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project on Customer
Swami Vivekanand College of Engineering, Satisfaction Towards
Mobile Service Providers
Department of Management karthik chilamantula

Indore (M.P) 

Digital Marketing

Online Advertising Brand

Marketing

A Major Research Project

On
Project on E-Commerce
“Current Trends of Internet Marketing for MBA
Amit Tiwari
Towards Online Shopping” 
Su bmitted  tto  
DEVI  A VISHWAVIDYALAYA  ((DAVV),  IINDOR E 
AHILYA  V
Partial fulfillment for the degree of
Project on Brand Loyalty
Master of Business Administration (Full Time) Laaj As
BRTCH: 2017-2019 

Guided By: Submitted By:

Prof. Ruchi Jain RAHUL CHOPDE 

MBA IV Sem(FT) MBA REPORT OF PROJECT

Rajender Kumar
FINANCE &Mkt.

Final Report for Digital

Marketing
Mitesh Bhore Jain
 

Consumer Behaviour
Complete Project Report
Siddareddy Siddu

DECLARATION
Project Report on Study
of Consumer Behaviour
“CURRENT TRENDS OF INTERNET
I hereby declare that the project entitled and Attitude Towards th…
MARKETING TOWARDS ONLINE SHOPPING ”   is   an   authentic   wor k 
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PROJECT REPORT BBA
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6TH SEM - Copy.docx
in  a
any o
other  Univer sity //Deemed  U
Univer sity w
without pr o per  citation.  
bharat sachdeva

Name of student
A study on consumer
Rahul chopde satisfaction and
preferences towards Ol…
MBA,IVsem (FT)
adnan ravani

Customer Perception
Towards Reliance Fresh
 
mupparaju_9

Consumer Behaviour
Towards Big Bazaar
Rahul Pandey

CERTIFICATION Project Report on

Marketing Strategies in
Retail in Aurangabad
abdulraheemaadil
This is to certify that project report entitled “CURRENT TRENDS OF INTERNET
MARKETING TOWARDS ONLINE SHOPPING” which is being submitted here with for
the award of the degree Master Of Business Administration of the DEVI AHILYA
VISHWAVIDHYALAYA; Indore is the result of the original research work completed by
Akshay More under my supervision and guidance. To the best of my knowledge belief, the Project Report on
work has been duly completed and is up to the standard both in respect of contents and SAMSUNG Consumer
language for being referred to examiner. Durables
Swapnil Panpatil

HOD MBA Principal Flipkart Report PDF.

Prof. Ruchi Jain Dr.R.S. Tare Tage Nobin

SVCE Indore

A Project Report On Brand

Awarness
Pramit Chettri

The Study of Customer

Behaviour Towards Online
  Shopping (Compare…
Raman Srivastava

Online marketing strategy

of flipkart
Subahariharan V

ACKNOWLEDGEMENT

RESEARCH PROJECT
I would like to take this opportunity to express my sincere gratitude to all those who guided REPORT ON CONSUMER
me in right direction to complete this project. I express my sincere gratitude to Prof. Ruchi BEHAVIOR OF ONLINE…
Jain,  Director, Swami Vivekanand college of Engineering, Department Of Management, Sandeep
Indore, for his encouragement throughout the course of this study. I would like to thank,
Indore for granting the permission to undertake the training in there esteemed organization. I
also express my sincere thanks to Prof. Ruchi Jain for constant guidance and assistance
throughout this study. I would like to thanks my respondents for sparing there precious time
to answer my questionnaire and giving me valuable information that I needed.
PROJECT REPORT ON ITC
AASHIRWAD (Repaired)
NEERAJ2963

Name of student

Rahul Chopde

MBA, IV Sem (FT) Questionnaire Review of

Big Bazaar
Arun Pathania

impacts of social media

on consumer behavior-
 

MBA IV Sem
Shahzad Saif
 

Contents
Consumer Perception
CHAPTER NO. TOPICS PAGE NO.
Toward Big Bazaar
Chapter 1 Introduction Vikash Bhanwala

Chapter 2 Review of Literature

Chapter 3 Problem of Study

Chapter 4 Rational of Study 2174. Report on Digital

Marketing
Chapter 5 Research and Methodology
Shivendra Tiwari

Chapter 6 Objective
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Reading Marketing
a Preview
Chapter 7 UploadExploratory of Research
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to download.

Chapter 8 OR
Types of Research Study
HDFC - Customer
Chapter 9 Become a Scribd member for full access. Your
Data Collection Relationship
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Chapter 10 Tools Use For Data Analysis of
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Online Marketing

Chapter 11 Data Analysis and Interpretation

Chapter 12 Finding and Discussion  A Project Report on Social
Media Marketing
Chapter 13 Conclusion
Ŕăśhíď Ăhmäď
Chapter 14 Limitation and Suggestion
Chapter 15 Implication of The Study
Chapter 16 Limitation of Research
Chapter 17 Reference
Dealers satisfaction
Chapter 18 Appendix
Questionnaire
sam

A_PROJECT_ON_DIGITAL_
MARKETING_THE_NEW_F.
  ABSTRACT  docx
Sachin
Internet marketing involves the usage of the Internet to market and sell goods or services. In
this thesis I wished to seek answers for the following questions with the help of secondary
data obtained from the News Papers, Business Magazines, Online articles along with web,
email surveys and e-questionnaires taking into consideration consumer perspective, and see if
they are moved by the internet marketing done by the companies or not, and if they are, then Project Report on
up to what extent. The survey results helped me in predicting the trends in Internet marketing. marketing strategy for
The new millennium has brought us on the brink of the I.T. Revolution. This revolution has bba
 been aided by the advent of the Internet in a big way. Internet is fast changing the way people dinesh_vishwakarma_9
used to do things. Naturally, the same would have an impact on the advertisers. The Internet
has been accepted as the most powerful media for advertising due to the absence of
geographical barriers. The advent of the Internet and its subsequent acceptance has once
You're
again challenged the traditional forms Reading a Advertisers
of advertising. Previeware trying to use the ‘net’ to Motivational ebook
advertise their products and hence ‘net’ their customers. Thus, with the Internet gaining
Upload your documents to download. Ajay Yadav Ajju
 prominence, advertising equations are fast changing we would like to study the impact of
Internet on advertising from the customers asOR
well as advertisers point of view. There is no
question that the growth of Internet advertising is outpacing offline advertising. As more and
Become
more companies realize a Scribd
the real value inmember
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their access. Your online, they are
and services
diverting funds from other formsfirst 30 days
of offline are free.to compensate. Consequently, the
advertising
market share of Internet advertising is continually growing while the market share of offline
Continue
advertising mediums stagnates or decline forcurrent
.At the Free rate of growth, Internet advertising sample-rich-dad.pdf
has already overtaken radio advertising in spending and market share. While outdoor Ajay Yadav Ajju
advertising is also experiencing growth, it is not growing as rapidly as Internet advertising,
and Internet advertising has already overtaken it. Digital marketing involves the promotion of
 products and services using digital distribution channels that reach consumers in a timely,
relevant, personal and cost-effective manner. Digital channels can have several categories,
such as the internet, mobile, digital outdoors, and any form of interactive digital media. Each
category has multiple digital tools / sub-channels that can support digital marketing. Internet -
Ycanwin Sample
Email, banner ads, dedicated websites, pop- up ads, sponsored content, paid keyword search,
Ajay Yadav Ajju
 podcasts, social networks, blogs, wikis, widgets.

-best Science Notes --.pdf

 
Rajesh Kar

Ycanwin Sample
Ajay Yadav Ajju

MRP PROJECT REPORT OF

MBA.docx
Ajay Yadav Ajju
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Chapter 1
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INTRODUCTION
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Trignomentry_Notes_For
mula-1.pdf
rajat nishad

-best Science Notes --.pdf

Rajesh Kar

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Unlock full access (pages 8-12) by Raz-kids Power Point

uploading documents or with a 30 Michael Cervantes Palacios
day free trial
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04 - (Beams) Max-Max
B.M.D S.F.D. for Beams
Walid Abou Hassan
Customer-to-customer Model 
C2C, or customer-to-customer, or consumer-to-consumer, is a business model that facilitates
the transaction of products or services between customers. An example of C2C would be the
classifieds section of a newspaper, or an auction.

iep case study rationale

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BUILDING LASTING
RELATIONSHIP THROUGH
NETWORKS.pdf
Dhani Shanker Chaubey

business letter
By,
sona
padman
sqyt

Channel.pdf
 
Bikramaditya Mallick

(2017). Optical and

wireless integrated
technologies for mobile…
SidiMed

1new Challenges 1 Test

Book
Chapter 2 kate
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A Private Branch Exchange

REVIEW OF LITERATURE 151sandeep

This section aims at exploring detailed information on major domains of the dissertation topic
 by reviewing past research, books and related articles. Modern studies and past theories
concerning these domains are presented.

Literature on online marketing:

Online services will drive marketing to the opposite end of the spectrum from “mass”
marketing to customized “one-to-one” marketing. Online marketers communicate instantly Manoj_Kumar_Resume
and directly with the prospective customers and can provide instant fulfillment as well. Babalu Ram
Marketers with carefully designed World Wide Web sites are already interacting computer to
computer, with prospective customers or an individual basis, much as ATM does in very
 primitive fashion. Online one to one approaches while innovative and still glamorous in their
 pioneering aspects, offer significant new challenges. The significant aspect is the access with
the customers. Communication and information technology development has encouraged the
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emergence of new communication channels that have increased the options available to
Man_Eng_Mov11.6_Alarm
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relationships with clients. to download.
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How important is Internet marketing to the success of an organization?
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Scribd memberIt for
this question. full access.
depends Your of one company
on the nature

first 30 currently
 business line. There are many companies days areusing
free.the Internet as their main business
transaction such as Amazon,flipkart,snapdeal,Alibaba .However, companies such as UPM,
the world’s leading forest products producer
Continue onlyfor
uses the Internet as a media to intr oduce the
Free
company and its products to customers via its website. Bet 3211
Besides that, during the whole purchasing decision making process, customers not only use Anonymous Z4Wga2afz
the Internet in isolation to search for products but other media such as print, TV, direct mail
and outdoor as well. These media still play an extremely important role for the marketers to
communicate with customers, for example, direct or face  –  to  –   face marketing more or less
helps marketers build up the trust in customers and encourage them to purchase the products.
Therefore, it is better to use the Internet as part of a multi-channel marketing strategy which
“defines how different marketing channels should integrate and support each other in terms
of their proposition development and communication based on their relative merits for the
Guide1_INCCPM
customer and the company.” Jorge Bernal

Mohan Nair takes social media as a complex marriage of sociology and technology that
cannot be underestimated in its impact to an organization marketing communication, choice

Business Communication
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vadla sneha
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Introduction to SLA in
 

university level
Nila
 

1. Product: 

Product on the Internet usually changes form online, and the user experiences it
electronically, in the form of text, images and multimedia. Physical goods are usually
Digital and Media Literacy:
 presented in the form of a detailed online catalogue that the customer can browse through.
A Plan of Action
Technology allows the user to virtually touch and feel the product on the Internet - rotate it,
Knight Commission
zoom in or zoom out and even visualize the product in different configurations and
combination. It will rather be on the uniqueness of the product. To be able to attract the
customers and retain them, the company will have to provide nouvelle and distinct products
that forces the net users to purchase and come back for more.

Chap 1&2(History and

Intro)
ismail hussain

2. Price:

Price has been drastically changed over the Internet. It lets the buyer decides the price. Also it
Basic Principles of
gives the buyers information about multiple sellers selling the same product. It leads to best
teaching
 possible deal for the buyers in terms of price. Pricing is dynamic over the Internet.Many
Anna Luz Aliangan
Internet marketing firms don’t provide Internet marketing pricing on their websites. At
Webpage, we believe our clients deserve a detailed listing of what our prices include. No
games. No hidden fees. Accurate pricing for our Internet marketing services based on years
of experience.Whether you’re looking for SEO, link building, or social media pricing, our
website offers Internet marketing pricing options in a range of plans to suit your specific
marketing approach. Internet marketing prices are intended to match your needs so that you IC-Go-To-Market-Plan
get what you pay for and maybe a little more. Vijai Kumar

Ship Shapes
zaamanish

Office Automation.docx
3. Place:
Vickram Jain
Place revolves around setting up of a marketing channel to reach the customer. Internet
serves as a direct marketing channel that allows the producer to reach the customer directly.
The elimination of the intermediate channel allows the producer to pass the reduced
distribution cost to the customer in the form of discounts.

Code Switching Chapter 1

to 3
Jaydelle D. Delos Santos

4. Promotion:  ICT Lesson Plan - 20 Apr

Promotion is extremely necessary to entice the customer to its website, as there are currently 2009
more than one billion web pages. Promoting a website includes both online and offline Etty Marlyn
strategies. Online strategies include search engine optimization, banner ads, multiple points
of entry, viral marketing, strategic partnership and affiliate marketing. Presently, the
cyberspace is already cluttered with thousands of sites probably selling similar products. The
report concludes that internet has opened up new avenues for reaching the consumer. It is true
that there is never a fixed way or strategy that a marketer can use to market its products and
ANalyzing-Spoken-
services on the internet but it is still very much an arena where creative thinking can take the
interaction-in-Literary-
company reach new heights 
Text
Ara Mae Alcober

Topic-III-IST-
Contemporary-Approach-
Handout.docx
billy bong

 
Tia Catalog
powerleader

5. Presentation:

The presentation of the online business needs to have an easy to use navigation. The look and
the feel of the web site should be based on corporate logos and standards. About 80% of the
 people read only 20% of the web page. Therefore, the web page should not be cluttered with Industry Influencer:
a lot of information. Also, simple but powerful navigational aids on all web pages like search Growing Your Brand
engines make it easy for customer to find their way around.  Through Meaningful…
Glenn Vo

Emotional Intelligence:
Exploring the Most
Powerful Intelligence Ev…
Benjamin Smith

6. Processes:
The Digital Marketing
Customer supports needs to be integrated into the online web site. A sales service that will be Handbook: A Step-By-
able to answer the questions of their customers fast and in a reliable manner is necessary. To Step Guide to Creating…
further enhance after sales service, customers must be able to find out about their order status Robert W. Bly
after the sale has been made.

From Zero to One Million

Followers: Become an
Influencer with Social…
Jake A. Clark

Expert Secrets: The

Underground Playbook
for Creating a Mass…
Russell Brunson

DropShipping: The Small

Guide to Start
DropShipping Business
7. Personalization:
Matthew Roy
Using the latest software it is possible to customize the entire web site for every single user,
without any additional costs. The mass customization allows the company to create web
 pages products and services that suit the requirement of the user. A customized web page
does not only include the preferred layout of the customer but also a pre selection of goods
INSPIRED: How to Create
the customer may be interested in.
Tech Products Customers
How can companies use this model? Love
Marty Cagan
Companies can use the 7Ps model to set objectives, conduct a SWOT analysis and undertake
competitive analysis. It's a practical framework to evaluate an existing business and work
through appropriate approaches whilst evaluating the mix element as shown below and ask
yourself the following questions:
Marketing 5.0: Technology
   Products/Services: How can you develop your products or services? for Humanity
Philip Kotler
   Prices/Fees: How can we change our pricing model?

   Place/Access: What new distribution options are there for customers to experience our
 product, e.g. online, in-store, mobile etc.

   Promotion: How can we add to or substitute the combination within paid, owned and
Social Media Marketing
earned media channels?
Mastery: Learn Advanced
   Physical Evidence: How we reassure our customers, e.g. impressive buildings, well- Digital Marketing…
trained staff, great website? Graham Fisher

   People: Who are our people and are there skills gaps?

   Partners:  Are we seeking new partners and managing existing partners well?. Jab, Jab, Jab, Right Hook:
How to Tell Your Story in a
The 7Ps helps companies to review and define key issues that affect the marketing of its
Noisy Social World
 products and services and is often now referred to as the 7Ps framework for the digital
Gary Vaynerchuk
marketing mix.

The Content Marketing

Handbook: How to Double
the Results of Your…
Robert W. Bly
 

The Content Marketing

Handbook: How to Double
the Results of Your…
Robert W. Bly

Affiliate Marketing For

Dummies
Paul Mladjenovic CFP

An example of a company using the 7Ps strategy Socratic Selling: How to

You're Reading a Preview Ask the Questions That
Take a look at Hub Spot as an example, which was founded in 2006; Hub spot has 8,000+
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and sells documents
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ORthis into greater detail and ask the following
This is a top level overview; you would take
questions:
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Products/Services: Integrated toolset SEO,are free. social media, website, email and
blogging,
Secret Formula: The
lead intelligence tools.
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2. Prices/Fees:  Subscription-based monthly, Software-As-Service model based on number Cola Became the Best-…
of contacts in database and number of users of the service. Frederick Allen

3. Place/Access: Online! Network of Partners, Country User Groups.

4. Promotion: Directors speak at events, webinars, useful guides that are amplified by SEO Marketing For Dummies,
and effective with SEO. PPC Social media advertising, e.g. LinkedIn. 6th Edition
Jeanette McMurtry MBA
5. Physical Evidence: Consistent branding across communications.

6. Processes: More sales staff is now involved in conversion.

7: People: Investment in online services.

Digital Marketing: The
Essential Guide to Low-
cost, Successful Conten…
Marie McCrady

Buyer Personas: How to

8. Partners:  Companies looks to form partnerships with major media companies such as Gain Insight into your
Facebook and Google plus. Customer's Expectation…
Adele Revella
Everything has a position in your mind, that you give a level of value to and as a marketer it
is your job to develop that position through your execution of these P’s outlined above. Is
your brand high quality and luxury? then it’s priced high, is available only in exclusive areas
Making It in the Art World:
and that addresses all these elements and how you are going has exceptional customer
Strategies for Exhibitions
service. If your brand is about value, then its available everywhere, low prices and people
and Funding
will not expect much after sales service.
Brainard Carey
If you are creating a marketing strategy you need to ta ke these 7 P’s and put together a plan
that addresses all these elements and how you are going to execute the campaigns. Then with
this strategy in place you can go online and dominate whatever market that you want to.

The One Week Marketing

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If you think about Rolex, Versace suits or Rolls Royce, you instantly think of a super high
quality, luxury brand that people aspire to owning. And if I talk about EBay or Amazon, you Plan: The Set It & Forget It
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Influence: The Psychology

of Persuasion
Robert B. Cialdini, PhD

Starting Your Career as an

Interior Designer
Robert K. Hale

The One-Page Content

Marketing Blueprint: Step
by Step Guide to Launch…
Prafull Sharma

Invisible Influence: The

Hidden Forces that Shape
Behavior
Jonah Berger

CHAPTER
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Summary and Analysis of
Predictably Irrational: The
Hidden Forces That Sha…
Worth Books

The Lean Product

Playbook: How to
Innovate with Minimum…
Dan Olsen

How to Sell More: Tools

and Techniques from
Harvard Business Review
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Deals: Revised Edition:
 

The Hands-On Guide to…

Anson Young
 

By combining search engine optimization, or SEO, with pay-per-click ads, or PPC, your
company can improve the chances that potential customers find you online. And with
strategies like content marketing and social media marketing, you can position yourself as an
expert in your field who also cares about your clients.

Build A Brand

Internet marketing objectives often include building a brand. This means not only
establishing your logo and company name in the minds of consumers, but also what your
company stands for. Well-known brands are typically trusted more by customers, especially
when paired with positive associations. The Internet is a great tool for building that trust,
 because it has a wide reach and allows you to directly connect with individuals.
Social media is particularly useful when building a brand, because it allows companies to
create and post with a more personal feel. Organizations have discovered that this kind of
You're
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use of social media channels such as Face book,
Twitter, Instagram and Interest. In addition to organic posts on these sites, companies can
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 build brand recognition by paying for advertisements and placements. This takes patience on
OR trust and loyalty are developed over many
the part of the organizational leaders, because
months, and sometimes years. The key is to stay focused on the results. 
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Many small businesses, as well Continue forfocused

as companies Free on increasing sales in specific
geographic region, focus much of their marketing efforts on improving their  local SEO. This
means optimizing various elements on their sites in order to attract local customers who are
looking for the services they provide. 

Although the number of searches that include both your industry and your town or city is
undoubtedly lower than those that just specify a product or business type, those searches tend
to generate much more qualified traffic. If a user is already looking for businesses where you
are, chances are high that they’ll be willing to come to your physical location.  

CHAPTER 7
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RESEARCH DESIGN
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EXPLORATORY RESEARCH DESIGN

Exploratory research study is also termed as formative research studies. The main purpose of
such study is that of formulating a problem for more precise investigation orof developing a
working hypothesis from an operational point of view. The major emphasis of such studies is
of the developing of discovery of idea and insight.

SAMPLE DESIGN
A Sample Design is a definite plan for obtaining a sample from a given population. It
Refers to the technique to the procedure adopted in selecting items for the sampling designs
are as below:
Types of research study (pending)

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SAMPLE SIZE:Upload your documents to download.
The substantial portions of the target customer that are sampled to achieve reliable
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SAMPLING METHOD:
    Non-probability sampling method : Convience Sampling

SAMPLE TECHNIQUE:
   Percentage analysis

   Tabulation

   Graphical

   Average mean

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Usability Testing

What it is
Usability testing is concerned with understanding how customers use your products
in real time. It can involve physical products, like a new blender, or digital products
like a website or app.

When to use it
Usability testing is helpful when you need to detect problems or bugs in early
prototypes or beta versions before launching them. It typically costs far less to test a
product or service beforehand than to pull a flawed product off the shelves or lose
sales because of poor functionality.

How it’s done 

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There are several types of usability tests, which vary based on whether you’re
testing a physical or digital product.

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• Journey testing involves observing the customer experience on an app or website
and monitoring how they perform. This type of study can be done online.
OR

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• Eye tracking studies a Scribd
monitor wheremember
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eyes access. Your
drawn. Generally, they are
conducted on websites and apps, but can also be done in stores to analyze where
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• Learnability studies quantify the learning for Free
curve over time to see which problems
people encounter after repeating the same task.

• Click tracking follows users’ activity on websites to evaluate the linking structure of
a website.

• Checklist testing involves giving users tasks to perform and recording or asking
them to review their experience.

Launch your market research survey  

CHAPTER 9
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DATA COLLECTION
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  DATA COLLECTION
The study was conducted by the means of personal interview with respondents and the
Information given by them were directly recorded on questionnaire. For the purpose of
analyzing the data it is necessary to collect the vital information.

There are two types of data, this are-

   Primary Data

   Secondary data

COLLECTION TECHNIQUE:

   Primary Data

Questionnaire method

   Secondary Data

   Books
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   Journal Upload your documents to download.

   Website OR

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Interpretation
According to survey 80% respondent has purchased ticket while 8% preferred clothing. Other
like Books 10%, Video games 25%, electronic equipment18%Computer& software12% and
music 20%.

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3. Mode of payment
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Interpretation
According to survey 27 respondents make payment through Credit cards, 10 Debit cards, 8
Online Bank transfer and 55 online cash payment out of 100.

Factor affecting online shopping:

4. Information about product and Services

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Average Score of respondent = (10*1+16*2+3*18+4*24+5*32)/100=352/100=3.52
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Interpretation
According to all score, it can be interpreted that information about product and service is a
Important factor while using online shopping.

5. Time saving

Average Score of respondent = 350/100 =3.50(same as early calculate)

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Interpretation
OR time saving can be consider as an important
According to this score, it can be interpreted that
factor while using online shopping. The study was conducted by the means of personal
Become a Scribd member for full access. Your
interview with respondents and the
Information
first 30 days are free.
given by them was directly recorded on questionnaire. For the purpose of
analyzing the data it is necessary to collect the vital information.
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6. Convenience

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 by the researcher or his associates for the first time for any research and used by them in
statistical analysis. There are several methods of collecting primary data  particularly in
descriptive researches.

  Telephone enquiries

  Postal/mail questionnaire

  Personal interviewing

  Panel research

  Special survey techniques

Telephonic inquiries and mailing questionnaires are the best’s method for gathering quickly
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needed information at the cheapest way.

Secondary Data: Upload your documents to download.

Secondary Data is the data collected by others in the past and used by others. It may be
OR
either being published or unpublished data. It includes the following:
Become
1. Various publications a Scribd
of central, member
state and for full access. Your
local governments.
2. Various publications of foreign first 30 daysorare
governments free. bodies.
international
3. Technical and trade journals

Continue for
4. Books, magazines, and new paper. Free
5. Reports prepared by research scholars, university economists etc.

 Below section describes the World’s leading E -commerce /online shop

 platform :

AlibabaGroup:
Alibaba Group Holding Limited is a Chinese e-commerce company that provides consumer-
to-consumer, business-to-consumer and business-to-business sales services via web portals. It
also provides electronic payment services, a shopping search engine and data-centric cloud
computing services.

Alibaba has been the most dominant retailer in the world, generating more gross merchandise
volume (GMV) than Amazon.com and eBay combined. Its online sales & profits surpassed
all US retailers (including Wal-Mart, Amazon and eBay) combined in 2015.[9] It has been
expanding into media and entertainment industry, with revenues rising 3-digit percents year
on year.

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Alibaba Global Online Retail Portal
OR
Amazon:Amazon.com, also called Amazon, is an American electronic commerce and cloud
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computing company that was founded on July 5, 1994, by Jeff Bezos and is based in Seattle,
first 30 days are free.
Washington. It is the largest Internet-based retailer in the world by total sales and market
capitalization. Amazon.com started as an online bookstore, later diversifying to sell DVDs,
Continue
Blue-rays, CDs, video downloads/streaming, fordownloads/streaming,
MP3 Free audio book
downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and
 jewelry. The company also produces consumer electronics — notably, Kindle e-readers, Fire
tablets, Fire TV, and Echo — and is the world's largest provider of cloud infrastructure
services (IaaS and PaaS).Amazon also sells certain low-end products like USB cables under
its in-house brand AmazonBasics.Amazon has separate retail websites for the United States,
the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands,
Australia, Brazil, Japan, China, India, and Mexico. Amazon also offers international shipping
to certain other countries for some of its products. In 2016, Dutch, Polish, and Turkish
language versions of the German Amazon website were launched  

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Amazon.com

Ebay

EBay Inc. is a multinational e-commerce corporation, facilitating online consumer-to-

consumer and business-to-consumer sales. It is headquartered in San Jose, California. eBay
was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com
 bubble.

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REFFERENCE
A) BIBLIOGRAPHY:

  Book: The Art of Digital Marketing by IAN DODSON

  Book: Digital Marketing by VANDANA AHUJA

  WILLIAM G. ZIKMUND,(Business research method) , published by THOMSON,

SOUTH WESTERN, 2006 , 5TH EDITION.

  S.A. CHUNAWALA , (Foundation of advertising), Himalaya publishing house , 2008

7th edition

  The Michael Jordan phenomena, journal of advertising research. Indian streams

research journal- Dr.You're Reading a Preview

G.l.pedhiwal.

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B) WEBLIOGRAPHY OR

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www.wikipedia.com
first 30 days are free.
www.techopedia.com,
Continue for Free
www.webopedia.com

www.flipkart .com

www.facebook.com

www.snapdeal.com 

www.naaptol.com 

www.limeroad.com 

CHAPTER 17

APPENDIX

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APPENDIX
RESEARCH QUESTIONNAIRE

Respondent’s details
 Name: ______________________________________(optional)

Gender: Male ( ) Female ( )

Occupation:
Student ( )
Service ( )
Self employed ( )
Age: Between 18 to 25 ( )
Between 25 to 35 ( )
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Between 35 to 45 ( )
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Contact detail ;_________________________________(optional)
(Please tick √ in the box besides option/s matching your response)
OR

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first
Q1.Which of these websites have30 days
you are used
already free.or visited?
(Several answers possible)

Continue
*For the Respondent - The different for Free
possible answer choices are presented in random
order.
Amazon
eBay
ebuyer
I have never used or visited any of these websites
*Filter forwarding to the associated page :
If the respondent has never used or visited Amazon, the respondent is forwarded to
the conclusion
*Next step for the respondent : Next Page
2. Page 1
Back to summary

This short survey looks at a number of questions which are mainly related to people's
online shopping experiences. Please complete it in full for your submission to be
valid.
Q2.Where do you mostly use the Internet?
At home
At work
Other, please specify:
Q3.What is your main purpose for using the Internet?
Shopping
Work
Education
Hobby
Q4.How much do you spend on average for Retail shopping per month in GBP (High
Street / Malls etc)? You're Reading a Preview
£0 - £30
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£30 - £90 to download.
£90 - £120
OR
£120 +
*Next step Become a Scribd
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: Next Page for full access. Your
3. Page 2 first 30 days are free.
Back to summary
Q5.How much do you spendContinue for Freeper month in GBP (Website
on Online shopping
Shopping)?
I never buy online
£0 - £30
£30 –  90
£90 - £120
£120 +
*Filter forwarding to the associated page :
If the respondent never buys online, the respondent is forwarded to page 4
*Next step for the respondent : Page 5
4. Page 3
Back to summary
Q6.What is the reason you have never bought online?

*Next step for the respondent : Next Page

5. Page 4
Back to summary
Q7.How would you rate your Internet connection?
Bad
Good
Very good
Excellent
Q8.What type of Internet Connection do you use?
Broadband
Dial-up
Mobile devices
Other, pleaseYou're
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Q9.What is your favourite E-commerce website? and Why?
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Q10.How often do you visit www.amazon.co.uk?
OR
Daily
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