BBM Student Handbook - (Intake AY19-20)

SMU Classification: Restricted
Bachelor of Business Management

BBM
Student Handbook
(For students admitted in AY 2019-20 onwards)
As of 30 October, 2020
The list of courses is not exhaustive and subject to change. Students are advised to use the
“Class Search” option in BOSS to browse the full list of courses offered.
TABLE OF CONTENTS
OVERVIEW ........................................................................................................ 4
BACHELOR OF BUSINESS MANAGEMENT STRUCTURE ......................................................... 5
CORE CURRICULUM ....................................................................................... 6
CAPABILITIES – 6 COURSE UNITS .................................................................................................... 7
COMMUNITIES – 4 COURSE UNITS ................................................................................................ 9
CIVILISATIONS – 2 COURSE UNITS ............................................................................................... 10
DISCIPLINE REQUIREMENTS ..................................................................... 11
BUSINESS CORE – 11 COURSE UNITS .......................................................................................... 11
MAJOR REQUIREMENTS – 6 COURSE UNITS ............................................................................. 13
COMMUNICATION MANAGEMENT MAJOR............................................................................. 13
ENTREPRENEURSHIP MAJOR........................................................................................................... 14
FINANCE MAJOR.................................................................................................................................. 14
MARKETING MAJOR ........................................................................................................................... 18
OPERATIONS MANAGEMENT MAJOR ......................................................................................... 20
ORGANISATIONAL BEHAVIOUR & HUMAN RESOURCES MAJOR .................................... 21
QUANTITATIVE FINANCE MAJOR ................................................................................................ 22
STRATEGIC MANAGEMENT MAJOR ............................................................................................. 22
FREE ELECTIVES –7 COURSE UNITS ........................................................ 23
ADDITIONAL GRADUATION REQUIREMENTS ..................................... 24
SINGAPORE STUDIES ................................................................................................................................ 24
ASIA STUDIES ............................................................................................................................................ 24
GLOBAL EXPOSURE.................................................................................................................................. 25
SECOND MAJOR ............................................................................................ 26
COMMUNICATION MANAGEMENT SECOND MAJOR ......................................................... 26
ENTREPRENEURSHIP SECOND MAJOR ....................................................................................... 27
FINANCE SECOND MAJOR .............................................................................................................. 28
MARKETING SECOND MAJOR ....................................................................................................... 30
OPERATIONS MANAGEMENT SECOND MAJOR ..................................................................... 32
ORGANISATIONAL BEHAVIOUR & HUMAN RESOURCES SECOND MAJOR ................ 34
QUANTITATIVE FINANCE SECOND MAJOR............................................................................. 35
STRATEGIC MANAGEMENT SECOND MAJOR ......................................................................... 35
SUSTAINABILITY SECOND MAJOR ............................................................................................... 36
DOUBLE DEGREE PROGRAMME ................................................................ 37
ELIGIBILITY CRITERIA ......................................................................................................................... 37
SPECIFIC REQUIREMENTS TO NOTE............................................................................................ 38
MINIMUM CREDIT UNITS REQUIREMENTS FOR DOUBLE DEGREE PROGRAMME ............... 39
REGISTRATION OF COURSES.................................................................... 42
INDEPENDENT STUDY PROJECT .............................................................. 42
EXCHANGE PROGRAMMES ........................................................................ 42
PROCEDURES FOR SELF-ARRANGED EXTERNAL STUDY PROGRAMMES ........................................... 42
EXPLORATORY COURSES .......................................................................... 43
TRANSFER OF PROGRAMME ...................................................................... 44
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ONLINE ACCESS TO STUDENT INFORMATION SYSTEM (OASIS)... 44

ACCESSIBILITY AND ACCOMMODATIONS ........................................... 44
ACADEMIC INTEGRITY................................................................................ 45
FREQUENTLY ASKED QUESTIONS .......................................................... 45
CONTACT US ................................................................................................. 47
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OVERVIEW
SMU’s holistic undergraduate programme is designed to help students develop into broadly educated
individuals, with depth of knowledge in selected domains, and workplace capabilities required to
thrive in the 21st century.
Through our undergraduate curriculum and student life experience, SMU is committed to nurturing
graduates distinguish themselves with the SMU Graduate Identities:
1. Independence in mind (encompasses problem solving, entrepreneurial thinking and critical

thinking) vs Dependability in deeds (includes collaboration and communication);
2. Thinking vs Action – able to delve deeply into issues across disciplines, and deliver meaningful
impact locally and globally.
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BACHELOR OF BUSINESS MANAGEMENT STRUCTURE

The Bachelor of Business Management programme comprises three key sections: (1) the University
Core, which helps students cultivate a stable intellectual core, cutting across disciplines; (2) the Major
Requirements, which help students develop depth in their chosen discipline(s) of study; and (3) the
Free Electives, which afford students choice for flexible self-directed learning, towards greater
disciplinary depth or multidisciplinary breadth.
The Lee Kong Chian School of Business School (LKCSB) undergraduate curriculum leads to the award
of the degree of Bachelor of Business Management (BBM). The objective of the programme is to
produce professionally competent graduates who are entrepreneurial, creative, capable of critical
thinking and committed to life-long learning.
Satisfactory completion of these requirements will lead to the award of BBM. BBM students may
choose to pursue one of eight first majors, or opt not to major in any one area. The first majors
available to BBM students include:
• Communication Management
• Entrepreneurship
• Finance
• Marketing
• Operations Management
• Organisational Behaviour and Human Resources
• Quantitative Finance
• Strategic Management
Course Units (CUs) Period of Study
University Core
Capabilities 6 Year 1 to 4
Communities 4 Year 1 to 4
Civilisations 2 Year 1 to 4
Discipline Requirements
Business Core 11 Year 1 to 4
Major Core and Electives 6 Year 2 to 4
Free Electives
Any SMU course 7 Year 1 to 4
Graduation Requirements
Singapore Studies - Year 1 to 4
Asia Studies - Year 1 to 4
Global Exposure - Year 2 to 4
Total Required 36
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CORE CURRICULUM
Students who complete the courses under the three pillars of SMU’s Core Curriculum—Capabilities,
Communities, Civilisations—will become competent, adaptable, and responsible decision-makers who
can apply themselves to anything, anywhere, for the good of all.
Disciplinary knowledge: By the end of the program, students will be able to demonstrate
fundamental disciplinary competencies that they can flexibly deploy across domains,
contexts, and spaces.
Multidisciplinary knowledge, Inter-cultural understanding and sensitivity: Exercise an

integrative intelligence to traverse and to reconcile disciplinary, perspectival, and socio-
cultural differences with agility and sensitivity.
Critical Thinking and Problem Solving: Master and apply a range of techniques of inquiry and
analysis to diagnose and solve problems across domains, contexts, and spaces.
Ethics and Social Responsibility, and Global Citizenship: Identify normative and ethical
considerations that apply to the activities of the workplace and society, and articulate a
personal conception of global citizenship that recognizes the cultural and perspectival
diversity in the world.
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The Core Curriculum serves as a means for students across all disciplines to bond through a common
intellectual experience. It stands on three pillars of learning, or inter-related paths of development:
Capabilities, Communities and Civilisations, based on a menu of twelve carefully selected course units
(CUs), to initiate undergraduates into their journey to become fully realised SMU graduates. It forms
the root intellectual experience that every undergraduate will undergo at SMU, providing a broad-
based education that develops students’ wide knowledge of the world, interdisciplinary and
contextual perspectives, understanding of self and society, and capability in key 21st-century skills.
CAPABILITIES – 6 COURSE UNITS

The first pillar, Capabilities, is about imparting to students the necessary skills to dexterously operate
in an increasingly digitised and data-driven working environment. These skills will be imparted in
courses from five baskets.
Basket Course Units (CUs) Course Listing
Managing 2 • Management Communication; and
Choose one from:

• Business, Government and Society**
• Spreadsheet Modelling and Analytics
• Leadership and Team Building
• Accounting for Entrepreneurs
• Capital Markets in China
Modes of Thinking 1 Choose one from:

• Critical Thinking
• Computational Thinking
• Managing in a Volatile, Uncertain,
Complex and Ambiguous Context
Numeracy ^ 1 Introductory Statistics # OR

Introduction to Statistical Theory ***
Writing and Reasoning 1 Writing and Reasoning #
Internship 1
# Students may be given exemptions for these courses on the basis of good pre-university grades for
GCE A-level, Polytechnic Diploma, or other recognised qualifications. Please refer to OASIS > Academic
Policies > Exemption Policy for more information on SMU’s exemption policy.
Core curriculum courses are not to be double counted towards any other requirements. In cases
where a core curriculum course overlaps with another requirement, students will need to take an
additional course to fulfil both requirements.
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The courses listed here may not be exhaustive. Please refer to the course catalogue for updated course
offerings each term.
**Refer to Business In Context.
^ Numeracy
Students taking either of the Political Science, Psychology, or Sociology majors are required to
complete Calculus to fulfil the Numeracy basket.
Students taking the Politics, Law and Economics major are required to complete Introductory Statistics
to fulfil the Numeracy basket. In addition, students on the Politics, Law and Economics major who
have not met the criteria for exemption in Calculus based on their pre-university grades will also be
required to complete Calculus, i.e. complete both Introductory Statistics and Calculus. Students who
are required to complete both Introductory Statistics and Calculus will have one fewer Free Elective,
i.e. 6 instead of 7.
***All students who have been granted provisional enrolment into BSc(Econ) secondary degree will
have to take Introduction to Statistical Theory instead of Introductory Statistics.
Students taking the Computer Science degree are required to complete Calculus to fulfil the Numeracy
basket. Students taking Information Systems Major or Smart-City Management and Technology Major
are required to complete Introductory Statistics to fulfil the Numeracy basket.
Some major core or electives (e.g. Finance, Marketing or Quantitative Finance) have the co-requisite
or pre-requisite of Calculus and/or Introductory Statistics or Introduction to Statistical Theory,
students should plan ahead to complete the requisite(s) accordingly.
INTERNSHIP
Internship is a mandatory degree requirement for all undergraduates and carries 1 CU, except for
students in the LLB programme.
For undergraduates enrolled from AY2019 onwards, the prerequisites for embarking on their first
recognised internship include the completion of the following online learning units on eLearn:
• Reflective Practice Unit (RPU), which must be completed before progressing to the following:
• Five Internship Readiness Modules
o Self-Discovery and Basic Career Planning (IRM101)
o Creating and Managing your Professional Digital Footprints (IRM102)
o Resume and Cover Letter Writing (IRM103)
o Job Search Strategies (IRM104)
o Interviewing Skills (IRM105)
• e-Internship Quiz after reading the e-Internship Guide
Students will need to complete at least one academic term of coursework before embarking on
internships, although most students embark on their first internship after completion of Year 2 when
they are more likely to have met their Career Coach at least once and have given sufficient thought to
their majors and career choices for their future. Students in the LLB programme will need to complete
four academic terms before embarking on any internships to clear their internship requirement.
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To earn the 1 CU credit, students are required to complete pre-, mid- and post-activity reflections on
their selected learning objectives for all internships that contribute to the degree requirement of total
10 weeks.
For more information on Internships, please refer to OASIS> Careers & Comm Service > Internship.
COMMUNITIES – 4 COURSE UNITS

The Communities pillar aims to help students understand the economic, technological, and cultural
systems that structure our interactions with our communities. It comprises four baskets:
Basket Course Units (CUs) Course Listing
Economics and Society 1
Technology and Society 1 Choose one from:

• Climate Change: Global and Local
Solutions
• Climate, History and Society
• Digital Cultures
• Science and Technology Studies: Where
Science Meets Society
• Science, Environment and Empire
• Technological Solutions to Urban
Challenges
• Can Machines Think? AI in History,
Philosophy, and Fiction
• Technological Innovations Enhancing
Urban Sustainability
• Technology and World Change
• Innovations for Asia’s Smart Cities
Cultures of the Modern 1 Choose one from:

World • Cultural History of the Cold War in Asia
• Singapore: Imagining the Next 50 Years
• Film in Southeast Asia
• Urban Cultures
• Foreign Languages, e.g. Bahasa Melayu,
French, Italian, Japanese, Korean,
Mandarin, Spanish, Thai
• Understanding China’s Economics
Miracles
• Politics of Southeast Asia
• Contemporary South Asian Societies
• Global and Transnational Sociology
• Jurisprudence: Modern and Critical
Theories of Law
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• Constitutions, Cultures, and Context
Community Service 1
Core curriculum courses are not to be double counted towards any other requirements. In cases
where a core curriculum course overlaps with another requirement, students will need to take an
COMMUNITY SERVICE
Community Service is a mandatory degree requirement for all undergraduates and carries 1 CU,
except for students in the LLB programme.
For undergraduates enrolled from AY2019 onwards, the prerequisites for embarking on your
community service include the completion of the following online learning units on eLearn:
• Reflective Practice Unit (RPU), which must be completed before progressing to the following:
• Three Community Service Units (CSUs)
o Self & Community Engagement (CSU101)
o Service-Learning (CSU102)
o Needs Analysis & Asset Mapping (CSU103)
• e-Guidebook and a Final Community Service Quiz
The prerequisites listed above, when duly completed, will allow you to view and apply/self-propose
community service projects on OnTRAC II.
To earn the 1 CU credit, students are required to complete pre-, mid- and post-activity reflections on
their selected learning objectives for all Community Service Projects (CSPs) that contribute to the
degree requirement of total 80 hours of CSP.
For more information on Community Service, please refer to OASIS > Careers & Comm Service >
Community Service.
CIVILISATIONS – 2 COURSE UNITS

The third pillar of the Core Curriculum, Civilisations, aims to immerse students in fundamental and
perennial debates that cut across time and space, to a critical dialogue between multiple and
competing traditions of thought and problem-solving. The pillar has three requirements:
Requirement Course Units (CUs)
Ethics and Corporate Responsibility 1
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Big Questions 1
Global Exposure -
(refer to Additional Graduation
Requirement for details)
All BBM students should take COR 3304 Ethics and Corporate Responsibility.
DISCIPLINE REQUIREMENTS
All BBM students are required to complete a set of Business Core courses, and declare their first major
by the end of their second year. A student may choose to declare her/his intention to pursue a general
business management degree without any majors.
BUSINESS CORE – 11 COURSE UNITS

Students are required to complete the following courses.
1. Finance
2. Marketing
3. Operations Management
4. Management of People at Work
5. Strategy
6. Decision Analysis
7. Financial Accounting
8. Management Accounting
9. Business Law
10. Business in Context
11. Business Capstone
Business in Context
All BBM students are required to complete a Business in Context course prior to graduation. This is a
compulsory graded course. Students can choose one course from the following basket of options*:
• Business, Government and Society **

• Sustainability Management and Governance
• Doing Business with Artificial Intelligence**
• Entrepreneurial Leadership in Ethnic Chinese Business **
• Approaching Asian Business Through Classics
• Harnessing Robotics, UAVs, and Digital Innovation for Business**
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*This list of courses is not exhaustive. Please refer to the Course Catalogue for more information on
the list of courses in this basket of options. Courses taken to fulfil the Business in Context requirement
may not be declared as Exploratory (please see section on Exploratory Courses).
** Business in Context courses are not to be double counted towards any other requirements. In cases
where a Business in Context course overlaps with another requirement, students will need to take an
Business Capstone
All BBM students are required to complete Business Capstone in their final year. This is a compulsory
graded course. Students can choose one course from the following basket of options*:
• The Design of Business

• Management of Multinationals Across Asia
*This list of courses is not exhaustive. Please refer to the Course Catalogue for more information on
the list of courses in this basket of options. A course taken to fulfil the Business Capstone requirement
will not be declared as Exploratory (please see section on Exploratory Courses), and will not be double-
counted towards any other requirements. (e.g. Strategic Management Elective)
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MAJOR REQUIREMENTS – 6 COURSE UNITS

The following first majors are available to BBM students:
• Communication Management Major
• Entrepreneurship Major
• Finance Major
• Marketing Major
• Operations Management Major
• Organisational Behaviour and Human Resources Major
• Quantitative Finance Major
• Strategic Management Major
COMMUNICATION MANAGEMENT MAJOR

COMMUNICATION MANAGEMENT CORE – 2 COURSE UNITS
1. Foundations in Strategic Communication

2. Designing Communication for Behavioural Change
COMMUNICATION MANAGEMENT ELECTIVES – 4 COURSE UNITS
Students are required to complete 4 CUs of Communication Management Electives, such as:
• Intercultural Communication
• Communication Strategies in the Digital Age
• Computational Communication Research: Analytics and Visualisation
• Storytelling for Organisations and Brands
• Crisis Management and Communication
COMMUNICATION MANAGEMENT TRACK
Students on the Communication Management Track major may also choose to pursue the
specialisation track listed below. Where applicable, students may double-count courses taken to fulfil
the track requirements towards the Communication Management Electives requirement.
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Data, Design and Communication Track (DDC)
Students who wish to pursue the Data, Design and Communication Track should declare CM Second
Major with Track in (DDC) as your second major and must complete the following courses:
• Data Analytics and Visualization for Communication Management

• Interaction Design Communication
• Design Thinking in Digital Communication
• 3 other Data, Design and Communication Track electives from the following list:
o The Communication and Digital Media Industries
o Communication Strategies in the Digital Age
o Storytelling for Organisations and Brands or Brand Storytelling for Asia
o Intercultural Communication or Corporate Culture and Values
ENTREPRENEURSHIP MAJOR
ENTREPRENEURSHIP CORE – 2 COURSE UNITS
1. Entrepreneurship and Business Creation*

2. Corporate Entrepreneurship and Innovation or Leading New Ventures to Growth
*Or Entrepreneurship in Asia, offered in AY2019-20 Term 3B.
ENTREPRENEURSHIP ELECTIVES – 4 COURSE UNITS
Students are required to complete 4 CUs of Entrepreneurship Electives, such as:
• Entrepreneurial Finance
• Entrepreneurship Study Mission ^
• Entrepreneurship Practicum
• Social Entrepreneurship
• Technological Entrepreneurship
^ Students may enrol in multiple Entrepreneurship Study Missions but only one of the topics/courses
may be used to count towards an Entrepreneurship Major elective.
FINANCE MAJOR
FINANCE CORE – 3 COURSE UNITS
1. Corporate Finance
2. Corporate Reporting and Financial Analysis
3. Financial Markets and Investments
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FINANCE ELECTIVES – 3 COURSE UNITS
Students are required to complete 3 CUs of Finance Electives, such as:
• Analysis of Equity Securities

• Analysis of Fixed-Income Securities
• Financial Innovation
• Advanced Portfolio Management
• Real Estate Investments and Finance
Finance students* are also required to complete CFA100 Ethics and Standards Practice for
Investment Management (non-credit).
*All BBM and (double degree in BBM) students (majoring in Finance or Finance with Track in
(FAT/ITT/BT/RET/WMT) are required to take CFA100 Ethics and Standards of Practice for
Investment Management. CFA100 is tracked as a non-coursework requirement in the degree
progression report. Students must (1) personally view the online lecture^ and (2) pass the online
test to complete this requirement. The CFA100 lecture and test are conducted once a term, in Term
1 and Term 2, during a pre-designated period. Students are advised to avoid taking it during their
final graduating term as it may delay their graduation if they do not pass the test. If you miss the
online lecture or fail the online test, you would have to wait till the next available regular offering in
either Term 1 or 2 to complete the requirement. Otherwise, you may have to drop your finance
major and graduate without it or with no tracks. Please note that only students who have registered
for CFA100 will be granted access to the online lecture and online test via eLearn. BBM (Finance)
students who have passed CFA Level 1 with at least 70% on the Ethical & Professional Standards
component can apply for exemption from CFA100.
^ With effect from AY18-19 T2, the physical lecture will be replaced by a series of short online
lectures available during the regular term. Please refer to the announcement for more details.
FINANCE TRACKS
Students on the Finance major may also choose to pursue one of the specialisation tracks listed below.
Where applicable, students may double-count courses taken to fulfil the track requirements towards
the Finance Electives requirement.
Finance Analytics Track (FAT)
Students who wish to pursue the Finance Analytics Track should declare FNCE with Track in (FAT) as
your major and must complete the following courses:
• Introduction to Business Analytics/Analytics Foundation *

• Business Data Management/Data Management*
• 1 other Finance Analytics Track elective from the following list:
o Analysis of Derivative Securities
o Analysis of Fixed Income Securities
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o Analysis of Equity Securities

o Analytics for Value Investing
o International Finance
o Advanced Portfolio Management
o Analytics in Finance and Real Estate
*All students opting for LKCSB’s Analytics tracks should take MGMT108 Introduction to Business
Analytics. For Finance Analytics Track’s students who enrol in Analytics Foundation instead of
Introduction to Business Analytics, they will have to take an additional Finance Elective to fulfil the
respective major’s requirement. Introduction to Business Analytics will be mutually exclusive to
Analytics Foundation.
With effect from AY20-21 Term 1, non-SIS students should take IS105 Business Data Management
instead of IS112 Data Management. Only students declaring majors from School of Information
Systems should take IS112 Data Management.
Students who have taken Introduction to Business Analytics before AY19-20 Term 2 will be allowed
to use the course to meet their respective major elective requirements. With effect from AY19-20
Term 2 offering onwards, Introduction to Business Analytics will only fulfil the major elective
requirements for students with a declared Analytics track. If students who had earlier declared the
Analytics tracks and have taken this course in and after AY19-20 Term 2 choose to drop out of the
tracks, the course will no longer be used to fulfil the major elective, and it will be counted towards
Free Elective. The student will need to take another course to fulfil the major elective.
Banking Track (BT)
Students who wish to pursue the Banking Track should declare FNCE with Track in (BT) as your major
and must complete the following courses:
• Consumer Banking
• Corporate Banking
• Investment Banking
• 2 other Banking Track electives from the following list*:
o Wealth Management and Advisory
o Project Financing
o Banking Law
o Mergers & Acquisitions
o Financial Innovation
o Structured Products Sales and Trading
o Entrepreneurial Finance
o Behavioural Finance
o Sustainable Finance
*Students admitted from AY2019-20 onwards can only fulfill Banking Track electives under this
specific list.
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International Trading Track (ITT)
Students who wish to pursue the International Trading Track should declare FNCE with Track in (ITT)
as your major and must complete the following courses:
• Analysis of Derivatives Securities

• Law of International Trade(either LGST 223 or LAW 443)
• Shipping Business
• Trade Finance
• 1 other International Trading Track elective from the following list*:
o Advanced Portfolio Management
o Corporate Banking
o Analysis of Fixed Income Securities
• At least three non-credit courses (e.g. Agri-commodity Trading, Coal Trading, Emissions Trading,
Oil Trading, Palm Oil Trading, Petrochemicals Trading, and Iron Ore and Met Coal Trading)
*Students admitted from AY2019-20 onwards can only fulfil International Trading Track electives
under this specific list.
Real Estate Track (RET)
Students who wish to pursue the Real Estate Track should declare FNCE with Track in (RET) as your
major and must complete the following courses:
• Real Estate Economics

• Law of Real Estate
• 2 other Real Estate Track electives* from the following list:
o Real Estate Valuation and Taxation
o Urban Economics and Policy
o Real Estate Development
o Project Financing
o Infrastructure Finance
o Analytics in Finance and Real Estate
* Students should look out for Real Estate Track electives that consist of Finance Major Course Area
to fulfil three finance electives requirement under Finance Major (e.g. Project Financing and
Infrastructure Finance can be cross-listed to two Finance electives and Real Estate Investments and
Finance can be cross-listed as one Finance elective.)
Real Estate Economics and Law of Real Estate can be cross-listed to Free Electives.
Wealth Management Track (WMT)
Students who wish to pursue the Wealth Management Track should declare FNCE with Track in (WMT)
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• Wealth Management & Advisory
• 3 other Wealth Management Track electives from the list:
o Analysis of Equities Securities
o Analysis of Fixed-Income Securities
o Wealth Management & Law
o Real Estate Valuation and Taxation
o Behavioural Finance
o Entrepreneurial Finance
*Students admitted from AY2019-20 onwards can only fulfil Wealth Management Track electives
under this specific list.
MARKETING MAJOR
MARKETING CORE – 2 COURSE UNITS
1. Consumer Behaviour
2. Marketing Research
MARKETING ELECTIVES – 4 COURSE UNITS
Students are required to complete 4 CUs of Marketing Electives, such as:
• Advertising
• Digital Marketing
• Marketing Analytics
• Retail Management
• Strategic Brand Management
MARKETING TRACKS
Students on the Marketing major may also choose to pursue one of the specialisation tracks listed
below. Where applicable, students may double-count courses taken to fulfil the track requirements
towards the Marketing Electives requirement.
Marketing Analytics Track (MAT)
Students who wish to pursue the Marketing Analytics Track should declare MKTG with Track in (MAT)
• Introduction to Business Analytics/Analytics Foundation*

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• 2 other Marketing Analytics Track electives from the following list:
o Pricing
o Digital Marketing
o Customer Relationship Management
*All students opting for LKCSB’s Analytics tracks should take Introduction to Business Analytics. For
Marketing Analytics Track’s students who enrol in Analytics Foundation instead of Introduction to
Business Analytics, they will have to take an additional Marketing Elective to fulfil the respective
major’s requirement. Introduction to Business Analytics will be mutually exclusive to Analytics
Foundation.
Retail and Services Management Track (RSMT)
Students who wish to pursue the Retail and Services Management Track should declare MKTG with
Track in (RSM) as your major and must complete the following courses:
• Services Marketing
• Retail Strategy
• 2 other Retail and Services Management Track electives from the following list:
o Strategic Brand Management
o Global Marketing
o Marketing Analytics
o Integrated Marketing Communications: A Brand Perspective
o Customer Relationship Management
o Pricing
o Advertising
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OPERATIONS MANAGEMENT MAJOR

OPERATIONS MANAGEMENT CORE – 2 COURSE UNITS
1. Service Processes
2. Supply Chain Management
OPERATIONS MANAGEMENT ELECTIVES – 4 COURSE UNITS
Students are required to complete 4 CUs of Operations Management Electives, such as:
• Sustainable Operations
• Managing Process Improvement
• Service and Operations Analytics
• Project Management
• Logistics and Transportation Management
OPERATIONS MANAGEMENT TRACKS
Students on the Operations Management major may also choose to pursue one of the specialisation
tracks listed below. Where applicable, students may double-count courses taken to fulfil the track
requirements towards the Operations Management Electives requirement.
Operations Analytics Track (OAT)
Students who wish to pursue the Operations Analytics Track should declare OPIM with Track in (OAT)

• 2 other Operations Analytics Track electives from the following list:
o Managing Process Improvement
o Logistics and Transportation Management
o High Performance Warehousing and Fulfillment
o Computer Simulation
o Decision Analysis 2 - Multi-criteria Decisions
o Supply Chain Analytics
Operations Analytics Track’s students who enrol in Analytics Foundation instead of Introduction to
Business Analytics, they will have to take an additional Operations Management Elective to fulfil the
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Maritime Business and Operations Track (MBOT)
Students who wish to pursue the Maritime Business and Operations Track should declare OPIM with
Track in (MBOT) as your major and must complete the following courses:
• Port-Focal Logistics and Maritime Operations

• Law of International Trade (either LGST 223 or LAW 443)
• 2 other Maritime Business and Operations Track electives from the following list:
o Sustainable Operations
o High Performance Warehousing and Fulfilment
o Maritime Digitalisation
o Introduction to Business Analytics*
o Trade Finance*
• At least three non-credit courses (e.g. Tanker Chartering, Container Terminal Operations, Port
Operations, Freight Trading and Operations, Ship Finance, Maritime Law and Arbitration, Supply
Chain Financing and Maritime Supply Chain.)
* For Maritime Business and Operations Track’s students who enrol in both Trade Finance and
Introduction to Business Analytics to fulfil their 2 Track electives, they will have to take an additional
Operations Management Major Elective to fulfil the major’s requirement.
ORGANISATIONAL BEHAVIOUR & HUMAN RESOURCES MAJOR

ORGANISATIONAL BEHAVIOUR & HUMAN RESOURCES CORE – 2 COURSE UNITS
1. Human Capital Management

2. Negotiation and Conflict Management
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ORGANISATIONAL BEHAVIOUR & HUMAN RESOURCES ELECTIVES – 4 COURSE UNITS
Students are required to complete 4 CUs of Organisational Behaviour & Human Resources Electives,
such as:
• The Mosaic of Leadership

• Cross-Cultural Management and the Management of Diversity
• Performance Management and Compensation
• Training and Development
• Human Resources Analytics
QUANTITATIVE FINANCE MAJOR

QUANTITATIVE FINANCE CORE – 3 COURSE UNITS
1. Quantitative Finance
2. Investment Statistics
3. Computing Technology for Finance
QUANTITATIVE FINANCE ELECTIVES – 3 COURSE UNITS
Students are required to complete 3 CUs of Quantitative Finance Electives, such as:
• Global Financial Risk Management

• Linear Algebra and Numerical Methods
• Quantitative Trading Strategies
• Stochastic Finance
• Structured Products Sales and Trading
STRATEGIC MANAGEMENT MAJOR

STRATEGIC MANAGEMENT CORE – 1 COURSE UNIT
Students are required to complete the following course.
1. Introduction to Organisations
STRATEGIC MANAGEMENT ELECTIVES – 5 COURSE UNITS
Students are required to complete 5 CUs of Strategic Management Electives. These must include at
least 2 CUs from the following:
• Corporate Strategy
• International Business
• Management of Technology and Innovation
• Managing Strategic Change and Digital Transformation
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Students may fulfil the remaining requirement by completing other Strategic Management Electives,
such as:
• Asia Pacific Business

• Managing Creativity in Organisations
• Corporate Entrepreneurship and Innovation
• Design Thinking and Innovation
• International Corporate Governance and Strategy
No Major
BBM students can choose not to have a major. They should declare “No major” as one category
under First Major. In such cases, students have to take 6 units of courses listed under the different
business majors within the BBM curriculum. These 6 courses can be offered by LKCSB or other
schools but must have at least one of the following LKCSB major attributes:
• Communication Management
• Entrepreneurship
• Finance
• Marketing
• Organisational Behaviour and Human Resources
• Quantitative Finance
• Strategic Management
• Sustainability
Notes: Courses that consist only course attribute of LKCSB track without LKCSB major will not be
counted towards “No Major”. For example, Law of International Trade has the course attributes of
Finance (International Tracking Track) and Operations Management (Maritime Business and
Operations Track but without Finance or Operations Management major elective/core, will not be
counted towards “No major”.
BBM students who declare “No Major” may take on a Second Major only if it is offered by another
school. The second major should not be a major from the BBM curriculum. Students who declare
“No Major” will have the generic descriptor “Business Management” reflected as their major in their
transcripts.
FREE ELECTIVES –7 COURSE UNITS

The Free Electives component in the curriculum allows students to choose courses from their major
to deepen their disciplinary domain knowledge, or courses from other majors and schools to broaden
their knowledge across disciplines. Students may take any SMU course to fulfil the Free Electives
component. These courses may be double-counted towards a second major or a second degree.
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Students may be given exemptions for up to 3 Free Electives CUs on the basis of good pre-university
grades for GCE A-level, Polytechnic Diploma, or other recognised qualifications. Please refer to OASIS >
Academic Policies > Exemption Policy for more information on SMU’s exemption policy.
ADDITIONAL GRADUATION REQUIREMENTS

Beyond the 12 course units, students must also fulfil the Core Curriculum’s additional requirements
of completing a Singapore Studies and an Asia Studies course, which can be fulfilled by taking courses
or approved co-curricular activity in the Core Curriculum or outside, as well as undertake a Global
Exposure experience, prior to graduation. Singapore Studies and Asia Studies provide students with
an enhanced understanding of the contemporary issues and challenges facing Singapore and Asian
countries and/or cultures. Multiple-counting for these graduation requirements is allowed: students
will be allowed to use the same course or activity—where suitable—to fulfil the Singapore Studies,
Asia Studies, and/or Global Exposure requirements. The list of qualifying courses and activities that
help to fulfil these requirements are listed below for reference.
Singapore Studies
It is imperative that SMU students understands deeply the complexities and intricacies of living and
working in Singapore, as well as considers how they may bring meaningful impact to the growth and
development of Singapore. Students may fulfil the Singapore Studies graduation requirement by
completing any of the following courses:
• Singapore – Imagining the next 50 years

• Urban Cultures
• Science, Environment and Empire
• Climate Change: Global and Local Solutions
• Taxation
• The Singapore Legal System
Asia Studies
In addition to achieving a deeper comprehension of Singapore, SMU believes our students should
acquire knowledge of Singapore’s continental context, in particular the complex and dynamic societies
in Southeast Asia, and nearby China and India. Students may fulfil the Asia Studies graduation
requirement by completing any of the following courses:
• Capital Markets in China

• Chinese Contract Law
• Chinese Corporate and Securities Law: A Comparative Perspective
• Contemporary South Asian Societies
• Cultural History of the Cold War in Asia
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• Economic Development in Asia

• Exploring Asian Identities
• Managing Diversity in Asia
• Understanding China’s Economic Miracles
• Selected overseas study mission (Asia)
Global Exposure
Global traction and understanding underpins success in careers in today’s globally connected
environment. To have global exposure from the vantage of a university education is invaluable for
international networking and global vision; it also open doors to bigger opportunities. Therefore, SMU
has made it mandatory for all students to complete a Global Exposure experience prior to their
graduation. Students may fulfil the Global Exposure requirement by participating in any of the
following SMU-organised overseas activities:
Global Exposure Activity Qualifying duration
International Exchange Programme As per programme requirement
Summer Exchange Programme As per programme requirement
Short-Term Study Programme As per programme requirement
Community Service 5 days of activity or longer
Study Mission 5 days of activity or longer
Co-Curricular Activities 5 days of activity or longer
Internship 5 days of activity or longer
Global Innovation Immersion Programme 5 days of activity or longer
SMU-X Overseas 5 days of activity or longer
Cultural, Technological or Socio-Economical Immersion 5 days of activity or longer

Programme
To make sure no student misses out on this precious global experience, the University is committed
to giving global exposure participation an extra push by enhancing support and by providing more
(and new) opportunities for students.
For more information on the Global Exposure graduation requirement, please refer to OASIS >
Academic Policies > Global Exposure.
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SECOND MAJOR
All SMU students enrolled in a single degree programme may opt to undertake a second major offered
by LKCSB, or by other schools. Students who did not declare one of the eight first majors offered by
the LKCSB may not take a second major offered by the School, but may pursue a second major offered
by another school. Students must declare their second major (if any) within their first four regular
terms of study (inclusive of any terms with a leave of absence and/or international exchange) via
OASIS > Academic > Programmes & Majors > Declare Major.
For details on the requirements for the various second major options, please refer to OASIS >
Academic > Advisement & Curriculum > Second Major Requirements.
For BBM students who are taking a second major offered by LKCSB, they have to complete the same
course requirement under first major.
COMMUNICATION MANAGEMENT SECOND MAJOR

COMMUNICATION MANAGEMENT SECOND MAJOR CORE – 3 COURSE UNITS
Non-BBM Students are required to complete the following courses:
1. Management Communication @
2. Foundations in Strategic Communication
3. Designing Communication for Behavioural Change
@
Management Communication is also a University Core course, under the Capabilities-Managing
basket. Students may not double count this course towards both the University Core and the
Communication Management Second Major. Therefore, students taking the Communication
Management Second Major must complete two other courses that may count under the Capabilities-
Managing basket of the University Core.
COMMUNICATION MANAGEMENT SECOND MAJOR ELECTIVES – 5 COURSE UNITS
Students are required to complete 5 CUs of Communication Management Second Major Electives.
These must include 1 CU from the following:
• Finance/ Finance for Law

• Financial Accounting/ Financial Accounting for Law
• Marketing
• Management of People at Work
• Strategy
Students may fulfil the remaining requirement by completing 4 other Communication Management
Second Major Electives, such as:
• Intercultural Communication
• Communication Strategies in the Digital Age
• Computational Communication Research: Analytics and Visualisation
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• Storytelling for Organisations and Brands

• Crisis Management and Communication
COMMUNICATION MANAGEMENT TRACK
Students on the Communication Management Second Major may also choose to pursue the
specialisation track listed below. Where applicable, students may double-count courses taken to fulfil
the track requirements towards the Communication Management Second Major Electives
requirement.
Data, Design and Communication Track (DDC)
Students who wish to pursue the Data, Design and Communication Track should declare CM Second
Major with Track in (DDC) as your second major and must complete the following courses:
• Data Analytics and Visualization for Communication Management

• Interaction Design Communication
• Design Thinking in Digital Communication
• 3 other Data, Design and Communication Track electives from the following list:
o The Communication and Digital Media Industries
o Communication Strategies in the Digital Age
o Storytelling for Organisations and Brands or Brand Storytelling for Asia
o Intercultural Communication or Corporate Culture and Values
ENTREPRENEURSHIP SECOND MAJOR

ENTREPRENEURSHIP SECOND MAJOR CORE – 2 COURSE UNITS
1. Entrepreneurship and Business Creation*

2. Corporate Entrepreneurship and Innovation or Leading New Ventures to Growth
*Or Entrepreneurship in Asia, offered in AY2019-20 Term 3B.
ENTREPRENEURSHIP SECOND MAJOR ELECTIVES – 6 COURSE UNITS
Students are required to complete 6 CUs of Entrepreneurship Second Major Electives. These must
include 1 CU from the following:

• Marketing
• Management Communication
• Strategy
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Students may fulfil the remaining requirement by completing 5 other Entrepreneurship Second Major
Electives, such as:
• Entrepreneurial Finance
• Entrepreneurship Study Mission ^
• Entrepreneurship Practicum
• Technological Entrepreneurship
^ Students may enrol in multiple Entrepreneurship Study Missions but only one of the sections may
be used to count towards an Entrepreneurship Second Major elective.
FINANCE SECOND MAJOR

FINANCE SECOND MAJOR CORE – 4 COURSE UNITS
1. Corporate Finance
2. Corporate Reporting and Financial Analysis
3. Finance / Finance for Law *
4. Financial Markets and Investments
*Please note that ONLY LLB students can choose to take FNCE 101 Finance or FNCE 103 Finance for
Law. They have to obtain a minimum grade of A- for FNCE 103 Finance for Law.
FINANCE SECOND MAJOR ELECTIVES – 4 COURSE UNITS
Students are required to complete 4 CUs of Finance Second Major Electives. These must include 1 CU
from the following:
• Financial Accounting/ Financial Accounting for Law**

• Marketing
• Strategy
**For LLB students who take FNCE103 Finance for Law instead of FNCE 101 Finance, they will have to
take ACCT 101 Financial Accounting or ACCT 105 Financial Accounting for Law.
Students may fulfil the remaining requirement by completing 3 other Finance Second Major Electives,
such as:
• Analysis of Equity Securities

• Analysis of Fixed-Income Securities
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FINANCE TRACKS
Students on the Finance Second Major may also choose to pursue one of the specialisation tracks
listed below. Where applicable, students may double-count courses taken to fulfil the track
requirements towards the Finance Second Major Electives requirement.
Finance Analytics Track (FAT)
Students who wish to pursue the Finance Analytics Track should declare FNCE Second Major with
Track in (FAT) as your second major and must complete the following courses:

• 1 other Finance Analytics Track elective
Finance Analytics Track’s students who enrol in Analytics Foundation instead of Introduction to
Business Analytics, they will have to take an additional Finance Elective to fulfil the respective
Foundation.
Banking Track (BT)
Students who wish to pursue the Banking Track should declare FNCE Second Major with Track in (BT)
as your second major and must complete the following courses:
• Consumer Banking
• Corporate Banking
• Investment Banking
• 2 other Banking Track electives
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International Trading Track (ITT)
Students who wish to pursue the International Trading Track should declare FNCE Second Major with
Track in (ITT) as your second major and must complete the following courses:
• Analysis of Derivatives Securities

• Law of International Trade
• Trade Finance
• 1 other International Trading Track elective
Real Estate Track (RET)
Students who wish to pursue the Real Estate Track should declare FNCE Second Major with Track in
(RET) as your second major and must complete the following courses:
• Real Estate Economics

• Law of Real Estate*
• 2 other Real Estate Track electives
*Please note that ONLY LLB students can choose to take Law of Property.
Wealth Management Track (WMT)
Students who wish to pursue the Wealth Management Track should declare FNCE Second Major with
Track in (WMT) as your second major and must complete the following courses:

• Wealth Management & Advisory
• 3 other Wealth Management Track electives
MARKETING SECOND MAJOR

MARKETING SECOND MAJOR CORE – 3 COURSE UNITS
Non-BBM students are required to complete the following courses:
1. Consumer Behaviour
2. Marketing Research
3. Marketing
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MARKETING SECOND MAJOR ELECTIVES – 5 COURSE UNITS
Students are required to complete 5 CUs of Marketing Second Major Electives. These must include 1
CU from the following:

• Strategy
Students may fulfil the remaining requirement by completing 4 other Marketing Second Major
Electives, such as:
• Advertising
• Strategic Brand Management
MARKETING TRACKS
Students on the Marketing Second Major may also choose to pursue one of the specialisation tracks
listed below. Where applicable, students may double-count courses taken to fulfil the track
requirements towards the Marketing Second Major Electives requirement.
Marketing Analytics Track (MAT)
Students who wish to pursue the Marketing Analytics Track should declare MKTG Second Major with
Track in (MAT) as your second major and must complete the following courses:

• 2 other Marketing Analytics Track electives
Marketing Analytics Track’s students who enrol in Analytics Foundation instead of Introduction to
Business Analytics, they will have to take an additional Marketing Elective to fulfil the respective
Foundation.
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Retail and Services Management Track (RSMT)
Students who wish to pursue the Retail and Services Management Track should declare MKTG Second
Major with Track in (RSM) as your second major and must complete the following courses:
• Services Marketing
• Retail Strategy
• 2 other Retail and Services Management Track electives
OPERATIONS MANAGEMENT SECOND MAJOR

OPERATIONS MANAGEMENT SECOND MAJOR CORE – 4 COURSE UNITS
1. Service Processes
2. Supply Chain Management
3. Decision Analysis
4. Operations Management
OPERATIONS MANAGEMENT SECOND MAJOR ELECTIVES – 4 COURSE UNITS
Students are required to complete 4 CUs of Operations Management Second Major Electives. These
must include 1 CU from the following:

• Strategy
Students may fulfil the remaining requirement by completing 3 other Operations Management Second
Major Electives, such as:
• Managing Process Improvement
• Project Management
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OPERATIONS MANAGEMENT TRACKS
Students on the Operations Management Second Major may also choose to pursue one of the
specialisation tracks listed below. Where applicable, students may double-count courses taken to fulfil
the track requirements towards the Operations Management Second Major Electives requirement.
Operations Analytics Track (OAT)
Students who wish to pursue the Operations Analytics Track should declare OPIM Second Major with
Track in (OAT) as your second major and must complete the following courses:
• Introduction to Business Analytics/ Analytics Foundation*

• 2 other Operations Analytics Track electives
Operations Analytics Track’s students who enrol in Analytics Foundation instead of Introduction to
Business Analytics, they will have to take an additional Operations Management Elective to fulfil the
Maritime Business and Operations Track (MBOT)
Students who wish to pursue the Maritime Business and Operations Track should declare OPIM
Second Major with Track in (MBOT) as your second major and must complete the following courses:
• Port-Focal Logistics and Maritime Operations

• Law of International Trade
• 2 other Maritime Business and Operations Track electives from the following list:
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o Sustainable Operations
o High Performance Warehousing and Fulfilment
o Maritime Digitalisation
o Introduction to Business Analytics*
o Trade Finance*
* For Maritime Business and Operations Track’s students who enrol in both Trade Finance and
Introduction to Business Analytics to fulfil their 2 Track electives, they will have to take an additional
Operations Management Major Elective to fulfil the major’s requirement.
ORGANISATIONAL BEHAVIOUR & HUMAN RESOURCES SECOND MAJOR

ORGANISATIONAL BEHAVIOUR & HUMAN RESOURCES SECOND MAJOR CORE – 3 COURSE UNITS
1. Human Capital Management

2. Negotiation and Conflict Management*
3. Management of People at Work
*Please note that ONLY LLB students can choose to take Negotiation and Mediation for Lawyer or
Deal-making and dispute Resolution: Negotiation in an Age of Disruption in place of Negotiation and
Conflict Management.
ORGANISATIONAL BEHAVIOUR & HUMAN RESOURCES SECOND MAJOR ELECTIVES – 5 COURSE UNITS
Students are required to complete 5 CUs of Organisational Behaviour & Human Resources Second
Major Electives. These must include 1 CU from the following:

• Marketing
• Strategy
Students may fulfil the remaining requirement by completing 4 other Organisational Behaviour &
Human Resources Second Major Electives, such as:
• The Mosaic of Leadership

• Cross-Cultural Management and the Management of Diversity
• Performance Management and Compensation
• Training and Development
• Human Resources Analytics
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QUANTITATIVE FINANCE SECOND MAJOR

QUANTITATIVE FINANCE SECOND MAJOR CORE – 4 COURSE UNITS
1. Quantitative Finance
2. Investment Statistics
3. Computing Technology for Finance
4. Finance/ Finance for Law *
*Please note that ONLY LLB students can choose to take FNCE 101 Finance or FNCE 103 Finance for
Law. They have to obtain a minimum grade of A- for FNCE 103 Finance for Law.
QUANTITATIVE FINANCE SECOND MAJOR ELECTIVES – 4 COURSE UNITS
Students are required to complete 4 CUs of Quantitative Finance Second Major Electives. These must
include 1 CU from the following:
• Financial Accounting
• Marketing
• Strategy
Students may fulfil the remaining requirement by completing 3 other Quantitative Finance Second
• Global Financial Risk Management

• Linear Algebra and Numerical Methods
• Quantitative Trading Strategies
• Stochastic Finance
• Structured Products Sales and Trading
STRATEGIC MANAGEMENT SECOND MAJOR

STRATEGIC MANAGEMENT SECOND MAJOR CORE – 2 COURSE UNITS
1. Introduction to Organisations
2. Strategy
STRATEGIC MANAGEMENT SECOND MAJOR ELECTIVES – 6 COURSE UNITS
Students are required to complete 6 CUs of Strategic Management Second Major Electives.
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These must include 1 CU from the following:

• Marketing
Students must also complete 2 CUs from the following:
• Corporate Strategy
• International Business
• Management of Technology and Innovation
• Managing Strategic Change and Digital Transformation
Students may fulfil the remaining requirement by completing 3 other Strategic Management Second
• Asia Pacific Business
• Managing Creativity in Organisations
• Corporate Entrepreneurship and Innovation
• Design Thinking and Innovation
• International Corporate Governance and Strategy
SUSTAINABILITY SECOND MAJOR

SUSTAINABILITY SECOND MAJOR CORE – 2 COURSE UNITS
1. Sustainability Management and Governance

2. Social Entrepreneurship Practicum
SUSTAINABILITY SECOND MAJOR ELECTIVES – 6 COURSE UNITS
Students are required to complete 6 CUs of Sustainability Second Major Electives. These must include
2 CUs from the following:

• Marketing
• Strategy
Students may fulfil the remaining requirement by completing 4 other Sustainability Second Major
Electives (at least 2 from Basket A and the remaining courses from Basket A or B), such as:
Basket A (At least two)
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• Sustainable Finance
• Sustainable Marketing
• Organisational Aspects of Sustainable Innovation
• Corporate Sustainability and Business Development
• Sustainability Study Mission (Asian Studies or Globalisation) ^
• Sustainable Growth in ASEAN: Singapore, Malaysia, and Indonesia (0.5 CU course)
Basket B
• Development, Underdevelopment, and Poverty
• Economics Development in Asia
• Development Economics
• Macroeconomics of Income Distribution
• Climate Change: Global and Local Solutions
^ Students may enrol in multiple Study Missions but only one of the sections may be used to count
towards a Sustainability Second Major elective.
DOUBLE DEGREE PROGRAMME

The double degree programme gives students an invaluable edge in the global economy and an
unrivalled versatility and flexibility in career options. Under the double degree programme, a student
can graduate in four years with two degrees in:
Under the double degree programme, a student can graduate in four years with two degrees in:
▪ Business Management & Accountancy (BBM/ BAcc)

▪ Business Management & Economics (BBM/ BSc (Econs)
▪ Business Management & Information Systems Management (BBM/ BSc (IS))
▪ Business Management & Social Sciences (BBM/ BSocSc)
▪ Business Management & Computer Science (BBM/ BSc(CS) )
The double degree programme gives students an invaluable edge in the global economy and an
unrivalled versatility and flexibility in career options.
ELIGIBILITY CRITERIA
Students may apply for the double degree programme only at the end of Year 1 or Year 2 (after release
of examination results), before the start of the first term of the next academic year. Please refer to
OASIS > Calendar > Critical Dates for the application period.
For information on the criteria for applying for the double degree programme as well as the related
policies, please refer to OASIS > Academic > Programmes & Majors > Double Degree Policy.
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Note: Applications will be subject to the Dean’s approval. Being eligible to apply does not mean that
your application will be approved.
SPECIFIC REQUIREMENTS TO NOTE

If your Primary Degree is BBM, then you have to take COR3304 Ethics and Corporate Responsibility.
COURSE PROGRESSION FOR DOUBLE DEGREE STUDENTS
BBM/BACC
You have to take ACCT111 Financial Accounting and ACCT112 Management Accounting and ACCT
224 Financial Reporting and Analysis. ACCT 101/ACCT 102/ACCT 201 are meant for non-BAcc
students.
BBM/BSc (Econs)
It is highly recommended that you take ECON205 Intermediate Mathematics for Economics in your
first year as it is the pre-requisite for ECON111 Microeconomics I and ECON112 Macroeconomics II
which you will need as part of your double degree confirmation. In order to take ECON205, you must
be either exempted from COR1201 Calculus or have completed this course in your Year 1.
Students who are provisionally enrolled in BSc (Econ) secondary degree must take STAT151
Introduction to Statistical Theory instead of COR-STAT1202 Introductory Statistics to fulfill
Numeracy.
BBM/BSocSc
It is highly recommended that you take 1 of the 3 SocSci core courses in your first year (preferably
Term 2) to ensure that you are able to complete all of your pre-requisites courses by the end of your
second year for your double degree confirmation.
BBM/BSc (IS)
For BSc(IS) major, it is highly recommended that you take IS111 Introduction to Programming in your
first year as it is a pre-requisite for IS113 Web Application Development I which is one of two
courses that you need in addition to IS202 Data Management course for your double degree
confirmation.
For BSc(IS) SMT major, it is highly recommended that you take IS111 Introduction to Programming
and COR-STAT1202 Introductory Statistics in your first year as they are pre-requisite and co-requisite
respectively for ANLY104 Analytics Foundation which is one of two courses that you need in addition
to IS202 Data Management course for your double degree confirmation.
BBM/BSc (CS)
It is highly recommended that you take CS101 Programming Fundamentals I in your first year as it is
a pre-requisite for CS102 Programming Fundamentals II which is one of the two courses that you
need in additional to IS202 Data Management.
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MINIMUM CREDIT UNITS REQUIREMENTS FOR Double Degree Programme

To graduate with a double degree in the following combinations, a student must complete all the requirements of both degrees.
Double No. of minimum CUs for

Requirements Double counting
Degree graduation
BBM & BBM • Up to 14 CU may be double 39 for Finance major
BAcc counted, including up to 7 from
• All 36 CU listed under the BBM curriculum, including Ethics and Corporate 44 for other majors
Free Electives
Responsibility
• Finance major students may
BAcc double count up to 5 additional
• 18 CU of Accounting Core; and CU with cross-listed electives
• 3 CU of Accounting Electives; and
• Calculus
BBM & BBM • Up to 8 CU may be double 42 for Finance major

BSc counted, including up to 7 from
• All 36 CU listed under the BBM curriculum, including Ethics and Corporate 43 for Operations
(Econ) Free Electives
Responsibility Management major
• Finance major students may
BSc(Econ) double count up to 2 additional 44 for other majors
• 9 or 10 CU of Economics Core, depending on selected pathway; and CU with cross-listed electives

• 5 or 6 CU of Economics Electives, depending on selected pathway; and • Operations Management major
students may double count an
• Calculus
additional CU with cross-listed
electives
BBM & BBM • Up to 7 CU may be double 45 for Entrepreneurship,
BSc(IS) counted from Free Electives Finance, Marketing,
• All 36 CU listed under the BBM curriculum, including Ethics and Corporate
• Students from Entrepreneurship, Operations Management,
Responsibility
Finance, Marketing, Operations Quantitative Finance, and
Management, Quantitative
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Degree graduation
Finance, and Strategic Strategic Management
Management majors may majors
BSc(IS): IS or SMT
double count up to 2 additional
46 for OBHR major
• 12 CU of IS Core or SMT Core, depending on selected major; and CU with cross-listed electives
• 2 CU of IS Track Electives; • OBHR major students may 47 for other majors
double count an additional CU
• 2 CU of IS Track Electives or IS Depth Electives, depending on selected major; and
with cross-listed electives
• 2 CU of IS Track Electives or IS Depth Electives or IS Related Electives, depending
on selected major
BBM & BBM • Up to 8 CU may be double 43 for Communications

BSocSc counted, including up to 7 from Management major taking
Free Electives BSocSc-Political Science
Responsibility
• Communications Management
44 for other majors taking
BSocSc major students taking Political BSocSc-Political Science,
• 6 CU of Political Science Core, or 8 CU of Psychology Core or Sociology Core, or 12 Science may double count an Psychology or Sociology
CU of PLE Core, depending on selected major; and additional CU with cross-listed
electives 44 for Entrepreneurship
• Between 5 CU and 9 CU of Major Electives, depending on selected major; and
• Entrepreneurship major major taking BSocSc-PLE
• Calculus, for Political Science, Psychology or Sociology major
students taking PLE may double 45 for other majors taking
count an additional CU with BSocSc-PLE
cross-listed electives
BBM & BBM • Up to 12 CU may be double 54
BSc(CS) counted, including 7 from Free
Electives
Responsibility
BSc(CS)
• 18 CU of CS Core; and
• 4 CU of CS Track Electives; and
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Degree graduation
• 2 CU of CS Track Electives or CS Electives
Notes: For students who declare “No Major”, the number of minimum CUs can be further reduced depending on the courses taken for “No Major”
requirement that may be double-counted for their second degree requirement. Please refer to your degree progression report.
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REGISTRATION OF COURSES
We encourage you to read and be familiar with SMU’s Bidding Online System (BOSS). Please refer to
OASIS > BOSS > Course Enrolment & Drop.
Note: Courses may have pre-requisites/co-requisites. Please refer to the Course Catalogue on OASIS
for the most updated list of pre-requisites/co-requisites for a particular course.
INDEPENDENT STUDY PROJECT

The Independent Study option can be a valuable enhancement to the BBM curriculum, allowing
students to pursue a specific topic of interest not available in regularly offered courses.
Those interested in taking an Independent Study option should go to OASIS > BOSS > Courses &
Schedules > Independent Study Course for more information.
EXCHANGE PROGRAMMES
Students may be granted approval to transfer credits from approved institutions for courses taken
outside SMU after matriculation. Such approvals must be obtained before students embark on these
programmes:
• International Exchange Programmes (via SMU International Office)
• Local Exchange Programmes (via Registrar’s Office)
• Summer Study Programmes (via SMU International Office)
• External Study Programmes (self-arranged by students)
Students are not allowed to go on external study programmes with SMU partner universities during
regular term. Students may choose to do external study programmes at high-ranking and good
standing non-partner universities during regular term.
Students who are going on external study programme especially in Term 3B must ensure that they are
able to complete the external study programme and return to SMU for their studies at least 1 week
before the start of the next term.
Procedures for Self-Arranged External Study Programmes

You may submit your application via OASIS > Campus Life & Exchange > Other Study Programmes>
Self-arranged External Study Programme for School’s approval. If a university is not on the selection
list, you can then write to [email protected] for approval. Generally, you are encouraged to take
up the overseas exchange programmes co-ordinated by the SMU International Office.
Note: A student is allowed to submit only one self-arranged external study application per regular
term/summer term.
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Once the application has been approved:
• If your external study is during regular term, you need to apply for LOA under the reason “other
external study” before the start of the term. The Letter of Acceptance must be attached in your
LOA application as a supporting document. Any delay in the submission of the LOA application will
result in School fees penalty.
• You need to submit the online worksheet for the courses you plan to take. The course duration
must be indicated on the worksheet. We will not be able to process the worksheets without course
syllabus.
The onus is on you to ensure that the SMU credits are keyed in accurately on the worksheet. If
there are any discrepancies found, you will not be able to transfer the full credit back to SMU.
Please note that the school does not accept Certificate of Attendance as documentary proof for
any credit transfer.
• School to evaluate / approve worksheet course areas.
• You must ensure that the worksheets have been approved before embarking on the external
study.
You are required to submit the offer letter of acceptance and provide your flight details such as
departure date, emergency contact* to [email protected] once you have confirmed your
exchange programme.
It is required for all students to remain contactable during their exchange programmes. You are
advised to obtain a local contact number from the country of your exchange programme. Please
provide us the local contact number within one week after your arrival.
After you have successfully enrolled in the courses, you need to login to OASIS to confirm these
courses for credit transfer.
After your exchange program, please submit the original official transcript to LKCSB Undergraduate
Office.
You must be familiar with the credit transfer policy before applying for external study. Please refer to
OASIS > Academic > Advisement & Curriculum > Credit Transfer Policy.
EXPLORATORY COURSES
To enhance learning by encouraging students to stretch themselves academically and experiment with
classes outside their major or their usual spheres of interest, without being unduly concerned about
the impact on their cumulative GPA (cGPA), students are allowed to declare two passed (A to D grades)
non-mandatory courses as “Exploratory Courses” and exclude the grades from these courses from
cGPA computation. The grades obtained for Exploratory Courses will be designated as "Pass", and the
official transcripts issued upon graduation will reflect the "Pass" grades, and not the letter grades (A
to D). A "Pass" grade will count as a course unit taken, but will not be computed in the cGPA.
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Office of the Dean
The following courses may not be declared as Exploratory: compulsory University Core/Major/Track
Track courses, and electives within a basket of courses taken to fulfil a compulsory requirement (e.g.
Business Capstone and Business in Context baskets). Also, a student will not be allowed to declare as
Exploratory any course for which a penalised grade was awarded as a result of punishment for
academic misconduct, such as plagiarism.
For more information, please refer to OASIS > Academic > Examinations & Grading > Exploratory
Courses.
TRANSFER OF PROGRAMME
SMU students are allowed to transfer to another programme of study within SMU, subject to approval
of the Deans of both the current and new programmes. Students may apply for a programme transfer
only at the end of Year 1 or Year 2 (after release of examination results) before the start of the first
term of the next academic year.
Please refer to OASIS > Calendar > Critical Dates for the application period. For information on the
criteria for applying for a programme transfer, please refer to OASIS > Academic > Programme &
Majors > Programme Transfer Policy.
Note: Being eligible to apply does not mean that your application will be approved.
Online Access to Student Information System (OASIS)

Online Access to Student Information System (OASIS) is the student portal that hosts various self-
service functions under different categories such as Study, Personal & Finances, Resources, Career &
Jobs, Student Life and Schools & Community. It is a one-stop self-service centre for all things related
to your student life in SMU. For more information on SMU Undergraduate Regulations and Procedures,
please refer to OASIS > Policies & Self Service.
ACCESSIBILITY AND ACCOMMODATIONS

SMU strives to make learning experiences accessible for all. If you anticipate or experience physical or
academic barriers due to disability, please inform SIS Dean’s Office immediately. You are also welcome
to contact the SMU Diversity & Inclusion team ([email protected]) if you have questions or
concerns about academic provisions.
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Office of the Dean
ACADEMIC INTEGRITY
All acts of academic dishonesty (including, but not limited to, plagiarism, cheating, fabrication,
facilitation of acts of academic dishonesty by others, unauthorized possession of exam questions, or
tampering with the academic work of other students) are serious offences.
All work (whether oral or written) submitted for purposes of assessment must be the student’s own
work. Penalties for violation of the policy range from zero marks for the component assessment to
expulsion, depending on the nature of the offense.
When in doubt, students should consult the instructors of the course. Details on the SMU Code of
Academic Integrity may be accessed at http://www.smuscd.org/resources.html
FREQUENTLY ASKED QUESTIONS

1. What requirements do I need to fulfil to be eligible for a BBM degree?
To be eligible for a BBM degree, a student must complete all requirements of the programme,
including the compulsory internship, community service requirements and other required graduation
requirements.
Students pursuing a single degree with a single major (basic degree) must attain at least 36 credited
CUs, including exemptions/credit transfers.
The actual minimum CUs required will depend on your declared major (please refer to OASIS >
Academic > Advisement Curriculum > Second Major Requirements / Student Academic Handbook for
details). Double counting of courses between your basic degree and second major is allowed, provided
the courses are listed in both areas and the total CUs earned do not fall below the minimum required
CUs. (A course that is used to double count in two areas does not mean you have completed 2 CUs.)
Students should also take note of the rules for double-counting as follow:
Double-counting is allowed:
• Across degrees
st nd
• Between 1 major and 2 major, but a minimum of 3 Course Units (CU) must not be double-
counted
nd
• Between free electives and 2 major
Double-counting is not allowed within the same degree:

st
• Core Curriculum and 1 major
nd
• Core Curriculum and 2 major
• Core Curriculum and Free Electives
st
• 1 major and Free Electives
Credit transfer is allowed for Core Curriculum and Free electives.
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Office of the Dean
Credit transfer is allowed for major electives, capped at 2 CU.
A maximum of 3 CU Free Electives exemptions^ will be used towards the degree requirement.
^ Students could have received exemptions of more than 3 CU not used towards any requirement; as
such, the exemptions are parked under “Free Electives”. However, the extra CU of exemptions will
then be left “Unused’.
Students must attain a cumulative GPA of at least 2.00 and obtain the minimum credits required for
their declared degree (degree with no/single/double major). Double degree students must attain a
cumulative GPA of at least 3.00.
Only ONE cumulative GPA (single degree or double degree) will serve as the basis for the cum
laude/merit award.
Note: You must obtain a passing grade of "D" or better to receive credit in any course. An "F" grade in
a course will remain on your transcript permanently and will be factored in when calculating your GPA.
If you retake the course at a future time, both the old and new grades will be appear on transcript.
The new grade will count toward your GPA and you will receive credit for the repeated course. If you
receive an "F" grade in a required course, you must retake that course. If you receive an "F" grade in
a non-required course, you may either repeat the course or substitute it with another.
2. Can I still take a course when I have yet to complete its pre-requisite?
If a course is a pre-requisite for another course, the courses cannot be taken together. No special
arrangements will be made.
3. How can I know the attributes of a course?
Please refer to the BOSS User Guide on OASIS. OASIS > Self Service Apps > My Apps > BOSS Bidding >
Plan & Bid > Add to Cart
4. How can I check if I have fulfilled my course requirements?
We encourage all students to go to OASIS to generate their own academic advisement reports. The
report will indicate how many outstanding courses there are and which areas these courses fall under.
OASIS > Academic > Advisement Curriculum > My Degree Progression > Supporting Functions>
Degree Progression Report
If the advisement report does not tally with your own records, then attach the degree progress report
from OASIS and indicate specifically which area of the report that you have queries with. Send your
queries to [email protected]
5. How can I request a letter of certification that I am studying in SMU?
Please go to OASIS > Finance & Admin > Certification & Personal Info > Enrolment letter & Academic
Summary (Select the appropriate letter type).
6. How can I make changes to my personal details?
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Office of the Dean
Please go to OASIS > Finance & Admin > Certification & Personal Info > Update Personal Info &
Citizenship.
7. How can I apply for a Leave of Absence to undertake an Internship?
Please go to OASIS > Finance & Admin > Absence & Withdrawal > Apply for Leave of Absence.
You are required to attach supporting documents such as Internship Offer Letter and email your email
confirmation from the Dato’ Kho Hui Meng Career Centre.
Do note that approval is given on a case-by-case basis.
CONTACT US
For further queries, please contact the LKCSB Administration Office at [email protected].
OTHER USEFUL CONTACTS
Service Department Email contact
Student services (insurance claims,

certify true copy of SMU
Student Services Hub (SSH) [email protected]
documents, card replacement,
etc.)
Technology help centre Learning
Management System (eLearn) Integrated Information [email protected]
Technology Services (IITS)
Registrar Services [email protected]
BOSS bidding [email protected]
Local exchange matters Registrar Office [email protected]
Exam matters [email protected]
Office of Core Curriculum
Core Curriculum matters [email protected]
Centre for Social Responsibility
Community Service [email protected]
Career Development
(e.g. internship, recruitment [email protected]
Dato’ Kho Hui Meng Career
talks, etc.) Centre
Finishing Touch programme [email protected]
International exchange
programmes International Office [email protected]
Fee matters https://ofnsupport.smu.edu.sg/hc

Office of Finance /en-us/requests/new
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Office of the Dean
Student Loans [email protected]

Student Financial Assistance, Centre for Student Financial
Scholarships & Awards Assistance [email protected]
Library services Li Ka Shing Library [email protected]

Mrs Wong Kwok Leong Student
Student Counselling & Guidance Wellness Centre [email protected]
Diversity, Inclusion & Integration Office of Dean of Students [email protected]
Page 48
Office of the Dean

BBM Student Handbook - (Intake AY19-20)

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SMU Classification: Restricted

Bachelor of Business Management

(For students admitted in AY 2019-20 onwards)

ONLINE ACCESS TO STUDENT INFORMATION SYSTEM (OASIS)... 44

1. Independence in mind (encompasses problem solving, entrepreneurial thinking and critical

BACHELOR OF BUSINESS MANAGEMENT STRUCTURE

Multidisciplinary knowledge, Inter-cultural understanding and sensitivity: Exercise an

CAPABILITIES – 6 COURSE UNITS

Managing 2 • Management Communication; and

Choose one from:

Modes of Thinking 1 Choose one from:

Numeracy ^ 1 Introductory Statistics # OR

Writing and Reasoning 1 Writing and Reasoning #

**Refer to Business In Context.

COMMUNITIES – 4 COURSE UNITS

Economics and Society 1

Technology and Society 1 Choose one from:

Cultures of the Modern 1 Choose one from:

• Constitutions, Cultures, and Context

CIVILISATIONS – 2 COURSE UNITS

Ethics and Corporate Responsibility 1

BUSINESS CORE – 11 COURSE UNITS

• Business, Government and Society **

• The Design of Business

MAJOR REQUIREMENTS – 6 COURSE UNITS

• Communication Management Major

• Operations Management Major

• Organisational Behaviour and Human Resources Major

• Quantitative Finance Major

• Strategic Management Major

COMMUNICATION MANAGEMENT MAJOR

Students are required to complete the following courses.

1. Foundations in Strategic Communication

COMMUNICATION MANAGEMENT ELECTIVES – 4 COURSE UNITS

COMMUNICATION MANAGEMENT TRACK

Data, Design and Communication Track (DDC)

• Data Analytics and Visualization for Communication Management

Students are required to complete the following courses.

1. Entrepreneurship and Business Creation*

ENTREPRENEURSHIP ELECTIVES – 4 COURSE UNITS

Students are required to complete 4 CUs of Entrepreneurship Electives, such as:

Students are required to complete the following courses.

FINANCE ELECTIVES – 3 COURSE UNITS

Students are required to complete 3 CUs of Finance Electives, such as:

• Analysis of Equity Securities

Finance Analytics Track (FAT)

• Introduction to Business Analytics/Analytics Foundation *

o Analysis of Equity Securities

Banking Track (BT)

International Trading Track (ITT)

• Analysis of Derivatives Securities

Real Estate Track (RET)

• Real Estate Economics

Wealth Management Track (WMT)

• Advanced Portfolio Management

Students are required to complete the following courses.

MARKETING ELECTIVES – 4 COURSE UNITS

Students are required to complete 4 CUs of Marketing Electives, such as:

Marketing Analytics Track (MAT)