Feasib Chapter 1 4
Feasib Chapter 1 4
Feasib Chapter 1 4
Rodriguez, Rizal
RODRIGUEZ RIZAL
An undergraduate research
Presented to
Rodriguez, Rizal
In Partial Fulfilment
1
Submitted by:
Arcena, Elaine M.
Argawanon, Darwin G.
Badiango, Arjay A.
Castro, Lalyska D.
Gesulga, Jellyn A.
2
ACKNOWLEDGEMENT
The researchers would like to extend their sincere and profound gratitude to the
following for their support who got involve in the realization of the study.
Dr. Nancy T Pascual, President of University of Rizal System, for the great
Prof. Florante J. Mercado, Campus Director, for the perseverance to raise the
Prof. Maricel V Maniaol, Dean, College of Business, for her support to finish our
thesis.
Prof Michelle Madiline Angeles, the Research Professor, for the motivation,
encouragement, advice, inspiration, wisdom and moral support given to them for
Most especially to their parents and whole family for their moral and financial
support.
Above all, to the Almighty GOD, who have showered all His graces and blessings
and forgiving them, the strengths, knowledge and wisdom in order to complete
3
DEDICATION
This study is
Wholeheartedly dedicated
brothers, sisters, relatives, mentor, friends, and classmates who shared their
we offer to you.
4
TABLE OF CONTENTS
Page
TITLE PAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i
APPROVAL SHEET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii
ACKNOWLEDGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iii
DEDICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv
PROJECT SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v
TABLE OF CONTENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vi
LIST OF TABLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
vii
LIST OF FIGURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
viii
CHAPTER
I. PROJECT BACKGROUND
Introduction . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10
5
Background Information of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12
15
Definition of terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
CHAPTER
Basic Consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Form of Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Organizational Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Organization Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
15
16
6
Daily Operation Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17
CHAPTER
Project Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Demand Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
19
Supply Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Pricing . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18
18
19
Pricing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
7
Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Sales Forecasting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
CHAPTER
Product Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18
Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Demand Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
19
Supply Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Pricing . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18
18
19
8
Pricing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
Sales Forecasting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19
9
Significant Difference on the Assessment of the two groups of respondents in
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
CURRICULUM VITAE
10
LIST OF TABLES AND FIGURES
11
CHAPTER I
PROJECT BACKGROUND
This chapter will discuss the project background. This chapter will address
limitations, vision, mission, emblem, and the tagline of the proposed business.
Introduction
One of the most difficult things a person can accomplish is usually starting
a small business. Some people launch a company simply out of curiosity or even
as a pastime. Everyone needs a plan, whether they are beginning a business for
their own purposes or just for the great ambition of making a lot of money. Small
business startup is not simple and can require weeks or even months of
planning. The ability to establish a small business with passion is the most crucial
advertise and sell a product, be their own boss, and make their dreams a reality.
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Feasibility studies can also give management of a company vital
information that might keep them from embarking on a risky business initiative.
Such research aids businesses in planning their future expansion. They will have
better knowledge about the market, the competition, potential challenges, and
how they will operate. Feasibility studies also assist in persuading lenders and
The proponents made the decision to open Pick-me Corndog Balls in San
Isidro Rodriguez Rizal's Primark Double L. The food industry has recently grown
consumers a filling lunch that is flavorful, fresh, and of high quality as a novel
approach to deliver food. It is appropriate for those who enjoy food. People's
cravings for this type of business idea can also be fulfilled. By raising local taxes
and making sure the money stays in that society, the business's backers hope to
poverty levels as more people start their own businesses and more people get
jobs.
History
Corn dogs were first introduced by German Texans in the 1920s. The corn
dog was first made as just a sausage rolled in cornbread battered and fried.
Many years later, sticks were added to corn dogs as a unique food-holding tool
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In 1927, the idea of fried food on a stick was filed for a patent in the US. In
1929, the patent was accepted. On the patent, it states that many foods other
than sausages can also be used in the same way that a corn dog is prepared.
The patent also states that by having a stick, the stick would allow the fried food
The earliest known year when the corn dog was first prepared in the US
was on 1937. During a high school baseball game in Adel, Iowa, ballpark
vendors ran out of hot dog buns for their hot dogs. Roger Newman, a local tavern
owner who runs one of the vendors, took the remaining hot dogs in order to
make corn dogs without sticks. He breaded each hot dog in a cornmeal batter
that he had prepared for an upcoming fish fry, and returned to the ballpark with
these corn dogs. Even though there were not any sticks for any of the corn dogs,
patrons held the corn dogs with a wide variety of different methods. Some
patrons held the corn dogs with wax paper, paper cones, and even pocket
knives.
Many current corn dog vendors believed that they invented or popularized
the corn dog. Carl and Neil Fletcher claimed that they had popularized the corn
dog by introducing "Corny Dogs" at the State Fair of Texas sometime between
1938 and 1942. The Pronto Pup vendors at the Minnesota State Fair claim to
have invented the corn dog in 1941. On June 16, 1946, Cozy Dog Dive-in, in
Springfield, Illinois, claims to have been the first to serve corn dogs on sticks.
Also in 1946, Dave Barham opened the first location of Hot Dog on a Stick at
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The proponents would like to introduce a dessert meal called Corndog
on a stick that has been coated in a thick layer of cornmeal batter and deep fried.
It is now a popular type of fast food or street food. Corndog balls are the main
product that is sold by the business. It is available not just as a hotdog but in a lot
of various variants such as ham, cheese, and tuna. Instead of corndog that is on
the stick, the business innovates it and makes it into balls, needed to pick or
satisfy customers in Primark Double L San Isidro, Rodriguez, Rizal where the
business established.
The idea of making it into balls came up in popular street foods here in the
Philippines like fish balls, squid balls, etc. where the phrase “let’s make tusok-
tusok” came about. Corndog is also one of the popular street foods especially
here in the Philippines and the best product to serve and where the business
idea is come up with a fresh, quality and cost-efficient meal corndog ball
(regardless of age and social status) will enjoy eating corndog balls because it is
This conducted research and studies would like to introduce and feature
a new option of Filipino snacks with a reasonable and inexpensive price that
people can definitely afford. Because due to the rising expense of food on the
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Corndog has become very popular in the Philippines ever since it was
shown in a Korean Drama shows. Even though it was not new for us to have this,
According to Kim Jane (2020) Com dogs, sometimes known as "hot dogs" in
Korea, are believed to have entered the country during the 1980s. Despite being
primarily a street food in this country, corn dogs have recently become more
popularity abroad could make corn dogs the next significant K food export. The
traditional Korean corn dog is a deeply battered, chewy piece of dough with a
sausage inside, coated with sugar, drenched in ketchup and mustard, and served
with a sprinkling of mustard. Today, this snack is still made in the same way but
According to Wesley Severson (2022) asserts that Korean corn dogs are
the newest food trend that is gradually developing in the Bay Area, despite the
fact that it may not be as significant as the boba tea movement. In South Korea,
the creative food on a stick first became popular in 2016. It is ideal for Instagram
reels and TikTok. They are now receiving attention on the West Coast after six
years. Additionally, San Francisco only has one restaurant that serves the
Korean corn dog at this time. In the Sunset, STIX started in 2019 and offers hot
as a street food in the 1980s, but the current corn dog trend—which sees more
than just hot dogs coated in more than just cornmeal batter—is generally credited
16
to Myeongrang Hot Dog, a chain that opened in a market near Busan in 2016. It
is especially appealing for people who fear the fryer or enjoy the novelty of
corn dog dipped in yellow mustard at a fairground. In fact, the classic snack has
remained largely unchanged for decades. The whole thing is such a delightful
twist on the corn dog. For moments, I thought maybe it was too sweet, only to be
greeted by a little bit of mustard, cheese, or sausage to balance it out the real
reason to eat a Korean-style corn dog is the crunch. The dough is different from
and will leave you feeling full. These deliciously deep-fried Korean corn dogs can
be topped with white sugar, potatoes, ramen noodles, or hotdog, cheese, or both.
large and devoted customers base that supports the success of the business and
items.
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• To produce a tasty, fresh, and quality meal that will fill our consumers up
completely.
price.
• To capture a wide range of customers and gain patrons who would also
semester of 2022. Primark Double L in San Isidro, Rodriguez Rizal, has been
selected as the site for the business. All those that move around Primark Double
L, San Isidro, Rodriguez Rizal will be the target market. There will be some
students, kids, workers, passersby, shoppers, and other Brgy. people there. San
Vision
The Pick-me Corndog balls will be one of the recognizable street foods in
Mission
The Pick-me Corndog balls serve the best-tasting Corn Dog Balls to
Tagline
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Feel the love at first bite, Giving a twist of best taste.
Business Emblem
Figure 1
1. "Pick-me Balls" is the name of the proposed business, which came from the
original slang term "pick-me girl". "Pick-me Balls" refers to a Corn dog ball
19
who claims or acts as if she is unlike most other Street foods, in order to gain
2. The stick means that the corn dog ball is on a small wooden/bamboo stick.
The light-brown ball represents the color of the batter and the orange-like
3. The proponents used a cute face to grab the attention of the customers;
4. The "Choose me! Pick me!" came from the scene from the series Grey's
Anatomy. "Choose me!" as the customers choose first among the corn dog
balls, then "pick me!" as they grab or pick out the corn dog balls.
Definition of Terms
In order to have a clearer grasp of the content of this study, the following
Affordable price - its price is low enough that you (or most people)
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Fairground - an open outdoor area where a fair, circus or some
believe it
or acts as if she is unlike most other Street foods, in order to gain attention
from customers.
something.
Quality meal - Typically, the term food quality represents the sum of
all properties and attributes of a food item that are acceptable to the
customer.
fair.
encounters or knowledge.
21
Satiate - To completely satisfy yourself or a need, especially with
food or pleasure.
22
CHAPTER II
Rodriguez Rizal will be discussed. This chapter also provides the legal basis of
chapter will also include the forms of ownership and its significance to the
business. Lastly, the project schedule that is all about the actions taking place
with the corresponding time needed to accomplish after the tasks right from the
beginning of the business. This will serve as a guidance for the employee about
the qualification needed for job and their function and purposes inside the
business.
Basic Considerations
operation of the proposed project and also includes those external factors which
exist and affect the business. Additionally, the project will gauge its financial
sustainability.
the market aspects such as demand analysis, SWOT analysis, and competitor
business and customers will work together and enjoy to serve and eat in the
product offered. The Corndog ball will place where customer indulge their dessert
23
meal admiration and offers various variants but in a cost-efficient that will surely
meet the expectations and will fill consumers up completely as well as it will
goal and objectives will be accomplish and the project will be success.
Form Of Ownership
(2022), a partnership is a business with more than one owner that has not filed
papers with the state to become a corporation or LLC (limited liability company).
There are two basic types of partnerships general partnerships and limited
partnerships.
owners binds together with their common interest. In order to provide the highest
quality product and service to our customers and each individual will do different
task according to their skills and capabilities. The partners also decided on
Organizational Structure
24
Organizational structure defines how job tasks are formally divided,
grouped, and coordinated. It identifies each job, its function and where it reports
consistency.
Figure 2
operation. The operation under this structure is very simple. It has a direct
vertical relation. An employee gets direct instruction from his or her head. The
25
management head has full authority to manage and control the operations of the
department subordinates.
Pick-me balls has a total of three (3) people to operate to minimize the
cost indeed including the staff, employees and employers: Stall Vendor who is
responsible of taking orders, the Cook for the preparation of cooking foods and
drinks, and the Manager onboarding and training new vendors, and developing
needed in the business and the qualifications needed for a specific job is shown
below. The organizational chart serves as the foundation for determining which
Job Analysis:
shows the job title, duties, responsibilities, scope, and working conditions
of a job, along with the job title and salary. Job classification is designed to
scale based on the overall tasks and duties associated with a specific job.
Job Description:
26
A Branch Manager is in charge of overseeing and coordinating all
operations for a branch or location. They are directly responsible for the
stall vendors, onboarding and training new vendors, and developing goals
Responsibilities:
and tools.
Job Qualifications:
• Leadership oriented.
• Determined to work.
• Good personality.
Job Description:
A stall vendor sells Pick-me Balls from a stall or station located near an
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Responsibilities:
Job Qualifications:
• Can multitask.
Job description:
A Cook plans, prepares, and cooks food items to ensure the highest
Responsibilities:
• Prepares ingredients
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Job Qualifications:
• Can cook.
basic wage increase of P9.00 to P24.50 upon effectivity of Wage Order No. IVA-
18 on April 28, 2018. This brings the new minimum wage to a range of P317 to
Balls Stall are computed according to the Estimated Equivalent Monthly Rate
(EMMR) from DOLE for those who do not work and are not considered paid on
29
The formula is as follows:
Figure
on the compliance rules and regulations of the Republic Act. No. 11199 or the
Social Security Act 2018, circular no. 2020-033, the new schedule of SSS
Schedule 1
30
Location
Manager
Vendor
of the proposed personnel. The SSS, PhilHealth, and PAG- IBIG contributions
are included in the calculation of net pay and the total of each column. According
to DOLE minimum wage, the rate is 317, however, Pick-me Corndog Balls
management decided to add P3 pesos for Stall Vendor and Cook, in that staff
9,733.33. While the Branch/Location Manager has a daily rate of 460 which is
equivalent to P 13,991.66.
Schedule 2
EMPLOYER
Employees
Location
31
Manager
each employee of Pick-me Corndog Balls. The primary data for computation are
from the websites of DOLE, SSS, PhilHealth, and PAG-IBIG. Schedule 2 in the
Pick-me Corndog Balls from the new schedule of SSS contribution effective
2021. Pick-me Corndog Balls Staffs range from P9,250 to 9,749.99. Therefore,
the share of staff is 427.50 and the owner's share is 807.50. Pick-me Corndog
Balls Manager’s salary ranges from 13,750 to 14,249.99. Therefore, the share of
Pick-me Corndog Balls manager is 630.00 and the owner's share is 1,190 which
10,000 and below is fixed at 350 or 3.50%. Meanwhile, those who earn
me Corndog Balls staff will share 175 each, and Pick-me Corndog Balls owners
will share 175 each of them. While Pick-me Corndog Balls manager will share
3.50% from his salary which is equivalent to 187.25 also as Pick-me Corndog
Balls Pick-me Corndog Balls Pick-me Corndog Balls Corndog Balls Pick-me
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The PAG-IBIG column shows the PAG-IBIG contribution effective 2021.
The maximum monthly salary used for Pag-IBIG contribution computation is Php
5,000. This means if your monthly salary is Php 5,000 or higher, your contribution
is computed as follows:
Employee’s share: Php 5,000 x 0.02 = Php 100; Employer’s share: Php 5,000 x
Therefore, the staff and staff will share 100 each and the Pick-me Corndog Balls
Organization Policies
The Pick-me Corndog Balls establish standards and norms that will aid the
and uphold peace, order, and good relations inside the organization. Every
company's personnel against risks and obstacles that could prevent the
Saturday.
C. Absences
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An employee who will be absent for personal reasons must get
approval from the immediate manager two days before the planned
for the absence within the day. If the employee cannot report within three
E. Compensation Policy
F. Terms of Payment
G. Operation Policies
Maintain punctuality
Maintain confidentiality
Maintain hygiene
Maintain equipment
Maintain workplace
34
Employees should follow ethics
Work Attire
Uniform
Slacks
Apron
Hairnet
Attendance
35
Figure
and practice.
as part of their overall development whether that’s in their existing role or as part
Table
Education
36
training to promote Labour and
Table 2 shows the Training Programs for the Officers and Personnel of
The selection process refers to the steps involved in choosing people who
have the right qualifications to fill a current or future job opening. It designed to
maximize employee strength in order to meet the employer’s strategic goals and
job opening’s primary goal is to tell all potential applicants about open
drafted job post saves time and effort and makes the recruitment process
efficient.
37
2. Recruitment of applicants - The process of recruiting involves
and resumes and interviews and choose the most qualified people for the
efficiently fill a job vacancy. The process of hiring involves many different
resumes and applications, holding interviews and making job offers are
some of the most common tasks. An important initial phase in the hiring
who don’t qualify for the basic expectations even though they might be
applicant pool that best meet the requirements and criteria of a job posting
and who will be moved forward in the recruiting process. In other words,
38
asks questions and the other response. The candidate answers the
his questions about the company and job, is what your skills of conducting
the hiring process and can offer value that an interview cannot. With a
decision have a set of criteria that they can use to make their final
candidate, reducing the time and cost of hiring. Each applicant has been
screened and meets the minimum qualifications for the job position.
and satisfies the minimum requirements for the position represents hiring
enterprise and minimizing the need to recruit new personnel for any new
39
i.e., the trainee learns new habits, practical knowledge, and refined skills,
A firm makes money through its regular business operations and the
actions it and its workers carry out on a daily basis to service consumers, which
raises the intrinsic worth of the store as a going concern. The stall will be open
The production and operation schedule outlines how the Pick-me Corndog
Balls stall will function every day from the time the stall opens until it closes. The
actions that Pick-me Corndog Balls stall employees must perform at the
beginning and conclusion of each workday are listed in the opening and closing
chores. It focuses on all aspects necessary for the efficient running of the
company, including inventory control and employee scheduling. For the business
40
Prior to opening the Pick-me Corndog Balls store, the stall owner
will verify the equipment to assure liability protection and reduce the
danger of fines and other consequences. The kitchen staff will perform a
The Pick-me Corndog Balls stall faculties will sanitize the area in
machinery. To make the finished goods, the cook will examine, separate,
and prepare the raw ingredients into component pieces. The store owner
will look at the uniform and appearance of the staff to make sure they
maintain the standards for grooming and dressing that have been
business setting. To guarantee that the food served is safe to eat, the
cook and kitchen staff prepare items, including washing utensils and
vendor will assist the client by offering expert, beneficial, and superior
services.
The Pick-me Corndog Balls stall owner will assess the finances,
monitor daily sales, and monitor incoming supplies. The staff is in charge
41
of maintaining and inspecting the stall’s cleanliness for the cleanliness
check.
Figu
re
42
CHAPTER III
MARKETING FEASIBILITY
This chapter will help to know the marketing aspects of the business. The
marketing aspects will cover the following: Project description, target market,
tabulation of results, marketing program/ plan and strategy, pricing strategy, the
demand for the product, supply situation in the industry, competition and sales
Project Description
project's objectives. Idea and context to describe the goals and objectives to be
attained, the business need and problem to be solved, potential risks and
explains the need for project startup and aims to describe the scope of work
variants such as ham, cheese, and tuna. It is an original form of a corndog and it
is now a popular type of fast food or street food here in the Philippines. In order
to be more affordable and fully satisfied customers, our business innovates and
turns corndogs into balls that must be picked up or "Tusok" in Tagalong to eat
them. A sweet, savory, salty, crunchy, or whatever condiments you put on them,
43
A Pick-me corndog is a new option of Filipino flavorful snacks with a
reasonable and inexpensive price that people can definitely afford. Our product is
worthy to be bought by the customers because they are reasonably priced and
they are just simply likable, making them the best product to serve, it is
In particular during this epidemic period, the firm hopes that this endeavor
will meet the requirements and preferences of potential customers when it comes
to choosing a reliable and secure food provider. This study will include all
remedies.
Target Market
The target customers of Pick-me Corndog Balls are the people who move
passersby, shoppers, and other residents of Brgy. San Isidro and other nearby
The target customers are the people who love street food, and are looking
for savory, tasteful, and affordable food. The target customer’s age is male and
female, ranging from 4 years old and above. The type of customers can be kids,
teenagers, youth, workers, and shoppers that are buying street food.
(2020)
44
Burgos 11.59% 51,444
2020 Census was 159,612. This represented 35.95% of the total population of
Rodriguez Rizal. This data gives the researchers the opportunity to have a look
at how large the market is on the scale of the province. Slovin's formula is used
45
persons are sampled solely because they are "convenient" data sources for
researchers.
willingly and truly accepts the researchers' request to answer the questionnaire
used of the total population of Rodriguez locals and the total arrival of tourists
The data was examined, tabulated, and interpreted using the statistical
where:
Figure 5
Percentage Formula:
46
where:
P is the percentage
Demand Study
successfully enter the market and generate profits to expand its business
operation. This analysis also covers both future and retrospective analysis so
that they can analyze the demand better and understand the product/service's
Many factors might affect the demand for a specific product or service in a
business. The domestic economy is one of the biggest factors that may affect the
demand for a product. When the economy of a country is in good condition this
means that the demand flow is stable. The price of the product or service is also
a factor that affects the demand for a product. When the price increases the
demand decrease and if the price decreases the demand increases. Pick me
Corndog balls believes in providing quality products that can compete with the
leading brands of any street foods near our location. The products that can be
purchased in the store are affordable and healthy for the customer. The products
are Corndog with different variants which are hotdog, ham, cheese and tuna.
corndog, but made improvements, it is available not just as a hotdog but in a lot
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of various variants such as ham, cheese, and tuna. Instead of corndog that is on
the stick, the business innovates it and makes it into balls, needed to pick or
“tusok” in tagalong to eat it. We assure all products will be purchased because
they are new to the eyes and tastes of customers. The Pick me Corndog balls
decided to advertise the business in the form of a tarpaulin and on social media
purchase our product. Our business is new and the number of our consumers is
not yet large. If the number of consumers increases in the market, the
consumer's consumption capacity will also increase. The income may also
products.
Rizal. As a result, the business can undoubtedly provide what the respondents
want and desire. The business will ensure the quality of food products is always
Age
4-15 years old
18% 16-27 years old
38% 28 and above
44%
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The result shows the frequency and percentage distribution of the age of
the age 4 to 15 years old, 38 or 38% out of 100%. Last, is the age 28 and above
Sex
Female
33% Male
67%
The result shows the frequency and percentage distribution of the sex of
the respondents. It shows that 83 respondents or 83% out of 100% are female
83%
respondents who say that 83 or 83% out of 100% were eating corn dogs. While
those who said not is 17 or 17% out of 100%. This study shows that a large
49
fraction of the target market, who crave corndogs, will find the product to be
marketable.
68%
respondents. The people who are familiar with corndog are a frequency of 68 or
68% out of 100%. And the people who are not familiar is only 32 with a rate of
32%.
94%
respondents. The people who would like to try the “Corndog balls” are 94 or 94%.
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3. If you are going to buy corndogs, what variant would you prefer?
Variants
Ham
Cheese
13% 17%
Hotdog
Tuna
38% 32%
The result shows that the respondent who prefers to try hotdog is in a
frequency of 38 or 38% out of 100%. While the person who chooses cheese as a
variant is in frequency 32 or 32% out of 100%. And the respondents who prefer
tuna is in the frequency of 13 or 13% out of 100% and the remaining 7 or 7% out
Pricing
93%
The result shows the frequency and percentage of the respondents who
preferred the amount they wanted to spend on corndog balls. 93 or 93% of the
2 pieces
18%
5 pieces
10 pieces
26% 56%
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The results show the frequency and percentage distribution of the
respondent’s preference on how many corndog balls they want to buy daily. 56 o
56% of the respondents say that they prefer to buy 2 pieces of corndog balls
daily, 26 or 26% prefer to buy 5 pieces daily and 18 or 18% out of 100 prefer to
said product?
Effective Advertisement
Social media
26% Tarpaulin
Flyers
3%
71%
respondents. 71 or 71% of the respondents say that social media is the most
3 or 3% on the tarpaulin.
Double L?
9% Yes
No
91%
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The result shows the frequency and percentage of the respondents. 91 or
Market Demand
TOTAL 95
This shows the projected demand for "Pick-me balls" corn dog balls.
There will be 570 orders weekly, 2280 orders monthly, and 27,360 orders in a
year.
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The projected demand for business in the first year will be 23,360. In the
second year, the projected demand will be 28,728. In the third year, there will be
30,164.4. In the fourth year, there will be 31,627.62 and lastly there will be
33,256.251 in the fifth year. The projected demand for the succeeding years will
increase 5% annually.
Supply Study
or service suppliers are willing and able to offer consumers at a certain price
The business sums up the quantity and price point of customers purchasing
the product in order to assess the market supply condition in the target area. The
cheese, and tuna that customers will be able to order and would entirely satisfy
them towards the product offered. The chosen main target area is located in
Primark double L, San Isidro, Rodriguez, Rizal because of the high population,
with a high target customer which gives an opportunity for the business to be
successful.
Pricing
product or service. In other words, pricing occurs when a business decides how
much a customer must pay for a product or service. Pricing relies on the number
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of raw materials and other expenses of a certain business as it depends on how
The Pick-me balls will cost 5.00 pesos each per stick or per piece. The
proponents will make sure that the price is responsible for its quality and taste.
896,000 and produces 1400 monthly. The calculated total cost of Pick-me
Corndog Balls Stall is ₱ 640 from the total production cost divided by the total
were created to provide information, but over time they became a tool to
strategy outlines the business's objectives and goals, the markets that would be
best for the company's products, and the best ways to approach potential
customers. This is crucial for starting marketing campaigns and promotions that
customer relationships.
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Pick Me Balls focuses on quality food at a very convenient price. Partners
recognize and patronize by the buyers. The purchasers will undoubtedly adore
style. The personnel of Pick Me Balls wears impeccable and well-kept uniforms
that appeal to both kids and adults. In terms of commercial services, employees
are trained to treat clients like bosses to make them feel special and important.
Table
technique.
- Limited customers
of mouth
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The table depicts the 4ps marketing, The marketing mix is considered to
significant role in creating value and satisfaction for the customer. In particular,
the marketing mix of 4Ps (product, price, promotion, and place) operates as the
main force when it comes to meeting the demands of customers and creating a
long, profitable relationship with them. Badi, K., S., A., (2018).
also provides two different techniques of pottery to give choice based on their
session, they can receive a certificate after completing the session. As the
ceramic pottery workshop can be for anyone the price was fairly low as to others,
with just a limited number of customers reserved. Everyone can see the pages
Rodriguez Rizal. The owners decided to put up a business in the said location for
it is easily accessible to the people who are near the market, school, church, and
even in nearby places in Primark Double L. The operating hours from Monday to
capture a wide range of customers and serve them savory, tasteful, and
affordable food.
Pricing Strategy
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Pick Me Corndog Balls set their prices based on the estimation of the
team. The majority indicate a willingness to pay between P7.00 and P10.00
pesos which serves as the foundation for the business's product pricing. The
ham, cheese, and tuna, for a price of PHP 7.00 each. Customers can choose to
Our product will surely be marketable because of its variety and choices of
flavors and the given price surely be affordable to buyers we will make sure that
each or every customer that will buy our product can satisfy their palates.
Promotion
These items will be positioned in strategic and visible locations. This would
increase the probability that buyers would be familiar with the brand and products
of the company.
The proponents will intend to promote the product through social media
platforms like Facebook, due to the fact that it is the most popular social media
site. We'll also use word-of-mouth advertising to entice others to buy our product.
guarantee that consumers will purchase our items based on their names and
outward appearance, we shall only employ terms that are truthful and have
lasting benefits.
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Corndog is well recognized by consumers but the business of Pick Me
Balls is a new, smaller, and affordable version of a corn dog. Because of its
round cute size that will definitely attract customers because of its big difference
from the original version. Pick me balls or the corn dog balls is not just a corn dog
but we put a twist on it because it has a variety of stuffing like ham, cheese, tuna,
and more that make our product even more delicious and satisfy the consumers.
With these, it will immediately help our business spread in different places.
The table shows the promotional strategy of Pick Me Balls which is using
Social media will be used as a medium for communication and for posting
Figure
59
Additionally, traditional advertising uses posters to generalize the business
awareness to the audience and possibly local customers who are not familiar
with social media besides it is more sustainable with an estimated budget of 500
to 1000 pesos
Figure
60
marketing communication activities to promote their products to attract the widest
possible range of potential customers. And after all, lastly, word of mouth can
PostBeyond (2020), Study after study shows that consumers trust personal
Table
Facebook Free
Instagram Free
Packaging
product. The paperboard box has higher biodegradation rates when compared to
other kinds of packaging – especially plastic. This means that paper packaging
and other organisms. The sticker of the Pick-me Balls will be attached to the
outer part of the packaging and this strategy establishes brand awareness
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Figure
Sales Forecast
It is the process of estimating what is the business’s sales are going to be in the
future. A sales forecast is an estimate of the quantity of goods and services can
realistically sell over the forecast period, the cost of the goods and services, and
pesos of the various variant sold. Corndog ball product have 95 orders per day
and 660 orders each week. Based on the projections, each of the 30 hotdog
7 pesos, each of the 20 ham orders per day will cost 10 pesos, each of the
25 cheese orders per day will cost 10 pesos, and each of the 20 tuna orders will
cost 7 pesos. With a basic demand estimate of 570 orders each week multiplied
by four weeks, a month's worth of demand will be 2280 orders. These numbers
allow the business to receive a total of 22,360 orders per year. Corndog Ball
Projected Sales
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ordered ordered (Average) Pesos
TOTAL 95
The demand in the first year will be 27,360. In the second year, the
projected demand will be 28,728. In the third year, there will be 30,164.4. In the
fourth year, there will be 31,672.62 and lastly, there will be 33,256.251 for the
fifth year. The projected demand for the succeeding years will increase 5% per
annum.
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230,400 241,920 254,016 266,716.8 280,052.64
operation. In the projected sales for the second year are PHP421,920.00. There
will be PHP254,016.00 in the third year. The amount for the fourth year will be
PHP266,716.8, and the amount for the fifth year will be PHP280,052.64. The
CHAPTER IV
This chapter will discuss all production aspects including all the processes
that will turn the raw material into a finished product, enumerate facilities, utilities,
the plant layout, office layout, business structure plan outer view and inner view.
It also includes the whole process of the operation of the business. This part of
the study is essential as it will provide a clear vision of how the company will
goals, and the appropriate plant design for smooth processes and transactions.
Product Description
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complete rundown and highlight any aspects that make it stand out from rival
offerings.
Hotdog Corndog Ball, Ham Corndog Ball, Cheese Corndog Ball, and Tuna
Corndog Ball are the four (4) flavors available in Pick-me Corndog Balls
products. The customer's preferred fillings are indicated by each variation. The
Product Specification
informs clients about features, problems it fixes, and other benefits. Additionally,
The phrase "let's make tusok-tusok" originated with popular street foods
like fish balls, squid balls, etc. in the Philippines where the idea of making it into
balls first surfaced. The best product to serve and where the business idea is
come up with a fresh, quality, and affordable meal corndog balls (regardless of
age and social status) will enjoy eating corndog balls because it is reasonably
priced and it is just likeable. Corndog is also one of the popular street foods,
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Illustration Procedure
steaming
toothpick.
66
you get the right consistency or the
Ready to serve
Illustration Procedure
slicing
toothpick.
67
For the batter we will use two eggs
Ready to serve
Illustration Procedure
68
according to the size you want.
slicing
toothpick.
69
And take the sliced ham and let's just
Ready to serve
Illustration Procedure
sauteing it
harden
you want.
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and skewer it one by one with a
toothpick.
Ready to serve
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Plant Size and Production Schedule
The establishment of Pick-me balls Stall has the capacity of 2.5 square
meter that can accommodate at least 4-6 persons. Scheduling is the process of
facility when to make, with which staff, and on which equipment. Production
scheduling aims to maximize the efficiency of the operation and reduce costs.
Table
Production Schedule
Day Time
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Pick-me balls will operate from 10am - 8pm every Monday - Sunday. The goal of
production of corn dog balls each week is 180 in hotdog variant,120 in ham
variant, 150 in cheese variant, and 120 in tuna variant. In the final analysis, each
month will have a production of 720 corn dog in hotdog and 480 ham, 600
to lessen the production time and to be precise. This business needs to have
machinery and equipment to work not just in production, but proper equipment is
also needed in the office works. This content will show how “Pick me balls stall
“to maximize the use of different machinery and equipment and the description
follows.
Gas Stove
It is a stove in which
the combustion of
source of heat.
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Refrigerator
an appliance or
compartment
Cash Register
a business machine
money drawer,
of money received
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Monoblock Chair
is a lightweight
stackable
polypropylene chair,
usually white in
colour, often
described as the
world's most
common plastic
chair.
a temporary
structure used to
public.
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Storage box
Storage provides
protection,
tampering
resistance, and
special physical,
chemical, or
biological needs.
Plastic table
an item of furniture
used as a surface
from, or on which to
place things.
Kitchen Utensils
preparation. For common culinary tasks including cutting food into appropriate
sizes, heating food over an open fire or a stove, baking, grinding, mixing, and
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measuring, different utensils are made for each task. The pick me corndog balls'
Kitchen Utensils
Used to measure an
amount of an
ingredient, either
cooking.
Strainer
A strainer is a wire-
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Tray
and drinks.
Chef’s Knife
as a cutting instrument
used in food
preparation.
78
Cooking Pot
simmering or boiling
cover ingredients to
reducing, sautéing ,
searing, or frying.
Mixing bowls
storage, working
ingredients, mixing
more.
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Whisk
Consist of a long,
in mixing ingredients.
Kitchen Scale
A kitchen scale is
specifically designed to
measure various
sorts of dishes.
Spatula
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flipping food.
Tongs
holding things.
Cutting board
It is commonly used in
preparing food. A
cutting.
Plant Location
The plant location defines the area and particular site picked for the
kept to a minimum, where its market share is stable, where risk is at its lowest,
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and where societal benefits are at their highest. It is the area with the highest net
The Pick-me Corndog Ball Stall's facility is located in San Isidro, Rodriguez,
Rizal, in front of the Primark Double L. Due to its proximity to suppliers and other
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Plant Layout
This part of the chapter will present the design, position, and the front and
Stall Layout
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Raw Materials and Supplies
This content will present the different raw materials and supplies that Pick-me
Corndog Balls will used for their product to ensure the quality of product and the
business.
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Eggs It is used to create
without producing an
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Oil It is used for deep frying
the product.
product.
natural environments
organisms.
Utilities
Following the correct methods for waste disposal will ensure lesser pollution and
hazards for the environment. Proper waste management is necessary with steps
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involving the proper collection of waste and scientific treatments that may
waste materials are properly disposed of every single day that the business
operates. Cleanliness is one of our top priorities in running our business because
we want to make sure safety of our customers. To maintain the cleanliness of our
designated trash bins that the business has. All waste can pollute the
environment in several ways with proper disposal and segregation, the business
can reduce or eliminate its negative effect on other waste materials separately,
which helps in the preparation of waste for reuse, recycling, or other recovery
operation. Separation of waste is very important for the sake of public health.
trash since it can create microorganisms that can spread diseases to people,
waste includes bottles such as oil bottles, cans, packs, and boxes such as flour,
packs, white sugar packs, salt packs, baking soda packs, hotdog packs, ham
packs, tuna cans, cheese and evaporated milk cans, will be transferred to the
Rizal, PH.
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Production Cost
The table shows the estimated cost of production, specifically the worker wages,
the machinery, equipment, raw materials, supplies and the cost for making the
stall. This will be helpful for the researchers to know the required value for the
Particular Value
Total
Labor Requirements
With a daily schedule, consistent way to labor requirements planning, you can
guarantee that a business can continue operating while also ensuring its long-
term success. Appropriate actions are derived from the labor requirements plan
Pick-me Corndog Balls employees must meet all of the legal requirements
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Resume
Birth Certificate
Barangay Clearance
NBI Clearance
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