Scribd
Upload
174 views

Module 2 - Communication and Globalization

This module discusses intercultural communication and globalization. It defines globalization and its types, strategies for effective intercultural communication, ethics across cultures, barriers to intercultural communication, and characteristics of effective intercultural communication. The module aims to explain how cultural and global issues affect communication and to appreciate the impact of communication on society and the world.

Uploaded by

Kyle Reuben Bron
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
174 views

Module 2 - Communication and Globalization

This module discusses intercultural communication and globalization. It defines globalization and its types, strategies for effective intercultural communication, ethics across cultures, barriers to intercultural communication, and characteristics of effective intercultural communication. The module aims to explain how cultural and global issues affect communication and to appreciate the impact of communication on society and the world.

Uploaded by

Kyle Reuben Bron
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

Module 2: COMMUNICATION AND GLOBALIZATION

Course Objectives:

1. Explain how cultural and global issues affect communication; and


2. Appreciate the impact of communication on society and the world

Overview:

This module talks about intercultural communication and globalization. It defines


globalization and its types, the strategies to become effective communicator, ethics across
cultures, communication approach to intercultural communication, barriers to intercultural
communication, and characteristics of intercultural communication.

Communication has since been increasingly global, blurring national boundaries. The
ability to communicate effectively in a global context, a general understanding of the
differences in conducting communication from one country to another or from one culture to
another helps avoid miscommunication.

People’s beliefs and experiences influence their view of the world and the values,
beliefs, and behavior patterns assumed to be good.

Watch:
https://www.youtube.com/watch?v=t7Xr3AsBEK4&t=339s

Course Materials:

What is Globalization?

It is the communication and assimilation among individuals, ethnicities, race,


institutions, governments of various nations supported by technology and compelled by
international trade.

Due to globalization, the more you become exposed to diversity – the valuing of
uniqueness of differences in gender preference, color, age, religion, affiliation, ethnicity,
education, social, economic status, and political beliefs.
Watch:
https://www.youtube.com/watch?v=JJ0nFD19eT8

Types of Globalization
1. Financial Globalization
2. Economic Globalization
3. Technological Globalization
4. Political Globalization
5. Cultural Globalization
6. Sociological Globalization
7. Ecological Globalization
8. Geographical Globalization

Strategies to become an effective Communicator


• Review communication principles
• Analyze the message receiver
• Be open to accepting other’s culture
• Learn about cultures and apply what is learned.
• Consider language needs

Ethics Across Cultures (Kale, 1997)


• Ethical communicators address people of other cultures with the same respect that they
would like to receive themselves. Intercultural communicators should not demean or
belittle the cultural identity of others through verbal or non-verbal communication.
• Ethical communicators seek to describe the world as they perceive it as accurately as
possible. What is perceived to be the truth may vary from one culture to another, truth
is socially constructed. This principle means that ethical communicators do not
deliberately mislead or deceive.
• Ethical communicators encourage people of other cultures to express themselves in
their uniqueness. This principle respects the right of people to expression regardless of
how popular or unpopular their ideas may be.
• Ethical communicators strive for identification with people of other cultures.
Intercultural communicators should emphasize the commonalities of cultural beliefs
and values rather than their differences.

Communication Approach to Intercultural Communication


o Personality Strength
The main personal traits that affect the intercultural communication are self-
concept, self-disclosure, self-monitoring, and social relaxation.
o Communication Skills
Individuals must be competent in verbal and non-verbal behaviors. Intercultural
communication skills require message skills, behavioral flexibility, interaction
management, and social skills.

o Psychological Adjustment
Effective Communicators must be able to acclimate to new environments. They
must be able to handle the feelings of “culture shock” such as frustration, stress,
and alienation in ambiguous situations caused by new environments.

o Cultural Awareness
To be competent in intercultural communication, individuals must understand
the social customs and the social system of the host culture. Understanding how
people think and behave is essential for effective communication with them.

Barriers to Intercultural Communication


o Anxiety
When you are anxious because of not knowing what you are expected to do, it
is natural to focus on that feeling and not be totally present in the
communication transaction.

o Assuming Similarity instead of Differences


Each culture is different and unique to some degree. Bouncher (2004), as stated
by Jandt (2020), has shown how cultures differ as to whom it is appropriate to
display of emotions is similar to your culture, you might see people of different
cultures in certain circumstances as lacking emotions inappropriately.

o Ethnocentrism
It is negatively judging aspects of another culture by the standards of one’s own
culture.

o Stereotyping
The term “stereotype” is the broader term commonly used to refer to negative
or positive judgements made about individuals based on any observable or
believed group membership.

o Prejudice
Prejudice refers to the irrational dislike or hatred of a particular group, race,
religion, or sexual orientation (Rothenerg, 1992). Persons in the group are
viewed not in terms of their individual merit but according to the superficial
characteristics that make them part of the group.
Characteristics of Intercultural Communication

o Motivation
The desire to communicate successfully with strangers in an important start. For
example, people high in willingness to communicate with people from other
cultures report a greater number of friends from different backgrounds than
those who are less willing to reach out. Having the proper motivation is
important in all communication, but particularly so in intercultural interactions
because they can be quiet challenging.

o Tolerance for Ambiguity


Communicating with people from different backgrounds can be confusing. A
tolerance for ambiguity makes it possible to accept, and even embrace, the often
equivocal and sometimes downright incomprehensible messages that
characterize intercultural communication.

o Open-mindedness
Principled communicators are not likely to compromise deeply held beliefs
about what is right. At the same time, competence requires an attitude that
recognized that people who behave differently are most likely following rules
that have governed their whole lives.

o Knowledge and Skill


Communication Theorist Berger outlines three strategies for moving forward to
a more mindful, competent style of intercultural communication.
Passive observation
Active Strategies
Self-disclosure

Enrichment:

Did you know?

Although you may think of stereotypes as being negative judgements, they can also
be positive. Some people hold positive stereotypes of other individuals based on their
professional group membership. For example, some people assume that all doctors are
intelligent and wise.
Assessment:

Watch the video:


“Wiring a Web for Global Good”

Study the speech. In a form of a rection paper, answer the following questions:
1. What global issues have emerged because of miscommunication?
2. How can effective communication and language contribute to creation of a truly global
society?

Save your work in PDF format then upload it on the posted classwork in google classroom.

References:

Agustin, Racquel, et. al. Communication in Multicultural Contexts: Meanings and Purposes.
Panday-Lahi Publishing House, Inc. 2018

Wakat, Geraldine S. et. al., Purposive Communication. Lorimar Publishing, Inc. 2018

Article “Communication and Globalization – A Challenge for Public Policy” by Marc Raboy

Eight Types of Globalization https://slideplayer.com.slide/15024256

You might also like