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ISB Assignment 2

FarmToHome is a new app that connects customers directly to local farmers to buy fresh and organic vegetables and fruits. [1] The app allows customers to easily locate and order produce from nearby farms. [2] The goal is to provide families with high-quality, healthy food options. [3] FarmToHome will launch with targeted social media campaigns and offers to attract early customers and obtain feedback before a wider release.

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Krishna Kishore
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417 views3 pages

ISB Assignment 2

FarmToHome is a new app that connects customers directly to local farmers to buy fresh and organic vegetables and fruits. [1] The app allows customers to easily locate and order produce from nearby farms. [2] The goal is to provide families with high-quality, healthy food options. [3] FarmToHome will launch with targeted social media campaigns and offers to attract early customers and obtain feedback before a wider release.

Uploaded by

Krishna Kishore
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Required Assignment 2.

4:
Leverage the Product Development Process to Build an
Effective New Offering at Your Workplace
Krishna Kishore Narisetty
Suggested time: 120 minutes
Assignment Instructions
Assume you have an idea, of a new product, that you wish to work upon within your current
organization. Out of excitement, you emailed your CEO with all the brainstorm-dump, which he
replied to saying, “Please send an executive brief of what you wanted to be built, why, and
how”. 
 
Through this assignment, you will create a brief document about this new product offering you’d
like to be built. This template document has different sections (with examples of what you can
write) that requires you to fill in your thought-process for how you would execute each step from
idea to launch.  
  
This is your chance to shine. Impress your CEO!

Note: This is a required assignment and counts towards your programme completion.

Idea

You can write about, but not limited to…

 Idea generation and opportunity identification


 Fundamental concepts for new product success
o Customer needs, customer value, product market, market structure
m
FarmToHome: Fresh&Organic vegetables and fruits at your doorstep!!
1. As we buy a mobile or a shirt from ecommerce website, every customer can buy fresh&organic
vegetables and fruits ordering through mobile

2. With the help of the app, customers can quickly locate and buy fresh vegetables grown nearby from
local farmers.

3. For a healthy life, every family should need a quality food with fresh&organic vegetables and we will
be the one in the market who can achieve it.

Product Management Page 1


Concept

You can write about, but not limited to…

 How would you test your product concept?


 Go / no-go decisions
 Improve the concept

1. -The app will connect users with local farmers who have products for sale by using geolocation technology.

-Customers will be able to use the app to instantly place orders and view a list of the products that are
now available.

2. -We will start a truck as first phase and based on response we are going to expand it.

-Based on number of sales and reviews we are going to take a Go/No Go decision either to expand it or
continue it.

3. On the early stage of sales, we will give freebies or implementing buy one and get one free. After a while
we will discontinue the offers randomly.

Marketing Strategy and Pre-launch Marketing

You can write about, but not limited to…

 4Ps
 Who would be your early adopters and how would you acquire them?

1. 4Ps: -
 Place - We will do a contract with farmers within the radius of 40 kms of city for 3 years till we reach
our sales target.

 Promotion - we will do social media campaigns, advertising through newspapers and mouth publicity
as quality of our products is our major concern.

 Price - Until we reach our target audience, price will be lower than the market.

 Product - we are more concentrated on our products which are only higher-quality items.

2. Our early adopters are working couples, House wife’s and fitness freaks. Generally, fresh&organic
farm products are available rare in the market and they are costly. It’s easy to catch and hold such
audiences who has knowledge about the fresh&organic vegetables and fruits

Product Management Page 2


Testing

You can write about, but not limited to…

 How would you test the product?


 Re-iterate?

1. We will place a field manager nearby farms which we’ve contracted, they will check and analyze
the quality and freshness of the product Daily.

2. We will also gather customer feedback every week and we will offer them discount coupons
for every feedback Which they can use the discount coupon for next order.

Launch Strategy

You can write about, but not limited to…

 How will the final product reach the customers?


 Any campaign you would like to run for effective branding and acquisition?

1. We will launch a free app which allows customer either they can order a product (or) subscribe
package for quarterly or yearly. We will do D2D promotions with brochures and advertising
through content creators on YouTube and Instagram. By this process, we will easily reach the
customers within a short period of time

2. We will roll out the app gradually, starting with a selected set of users so we can obtain feedback
and make any required changes before releasing it to more people.

3. We will provide launching offers for first 2 weeks to gain more customers with in a short span of
time.

Product Management Page 3

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