Consumer Theory
Consumer Theory
Consumer Theory
Behavior
Theory
PRESENTED BY: HISPANO, JEROME L.
The Consumer Behavior Theory is
the understanding of people's
needs and wants depending on
what they purchase on the market.
Why The Consumer Behavior
Theory Is Important
4. Impulse buying
3. Extensive decision-making This is a kind of consumer where
This is the type of consumer that buys he/she casually spends on
expensive materials with the money that product with no little thought.
they have invested within the period of
time.
THE DIFFERENT TYPES OF
BUYER
looks for the best quality
Perfectionist: the customer
of product.
Brand-aware: the customer prefers brands and
designer labels.
Hedonist: the customer treats shopping as a form of
enjoyment.
Price-aware: the customer seeks low prices, sales, or
discounts.
Fashion-aware: the customer likes to be up-to-date
and seeks variety.
Impulsive: the customer is prone to spontaneous
purchases.
Confused: the customer experiences too much
information or choice.
Habitual: the customer is loyal to brands and follows a
routine
Thank you
FOR LISTENING!
Reference
https://fastpayltd.co.uk/blog/consumer-behaviour-theory-how-has-it-
changed/#:~:text=Consumer%20behaviour%20theory%20is%20the,consumer%20will%20make
%20a%20purchase.