ABADA COLLEGE
Marfrancisco, Pinamalayan, Oriental Mindoro
SY: 2022-2023
GAMERS PREFERENCE BETWEEN VALORANT AND LEAGUE OF LEGENDS:
WILD RIFT IN STA. RITA, PINAMALAYAN ORIENTAL MINDORO
A market research submitted as a requirement
in Principles of Marketing
During the first semester of SY:2022-2023
Submitted this 13th day of October, 2022
Submitted by:
Neo Cire Magnaye
Submitted to:
Ihnan Toguin
Introduction
Over the past two decades, online gaming has undergone a dramatic transformation. The
emergence of many genres of online gaming has attracted players of varying ages and
demographics. While some were interested in first-person shooters (FPS), others preferred
massively multiplayer online battle arena (Moba). The other game genre is exceptional in terms
of both gameplay and community.
Valorant and Wild Rift are two of the most well-known online games. Both are popular
among fans of their genres since they each have their qualities. These games hook players,
inspire them to talk about their favorite games with others, unite fans of different games under a
standard banner, and establish tournaments as a staple of the community. People often associate
online gaming with mindless entertainment or addiction, but with the expansion of the gaming
industry, it has become much more than that.
Statement of the Problem
Worldwide, online gaming has become popular. Alternately, the preferences or tastes of
the players vary throughout time. Throughout gameplay, Valorant, and League of Legends: Wild
Rift are frequently compared in every aspect. Various circumstances may influence them to play
any of the games.
This market research also aims to answer the following queries:
1. What do the teenagers of Sta. Rita prefer between Wild Rift and Valorant?
2. What do teenagers of Sta. Rita consider in playing Wild Rift and Valorant?
Important of the Study
The constructive idea of online gaming will be provided by this market research. In
addition, the detail explains the preferences of gamers between Valorant and League of Legends:
Wild Rift. The success of the market research will have the great importance to the following:
To the Gamers – This will help them evaluate the games aspect of Valorant and League
of Legends: Wild Rift. It will enable them to voice out what they want to say about the
mentioned games.
To the Game Developers – This will help them know the gamers' preferences in a
particular age range. This research will serve as valuable learning material for them to effectively
develop and maximize the games despite different tastes.
To the Researcher – It will help them develop their skills and knowledge to understand
other people's interests or points of view. This will be an excellent use for them in terms of
gathering data they need on the topic they are interested in.
To the Future Researchers – This market research will help future researchers who want
to develop or conduct studies about gamers' preferences. This would be the basis of future
research wishes to embark on an analysis of a similar topic.
Definition of Terms
First Person Shooters (FPS) - a sub-genre of shooter video games centered on gun and
other weapon-based combat in a first-person perspective
Third Person Shooters (TPS) - a sub-genre of 3D action video game in which the player
character is visible on-screen
Multiplayer Online Battle Arena (MOBA) – is a subgenre of strategy video games in
which two teams of players compete against each other on a predefined battlefield.
Each player controls a single character with a set of distinctive abilities that improve over the
course of a game and which contribute to the team's overall strategy
Research Method
In this market research, the researcher used a questionnaire to gather data. For the data
procedure, respondents created an online questionnaire survey that provides information about
the market research that can be easily converted into quantitative data allowing statistical
analysis of responses. Doing an online survey offers an advantage for the researcher to
accumulate data safely, making it more accessible to the respondents and virtually interpreted by
the researcher.
Research Instrument
The researcher made a self-constructed questionnaire to utilize as the instrument to
determine the gamer's preference between Valorant and League of Legends: Wild Rift. The
researcher used the Likert scale, which is well-known in attitude measurement, where they are
used to ask subjects to evaluate a set of statements using scales with common categories such as
strongly agree, agree, neutral, disagree, and strongly disagree.
Respondents
The researcher limited the data collection to the selected gamers from Barangay Sta Rita,
Pinamalayan. The researcher chooses teenage gamers because they are the youth currently the
most significant users of the internet and online games. Those respondents will be the source of
the market research to determine which game is mostly preferred between Valorant and League
of Legends. Ten (10) teenage respondents are gamers from Barangay Sta. Rita, Pinamalayan.
Research Findings
This market research finds out that League of Legends: Wild Rift is the game that gamers
from Barangay Sta. Rita preferers. The level of satisfaction of playing the mentioned game on
mobile devices makes it preferable to the users than the other online games. Respondent's
response shows that they can only play Valorant on their personal computer, primarily in
computer shops they rented to be used.
Even though Valorant is a very well-known game by players nowadays, there is still an
issue about why Valorant has a lower player count. The only problem Valorant has is that
Valorant is only available on one platform, the laptop and desktops, unlike League of Legends:
Wild Rift, which is also available on mobile devices.
Research Conclusions
Based on the findings derived from the results of the study, the following statements are
the conclusions:
1. The findings revealed that League of Legends: Wild Rift has more players than Valorant.
2. The teenage gamers of Barangay Sta. Rita prefer League of Legends: Wild Rift to
Valorant.
3. League of Legends: Wild Rift can be played on mobile devices where gamers can switch
from computers.
Recommendations
Based on the conclusions presented, the following recommendations are suggested:
1. League of Legends: Wild Rift should keep their game user-friendly and improve its
overall aspects.
2. Valorant should consider making their game playable on mobile devices.
3. League of Legends: Wild Rift and Valorant are encouraged to develop their game to
continually pursue more users worldwide continually.
