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Module 4 GE6

This document provides an overview of the principles of design that govern how artists communicate ideas and concepts effectively in their artworks. It discusses seven key principles: harmony, balance, rhythm, proportion, emphasis, contrast, and movement. For each principle, it defines what the principle is, provides examples of how it can be achieved in artwork, and explains how the artist uses it to create intended effects and convey meaning. The overall purpose is to teach students how to identify, analyze, and apply these principles in their own creative works.

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Angeline Adeza
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279 views

Module 4 GE6

This document provides an overview of the principles of design that govern how artists communicate ideas and concepts effectively in their artworks. It discusses seven key principles: harmony, balance, rhythm, proportion, emphasis, contrast, and movement. For each principle, it defines what the principle is, provides examples of how it can be achieved in artwork, and explains how the artist uses it to create intended effects and convey meaning. The overall purpose is to teach students how to identify, analyze, and apply these principles in their own creative works.

Uploaded by

Angeline Adeza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Binalonan, Pangasinan

MODULE 4
Principles of Design

Course Title :___Art Appreciation_______________________________________________________


Course Code : ___GE 6_____________________
Date and Time Allotment: September 09, 2022; 1.5hrs

Introduction

This module entitled Principles of design is about how these principles governed the artists in
communicating ideas and concepts effectively in their artworks.

I. Objectives

At the end of the end of this lesson, students should be able to:
1. Identify and distinguish how the principles of design are used to visually organize the elements of design;
2. Analyze the use of each principle of design in improving the quality of an artwork; and
3. Create their own artworks governed by the principles of art.

II. Lecture
PRINCIPLES OF DESIGN
PRINCIPLE OF DESIGN It represents how the artist uses the elements of art to create an effect and
to help convey the artist’s intent
1. HARMONY - the most essential
factor in a composition; also called
unity, it is achieved when all the
elements of a thing are put together to
come up with a coherent whole.

2. BALANCE – known as physical


equilibrium, it is the stability produced
by even distribution of weight on each
side of the thing.
Two Classifications of Balance:

a. FORMAL BALANCE – exists if the Bilateral symmetry is present when the left and right
weights at equal distance from the sides appear the same; the right side mirrors the left, said
center are equal. It is also called of the human body.
symmetrical balance because the
thing displays symmetry (same Radial symmetry exists when the same measure occurs
measure). from the central point to the end of every radius;
this kind of symmetry applies to round objects or
those with radii like stars and starfish

b. INFORMAL BALANCE – is
present when the left and the right
sides of the thing, though not identical
in appearance, still display an even
distribution of weight. It is also known
as asymmetrical or occult balance.

3. RHYTHM- the continuous use of It can be achieved by the following:


motif or repetitive pattern of a
succession of similar or identical a. alternation - use of two patterns alternatively
items. It is exemplified by concentric b. radiation – repetition of the motif from the center or toward it
circles by an alternation of black and c. progression - use of motifs varying sizes, that is, from the smallest to
white stripes, by checkered blue and the largest, or vice versa
orange squares. It is characterized as d. parallelism – use of a pattern with an equal distance
repetitive, continuous or flowing.

4. PROPORTION – the comparative


relationship of the different parts in
relation to the whole. It is the proper
and pleasing relationship of one
object with the others in a design.
5. EMPHASIS – it is the giving of
proper importance on one or more
parts of the thing or the whole

6. CONTRAST - the difference


between elements of art in a
composition, such that element is
made stronger in relation to the other.

7. MOVEMENT - the result of using


the elements of art such that they
move the viewer’s eye around and
within the image
A sense of movement can be created
by diagonal or curvy lines, either real
or implied, by edges, by the illusion of
space, by repetition, by energetic
mark-making.

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