One Sheeter Case Study - GeekBooks - Com Online Book Store

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

CASE STUDY

GEEKBOOKS.COM --- ONLINE BOOK STORE

Business Context and Program Vision


 GeekBooks.com is a product company with a vision to provide technology professionals with a far
richer experience than brick-and-mortar bookstores and online competitors by creating immersive
experiences far beyond shopping.

 Unlike Amazon and other competitors, we provide community-building social experiences like
book club chats, coding dojos, and communities of practice in an inspiring incubation
environment, encouraging hackathons and prototyping

 We have done market research and survey, based on that we believe there is a market space for
developing an Online Book store that can provide new social experiences rather than copy
existing ones.

 We also see an opportunity to develop product offerings beyond books and to also build an
advertising model. We are also planning global expansion through faster content translation

 We will leverage industry best practices and features such as those offered by Amazon.
This includes:
 Tailoring our bookstore specifically to technology professionals
 Have the easiest, fastest, and best online bookstore purchasing experience
 Books in both electronic and print form
 Start in US and expand into the global market
 Support multiple languages
 Support online communities of practice (book club chats and coding dojos, to start)
 Sell items other than books to students

 We have an investor demo coming up shortly to secure our second-round funding. This event is
critical for our growth!

 We are adopting Scaled Agile Framework for development of our product and the goal for the first
Program Increment (PI) release is to get the foundational store functionality out of the way. That
will allow us to build confidence and trust with the investors. And then, in the subsequent PI
releases, realize the features that will differentiate us on the market

 Following 10 features are considered to get the foundational store functionality

Flexible Shopping cart Purchase by Shipping Profile


Search Credit card Method Management
Selection

Book Detail Book List Book Browsing Book Rating Commenting


sorting

You might also like