Business Research Methods Assignment

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BUSINESS RESEARCH METHODS ASSIGNMENT

Scenario

There is no scenario for this assignment. Instead, you must propose an independent,
small-scale research proposal about an area of interest to you within a business
context. Ideally, the research proposal should deal with an opportunity or a problem
at the organisation where you are currently employed. You should select a
manageable area within a subject area related to your business studies. (E.g.
Finance, HR, Project Management, CSR, etc.)

Task 1 of 1 – Research Project Proposal (All LOs)

Instructions

In this task, you need to produce a research project proposal in which you will
include the following:

1. Introduction
o Choose a research area and introduce the business problem or
opportunity within that area with supporting data and trends.
o Clearly explain the background to the business problem or opportunity,
and justify the reasons for, and the value of, the research to your
employer and the wider academic community.
o Specify the research question and outline the research study aims and
objectives.
2. Literature Review
o Critically review key literature and recent academic publications around
the subject area discussing key definitions, current theoretical
frameworks, and research carried out in similar business areas.
o Develop a conceptual/theoretical framework for the research from the
literature review explaining how and why it supports and informs your
research approach.
3. Research Methodology
o Explain and justify your research approach and strategy.
o Data collection:
o Discuss different data collection methods with complimenting
appropriate research strategies and select a data collection method,
based on your research approach/strategy.
o Design the data collection instrument and justify the selected
instrument. Individually include the instrument as an appendix.
o Population and Sampling: Define the research population, sampling
strategy, sample size and justify how the sampling strategy will be the
best representation of the population.

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o Data Analysis: Describe and justify how you propose to analyse and
report the results and findings of your research with a discussion about
reliability and validity (propose use of statistical tests).

Delivery and Submission

▪ A completed research proposal (circa 2500 words excluding relevant appendices)


with an extended bibliography of at least twenty academic, journal and industry
sources to be included at the end of the work.

Referencing:

• Each section must reflect any supporting Harvard style citations.

• A comprehensive Harvard style bibliography (not a reference list)

Evidence to be submitted: 2500-word research proposal.

This study source was downloaded by 100000854467020 from CourseHero.com on 01-17-2023 09:20:11 GMT -06:00

https://www.coursehero.com/file/155610565/BUSINESS-RESEARCH-METHODS-ASSIGNMENTdocx/
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