Brief Work Profile (Present to Past Sequence) Experience: 22 Years

Post Qualification – 21 Years

Organization: Oracle – $ 42 Bln World’s No.1 in Enterprise Software
Designation: Senior Manager, Product Marketing – Reporting to Group Vice President, Product Marketing

Organization: QuEST – No.1 in India in Engg Services / OEC for $91 Bln General Electric Energy
Designation: Business Analyst – Reporting to Vice President, Business Development

Organization: Hughes – No.1 in India in Communications Software / A former DIRECTV Company Previously part of $ 26 Bln Flextronics
International Limited / Now renamed as Aricent
Designation: Business Consultant – Campus Placement – Reporting to Business Manager

Pre-Qualification – 1.5 Years

Organization: Philips Lighting – $ 22 Bln World’s No.1 in Lighting Applications
Designation: Project Trainee - Summer Training – Guided by Regional Sales Manager

Organization: Indian Express – No.2 English Daily in India in Nationwide Circulation

Designation: Circulation Trainee – Reporting to Asst Marketing Manager

Work Objective
To capitalize on analytical, design, and communication skills towards competitive sales advantage by facilitating the development of global
business. Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.

Preferences
Availability: 2 Months from Offer / Job Type: Permanent, Contract / Relocation: Yes

Preferable Job Functions

Product Marketing, Market Research, Market Communications, Competitive Intelligence

Expertise -
Social Listening, Social Monitoring, Data Science, Social Marketing, Product Management, Product Strategy, Market Research, Analyst Relations,
Market Intelligence, Sales Support, HCM, Talent Management, Payroll, SaaS, Cloud Computing

Detailed Work Profile

To participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support
of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing
and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality
delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources.
Measure and report progress and review deliverables.

Oracle – June ’04 to Present

Current Role and Team – The Corporate Competitive Intelligence team increases cross-pillar competitive awareness and supports Oracle globally to
be a leader in our strategic focus areas. Our charter is to provide infrastructure, tools and guidelines to support, improve and complement Pillar
Competitive Intelligence. We manage programs to raise the global competitive awareness cross-pillar and better support Marketing, Sales and
Partners activities. We provide specific cross-pillar competitive, market and win/loss intelligence (1) to Marketing to influence Sales Plays, and (2)
to Sales to support campaigns.

KRAs – (i) Analytic sales support to design, data manipulation, analysis, reporting, presentations, and ad hoc research (ii) Direct client consultation
about needs, research findings, and general marketing and marketing research areas (iii) Ensuring the sales force / the targeted regions / countries
/ accounts or other specified groups have up to date and relevant competitor knowledge (iv) Organize and Facilitate Sales Connect Conference Calls
for knowledge distribution (v) Understand the needs and pains of the customer and then to link them to a set of products/solutions provided by
Oracle and the competitors.

Verticals Across All Verticals

Horizontals Oracle Fusion Applications, Oracle eBusiness Suite, PeopleSoft Enterprise, JD Edwards EnterpriseOne,
Technology Oracle Fusion Applications
Geography Global
QuEST – June ’02 to June ‘04
KRAs – (i) Business Plans for SBU needs, Marketing plans and sales strategy for specified groups (ii) Analyzing the decision pattern of customer,
patterns based on Industry types and location (iii) Go to Market (iv) Customer Research- to assist field during calls, new market deliverables,
identification, building alliances and resellership agreements (v) Competition Analysis, New Product Costing and Pricing.

Verticals Aerospace, Automotive, Industrial, Energy

Horizontals Workflow Modeling, Automation Design, Sales Analysis, Capability Matching
Technology Product Engineering
Geography Global

Hughes Software Systems – June ’01 to June ‘02

KRAs – (i) Responsible for assisting Senior Analysts and Managers in the development of proposals, drafting questionnaires, analyzing data and
preparing draft reports. (ii) Providing Back Office Sales Support to US and Europe Offices (iii) Identify new and emerging markets and opportunities
(iv) Using secondary research methodologies, to gain competitive and market information including customer, product, business and economic
data (v) Responsible for fulfilling requests from start to finish, choosing appropriate sources, retrieving, analyzing and presenting the information.

Verticals Banking, Retail

Horizontals Internet Access, Content Delivery, Videoconferencing
Technology Internet Applications, Internet Middleware
Geography North America

International Field / Onsite Experience –

Europe – Germany, Italy, Austria, Czech Republic, Slovakia, Russia, Hungary, England, Sweden, Denmark, The Netherlands, Belgium, Portugal, Spain,
Poland, Greece, Turkey, France
Middle East and Africa – UAE, Oman, Qatar, Bahrain
AsiaPac – India, Thailand, Hong Kong, Vietnam, Singapore, China, The Philippines, Australia
Americas – United States regions Northeast, South, Mountain, West

Strengths
Ability to operate under minimal supervision, with wide latitude for independent judgment, Ability to participate in highly functional discussions,
Skilled at analyzing and summarizing sales data, Ability to prepare and present accurate, clear and concise sales reports, Detail-oriented and
excellent analytical skills, Excellent written and verbal communication skills.

Competencies
Good exposure to the information technology industry, and business support for a management consultancy. Good experience and knowledge of
primary and secondary research, preferably for products. Broad understanding of Applications strategy and consulting services portfolio. Ability to
present complex information in a clear and appealing manner. Good communication skills and creativity. International experience and cultural
awareness for cross country differences. Experience in working with virtual and global teams. Interpersonal skills as a team player, proactive
networking attributes, results and execution focus, strong analytical skills, effective problem-solving approach. Fluent in English and working
knowledge of German and Spanish.

Education
Master’s degree – MBA with major in Marketing, Birla Institute of Technology, Mesra - May 2001
Bachelor’s degree –Business Administration, CCSC, Ahmedabad – April 1998

Professional Certifications
Oracle PeopleSoft Certified in PeopleSoft Human Resources Rel 9, Oracle Certified in Oracle R12 HRMS, SAP Certified in SAP ERP HCM ECC 6.0,
Trained in R12 E-Business Suite Essentials for Implementors by Oracle University, Six Sigma Yellow Belt Certified

Accountabilities
Competitive Analysis, Research Techniques and Abilities, Win Strategy Development, Value Proposition Development, Pricing Strategy and
Execution, Deal Shaping, Business Case Development, Selling Methods, Sales Reporting and Analytics, Sales Enablement, Opportunity Management

Actionable Insights
Disseminate collected information (on above topics) in form of Dashboards / Alerts/ Newsletters / Periodic teleconferences to target audience
segments within the company. Create/maintain internal website on competitive information. Conduct regular internal field webcasts
Build, cultivate and manage a network of sources internally and become identified as an expert in research and analysis
Engage with external sources, including consulting agencies to collect market and competitive data

Personals
DOB- 3rd September ’77 / Sex and Marital Status – Male and Married
References - Available on request-----------------------------------------------------
 Summary of my work in Oracle – 18.5 years from June 2004 to October 2022

Some of my key responsibility areas within Corporate Marketing that I have created and executed during my time in Oracle. I have also mentioned
some of my key achievements within Marketing –

• Was Accountable to guide the APAC team and cross functional global teams to successfully develop the product launch for Fusion HCM
Suite of products.
• Managed the go-to-market strategies that is owning and executing product marketing for Fusion Applications products including ERP.
HCM, CX and to an extent OCI. Developed the product positioning and messaging by creating sales specific content. Worked with cross-
functional teams to design and deliver integrated marketing campaigns to drive customer acquisition for Fusion Applications in EMEA and
APAC.
• Built and led customer marketing programs for Fusion Applications. Engaged in on-going dialog with customers through win loss surveys
and thereby creating leads through those conversations.
• Tracked business performance for Fusion HCM and Fusion ERP for EMEA and APAC. Identified factors in improving business performance
and proposed necessary initiatives to improve. Create roadmap and strategy content by synthesizing and presenting complex data set to
sales,
• Responsible for the selection, development, performance management and continuous recalibration of the product marketing team and
product marketing agencies in India
• Collaborated with the sales and references team for various product marketing initiatives inclusive of customer case studies, product
videos, website content and social messaging.
• Responsible for content execution by reviewing, refining and making recommendations on analysis conducted by the team
• Sales enablement by communicating the value proposition of the Fusion applications products including Fusion ERP, Fusion HCM and
Fusion CX to the sales team and develop the sales tools that support the selling process. Help sales teams through the sales cycle with
relevant messaging and tools.
• Executing Marketing programs by developing various email, webinar and other online marketing programs for their various campaigns
• Product launch planning for Fusion HCM by working with the product management team in product launch planning and manage the
cross-functional implementation of the plan
• Market intelligence by conducting ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be
the expert on your competition and how to crush them
• Sales Collateral creation - own the creation of the whole spectrum of sales tools and collateral ( presentations, datasheets, white papers,
customer case studies, demos, and training materials) to communicate the value proposition of Replicon’s products and solutions to
customers, prospects, and the Fusion Applications sales team

My experience split in Oracle from June 2004 to October 2022

2021 - 2022 - Market and Competitive Intelligence

Global and specific to EMEA and APAC in some areas. Products include ERP, HCM, CX and OCI

• Ran the Win Loss Program in EMEA and based on its success, was given the responsibility to run the program in APAC. Entire cycle from
screening, prospecting, evaluation and finally conducting the voice of the customer survey for both wins and losses. Spoke to 100s of salesreps
through which conducted the call with over 75 CIOs and VPs across EMEA and APAC. Final analysis and presentation for management
reporting.
• Feature Function CI Matrix - by product suites across primary competitors. This is not high level but to go to a deep dive within the
functionalities of the competitors compared to a predefined and minute level set of attributes.
• Competitor 360 - Release competitive analysis on a predefined set across 10 main competitors. Research and content creation across 20 key
areas per vendor.

2015 - 2021 - Global Lead Social Marketing Analyst

Global. Products include ERP, HCM, EPM, BI and CX

• Content creation, analysis, presentation, and management reporting for Social Analytics across 70 vendors and products. Created over 150
assets.
• Social Media Messaging Analysis - Deep analysis of posts by primary competitors across social media platforms.
• Data generation and mining for high-impact Competitive Installed Based Programs - Drive effective, high-yield, high-impact Competitive
Installed Based Programs that can help Sales and Marketing obtain competitive installed base intel, Sales and GTM coverage, pricing strategy,
replacements, and more. Competitive Partners Analysis - Tracking all the implementations done by their partners, the products subscribed,
the product footprint and possibly geographic scope. We can benefit in our co-existence strategy with their products and where we can
leverage our Fusion ecosystem. In-depth research and analysis of all Consulting partners and Technology partners.
• Competitive Customers Analysis - In depth analysis of products subscribed, contract period, referencablity, live status and project scope. This
will be useful to see any trend where they have been successful in and to identify potential gaps where we can leverage our SaaS products
• Competitive sales-related Employees Analysis - Analysis of sales-related employees of these vendors and products. Analysis of the sales and
sales related employees for the various regions can help in knowing their focus areas by country and growth trends.
2009 - 2015 - Global Lead HCM Marketing Analyst
Global with specific focus on EMEA. Products include HCM, Talent Management, Payroll and UPK.

• Content creation, analysis, presentation, and distribution to the HCM sales and presales community globally. Had a dedicated webpage with
30 subpages in the Oracle internal website covering over 30 vendors, generating hundreds of asset hits. Writing regular blogs that had over
500 subscribers. Was responsible for the HCM section of the Applications newsletter sent every fortnight to a community of over 10000
applications sales and presales. Was a key member of the Fusion HCM launch team for the different countries in APAC.

2005 - 2009 - Sales Enablement and Deal Support for Applications products in EMEA

• Deal support and sales specific content creation to help in competitive sales cycles. Conducted sales trainings and workshops to the sales and
presales community. Customer facing role that involved speaking to or visiting customers along with the sales teams. Provided deal support to
an average of 150 deals quarterly and helped in winning many strategic deals, with some from a losing position. Created over 100 competitive
sales assets.

2004 - 2005 - Business Development for Applications products in EMEA

• Worked with the applications sales teams, supporting them with content and sales presentations. Arranged community calls for knowledge
sharing between the sales teams on how they competed and won in specific sales cycles. Pricing, product positioning, go to market and
internal team branding assistance for better visibility and support to the applications sales teams.

Few of my achievements in a Fusion Applications Marketing and MCI role –

• In the six years, I provided deal support to 450 deals per year with an average of 40 - 45 HCM deals per month. This was the highest year on
year deals supported, compared to my peers who were supporting ERP, CX, BI EPM. Established myself as a brand within the HCM Sales and
Presales community to be the go-to person for any competitive deal support in their sales cycles. As a result, I was presented the "Employee of
the Quarter" award for one of the quarters from my team within the IBU. Previously in my ERP role, I have received the quarterly MVP award
as well.
• Was the lead HCM Product Marketing Analyst globally for six years, as a first time dedicated HCM CI resource. Previously the CI role had, HCM
merged with ERP. Built an internal website from scratch with 35 subpages covering over 25 HCM and Talent Management Vendors. Created
and published 250 assets during this time.
• Was a part of the initial Fusion HCM batch of trainees when Fusion HCM was launched. Attended the workshop in RWS, with representation
from all geographies. Was a member of the Fusion HCM Launch team in APAC, along with Product Strategy. Workshops were conducted in
Sydney for ANZ and Hong Kong for ASEAN and India.
• In my recent market and competitive Intelligence role, as a part of the voice of the customer win loss survey, spoke to and interviewed 65
CIOs/ VPs of various companies for capturing valuable insights. All the customers were from EMEA or APAC.
• Extensive field and onsite experience in conducting sales trainings, competitive workshops, customer visits and partner visits across EMEA and
APAC. Attended the Annual HR Tech Conference for six years in a row, representing the IBU, with the purpose of field reporting from the
event.

Tridib Bose
Bangalore, India
+919845747740
[email protected]