Amul 2
Amul 2
Literature Review
Topic : Brand Building strategy of Amul
Introduction
Literature review
The present research work is conducted on the topic “Study the customer
satisfaction about e-banking of SBI Bank”. The literature review is a text
content written by authors, eminent personalities, scientist who considers the
significant points pertinent to current information and facts including
substantive findings, as well as theoretical and methodological assistance to a
specific subject. Review of related literatures help to know about the studies
which have already done in the related field.
A whole lot of research and surveys were already carried out for customer
satisfaction towards banking services both at national and international level.
Some of the previous related research studies are given below
Dr. S.P. Savitha , “A study on consumer preference towards ‘AMUL
PRODUCT’ in Madurai city”.
AMUL (Anand milk produced union limited) formed in 1946, is a dairy co-operative
movement in India. India largest food brand trusted Amul product for its quality and product
available at affordable price. Amul product enjoying No.1 position in dairy industry this
stand to further strength its position. This research is pretaining to find out the present
consumer satisfaction of Amul product. Amul product has a good reputation among the
consumers in Madurai. So it can be extended to supply rural area also.