a research study has established the efficacy of non-verbal
communication. It finds expression through gestures, postures, body movement and physical appearance.
Messages are expressed through non-linguistic means. When a person refuses to speak or write, he can
communicate non-verbally.
1. Kinesics:
The study of body movements is known as kinesics. Our body conveys several messages consciously or
unconsciously. For example, raised eye brow indicates one’s surprise; creased forehead suggest worries; pursed
lips shows one’s reservation to reveal one’s comment; yawning points to boredom; smile expresses one’s
happiness while frown conveys one’s discomfiture or confusion. Face is the index of the mind. It can convey
one’s anger, displeasure, grief, sincerity, cheerfulness and similarly other positive or negative emotions.
Researchers estimate that human face can display 2,50,000 expressions. In short, a face can serve as a window
to express one’s emotions. It can be used to supplement verbal communication. Facial expression needs to be
read in context. A smile may be sign of happiness, amusement or pleasure. When one sees a beaming smile on
the face of the interviewer, one may feel that interviewer is happy with his performance or the latter is sarcastic
of the performance.
When one observes a frown on boss’s face, one understands that he is not in good mood. There are some people
who deliberately exhibit a different expression on the face. Suppose an employee is upbraided, it is natural for
him to show his/her anger, but the latter holds back emotions as he/she knows exhibiting anger would cost his
job/or privilege. Overall facial expression is important to a receiver’s perception of credibility.
2. Paralanguage:
Performing the function of communication as a language without being a part of a language is called
paralanguage. It does not consist of any words.
3. Proxemics:
The word proxemics is derived from the word proximity which means closeness. It is used with reference to
space or territory. A lot of communication takes place non-verbally in the space one shares with the other.
Importance of building relationships in the tech Mahindr

1. It improves collaboration

Co-workers who have positive relationships with one another are more likely to perform well when working
together on a project. Having teammates you respect can motivate you to perform to the best of your abilities
and good communication with them can help all of you perform various tasks more efficiently. Collaboration
among team members typically results in less ambiguity in communication, and everyone is more clear on
exactly what their specific tasks are.

2. It improves individual productivity

Besides improving overall productivity by having team members who understand each other well, having
positive office relationships can improve your own productivity and job-related skills. People who enjoy
working with their co-workers tend to consciously and unconsciously work harder, as they enjoy their current
situation and want their company to do well in the future.
3. It improves employee morale

The psychological state of an organization's employees is typically related to their overall productivity. Having
good relationships with the people you spend many hours with each workday can improve your morale, which
can have a positive effect on your professional output.

4. It improves employee retention rates

A team that retains its key members usually delivers better long-term results, as everyone is accustomed to the
professional styles and attitudes of their co-workers. Employees who feel connected to each other and to the
company are less likely to seek employment elsewhere, not only because they're satisfied professionally but also
because the personal relationships they have with their co-workers can be difficult to rebuild elsewhere.

5. It leads to a transfer of skills and knowledge

A team with both senior and junior members is more likely to deliver good long-term results if its members
enjoy positive relationships with each other. Collaborative team settings can lead to a transfer of skills between
the more experienced workers and the less experienced ones. This can ultimately benefit both the workers and
the organization.

6. It improves your health

Having strong social support is widely regarded as being an important factor for physical health, while social
isolation is typically associated with a higher risk of developing serious health issues. Although this applies to
your personal life as well, having positive relationships and social interactions at work can help keep you
physically and mentally healthy.

7. It improves creativity

Having strong relationships with your coworkers can stimulate you to think creatively. Working in an
environment where you feel relaxed about displaying your own personality can provide you with the inspiration
and support you need to produce innovative ideas and thoughts that can lead to more efficient ways of doing
things.
8. It facilitates the intake of new team members

A team of coworkers who know each other well and have positive relationships can make it easier for a new
team member to integrate, as they can observe how team members relate to each other and gradually adopt
those behaviors. Although joining a well-established team can be difficult at first, working within a group of
people who enjoy positive relationships is likely to help you integrate quickly

How to write application letter for tech mahindra

Analyse the Job Posting

The biggest clues are within the job advertisement, so spend some time decoding the job ad. Next, match your
qualifications with the employer's wants and needs.

Include Your Most Relevant Qualifications

Make a list of your relevant experience and skills. For instance, if the job ad calls for a strong leader, think of
examples of when you've successfully led a team. Once you've jotted down some notes, and have a sense of
what you want to highlight in your letter, you're ready to get started writing.

Writing Guidelines for Job Application Letters

Writing a job application letter is very different from a quick email to a friend or a thank-you note to a relative.
Hiring managers and potential interviewers have certain expectations when it comes to the letter's presentation
and appearance, from length (no more than a page) to font size and style to letter spacing:2

Length: A letter of application should be no more than one page long. Three to four paragraphs is typical.

Format and Page Margins: A letter of application should be single-spaced with a space between each
paragraph. Use about 1" margins and align your text to the left, which is the standard alignment for most
documents.

Font: Use a traditional font such as Times New Roman, Arial, or Calibri. The font size should be between 10
and 12 points.

What To Include in Each Section of the LetterThere are also set rules for the sections included in the
letter, from salutation to sign-off, and how the letter is organized. Here's a quick lowdown on the main
sections included in a job application letter:1
Heading: A letter of application should begin with both your and the employer's contact information (name,
address, phone number, email) followed by the date. If this is an email rather than an actual letter, include your
contact information at the end of the letter, after your

Salutation: This is your polite greeting. The most common salutation is "Dear Mr./Ms." followed by the
person's last name. Find out more about appropriate cover letter salutations, including what to do if you don't
know the person's name, or are unsure of a contact's gender.

Body of the letter: Think of this section as being three distinct parts.

In the first paragraph, you'll want to mention the job you are applying for and where you saw the job listing.

The next paragraph(s) are the most important part of your letter. Remember how you gathered all that
information about what employers were seeking, and how you could meet their needs? This is where you'll
share those relevant details on your experience and accomplishments.

The third and last part of the body of the letter will be your thank you to the employer; you can also offer
follow-up information.

Complimentary Close: Sign off your email with a polite close, such as "Best" or "Sincerely," followed by your
name.

Signature: 

When you're sending or uploading a printed letter, end with your signature, handwritten, followed by your typed
name. If this is an email, simply include your typed name, followed by your contact information.

Simple Formatting Using a Template

Overwhelmed by all these formatting and organization requirements? One way to make the process of writing a
job application easier is to use a job application letter template to create your own personalized job application
letters for applying for a job. Having a template can help save you time if you are sending a lot of application
letters.

Tips for Writing an Effective Letter

 Always write one. Unless a job posting specifically says not to send a letter of application or cover
letter, you should always send one. Even if the company does not request a letter of application, it never
hurts to include one. If they do ask you to send a letter, make sure to follow the directions exactly (for
 example, they might ask you to send the letter as an email attachment, or type it directly into their online
application system).
 Use business letter format. Use a formal business letter format when writing your letter. Include your
contact information at the top, the date, and the employer’s contact information. Be sure to provide a
salutation at the beginning, and your signature at the end.
 Sell yourself. Throughout the letter, focus on how you would benefit the company. Provide specific
examples of times when you demonstrated skills or abilities that would be useful for the job, especially
those listed in the job posting or description. If possible, include examples of times when you added
value to a company.

Business communication skills in the workplace

Consider the following tips to demonstrate your business communication skills at work and impact others
positively.

 Be tactful when taking on challenges and new tasks. Ask questions and be open-minded about feedback
from others.
 Offer to organize and deliver upcoming presentations to practice your speaking skills and ability to
engage professional audiences.
 Take part in business negotiations and provide input when necessary and relevant. Help colleagues
analyze alternative outcomes, weigh strategies and build rapport with others.
 Clarify information when delegating project tasks by providing clear direction, setting distinct objectives
and encouraging open communication should team members have questions about their responsibilities.
 Practice your nonverbal communication techniques such as maintaining eye contact during
conversations, nodding when you agree with others and acknowledging others' ideas.
 Offer to mentor new employees and support them through constructive and applicable feedback.
Mentoring is an excellent way to demonstrate your leadership and business communication skills.

How to highlight business communication skills

During the job search, there are several ways you can highlight your business communication skills, including:

Business communication skills on your resume

Showcase your business communication skills in a section of your resume where employers can see them
immediately. In your work experience section, provide specific examples of how you applied different business
communication skills to achieve a successful outcome. Describing how your skills contributed to your past role
can help employers understand how you perform on the job.

Business communication skills in your cover letter

Reiterate how your business communication skills can help the employer reach a goal or desired result. Connect
your values with your skills to show employers you're motivated to contribute to

their organization. It's also important to give details about how you plan to use your business communication
techniques to succeed in your role.

Business communication skills for the job interview

In a job interview, you can highlight your business communication skills by discussing examples of how you
interacted with colleagues and supervisors in past roles. Give details about your hard skills, including writing
and presenting, to show the interviewer how you can apply those skills in the position you're interested in.

How to improve business communication skills

Consider the following approaches to improve your business communication skills:

1. Learn to listen actively

Develop your active listening skills and ensure you understand the information you receive from others in the
workplace. For instance, avoid miscommunications by clarifying things you don't understand immediately.
During meetings or team collaborations, encourage others to give input, ask questions, listen to other ideas and
take notes to keep track of key topics.

2. Use collaboration tools

Take advantage of digital resources that can help you stay in touch with coworkers, team leaders and other staff
members. For instance, online communication platforms allow you to collaborate effectively with your team
while avoiding interruptions. These resources can help you communicate quickly and clearly with others and
streamline communications throughout the workplace.

3. Improve your writing skills

Practice your writing skills and how you communicate information in writing. Several excellent approaches to
developing your writing skills include note-taking during team collaborations, organizing project materials and
writing instructional resources. Learn when it's necessary to maintain professionalism in your writing and when
you can use more informal language to convey your messages.

4. Motivate others in the workplace

Use positive communication techniques to help motivate your team. Connect with others in the workplace
through mutual interests, collaborative efforts and encouraging creativity. Open communication fosters
community and trust, both critical aspects of creating a positive work environment.

5. Ask for feedback

Get feedback from your coworkers and supervisors about your business communication. For example, apply
suggestions to strengthen areas like public speaking, delegation and giving presentations as you develop on the
job. Additionally, observe effective business communicators at work to gain insight into how to enhance
different aspects of your skills that you feel need improvement.

How to highlight business communication skills

During the job search, there are several ways you can highlight your business communication skills, including:

Business communication skills on your resume

Showcase your business communication skills in a section of your resume where employers can see them
immediately. In your work experience section, provide specific examples of how you applied different business
communication skills to achieve a successful outcome. Describing how your skills contributed to your past role
can help employers understand how you perform on the job.

Business communication skills in your cover letter

Reiterate how your business communication skills can help the employer reach a goal or desired result. Connect
your values with your skills to show employers you're motivated to contribute to their organization. It's also
important to give details about how you plan to use your business communication techniques to succeed in your
role.
Business communication skills for the job interview

In a job interview, you can highlight your business communication skills by discussing examples of how you
interacted with colleagues and supervisors in past roles. Give details about your hard skills, including writing
and presenting, to show the interviewer how you can apply those skills in the position you're interested in.

Roles of business communication in tech mahindar

1. EXCHANGING INFORMATION:

Communication is important to exchange information between two or more parties. Whether it is your client or
your supplier and employees, you’ll need to share information with them to keep them updated. It is not essential
for information purposes only. Rather you also need it for getting the right thing done in the right manner.

Imagine a scenario where you need an ABC product of a particular quality. You communicated the message to
the supplier to provide you with ABC product but did not mention the quality required. In that case, there is a
high probability that you won’t get the required item. So, it would result in wastage of time and your financial
resources too.

2. GOAL ACHIEVEMENT:

If you are working with a group of people or anyone other than you, you’ll need to share your opinion and goals
to ensure that everyone else is on the same page. Without synchronization of your goals, you cannot expect
results to go in your favor. Doubt this statement? Let’s create a scenario to have a better understanding.

Have you set increasing the revenues by 5% as your business goal? But you haven’t communicated the goal itself
or the strategy that you wish to pursue with the other members of the team, then the chances are that each of the
members would have a different goal and strategy in mind. Such a chaos would not help in the achievement of
your goals. You’ll have to communicate it in a way that you take others on board. Only then you can expect to
achieve goals.
3. DECISION MAKING:

The decision-making regarding the business is dependent on information that you would collect regarding the
particular aspect of the business. How do you expect to collect this information and formulate strategy? You’ll
have to communicate with someone to collect information or discuss it for making strategies. Even if you think
you can manage the process up till here on your own, you’ll still need to communicate your decision to the others
for implementation. So, there is no way out without realizing the role of communication in business.

4. MARKETING BUSINESSES:

Either you are selling a B2B product or a B2C product, you’ll need to tell your customers about these products or
services. This, in simple terms, is “marketing”. It involves the communication of the right kind of message to the
right audience. Without this communication, you cannot expect to sell your products or reach your audience in
an effective manner. Branding is another important aspect and you can know more about it through this article.

There are numerous other aspects that would highlight the importance of communication. But I suppose you
would have got the glimpse of the importance.

B. BUSINESS COMMUNICATION TOOLS:

Now, let’s turn to some of the tools that can actually help you in maintaining effective communication with the
other stakeholders.

1. HANGOUTS:

One of the important chatting applications appropriate for business needs is Hangouts. Hangouts allow you to
share your ideas, files, pictures and all form of media. You can create social groups related to work. Moreover,
this application is available on desktop and mobiles, both. Thus ensuring easy coordinating. You can even go for
audio or voice chats. Thus, it is an effective tool to play its role in sharing business ideas. And at the same time
highlights the easiness in using the ways through which you can communicate effectively.
2. SKYPE:

Another important tool is Skype. You can easily use it with your customers or teammates for discussions.
Additionally, Messaging, audio, video chatting, screen sharing, group conversations and the facility of sharing all
form of media make it the appropriate tool. You can simply get all these benefits by using the free version.
Moreover, you can easily get in touch with local and international clients. So, there are no issues of any sort
while using this tool. A premium version is also available for Skype. But you won’t require it unless you reach
the status of a large company. Isn’t it great?

3. TEAM VIEWER:

The other application that can allow you to have remote access to the other computers is Team Viewer. You can
share the screen just by code sharing. Additionally, you can work together, exchange files and send messages
through it. It is one of the prominent tools when it comes to managing virtual teams. All these features are free
for the users.

All these tools provide you only the medium for sharing. In the end, it is you who is going to use these forums.
And ensure that the information sharing process comes in the category of effective communication. Make sure to
use them wisely in order to get the best results. I hope you would try to do so.

I hope this article would help you in knowing the role of business communication. If you are a startup business,
these simple tools can help you in achieving your objectives with great ease. Although, there are a number of
other tools present. But the reason for sharing these tools was that these tools are simple and easily available.
Even for the medium scale business, you can continue using these tools. However, once your business will
become a large enterprise, you’ll need custom software for communication. So, there is no hindrance ineffective
communication.

What is effective communication?

Effective communication is about more than just exchanging information. It's about understanding the emotion
and intentions behind the information. As well as being able to clearly convey a message, you need to also
listen in a way that gains the full meaning of what's being said and makes the other person feel heard and
understood.
Effective communication sounds like it should be instinctive. But all too often, when we try to communicate
with others something goes astray. We say one thing, the other person hears something else, and
misunderstandings, frustration, and conflicts ensue. This can cause problems in your home, school, and work
relationships.

For many of us, communicating more clearly and effectively requires learning some important skills. Whether
you’re trying to improve communication with your spouse, kids, boss, or coworkers, learning these skills can
deepen your connections to others, build greater trust and respect, and improve teamwork, problem solving, and
your overall social and emotional health.
 CONCLUSION

In conclusion it is clear that mahindra is doing an extremely well in managing its resources in being cost
effective, productive, and producing profitability for the organisation. These are just some of the
strategies the company mahindra utilise such as merging and acquisitions to succeed in the global
marketplace to maximize company efficiency and flexibility. And the pursuit of a global spirited
organisational culture that mahindra’s management fosters through organizational learning as a key to
their success and acquire knowledge. It is also emphasised that mahindra implements both domestic and
multi-domestic and outline the advantages Mahindra encounter through the international strategies it
pursues such as global innovation, global products and branding, global human resources, global culture
and manufacturing and value chain management. Recommendations includes maintaining company
success due to the volatile and high threat of rivalry in industry. And the pertinence of focusing on the
continuous development and improvement of the products and services in order to strengthen its
competitive edge in the everchanging market. And not allow the competitive prices jeopardise quality
and retaining customer loyalty is also another major focal point to enhance business success. Mahindra
and mahindra motors has a very good market share in the state of jaipure for the for the SUV segment.
The company is offering good services which is reflected on the satisfaction of the customer.
What is the significance of excellent
communication?
Communication is crucial both
within and outside the workplace
because it allows
you to translate intentions and
sentiments into a message that
everyone can
understand. Effective
communication increases
productivity while decreasing the
unexpected consequences of bad
communication. Establishing an
efficient
communication method can help you
better grasp what people are saying
to you and
will help you become a better
employee and team member.
The four talents required for
effective communication
Improving communication habits
necessitates the collaboration of
numerous critical
talents. Some of these talents are
related to how you speak or hold
yourself, while
others are more emotional
communication skills
What is the significance of excellent
communication?
Communication is crucial both
within and outside the workplace
because it allows
you to translate intentions and
sentiments into a message that
everyone can
understand. Effective
communication increases
productivity while decreasing the
unexpected consequences of bad
communication. Establishing an
efficient
communication method can help you
better grasp what people are saying
to you and
will help you become a better
employee and team member.
The four talents required for
effective communication
Improving communication habits
necessitates the collaboration of
numerous critical
talents. Some of these talents are
related to how you speak or hold
yourself, while
others are more emotional
communication skills
What is the significance of excellent
communication?
Communication is crucial both
within and outside the workplace
because it allows
you to translate intentions and
sentiments into a message that
everyone can
understand. Effective
communication increases
productivity while decreasing the
unexpected consequences of bad
communication. Establishing an
efficient
communication method can help you
better grasp what people are saying
to you and
will help you become a better
employee and team member.
The four talents required for
effective communication
Improving communication habits
necessitates the collaboration of
numerous critical
talents. Some of these talents are
related to how you speak or hold
yourself, while
others are more emotional
communication skills
What is the significance of excellent
communication?
Communication is crucial both
within and outside the workplace
because it allows
you to translate intentions and
sentiments into a message that
everyone can
understand. Effective
communication increases
productivity while decreasing the
unexpected consequences of bad
communication. Establishing an
efficient
communication method can help you
better grasp what people are saying
to you and
will help you become a better
employee and team member.
The four talents required for
effective communication
Improving communication habits
necessitates the collaboration of
numerous critical
talents. Some of these talents are
related to how you speak or hold
yourself, while
others are more emotional
communication skills
What is the significance of excellent
communication?
Communication is crucial both
within and outside the workplace
because it allows
you to translate intentions and
sentiments into a message that
everyone can
understand. Effective
communication increases
productivity while decreasing the
unexpected consequences of bad
communication. Establishing an
efficient
communication method can help you
better grasp what people are saying
to you and
will help you become a better
employee and team member.
The four talents required for
effective communication
Improving communication habits
necessitates the collaboration of
numerous critical
talents. Some of these talents are
related to how you speak or hold
yourself, while
others are more emotional
communication skills
What is the significance of excellent
communication?
Communication is crucial both
within and outside the workplace
because it allows
you to translate intentions and
sentiments into a message that
everyone can
understand. Effective
communication increases
productivity while decreasing the
unexpected consequences of bad
communication. Establishing an
efficient
communication method can help you
better grasp what people are saying
to you and
will help you become a better
employee and team member.
The four talents required for
effective communication
Improving communication habits
necessitates the collaboration of
numerous critical
talents. Some of these talents are
related to how you speak or hold
yourself, while
others are more emotional
communication skills
What is the significance of excellent
communication?
Communication is crucial both
within and outside the workplace
because it allows
you to translate intentions and
sentiments into a message that
everyone can
understand. Effective
communication increases
productivity while decreasing the
unexpected consequences of bad
communication. Establishing an
efficient
communication method can help you
better grasp what people are saying
to you and
will help you become a better
employee and team member.
The four talents required for
effective communication
Improving communication habits
necessitates the collaboration of
numerous critical
talents. Some of these talents are
related to how you speak or hold
yourself, while
others are more emotional
communication skills
THANK YOU