A

PROJECT REPORT
ON

“RETAIL MANAGEMENT AND BUSINESS EXPOSURE”

BY

MR. UMAR MEMON

UNDER THE GUIDANCE OF

PROF. MISS DEEPIKA KININGE

SUBMITTED TO
SAVITRIBAIPHULE PUNE UNIVERSITY

IN PARTIAL FULFILLMENT OF RECRUITMENT FOR THE

AWARD OF
DEGREE OF BACHELORS OF BUSINESS ADMINISTRATION
(B.B.A)

FOR THE ACADEMIC YEAR 2022-23

AKIS’S POONA COLLEGE OF ARTS SCIENCE

AND COMMERCE , CAMP PUNE – 411001

1
 DECLARATION

I Umar Memon ,here declare that the project report entitled

“ RETAIL MANAGEMENT AND BUSINESS EXPOSURE ”
has written and submitted by me under the guidance of
PROF. DEEPIKA KININGE , Poona college of Arts Science and
Commerce.

The Project report submitted in partial fulfillment of

recruitment of SYBBA degree of the SAVITRIBAI PHULE PUNE
UNIVERSITY .

I declare that this work is authentic and the content reproduce in this
project from other sources have been acknowledged .

PLACE : PUNE

DATE :

UMAR MEMON

2
 AKNOWLEDGEMENT

Gratitude is the hardest emotion to express and often one doesn’t find
adequate word to convey that entire one feets .

I’m grateful to the honorable principle DR. AFTAB ANWAR

SHAIKH sir for providing all necessary facilities to carry out the
project work and whose encouraging part had been a perpetual
sources of inspiration .

It my forcemost duty expresses my deep sence of gratitude and

respect to the guide PROF. DEEPIKA KININGE ma’am for her
uplifting tendency and inspiring me for taking up this project work
completely successful.

I’m thankful to my parents and all those who helped me directly or

indirectly in this project work .

PLACE: PUNE

DATE:

UMAR MEMON

3
 INDEX

SR NO. TITLE PAGE NO

1. PARLE BISCUITS PVT, LTD 05

2. MAPRO 14

3. KISAN VEER SATARA SAHAKARI 23

SAKHAR KARKHANA

4. YASH GROUP OF INDUSTRIES 28

5. GRAND SHERATON 33
HOTEL

4
 VISIT 1:
PARLE BISCUITS PVT, LTD

5
 PARLE PVT,LTD

PROFILE:

OFFICIAL ADDRESS: Parle biscuit factory village khalapur,

khopoli,Maharashtra ,410203

ESTABLISHMENT: 1929

TRADE AND MARKET: Northern India

Southern India
Eastern India

TOTAL ANNUAL SALES: Above $2 billion

6
INTRODUCTION:

Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in
India. For decades, the product was instantly recognized by its iconic white and
yellow wax paper wrapper. The wrapper features a young girl (an illustration by
Everest creative Maganlal Daiya back in the 1960s).

Parle-G has recently become available in plastic wrapping. The modern

packaging retains its traditional design. The change in materials was promoted
with advertisements showing a Parle-G packet placed into a fish tank.

In 2011, Nielsen, a market research company, published a

report stating that Parle-G has consolidated its position as the world’s largest
selling biscuit brand. The change in materials was promoted with
advertisements showing a Parle-G packet placed into a fish tank. In 2011,
Nielsen, a market research company, published a report stating that Parle-G has
consolidated its position as the world’s largest selling biscuit brand.

In fact, Parle G has topped other leading brands such as Kraft Foods’s Oreo,
Mexico’s Gamesa and Walmart’s private labels. Key factor to the success is that
India is the world’s leading market for biscuits, moving past some of the biggest
markets in the world – the US, Mexico, China, Italy and Spain.

HISTORY:

Parle Products company was founded in 1929 in India by the Chauhan family
of Vile Parle, Parle biscuit factory village khalapur,
khopoli,Maharashtra ,410203Mumbai.
The founder was Mohanlal Chauhan who hailed from Pardi near
Valsad in Gujarat. He moved to Mumbai for making a living and at first, his
business was tailoring. However, it was not profitable, and so he moved into the
food business by selling snacks. The bakery snacks of English people was more
profitable, so Mohanlal moved into that sector with the help of Parsi contacts.
He ran a bakery making bread, buns, rusks, scones,
Nankhatai, turnovers, etc. He was blessed with five sons - Maneklal, Pitambar,
Narottam, Kantilal and Jayantilal. The five brothers worked together amicable
under their father.

7
 Parle began manufacturing biscuits in 1939, with a license to supply their
biscuits only and only to the British Army. In 1947, when India became
independent, the company launched an ad campaign showcasing its Glucose
biscuits as an Indian alternative to the British biscuits.

PRODUCTS:

BICUITS

 PARLE G GLOCO
 PARLE-G
 20-20 COOKIES
 KRACKJACK
 MONACO
 MAGIX CREAM
 FAB! RANGE
 PARLE MARIE
 HIDE & SEEK ,MILANO
 MILK SHAKTI
 HIDE & SEEK
 NUTRICRUNCH
 FAB!O
 HAPPY HAPPY
 PARLE COCONUT BISCUITS
 PARLE TOP

8
CONFECTIONERY

 2 IN 1 ECLAIRS
 KACCHA MANGO BITE
 CAFECHINO
 LONDONDERRY
 KISME
 ORANGE BITE

AFFILIATION AND APPOINTMENTS ON VARIOUS BOARDS

The company has 4 directors and no reported key management personnel.

The longest serving directors currently on board are Ravindra Khandu Mhatre
and Snehal Pravin Pawar who were appointed on 13 May, 2015. They have
been on the board for more than 7 years. The most recently appointed director is
Rakesh Jaswant Joshi, who was appointed on 09 August, 2022.

Ravindra Khandu Mhatre has the largest number of other directorships with a
seat at a total of 1 companies. In total, the company is connected to 0 other
companies through its directors.

FOCUS AREA: “MARKETING“

Marketing Mix of Parle

Marketing mix is a marketing model that helps us understand a company on

pillars of 4Ps: Product, Price, Place and Promotion. We will take a deep dive
into the marketing aspects of the company and analyze the business model of
Parle by looking at its marketing mix. 

They are as follows:

Product Strategy of Parle

Parle has a wide variety of products to offer. It has categorized its offerings into
Biscuits, Confectionery, Snacks and Premium Platina range. Through this, it
offers niches in each category all at affordable prices.

Price Strategy of Parle

9
The company follows a low-cost strategy to lead the position in the market. It
eventually helps them to fight with the competitors. The pricing strategy is the
backbone of the company. Also, it has been able to manage the low cost due to
the high volume of production. It focuses on quality which helps them to reach
a huge audience as Parle G keeps its pricing slightly lower focusing on the
volume strategy. The company has been maintaining its growth and earnings
through bad and good times equally reason being its pricing strategy. 

Place & Distribution Strategy of parle

Parle products are available widely across the countries. The company has over
23 manufacturing units and over 1500 wholesalers all over  India. They also
have depot agents which help them with the distribution channel. This is the
reason Parle products are available in every corner of the country. It has a
strong distribution channel, therefore, the products are available in every place
from small shops, grocery, hotels to large retailers. 
Therefore people keep Parle as their first choice over other brands due to its
wide distribution and availability. 
 
Promotion Strategy of Parle

Parle brand uses all sources of promotion like Tv, newspaper, online ads, etc.
They are also very active on tv advertisements especially when Parle G biscuit
had introduced the promotions were made by using its mascot, Neerja
Despande, the young girl on the Parle G products. 

Marketing Strategy of Parle

Parle uses various marketing strategies to promote and market itself. It does
sponsorship activities, it uses brand ambassadors and a variety of advertising
campaigns such as the use of celebrity speakers within their product’s
packaging or in-store displays, use of in-store advertising flyers as well as social
media advertisements, etc.

Sponsorships & Collaboration of Parle

Parle has sponsored shows like Shaktimaan, Chotta Bheem and numerous
others events across multiple channels. These shows and events bring in
targeted audiences potentially interested in the brand.  Collaborations with

10
Shaktimaan and Chootta Bheem have helped it connect with the children as its
potential audience for its products.

Brand Ambassadors of Parle

Parle has signed many brand ambassadors over the years for its products. These
include personalities mostly from Bollywood & related industries. These
ambassadors have helped Parle spread its message across the globe. Each Parle
brand ambassador is an individual with their own unique story to tell about a
Parle product which has helped immensely in the growth of the respective
brands.
It has currently signed Twinkle Khanna for the Milano brand, Amitabh
Bachchan for Gold Star Cookies and Ahsaas Channa for Melody Chocolate.

Marketing and Advertising Campaigns of Parle

Marketing Campaigns are the heart and soul of any business. They drive traffic,
lead conversion rates, product awareness, acquisition and retention. They can be
time-consuming and expensive but when done right, they can help a business
grow as well as create a strong brand impression.

Here are some of the popular ad campaigns of Parle:

 
G Maane Genius – A Marketing Campaign of Parle G

The main objective of this campaign is how the conversation can be made
among the audience and creating awareness about finding happiness by helping
others.

OVERCOMMING CHALLENGES:

Parle-G is a very famous brand known for its biscuits. Parle Products Private
Limited owns it. In the year 2011, a survey was conducted, and the results were
quite surprising. Parle-G got to be named as the most widely selling biscuit of that
year. As the brand is indigenous, this was a proud moment for the company. Parle
products company claimed that they had achieved the highest sell of Parle-G in the
lockdown 2020.

11
Starting a business and making it a worldwide success isn't easy. Parle-G is one of
the oldest biscuit brands in India. The founder of this, the Chauhan family, needed
a piece of great information as to what the country's people wanted in their food.
Biscuit was the answer.  After British rule ended, ads featuring this biscuit got
famous. The importance of advertising was recognized at those times, and this was
when a future success seed was planted by this brand. 

Let's know about the journey of one of India's oldest biscuit brands, and it's a
success story. Parle-G is the most selling biscuits in the world. You will be
surprised to know that the company didn't increase the biscuit price for the last 25
years. It's not like the company never tried it. It turned into a great protest when the
biscuits cost even Rs.0.50 more. 

In the year 2013, Parle-G gave a turnover of more than 5000 crores to the
company. Gradually the biscuit skyrocketed to a massive turnover of 8000 crores
in session 2018-20.

Low-cost margin

The consumers of Parle-G are primarily rural populations. Due to its profound
locality, most of its revenue and product growth is dependent upon the population's
needs. 

They tried to increase the price of the brand, which dramatically decreased the
volume of the brand. Consumers demanded stable prices. They are bound to keep a
fixed price, so they manipulate the net quantity by keeping the price stable.

Risk of withstand

The real identity of Parle-G is its unique packaging, taste, and low-cost margin.
The market is flooded with such other brands having cookies and cream biscuits.
They provide attractive packaging and glucose-based biscuits with a similar price
range. 

Parle-G as a driver product penetrates the biscuit market. They come up with
multiple size packs with strong distribution management. Make the product
available everywhere.

12
 GROUP PHOTOS

MISSION
The company’s CSR mission is to contribute to the social and economic
developmet of the community. Through a series of interveintions the company
seeks to main stream economically , physically, and socially chanllenged groups
and to draw them into the cycle of growth , development and empowerment .

LEARNING OBJECTIVE: we learn a lot about parle buiscuts and different

products of parle and had good exposure to CONFECTIONERY

13
VISIT 2:
MAPRO

14
 MAPRO

MAPRO RETAIL STORE AT MAHBLESHWAR

PROFILE:

OFFICIAL ADDRESS: 15/1B, Gureghar, Panchgani - Mahabaleshwar Rd,

Mahabaleshwar, Maharashtra 412806.

ESTABLISHMENT : 1959

TRADE AND MARKET : Southern and Northern zones

MAIN MARKET : Western India

TOTAL ANNUAL SALES : 1CR TO 100CR REVENUE

INTRODUCTION :

15
Mapro Gardens is a garden park in the hill station of Panchgani, in the Indian
state of Maharashtra. It is near to Mahabaleshwar. The region is India's leading
strawberry producer. It is a popular tourist destination. It is located in the village
of Gureghar and developed and maintained by food processing company
Mapro. Gureghar claims to be one of India's first villages to have 100%
sanitation with every house having a biogas plant.
Mahabaleshwar contributes 85% of India's total strawberry output. About 80%
is consumed fresh.
At Mapro Foods, we are obsessed with the desire to satisfy your hunger for junk
food with healthy and nutritious food. The Mapro Foods' team is committed to
providing you with healthy alternatives to the food you crave!
We not only specialise in making mouth-watering fruit jams, fruit concentrates,
and fruit bars, but also create them using organically grown fruits on the farms
technically guided and supervised by Mapro in the hill town of Panchgani,
Maharashtra.
Mapro began its journey with a small food processing unit in Mahabaleshwar-
Panchgani and has since grown to become one of the top food processing
companies in India, particularly in Western India, with an annual processing
capacity of around 30 thousand MT. Mapro is not just a brand, it is the taste of
India where every child, youth, and elderly person can be assured of the quality
along with the taste.
HISTORY:
Mapro is a food processing company founded in 1959, in the hill-town of
Panchgani, near Mahabaleswar. Mapro was started by pharmacist Kishore Vora.
From 1983 it was expanded by his nephew Mayur Vora. 
Mapro set up a fruit processing unit at Gureghar with 12 employees. Mapro
provided nearby farmers with technical guidance and committed to buy their
produce. 
Tourist recognition led to the development of the Mapro Garden which defines
the identity of Gureghar among tourists. 
The rise of modern retail gave Mapro a nationwide network. After tax reforms
Mapro invested in setting up three new units in Satara and Pune districts in
Maharashtra and Pathankot in Punjab. As of 2012,[3] installed capacity was 100
tonnes/day. As growth in the jam and squash businesses started slowing in
2005, Mapro entered the confectionery and chocolate industry.

Hobby Turned into Profession

16
It all started when one day a young connoisseur Kishore Vora, a business man
and a pharmacist, decided to produce strawberry jam to help the distressed
farmers of Panchgani, who were getting marginal money for their fresh produce
of strawberries.
In a mutually beneficial relationship with farmers, soon, Kishore Vora tried to
make jams with many other fruits grown in the area. The jams had a higher
percentage of fruit content and were so good that Kishore Vora soon got the
food processing license from the Indian government.
Mapro, which was started in 1959, soon became a top notch brand with its
continued innovation in the development of processed foods ranging from
jellies to fruit syrups and from crushes to dessert toppings.
With Mapro's technical guidance and support to farmers in the area prospered
and Mahabaleshwar-Panchgani has become the India's top most strawberry
county where more than 80 percent of the country's strawberries are grown.

AFFILIATION AND APPOINTMENTS ON VARIOUS BOARDS:

1. The Register of Members and the Share Transfer books of the Company will remain
closed from Wednesday, 20th September, 2017 to Monday, 25th September, 2017
(both days inclusive) for the purpose of Annual General Meeting.
2. The Explanatory Statement pursuant to Section 102(1) of the Companies Act, 2013,
which sets out details relating to Special Business at the meeting, is annexed hereto.
3. A MEMBER ENTITLED TO ATTEND AND VOTE AT THE ANNUAL
GENERAL MEETING IS ENTITLED TO APPOINT A PROXY/ PROXIES TO
ATTEND AND VOTE INSTEAD OF HIMSELF/HERSELF. SUCH A PROXY/
PROXIES NEED NOT BE A MEMBER OF THE COMPANY.
4. A person can act as proxy on behalf of members not exceeding fifty (50) and holding
in the aggregate not more than ten percent of the total share capital of the Company.
The instrument of Proxy in order

to be effective, shall be deposited at the Registered Office of the Company, duly completed
and signed, not less than 48 hours before the commencement of the meeting. Proxies
submitted on behalf of the companies, societies etc., must be supported by an appropriate
resolution/authority, as applicable. A proxy does not have the right to speak at the meeting
and can vote only on a poll.

5. The instrument appointing the Proxy, duty completed and signed, must be deposited
at the Registered Office of the Company not less than 48 hours before the
commencement of the Meeting. A Proxy does not have the right to speak at the
meeting and can vote only on a poll.
6. All documents referred to in the accompanying Notice and the Explanatory Statement
shall be open for inspection at the Registered Office of the Company during normal
business hours (9.00 am to 11.00 am) on all working days except Saturdays, up to and
including the date of the Annual General Meeting of the Company.

17
 7. Details of Directors including those proposed to be appointed / re-appointed, nature of
their expertise in specific functional areas, names of companies in which they hold
Directorships and memberships/chairmanships of Board Committees, shareholding
and relationships between Directors inter-se as stipulated under Listing Agreements
with the Stock Exchanges, are given in the Annexure to the Notice.
8. The Notice of the Annual General Meeting is sent to all the shareholders by courier,
whose names appear in the Register of Members as on Friday, August 25, 2017.
9. Members may also note that the Notice of the 45th Annual General Meeting and the
Annual Report for 2016-17 will also be available on the Company’s website
www.maproindustries.com for their download.
10. The Equity shares of the Company are mandated for trading in the compulsory demat
mode. The ISIN No. allotted for the Company’s shares is INE848M01019.

FOCUS AREA: “MARKETING:

Mapro is the market leader in fruit crush category and has done well to extend
its offering beyond fruit jam and crush.
The fous is now on the northern and southern region after establishing a
presence in cities like pune Mumbai and Ahmedabad.
The strategy adopted by company ist to foucs on cities on high potential that is
why it is more bullish on its foray into the northen and southern region other
than penetrat into the hinter land of Maharashtra
As a result of the expantion strategy the company is the process of establishing
a sales force to monter the spreed in these regions
The brand has a single distributer for each city to ensure product placement in
the super markets,shopping malls, dry furit shops and general store as they
belive that a single distributer for a city and its vincity enables us to exercise
better control over the inventory and alsp enuure better accountabilty.

OVERCOMING CHALLENGES :

18
 Panchgani-based Mapro Foods is a small company, but dreams like a big one. It started as
small-scale jam unit, after government officials who wanted to promote food processing
industries in the region gave pharmacist and businessman Kishore Vora a fruit processing
licence. Vora began by making 10 kg batches of strawberry and raspberry jam in a tiny room
equipped with a kerosene stove and a pot.

Word-of-mouth popularity prompted him to move to a bigger production facility. He started

experimenting to make other fruit-based products. The high fruit juice content of Mapro's
crushes and squashes - 45 per cent, compared to 25 per cent for rivals Kissan and Mala's -
made them instant hits. "We came up with fruit crushes because there was a demand for fruit-
based milk additives. Since Panchgani accounts for over 70 per cent of the country's
strawberry production, we were able to forge exclusive partnerships with farmers for
sourcing," says Vora.
Mapro Foods was founded in 1959 by pharmacist Kishore Vora

 His nephew Mayur Vora runs the company, and Mayur's son Nikunj, 29, heads the
chocolate division
 Key products are fruit chews, squashes, crushes and chocolate
 The recently launched Falero fruit chews and Mazaana chocolate are driving growth
The company has a strong presence in Gujarat and Maharashtra, and plans to expand
distribution beyond

In 1983, Kishore was joined by his nephew Mayur Vora, an IIM Bangalore alum who had
two years' experience at Voltas. However, the company could not expand much beyond
Maharashtra and Gujarat, and had to be content with modest growth for years.

The rise of modern retail gave Mapro a nationwide network and access to customers with
deep pockets . Also, the government replaced the 15 per cent sales tax rate with a flat four per
cent VAT. Vora invested the extra money back into the business and set up three new units in
Satara and Pune districts in Maharashtra and Pathankot in Punjab. Today, installed capacity is
some 100 tonnes a day.

As growth in the jams and squashes business started slowing in 2005, Mapro entered the
confectionery and chocolate business. According to Technopak Advisors, the squashes
market, pegged at Rs 70 crore, is growing at 10 per cent.

By contrast, the Rs 5,000-crore chocolate market has been doubling every three years. In
May 2008, Mayur Vora came up with pulpy fruit chews, branded Falero. Today they
contribute almost 50 per cent of revenues. "Falero, priced at Rs 1, is an indigenously
developed product," says Mayur.

"Nothing comparable exists. It's available in flavours such as unripe mango, Alfonso mango
and strawberry, which appeal to the Indian palate." There are reports that even bigger rivals
such as Parle and Perfetti are trying to develop something similar. "We have 400-odd
distributors right now who are largely located in western India. We are exploring partnerships
with distributors in other parts of the country and intend to soon expand the distribution
network to 700."

Ashok Vithlani of Polad Trading has handled the distribution of Mapro products in

Gujarat for 15 years. He covers 25,000 retail shops in 110 towns. He says Mapro's product

19
replacement guarantee operates till the last mile. "Unlike other FMCG companies, Mapro
replaces the product immediately in case of breakage, even if it happens on the retailer's
premises," he says. "They value business associates and support them through better margins
and loans for expansion."

PRODUCTS:

Snacks:

 Methi khakra
 Tomato masti Khakra
 Noodle masala Khakra
 Cheese masti Khakra
 Corn Nachos
 Coco chips cookie coins
 Butter cashshew nut cookies
 Classic butter cookies
 Dryfriuts nankhatai
 Chocklate Chang cookie

Syrups:

 Whole strawberry crush

 Strawberry crush
 Rose sharbat
 Kesar Sharbat
 Alphanso mango crush
 Lemon ginger sqash

LEARNING OBJECTIVE:

We have learned about retail management and shelfing of a store at mapro. The offers like
buy one get one free on mapro jam is amazing and fantastic. They value business associates
and support them through better margins and loans for expansion

20
MISSION:

Mapro beleifs “ real fun is in real taste , and real taste lies real in fruit”.
Delivered quality products since its inception 1959.

MARKETING STRATEGY:

 The focus is now on northern and southern region after establishing a

presence in cities like Mumbai, Pune & Ahmedabad .
 The strategy is adopted by a company is to focus on cities offering high
potencial . That is why it is more bullish on its foray into the northern and
southern rather than panictrate into the hinterlang of Maharashtra
 As a result of the expansion strategy , the company is in the process of
establishing a sales forcr to monitor the spread in this region.

GROUP PHOTOS AT MAPRO

21
22
 VISIT 3 :
KISAN VEER SATARA SAHAKARI SAKHAR KARKHANA

23
PROFILE:

OFFICIAL ADDRESS: Wai satara 415530, Satara, Maharastra

ESTABLISHMENT : 1968

TRADE AND MARKET : Southern and Northern zone

MAIN MARKET : Western India

TOTAL ANNUAL SALES : 1CR TO 100CR REVENUE

TIME : 12:00 PM

DATE : 06 DEC , 2022

PLACE : WAI , SATARA

INTRODUCTION

Kisanveer sugar factory in satara is know to satisfactory cater to the demands of

its customer base . it stands located at a / p kisanveer nagar, bhuinj ,wai ,pune
415530 . The business strives to make for a positives experience through its
offerings .
Customer centricity is at the core of kisanveer sugar factor in satara and it is this
beliefs that has the led the business to build long term relationships ensuring a
positive customer experience. Foods, we are obsessed with the desire to satisfy
your hunger for junk food with healthy and nutritious food. The Mapro Foods'
team is committed to providing you with healthy alternatives to the food you
crave!
We not only specialise in making mouth-watering fruits on the farms
technically guided and supervised

24
HISTORY:

The business came to existence in 2011 and has since been unknown name in its field . its
stand located at taluka wai , kisanveernagar 415530 taluka wai is a prominent landmark in the
area and this establishment is in close proximitity to the same . it has earned 100 reveiws and
aspires to develop a loyal customer base .It has earned stamp like JD verified JD

FOCUS AREA MARKETING :

New areas for marketing marketing require new areas for marketing special
focus for west and north india kisaan veer sakhar karkhana is situated in satara
As a result of the expantion strategy the company is the process of establishing
a sales force to monter the spreed in these regions

The brand has a single distributer for each city to ensure product placement in
the super markets,shopping malls, dry furit shops and general store as they
belive that a single distributer for a city and its vincity enables us to exercise
better control over the inventory and alsp enuure better accountabilty

PRODUCTS:

 SUGAR PRODUCTS
 JAGGERY

25
 AFFILIATION AND APPOINTMENTS ON VARIOUS BOARDS:

Shri. Madan Prataprao Bhosale Chairman  A/P- Bhuinj Tal. Wai Dist. Satara  
(M.L.A.)  
2  Shri. Gajanan Dharamashi Babar   Vice-Chairman  A/P- Kikali Tal. Wai Dist. Satara 
3  Shri. Narayanrao Krishnaji Pawar  Director  A/P- Chindhavali Tal. Wai Dist.
Satara  
4  Shri. Kadam Babasaheb S  Director  A/P- Arale Tal. & Dist. Satara  
5  Shri. Jadhav Anandrao J  Director  A/P- Gove Tal.& Dist. Satara  
6  Shri.Salunkhe Ghannasham L.  Director  A/P- Ambavade Samat Koregaon
Dist. Satara  
7  Shri. Pisal Hanmantrao B.  Director  A/P- Ozarde Tal. Wai Dist. Satara  
8  Shri.Ingavale Chandrakant B.  Director  A/P- Kidgaon Tal.& Dist. Satara  
9  Shri. Salunkhe Subhash B.  Director  A/P- Vathar Bu. Tal. Wai Dist.
Satara 
10  Shri. Pol Sandip N.  Director  A/P- Kavathe Tal. Wai Dist. Satara  
11  Shri. More Ashok A.  Director  A/P- Wai Tal. Wai Dist. Satara  
12  Shri. Pisal Rohidas N.  Director  A/P- Vyajwadi Tal. Wai Dist. Satara
13  Shri. Gaikwad Shivaji A.  Director  A/P- Raigaon Tal. Wai Dist. Satara  
14  Shri. Barge Prabhakar V.  Director  A/P- Koregaon Tal.Koregaon Dist.
Satara  
15  Shri. Kadam Kisanrao D.  Director  A/P- Deur Tal.Koregaon Dist. Satara
16  Shri. Shinde Ratansing S.  Director  A/P- Parakhandi Tal.Wai Dist.
Satara  
17  Shri. Khankal Ganapat P.  Director  A/P- Degaon Tal.Wai Dist. Satara  
18  Shri. Nikam Nandakumar D.  Director  A/P- sangavi Tal.Koregaon Dist.
Satara  
19  Shri. Jamdade Lalsingh M.  Director  A/P- Phulenagar Tal.Wai Dist.
Satara 
20  Shri. Kale Chandrakant V.  Director  A/P- Ozarde Tal.Wai Dist. Satara  
21  Sou. Chavan Sunanda D.  Director  A/P Basappachiwadi Tal. Satara
Dist. Satara  
22  Smt. Phalake Ranjana S.  Director  A/P. Satara Road Tal. Koregaon
Dist. Satara  
23  Dr. Shri Bhosale Vinayak m.   Director  768/19/6 Jaltrang Appt. Prabhat
Road 4 th lane Deccan Gyamkhana,
Pune-4  
25  Shri. Shelke Laxman B.  Secretary  A/P. Kisanveernagar(Bhuinj) Tal.
Wai Dist. Satara  
26  Shri Shinde Lalasaheb V.   Bank Representative   
27  Shri. Ghode D.R.   Maharashtra Govt. Reps   
28  Mr. V.M Wable  Managing Director  - 

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CHALLENGES :

 Lack of location it creates more transportation cost for finished goods.

 Lack of health and safety in the process of sugarcane crushing.

MARKETING STRATEGY:

 Maintaining international quality of sugar and sugar by products .

GROUP PHOTOS AT KISAN VEER SUGAR KHARKHANA

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GROUP PHOTOS AT KISAN VEER SUGAR KHARKHANA

GROUP PHOTOS AT KISAN VEER SUGAR KHARKHANA

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VISIT 4 : YASH GROUP OF INDUSTRIES, WAI SATARA

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TIME : 04:00 PM

DATE : 06 DEC , 2022

PLACE : WAI , SATARA

INTRODUCTION:

What started as a small machining set up at Chakan, now boast of 8 plants

across India. The company owns its rapid growth to its “Just – In - Time”
delivery to the end customer, making it a “Preferred Supplier”. The journey
of Yash Group begun with the establishment of Yash Industries in the year
2001, founded by Mr. Vinay Naik.

HISTORY:

The journey of Yash Group begun with the establishment of Yash Industries in the year 2001,
founded by Mr. Vinay Naik. What started as a small machining set up at Chakan, now boast
of 8 plants across India. The company owns its rapid growth to its “Just – In - Time” delivery
to the end customer, making it a “Preferred Supplier”. Under the abled umbrella of Yash
Groups more than 300 parts are being manufactured and is timely supplied to its customers,
at the best competitive price and the best quality.

PRODUCTS

 Clutch shafts,
 Brake S cam shafts
 Rear excel shafts
 Industrial drive shafts
 Auto motive drive shafts
 Non – automotive shafts
 Half shafts
 Planet carrier

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 MARKETING STRATEGY

 Have a team designated for sales

 Use service technicians as sales medium .
 Simplifering the ordering process .
 Keep your prices in check and update regularly
 Provide packags of wear parts and maintains kits
 Identity products critical for customer

With a commitment to a highest standards of professionalism our mission

is to ensure .

 Continuiting of our leadership in the sector .

 Continuos of our development and follow the technological
progress
 Produces the best quality with the most competitive prices.
 Continuity to our customer satistfaction and warranty
extention .
 Improve the trade identity , delivery on time and product
support after sales.

GROUP PHOTOS AT YASH INDUSTRIES

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GROUP PHOTOS AT YASH INDUSTRIES

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VISIT : 5 GRAND SHARETON HOTEL

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PROFILE:

OFFICIAL ADDRESS: Raja Bahadur Mill Rd, Sangamvadi, Pune,

Maharashtra 411001

ESTABLISHMENT : 1973

TRADE AND MARKET : Southern and Northern zones

MAIN MARKET : Western India

TOTAL ANNUAL SALES : 1CR TO 100CR REVENUE

TIME : 12:00 PM

DATE : 20/11/22

PLACE : PUNE

INTRODUCTION :

Sheraton Hotels and Resorts is an international semi-luxury hotel chain owned by Marriott
International. As of June 30, 2020, Sheraton operates 446 hotels with 155,617 rooms
globally, including locations in North America, Africa, Asia Pacific, Central and South
America, Europe, the Middle East and the Caribbean, in addition to 84 hotels with 23,092
rooms in the pipeline

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HISTORY:

The origins of Sheraton Hotels date to 1933, when Harvard classmates Ernest Henderson and Robert
Moore purchased the Continental Hotel in Cambridge, Massachusetts.
In 1937, Henderson and Moore purchased the Standard Investing Corporation and the International
Equities Corporation, combining them into the Standard Equities Corporation, [4] the company through
which they would run their hotels. Also in 1937, they purchased their second hotel, and the first as part of
the new company, the Stonehaven Hotel in Springfield, Massachusetts, a converted apartment building.
Sheraton dates its founding to that year and considers that property its first hotel. [5]
The chain got its name from the third hotel the pair acquired, in Boston, in 1939. [6] It had a large lighted
sign on the roof saying "Sheraton Hotel," which was too expensive to change. Instead, Henderson and
Moore decided to call all of their hotels by that name.[7]
Henderson and Moore purchased Boston's famed Copley Plaza Hotel in 1941, and continued expanding
rapidly, buying existing properties along the East Coast from Maine to Florida. [6]
In 1946, the Standard Equities Corporation merged with the United States Realty and Improvement
Corporation, forming the Sheraton Corporation of America, [6] which became the first hotel chain to be
listed on the New York Stock Exchange in 1947.[8]

AFFILIATION AND APPOINTMENTS ON VARIOUS BOARDS:

ERICA

Erica has a masters in Hospitality and International Human Resource Management from
Indian School of Business Management, Mumbai. Post this she has been a part of various
Indian and International hotel chains such as InterContinental Hotels Group, Four Seasons,

35
Marriott International and Accor Hotels. Erica has also worked extensively in the middle-east
market.

Erica strives to be a result-oriented resource and is dedicated to meeting deadlines and

exceeding sales revenue goals. At Sheraton Grand Pune, Erica will be using her 12 years of
abundant sales experience to identify and target groups that will generate business for the
hotel. She will also be in-charge of using company-wide programs, sales developments, WSO
customer events and reporting for group business development, the statement said.

LEARNING OBJECTIVE:

 To learn about the hotel industry and large scale industry .

 To learn about that how the industry works and function .
 It was observed that the process over the industry is bacth wise production.

we have viewed a lot about hotel industry , and hotel industry management , we visited study
in Ireland conference and talked to the foreign executives of Ireland university for the
admission and took the quatations for the accomadation in Ireland .

MARKETING STRATEGY:

A hotel marketing strategy starts with understanding your target audience and defining your
objectives. Of course, your message won’t be the same for international travellers as for
locals, so it’s important to keep this in mind when defining your strategy.

Once you’ve defined your target audience, it will also help hone in on your objectives and set
realistic goals to achieve those objectives. An ideal strategy will help optimize the number of
bookings you generate, while at the same time building brand awareness and managing your
reputation.

To meet the changing demands of the market, you need to be able to adapt your strategies
regularly to meet these changing needs and stand out against the competition. So what are the
best marketing strategies for hotels.

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GROUP PHOTOS AT GRAND SHERATON HOTEL

37
GRAND SHERATON HOTEL

38
THANK YOU!!

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