Prerna Resume

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PRERNA

Gurugram, Haryana | +91 7470417761| [email protected] | www.linkedin.com/in/prerna-01

SUMMARY
An ambitious, task-driven aspiring professional with substantial knowledge of customer relationship management, Digital Marketing and operations management.
Capable of leveraging superior communication and interpersonal skills to interact with diverse individuals and groups at all organisational levels. Eager to learn
new skills and develop professionally.

KEY TECHNICAL SKILLS


 Microsoft Office (Excel, Word, PowerPoint)  Research and Analysis
 Customer Relationship Management  Query Resolution & Negotiation
 Visual Presentations  KPI Setting & Tracking
 Digital Marketing  Search Engine Optimization (SEO)
 Social Media Marketing  Google Analytics

WORK EXPERIENCE
Business Development Executive Intern New Delhi
Imarticus Learning Jan 2022 - Mar 2022
I trained & worked in the areas of:
 Customer relationship management- Prospecting, referrals, and query resolution,
 Successfully increased customer satisfaction scores by 10% by providing efficient and quality query resolutions.
 Business Development- lead generation through channel partner /BTL activities.
 Conducted extensive research to identify and assess potential collaboration opportunities, delivering a report of viable options.
 Operations management- Generated payment links for manual payments.
 Fostered relationships with students through personalized follow-up on fee installments to ensure timely payments and maximize revenue.

Sales and Marketing Management Trainee Gurugram, Haryana


Shriram Life Insurance Jun 2021 - Aug 2021
I learned and trained in the areas of:
 Customer Relationship Management,
 Operations Management
 and Digital Sales

Digital Marketing Executive Intern Remote


Honest Web Designs Jul 2021
 I worked on live projects of email marketing campaigns for the company’s clients, created emails, and learned to set up automation.
 Successfully implemented email marketing campaigns for clients which resulted in an increase in open rates and an increase in click-through rates.
 Successfully analyzed the response and growth of campaigns to make necessary changes for future campaigns. Through my tenure, I learned to work on tools
like Canva, Sendinblue, Sendy, and a few other CRMs.

EDUCATION
Bachelor of Business Administration (BBA) Gurugram, Haryana
The NorthCap University Jun 2022
 Dean’s List 2020 (Top 10%)
 Completed the degree with Majors in Marketing

Kendriya Vidyalaya (KVS) Kusmunda, Chhattisgarh


Commerce Mar 2019

UNIVERSITY PROJECT EXPERIENCE


Branding Strategy of Netflix India Feb 2022 - May 2022
 Conducted an in-depth analysis of Netflix's branding strategy in India.
 Studied the effects of Netflix's rebranding on customer loyalty and satisfaction.
Chernobyl(Nuclear disaster): Failures of Corporate Governance Mar 2022
 Examined the role of the Soviet Union's corporate governance in the Chernobyl disaster.
 Analyzed how deficiencies in communication and coordination led to the spread of radioactive contamination.
 Studied how a lack of safety culture contributed to the severity of the nuclear accident.

LEADERSHIP EXPERIENCE
Event Coordinator Gurugram, Haryana
Rotaract Club of The NorthCap University May 2020 - Jun 2022
 Coordinated between different college Rotaract clubs to ensure the successful execution of events.
 Successfully led a team of volunteers in planning and executing all aspects of the event.
 Planned and executed events for the Rotaract club with a 100% success rate, on time and within budget.

Student Volunteer | Donation Ambassador Gurugram, Haryana


BloodConnect Foundation Feb 2022
 I volunteered with BloodConnect as a Blood Donation Ambassador with the aim of raising awareness about Blood Donation with my team of 4 volunteers.
 Busted myths and misconceptions about blood donation to 100+ students through fun activities, resulting in increased blood donations at the campus blood
drive.
 Trained new volunteers on best practices for community outreach and awareness campaigns, resulting in more efficient execution of future events.

INTERESTS
Mindfulness, Yoga, Volunteering and community involvement, Blog writing, Fiction Stories.

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