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    JD - Brand Manager

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    Deepak
    Piramal Consumer Products Division is the leading consumer care division of Piramal Pharma Limited. It has over 38 years of heritage and touches the lives of over 7 crore Indians across various health categories. The Brand Manager role is responsible for developing and implementing marketing plans, generating consumer insights, managing communication strategy, and driving digital campaigns for assigned brands to achieve business targets. Key responsibilities include developing marketing plans, generating market insights, people management, and delivering business objectives. The role reports to the Category Manager and requires 3-5 years of relevant experience in FMCG/OTC sector.

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    JD - Brand Manager

    Uploaded by

    Deepak
    49 views4 pages
    Piramal Consumer Products Division is the leading consumer care division of Piramal Pharma Limited. It has over 38 years of heritage and touches the lives of over 7 crore Indians across various health categories. The Brand Manager role is responsible for developing and implementing marketing plans, generating consumer insights, managing communication strategy, and driving digital campaigns for assigned brands to achieve business targets. Key responsibilities include developing marketing plans, generating market insights, people management, and delivering business objectives. The role reports to the Category Manager and requires 3-5 years of relevant experience in FMCG/OTC sector.

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    JD

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    Piramal Consumer Products Division is the leading consumer care division of Piramal Pharma Limited. It has over 38 years of heritage and touches the lives of over 7 crore Indians across various health categories. The Brand Manager role is responsible for developing and implementing marketing plans, generating consumer insights, managing communication strategy, and driving digital campaigns for assigned brands to achieve business targets. Key responsibilities include developing marketing plans, generating market insights, people management, and delivering business objectives. The role reports to the Category Manager and requires 3-5 years of relevant experience in FMCG/OTC sector.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    49 views4 pages

    JD - Brand Manager

    Uploaded by

    Deepak
    Piramal Consumer Products Division is the leading consumer care division of Piramal Pharma Limited. It has over 38 years of heritage and touches the lives of over 7 crore Indians across various health categories. The Brand Manager role is responsible for developing and implementing marketing plans, generating consumer insights, managing communication strategy, and driving digital campaigns for assigned brands to achieve business targets. Key responsibilities include developing marketing plans, generating market insights, people management, and delivering business objectives. The role reports to the Category Manager and requires 3-5 years of relevant experience in FMCG/OTC sector.

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    ABOUT US

    Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma
    Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since
    2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the
    values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization.
    We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has
    touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors,
    including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management,
    Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of
    the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets,
    12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the
    fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their
    respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021
    with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our
    talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and
    every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and
    recognized.
    JOB TITLE: BRAND MANAGER

    BUSINESS: Piramal Consumer Products Division BAND: 2

    LOCATION: Kurla , Mumbai TRAVEL: High

    SHIFT: General Shift

    JOB OVERVIEW:
    The incumbent in this role is responsible for developing and implementing marketing plans to address brand
    requirements, leading and generating consumer insights, managing the communication strategy, monitoring the
    key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating
    consumer insights for new product development.

    KEY STAKEHOLDERS: INTERNAL


    R&D team, Analytics team and PR team

    KEY STAKEHOLDERS: EXTERNAL


    Media, Trade Activation, Innovation, market research, customers

    REPORTING STRUCTURE:
    Category Manager

    QUALIFICATION:
    MBA in Marketing (Premium Institute preferred

    EXPERIENCE:
    • 3-5 years of total work experience in OTC/fmcg sector • Should have exposure to NPD, activations, media
    planning, digital Campaigns • Should have exposure to consumer Communications • Analytical skills • Leadership
    and planning ability • Communication and presentation skills
    Piramal Success Factors:

    Contributing to strategic initiatives, generating and executing new ideas &


    Thinks big Supporting team members to deal with change. Building & balancing long term
    and short term goals and translating strategy into action.

    Leading initiatives, developing plan for self/team, persistent and taking ownership
    Commits and to support business growth. Planning and mobilizing resources, Monitoring
    delivers results business results and tracking performance of team.

    Facilitating collaborative work environment, prioritizing team goals, Building


    Collaborates relationships across organization and consensus within team. Understanding
    group dynamics and encouraging collaboration.

    Understanding and driving customer needs to deliver and manage customer


    expectations. Adding value and maintaining relationships beyond deliverables.
    Serves
    Identifying emerging customer needs and building feedback mechanism to
    Customers
    address customer expectation.

    Treating team-members with respect and dignity, being transparent and driving
    Displays
    humility as core value. Acknowledging and accepting diverse opinions from team-
    Humility
    members.
    Providing regular feedback and understanding strengths and development areas
    Empowers and of team members. Sharing expertise, encouraging others to take up
    develops responsibilities, building processes for continuous and timely feedback.
    Key Roles/Responsibilities:

    Drive Key Business Agenda


    Plan & deliver business objectives for the brand(s) assigned
    Monthly & Annual BTL/ ATL input Planning & Monitoring
    Regular Monitoring of the brand key parameters and off take trends to ensure better planning
    Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to
    achieve Business Targets & Management Goals.
    Market Share Target: Equal focus on products & brands across branches in respective zone for
    achievement of growth targets as per business plan and Market Share objectives set for the Zone.
    Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other
    strategies

    Develop and implement Marketing plans


    Develop & implement marketing plans which addresses brand requirements – short term & long term
    Develop and implement the communication strategy for the brand.
    Conceptualize & implement 360° marketing programs.
    Handling (Advertisement, media, research, activation) agencies for timely execution of task given and
    ensure compliances and metrics.
    Driving Digital campaigns/activations for the brand
    Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer
    complaint cell to ensure smooth functioning
    Visual Merchandising: Effective execution of ATL&BTL activities, product display support.

    Generate Market Insights


    Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to
    result in effective brand management.
    Lead and generate strong consumer insights for NPD and powerful communication of the brand.
    Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales
    Manager to understand brand performance and provide support to meet respective targets.

    People Management and Development


    Lead, recruit, grow and retain high-caliber talent to build competent teams.
    Empower team members to move across existing opportunities and take on responsibilities
    independently

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