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Group 2 - Task Performance

The document summarizes a marketing task performance report for Strawberry Guyabano Farm in Tupi, South Cotabato. It provides background on the farm and details its products/services, existing marketing strategies, direct and indirect competitors, target customer demographics, and proposes additional contextual and email marketing strategies.

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Ques Smith Berdin
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102 views4 pages

Group 2 - Task Performance

The document summarizes a marketing task performance report for Strawberry Guyabano Farm in Tupi, South Cotabato. It provides background on the farm and details its products/services, existing marketing strategies, direct and indirect competitors, target customer demographics, and proposes additional contextual and email marketing strategies.

Uploaded by

Ques Smith Berdin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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College Department

STI COLLEGE OF KORONADAL


Sta. Lucia, St., Brgy., Zone III, Koronadal City, South Cotabato

TASK PERFORMANCE

IN

TOURISM AND HOSPITALITY MARKETING

Submitted by:

Abao, Mary Rose

Berdin, Ques Smith

Etchona, Christine Joy

Delo Santos. Ritch Reani

Galila, Angel

Lamputi, Jinky

Submitted to:

Ms. Apilyang Lando


Profile of Chosen Company/Destination
 Business Name/Name Destination: Strawberry Guyabano Farm (Tupi)
 Background or history of the business/destination

Strawberry Guyabano Farm, or SG Farm as it is more commonly known as SG Farm, is located in


Tupi, South Cotabato. Koronadal City is only a 35-minute drive away. The best Farm Tourism Site in
South Cotabato, providing not only a refreshing view of Mt. Matutum and its surrounding landscape, but
also an unforgettable nature experience that is truly a perfect escape from the city. The location is easily
accessible by any vehicle and has plenty of parking. You will undoubtedly enjoy the variety of the
location and the way they utilize a large portion of their site with instagrammable installations and
structures. This is an Instagram paradise. Its corners are ideal for taking selfies with friends and family.
At the venue, there are also cultural performances in which the performers showcase the B'laan culture
through dance and attire. Farm tourism is becoming more popular, and STRAWBERRY GUYABANO Farm
offers every tourist the ideal escape from the hustle and bustle of city life.

Products/Services

 Accommodation

 Swimming Pool & Big Red Barn

 Traditional Massage

 Palarong Pinoy

 Rainforest Café

 Civet Café
 Bayog Bar

 Bee Flying Cab

 Move on Deck

 Strawberry Picking

 Bunny Feeding

Existing Marketing Campaigns/Strategies

 Social Media Promotions (Facebook, YouTube, Blogs, Instagram)

 Word of Mouth

Profile of Direct and Indirect Competitors

Direct Competitors

 Sunrise Resort

 Dream Weaver Hills

 River Ranch

 Ramfels

Indirect Competitors

 Necitas Lagoon

 Maleficent Dark Place

 Taniogon River

 Bakngeb River

Profile of Existing and Prospective Customers

 Gen Z (Millennials)

 Gen Y (1981-1996)

 Generation Alpha (2010-2022)


Propose Marketing Campaign/Strategy

Contextual Marketing

SG farm has various marketing campaigns/strategies in place that allow them to increase sales
and achieve a sustainable competitive advantage. For our proposed marketing strategies we chose two
which are the contextual and email marketing strategies. Contextual marketing strategy type of online
marketing strategy in which people are served targeted advertisements based on their search terms or
recent browsing behavior. I believe that this marketing strategies not only existing through the online
browsing behavior but also they personalize their consumer behavior based on experience and story.

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