Front Office Operations
Front Office Operations
Should guests have any problems or require to appreciate or comment, they would normally
go directly to the Front Office, because it is convenient to contact and converse with other
departments. Therefore, this department is the direct delegate to link the work and report the
consequence to other departments.
This department is one of the major operational and revenue-producing departments of the
hotel which generates two-thirds of the revenue earned by a hotel from the sale of the guest
rooms. It involves in providing valuable services to the guests during the entire guest
cycle consisting of Pre-arrival, Arrival, Occupancy and Departure.
The Front Office develops and maintains a comprehensive database of guest information,
coordinates guest services, and ensures guest satisfaction. These functions are accomplished
by personal in diverse areas of Front Office Department.
The front office is also known as the face of the hotel. It is the first guest contact area and
also the nerve centre of the hotel. All the activities and areas of the front office are geared
towards supporting guest transaction and services.
Guest History and records: Creates and maintains a guest profile, history, likes and dislikes,
collect feedback etc.
Postage and Parcels: This section is to facilitate guests pertaining to the posting of letters,
telegrams, and parcels.
Telephone: This section is to facilitate guests pertaining to the telephone both internally and
externally, and to wake guests up in the morning upon request.
Finance and Foreign Exchange: This section relates with the Accounting Department,
through the collection from guests through their services, and also give the foreign exchange
service.
Inquiry: This section is to answer questions and inquiries of guests. Therefore, this section
would have to be alert with all the movements of the hotel.
Night Auditor: Controls the job of the Accounts Receivable Clerk and prepares daily reports
to management (ex: Occupancy Report and Revenue Report).
European Plan (EP) - A billing arrangement under which meals are priced separately or
room only plan
Modified American Plan (MAP) - A billing arrangement under which the daily rate is
including room and two meals, generally Breakfast and dinner.
All-Inclusive (AI) - AI normally stands for all-inclusive rates i.e., rates which are inclusive
of all applicable taxes and service charge. E.g.: CPAI, MAPAI, APAI etc.
Skipper - A guest who leaves with no intention of paying for the room.
Scanty Baggage - A guest who checks in to the hotel with very less or no luggage.
Walking - Turning away a guest who has a reservation because of a lack of room
availability.
Due outs - Guests expected to check out on a given day who have not yet done so.
Credit limit/house limit - A limit assigned by the hotel to guest or company accounts.
Upselling - A sales technique whereby a guest is offered a more expensive room than what
he or she reserved or originally requested, and then persuaded to rent the room based on the
room's features, benefits, and his or her needs.
Cut-off date - The date agreed upon between a group and a hotel after which all unreserved
rooms in the group's block will be released back to the general availability.
Cancellation date - Indicates the date when the reservation was manually cancelled.
No-Show - A guest who made a room reservation but did not register or Check-in.
Long Stay - A Guest who stays more than a certain number of days, E.g.: More than 7 days
etc.
Wash down - Blocking fewer rooms than the number requested by a group, based on
previous group history.
Guest Cycle - A division of the flow of business through a hotel that identifies the physical
contacts and financial exchanges between the guests and the hotel.
Late Charge - A transaction requiring posting to a guest account that does not reach the front
office for posting before the guest had checked out or done the final settlement.
Allowance - Reversal of charges which was posted before the current system / PMS date.
F&B - Food and Beverage Charges or Revenues generated from Food and Beverage Outlets.
Misc. - Miscellaneous Charges, Like Paid out, Postage, Photocopy, Medicine, Courier etc.
come under Miscellaneous charges.
ARR - Average Rack Rate (Average Room Rate (ARR) = Total Room Revenue / Total
Rooms Sold)
ADR - Average Daily Rate (Average Daily Rate (ADR) = Total Room Revenue / Total
Rooms Sold)
AGR - The Average Rate Per Guest (Average Rate Per Guest= Total Room Revenue / Total
Number of guests)
APR - Average Guest Per Room (Average Guest Per Room = Total Amount of Guests /
Number of Rooms Sold)
Rev. Par - Revenue Per Available Rooms (RevPAR = Total Room Revenue / Total Number
of Available Rooms for sale)
1) Luggage handling,
2) Paging and Message Handling,
3) Delivery of newspaper,
4) Collection of Room Keys at departures,
5) Miscellaneous Jobs- Left luggage /lost baggage service
RESERVATIONS
The term reservation is defined as ‘blocking a particular room type for a guest, for a definite
period of time, for a particular guest'. To ensure a safe and secure place to stay during their
visit to another town, guests generally prefer to make advance reservations in hotels and other
types of accommodation units.
A reservation, therefore, is this bilateral contract between a hotel and a guest, according to
which the hotel must provide the specified room type to the guest and the guest must agree to
pay all relevant charges. This is also known as a contract of booking or a confirmation
letter for the reservation.
A reservation, therefore, is this bilateral contract between a hotel and a guest, according to
which the hotel must provide the specified room type to the guest and the guest must agree to
pay all relevant charges. This is also known as a contract of booking or a confirmation
letter for the reservation.
Ensures room on arrival - A guest who makes a prior reservation is ensured of the required
type of room, no of rooms for his entire stay in the city. This saves him from the difficulty of
finding accommodation on arrival especially during peak seasons when most of the hotels are
full.
Budgeting - As he is informed of the tariff at the time of reservation, he is able to budget his
holiday or tour, taking in account the amount he spends on his stay, food, entertainment etc.
Plan Holiday or Rooms - He is able to plan his holiday or tour without worrying about the
basic needs of accommodation and food. Any business trip, sightseeing tour or excursions
may be planned separately after fixing the accommodation.
Other facilities - The guest is ensured of certain facilities offered by the hotel which can be
confirmed by making the reservation e.g., sightseeing tours, a business centre offering
secretarial services, entertainment etc. He is also able to give the hotel address to his
associates for any meetings, correspondence transfers to and from the hotel.
IMPORTANCE OF THERESERVATIONS DEPARTMENT FOR HOTEL
Forecasting - Prior reservation gives the hotel an indication of the level of business likely to
be encountered during any particular period. The reservations manager knows the amount of
business ensured during that period from the confirmed reservations. It enables him
to forecast future revenue generation and take necessary action to improve the amount of
revenue expected.
Rate Floating - The reservation department make sure that the hotel's rates are available on
online and offline channels without any rate parity.
Availablity - The reservation department is also responsible to maintain the hotels available
on all online and offline channels.
Guest satisfaction - The hotel is able to plan its activities and be prepared to receive an
expected guest. They are able to provide the necessary services and facilities like security,
transfers, preference of rooms to known guests, providing complimentary and any particular
service asked by the guest at the time of making the reservation.
Planning - The front office manager is able to make the necessary decision regarding the no
of walk-instant that can be accommodated on a particular day. Rooms requiring be repairing
or taking off for redecoration can be blocked during the slack period as shown by the
reservations. The no of rooms to be blocked for such purposes will also be determined
according to the expected guest arrivals.
Scheduling of staff - Hotel staff may be scheduled more accurately to void understaffing or
overstaffing problems.
MODES OF RESERVATION
The mode of reservations tells the hotel management how the reservation has reached the
hotel. For example, a reservation request may reach the hotel through traditional methods like
a written mode such as letter, fax, telex or e-mail or through a verbal mode like telephone or
in-person etc. In this modern era, the majority of the reservation is via online modes like
website, OTA, mobile apps, social media etc.
1. Written Mode:
Letter - This mode is commonly used by travel agents, tour operators, companies and
corporate houses who send in their reservation request to the hotel on their company
letterheads. The hotel will make the reservation as per the details are given in the letter.
Fax - Fax or facsimile transmission uses electronic scanning technique to send copies of a
document over an ordinary telephone line over a special machine that prints identical copies
of the document. This makes it possible to send a reservation request instantaneously. Hotels
process the request as per details and send the confirmation letter to the guest.
Telex - or Tele Printer Exchange involves the use of specialized telephone lines, where
the message is communicated in a written form.
E-mail - The most common method of communication E-mail is an electronic mail that
makes it possible to contact the hotel instantaneously. The hotel will process the reservation
request on the basis of the details given. This mode of reservation is fast and very convenient.
2. Verbal Mode:
Reservation requests may also reach the hotel through verbal mode or oral communication
i.e., in person or over the telephone. The advantage of oral communication is that it generates
immediate response and feedback and is very fast and convenient. Additionally, the guest can
get complete information and clear any doubts through oral communication.
The disadvantage of the Verbal mode is that it does not provide a permanent record or
correspondence of the agreed booking terms and conditions.
In-Person- If an individual or a representative goes to the hotel to book rooms for future it is
termed as an In-Person reservation. When an individual comes to the hotel and requests a
room for the day it is termed as a Walk-In Reservation. The hotel processes the rooms
according to the details given by the guest and issues a confirmation number and a letter if
the reservation is made for future and assigns a room if the guest requests for one for the
same day.
Telephone- The most common method of direct reservation communications, a prospective
guest may telephone the hotel directly. The reservation assistant takes the information
sequentially as per the script. Most of the hotels these days have high-end systems that record
a call which can be used later on for training purpose.
3. Online Mode:
The online mode is the preferred mode of booking in this era of internet, web and mobile.
The main advantage of the online mode is that the hotels are always available for reservations
and generate an instant confirmation voucher as per the real-time availability.
Other advantages with the online mode are that the hotel can also ask the guests to make a
prepayment for the reservations well in advance and reduce the chance of no-shows.
Web: Guest making a booking via a web browser like hotels website or booking engine,
different online travel agent - OTA's, review sites like TripAdvisor etc.
Mobile App: Bookings delivered via hotels own or third-party mobile apps.
Social Media: Bookings made via different social media like facebook, twitter, Instagram
etc.
DIFFERENT BOOKING SOURCES OF RESERVATIONS
Personal approach: They may directly give their reservation to the hotel. They are also
termed as FITs (Free individual travellers) or chance guest. Those guests are also termed
as walk-in guests.
Travel agent: Travel agent acts as a middleman between guest and hotel by making a
reservation for a guest. A travel agent may make a reservation for FITs (Free individual
travellers) or chance guests.
Tour operator: These are wholesalers who coordinate with a different mode of
transportations, hotels, tour, associations, tourist offices etc.
Airlines: Different airlines book hotel rooms for their regular crew members or for their
clients in case of cancellation of their onward flights and also for the use of their executives.
Central reservation system: There are two basic types of central reservation system.
a) Affiliate network - An affiliate network is a hotel chains network where all individual
units are linked through the central network. Chain hotels link their operations to streamline
the processing of reservations and reduce overall system costs and at the same time, it also
allows the non-chain properties to join the system as overflow facilities. Overflow facilities
receive reservation requests only after all room availabilities in chain properties within a
geographic area are being exhausted
b) Non-affiliated network - A non-affiliated reservation system connects non-chain
properties and enables independent hotel operators to get the benefit of reservation which the
units of the chain get, and this system also takes care of the advertising of the properties.
Global Distribution System (GDS): Most modem hotel central reservation systems, whether
they are affiliate or non-affiliate reservation network connection with one of the global
distribution systems (GDS). The largest and the best known GDSs include SABRE, Galileo
International, Amadeus and Worldspan (Travelport). GDSs provide worldwide distribution of
hotel reservation information and allow selling of hotel reservations around the world.
Companies/corporate houses: The companies may book rooms or other services for their
visitors, executives, delegators or clients in a hotel at special rates.
Embassies/consulate offices: They provide large business in capital cities for their visiting
dignitaries, executive, officers etc
NGOs/INGOs: These group book hotel rooms directly for conducting seminars, research,
training programmes etc.
Universities and other educational institutions: These are also good of reservation
students’ associations. professors, technicians and employees are the reliable sources to the
hotel.
Government Office and Ministries: They can be a good source of reservation of rooms for
several visiting dignitaries, executive, officers from different countries to participate
conference and seminars conducted and hosted by government officials.
Inter-sell agencies: They are two or more business organisations, like Airline and Hotels,
promoting each other’s business for mutual gain. Hotels and car rental companies may also
be inter-sell partners.
Referral groups: They are an informal or sometimes formal association of hotels who refer
guests to each other in case of sold-out status or if a guest is travelling to another city where
the hotel does not have a branch.
Online: Bookings made directly via hotels website, social media, chat widget on the hotel
website, instant messaging platforms like Whatsapp, Facebook Messenger etc.