Tam and Fintech

Wang Financ Innov (2021) 7:42
https://doi.org/10.1186/s40854-021-00260-2 Financial Innovation
RESEARCH Open Access
Exploring biometric identification in FinTech

applications based on the modified TAM
Jen Sheng Wang*
*Correspondence:
[email protected]; Abstract
[email protected] In recent years, biometric technologies have been widely embedded in mobile
Institute of Technology
Management, National Yang devices; these technologies were originally employed to enhance the security of
Ming Chiao Tung University, mobile devices. With the rise of financial technology (FinTech), which uses mobile
1001 Ta‑Hsueh Road, devices and applications as promotional platforms, biometrics has the important role
Hsinchu 300, Taiwan
of strengthening the identification of such applications for security. However, users still
have privacy and trust concerns about biometrics. Previous studies have demonstrated
that the technology acceptance model (TAM) can rigorously explain and predict user
acceptance of new technologies. This study therefore modifies the TAM as a basic
research architecture. Based on a literature review, we add two new variables, namely,
“perceived privacy” and “perceived trust,” to extend the traditional TAM to examine
user acceptance of biometric identification in FinTech applications. First, we apply the
analytic hierarchy process (AHP) to evaluate the defined objects and relevant criteria
of the research framework. Second, we use the AHP results in the scenario analysis to
explore biometric identification methods that correspond to objects and criteria. The
results indicate that face and voice recognition are the two most preferred identifica‑
tion methods in FinTech applications. In addition, there are significant changes in the
results of the perceived trust and perceived privacy dominant scenarios.
Keywords: Biometric identification, FinTech applications, AHP, Perceived privacy,
Perceived trust
Introduction
The world is changing due to the use of financial technology (FinTech) in both the busi-
ness and personal lives of people. People around the world connect and interact via
FinTech (Milian et al. 2019). People have many electronic devices in their pockets, on
their desks, and in their homes, which means that they can send money across the world
at any time, purchase products on the Internet from people they have never met, and
manage their personal wealth with fast, accessible, and convenient electronic devices
(Callen-Naviglia and James 2018). The explosive growth of mobile computer, communi-
cation, and consumer (3C) devices and the introduction of mobile payments are forcing
traditional retail banks and electronic commerce (e-commerce) retailers to increase the
flexibility of their businesses to meet the challenges of new business pipelines and mod-
els in the FinTech era (Jonker 2019; Kou 2019). A complex action to balance the interests
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Wang Financ Innov (2021) 7:42 Page 2 of 24
of all parties was derived from financial services providers, who attempt to moderate
the relationship among privacy, convenience, and security or other latent concerns, and
showed that the opinions of financial services providers about security issues had to
change (Liébana-Cabanillas and Lara-Rubio 2017; Alhassany and Faisal 2018; Hu et al.
2019; Norma and Farah 2020).
However, it is impossible to protect the security of information assets by using locks
and keys. We often trust people and systems that we cannot identify even if face-to-
face. High levels of online information exchange and interaction provide opportunities
for hackers who are attempting to steal people’s identities and credentials for illegal pur-
poses (Costigan 2016; Callen-Naviglia and James 2018). The highly regulated financial
services industry has a large amount of sensitive financial and personal information, so
it needs to maintain a high level of attention to information security issues. In addition,
banks are also driven by technology and are transforming and innovating at an extraor-
dinary rate to meet regulatory requirements and customer expectations (Costigan 2017;
Patil et al. 2020; Singh et al. 2020). Almost any certification technology can be destroyed,
so financial services providers cannot rely on one method to authorize high-risk activi-
ties. In FinTech applications, financial services providers use a variety of identification
technologies to improve fraud monitoring and user experience (Wang et al. 2019; Zhu
et al. 2020).
Biometric technologies are expected to provide enhanced identification solutions
for these problems. From a technological viewpoint, the technical research process of
identity verification via people’s physical characteristics began with the emergence
of computer systems in the second half of the twentieth century (Ogbanufe and Kim
2018; Wang et al. 2019). As an emerging technology concept, biometrics was not widely
applied until Apple introduced fingerprint recognition technology as a feature of its elec-
tronic devices (Liu et al. 2015; Wu et al. 2018; Murakami et al. 2019). Biometrics could
be well applied to application software or devices to enable users to directly utilize these
technologies (Liu et al. 2015; Barkadehi et al. 2018). This technique is consistent with
the need for intuitive and frictionless certification experiences (Murakami et al. 2019).
For mobile device providers, biometrics is an ideal technical solution because it can col-
lect rich data obtained by many sensors in intelligent mobile devices to strengthen not
only identification but also security (Ogbanufe and Kim 2018). These results are difficult
to achieve in traditional networks. Considering the widespread use of intelligent mobile
devices, this technology is particularly suitable for the identification of mobile payments
and even the future security of various FinTech applications (Wang et al. 2019; Kim et al.
2019; Dubey 2019).
Based on these two arguments, it is understood that biometrics have gradually been
designed in FinTech applications because it is convenient for user login and accessing
cloud financial services (Fenu and Marras 2018). Mehrban et al. (2020) also considered
biometrics as an alternative to enhance the security of FinTech applications in protect-
ing privacy and trust. Biometrics can apparently reduce the leakage of personal informa-
tion by simplifying the identification process of FinTech applications. For example, Ant
Financial launched face recognition to complete a payment system that took security
and the user experience to a new level (Qi and Xiao 2018). Beyond the cybersecurity of
FinTech applications, the customer experience has the potential to be changed as a result
of increasing reliance on biometrics (Imerman and Fabozzi 2020). On the other hand,
concerns about user acceptance have arisen. Regarding privacy and trust with respect to
biometrics, most studies have discussed biometrics penetration from a technical view-
point (Dubey 2019; Tanimoto et al. 2019; Iyer et al. 2020), but there is less research from
the perspective of users.
Therefore, this study applies the research objective to explore customers’ accept-
ance related to biometric identification in FinTech applications. Further, the technology
acceptance model (TAM) is utilized to define the possible influence variables and real-
ize their significance. The TAM has been widely employed to examine user acceptance
of new technologies (Cheng and Yeh 2011; Rashed and Alajarmeh 2015; Shachak et al.
2019). The TAM can adjust the variables with the research object to further and effec-
tively explain and predict (Wu et al. 2017; Chopdar and Sivakumar 2019). In FinTech, the
TAM has been applied to investigate mobile payment (Norma and Farah 2020), cryp-
tocurrency (Singh et al. 2020), and financial service innovations (Hu et al. 2019). Many
sophisticated analytical methods identify the best solution for a multi-objective prob-
lem, and these methods can also be used for exploratory research. As one of the most
widely employed techniques, the analytic hierarchy process (AHP) can evaluate each
alternative based on established criteria (Saaty 1980; Kou and Lin 2014; Lee et al. 2018;
Galankashi et al. 2020). Thus, the current study applies the AHP to explore the improved
TAM to confirm the weights and priorities of criteria that are critical for biometrics in
FinTech applications.
Second, the AHP provides quantitative output to use in sensitivity analysis to com-
prehend the variations in weights or priorities and how these affect the scenarios of the
research aim (Srdjevic et al. 2012; Başar 2018; Lin et al. 2020). Sensitivity analysis also
increases the reliability of AHP by appropriately answering “what if ” questions. This
approach is specifically useful for multi-objective decision problems (Wang et al. 2013;
Schmidt et al. 2015; Atmaca and Karadaş 2020; Yu et al. 2021). By including scenario
construction and analysis via sensitivity analysis, the research contributions of AHP are
broadened (Başar 2018). Analysts can construct scenarios to describe situations that may
affect the weight of the criterion or the attributes of each choice (Wang et al. 2013; Kou
et al. 2014; Zhang et al. 2021). We performed a sensitivity analysis to adjust the weight
of every object for simulating practicable biometric identification in FinTech application
scenarios. Using these technical evaluation schemes, we can identify the impacts of vari-
ables of the modified TAM on the determination for biometric identification in FinTech
applications.
This study describes the security used in FinTech applications and then essentially
introduces four common biometric technologies. Next, based on the TAM and related
literature, we construct a multi-object framework to evaluate biometrics in FinTech
applications. The third and fourth parts introduce the AHP and sensitivity analysis
methods. Section 5 describes the empirical and sensitivity analyses that are performed
by employing the AHP. Based on the results, the conclusion and management implica-
tions are discussed in Sect. 6.
Literature review
Identification in FinTech applications
FinTech is often considered a unique combination of financial services and information
and communication technologies (ICTs). The 2008 financial crisis was a critical reason
for FinTech to subvert tradition and develop new and alternative types of financial ser-
vices (Arner et al. 2016; Kou 2019). In addition, Mead (2016) suggested that FinTech
refers to an economic industry produced by enterprises using technological methods to
improve the efficiency of financial services. This definition assumes that FinTech compa-
nies would prosper with the transformation of financial services and solve the dilemma
of the traditional financial industry in developing financial technology, thereby adding
great value to financial services. Kang (2018) determined that FinTech is composed of
“financial” and “technology” elements. In the era of the information explosion, as one of
the most important international trends since the emergence of the civilian population
of the Internet, FinTech refers to various applications of technology that are related to
financial applications (Milian et al. 2019).
Many researchers have regarded FinTech as a kind of “financial service innovation”
and found that people widely use technologies in the early stage of procuring finan-
cial consumer goods. New participants are competing in new areas such as Bitcoin or
third-party payments. These researchers also promote digital financial transformation
to support sustainable strategies that leverage financial technologies to achieve finan-
cial expansion, development, stability, and integrity. Furthermore, FinTech optimizes
traditional financial services via technology flipping, and many financial services can be
completed directly on the Internet across time and space (Arner et al. 2016; Eagar 2016;
Sonea 2016).
FinTech claims to introduce the original financial business to nonfinancial indus-
tries under the precondition of risk control; that is, it allows industries, such as the ICT
industry, to enter financial industries. Thus, the ICT industry can utilize its research to
create highly innovative developments in financial goods and services (Drummer et al.
2017). However, the highly regulated environment of the financial services industry
requires secure data protection, strict identity recognition, and verification processes,
and the industry relies on existing traditional but critical infrastructure. When FinTech
began to change the financial services industry, some aspects were quite threatening to
the existing situation (Costigan 2016, 2017). In contrast, biometrics have been on the
rise in mobile finance services in recent years. Consider the fingerprint reader on new
iPhones, face recognition on Android devices, and voice recognition in many mobile
banking applications. Biometrics could strengthen the identification of financial service
procedures and eliminate imposter scams in e-payments (Wu et al. 2018).
As FinTech has begun to lead the development trend of future financial services, secu-
rity identification at the login step has become more important. People are increasingly
and frequently logging on to their online bank accounts to quickly check their balance or
make payments. If a service provider cannot provide 30 s of automatic identification for
60 s of transactions, then the user will have a sense of distrust and end the interaction
(Stewart and Jürjens 2018). Therefore, FinTech developers must carefully consider the
security needs of users, who should be given appropriate security protection. Relative
to addressing the degree of risk, FinTech must provide sufficient security (Menat 2016).
As financial accounts are increasingly employed in various service scenarios, the implied
risks increase; hence, it is necessary to ensure that people are authenticated securely.
Another issue that needs special attention is that users’ perception of secure identifica-
tion will become a variable that affects users when they consider how FinTech provides
new forms of service. This issue should be regarded as the basis for relying on FinTech
services and protecting users (Arner et al. 2017; Kang 2018; Kim et al. 2019).
Biometric identification
According to the research objectives, this study applies the biometric definition pro-
vided by the US Department of Defense’s Biometrics Management Agency (BIMA) to
convey two main concepts of biometric identification (Biometrics Management Agency
2010): “The common term of biometric can alternatively be used to describe a feature or
process. As a characteristic: a measure of biological (anatomical and physiological) and/
or behavioral biological characteristics that can be used for automatic identification. As
a process: an automated method of identifying individuals based on measures of biology
(anatomy and physiology) and/or behavioral biological characteristics” (BIMA 2010; Liu
et al. 2015; Zhu et al. 2020).
Actual biometric recognition should meet the accuracy, speed, and resource require-
ments of the designated recognition function (Wu et al. 2018). The system must be
harmless and acceptable to the intended users and sufficiently robust to resist most
fraud approaches and attacks on the system (Barkadehi et al. 2018). The four most pop-
ular forms of biometric identification are face, fingerprint, voice, and iris recognition.
All of these technologies can be embedded in mobile devices and FinTech systems for
identification (Jain et al. 2016). We briefly introduce these four biometric technologies
as follows.
1. Face recognition
Face recognition is the most widely known and most natural form of biometric iden-
tification, but it may lead to problems of increased facial roundness or other distor-
tions. It is often combined with other biometric technologies to enhance security.
At this stage, it ranks second in terms of market share. Advanced technologies can
enable face recognition that mixes the two- (2D) and three-dimensional (3D) modes,
and face recognition needs to regularly update the biometric data to correct for accu-
racy (Guo et al. 2016). It can replace more utilized monitoring systems (Donohue
2012; Faddis et al. 2013; Breckenridge 2014).
2. Fingerprint recognition
Undoubtedly, the most pioneering biometric technology that is embedded in mobile
devices is fingerprint recognition. The fingerprint uniqueness of individuals is sec-
ond only to iris recognition. It is easy to input biometric characteristics on mobile
devices. However, the false acceptance rate of fingerprint recognition is high, so it is
easy to hack. In addition, it has various operating principles, such as optical, capac-
ity, or ultrasonic principles, each of which has pros and cons (Donohue 2012; Faddis
et al. 2013; Breckenridge 2014; Jain et al. 2016).
3. Iris recognition
Iris recognition has the highest individual uniqueness, as even twins do not have
the same irises. It has previously been applied in access control systems. With the
growth of camera pixels in mobile devices and the enhancement of light-emitting
diode (LED) light assistance, iris recognition has gradually been embedded in mobile
devices, but is still limited by various scenarios. In addition, wearing special contact
lenses will decrease the success rate (Donohue 2012; Faddis et al. 2013; Breckenridge
2014; Jain et al. 2016).
4. Voice recognition
Voice recognition is based mainly on the tone and audio quality of an individual’s
voice. A voiceprint may differ due to the shape and pronunciation habits of an indi-
vidual. Recognition errors may also occur due to field noise. In recent years, due to
the proliferation of voice assistants and the control functions of mobile devices, as
well as the improved performance of microphones, it has become popular to embed
voice recognition in mobile devices (Donohue 2012; Faddis et al. 2013; Breckenridge
2014; Jain et al. 2016).
Summary of literature review

According to the previous discussion, we know that biometric identification has been
widely employed for many applications. Additionally, biometrics can identify users to
meet know-your-customer (KYC) requirements that conventional financial services
regulate. In this way, biometrics could help various FinTech applications collect user
information per biometric identification (Arner et al. 2019). Biometrics and personal
information are also deeply bound, and some information may be sensitive (Fenu and
Marras 2018). Biometric identification is expected to be utilized for FinTech applications
over networks, such as Internet financial services, network access control, and member-
ship authentication (Murakami et al. 2019; Imerman and Fabozzi 2020).
Obviously, biometrics is usually considered a more effective alternative for identifica-
tion than other tools in financial services applications, such as passwords, short mes-
sage services (SMSs), and one-time passwords (Dubey 2019). Biometric identification
in FinTech applications has injected one-click onboarding and payment solutions from
anyplace at any time (Qi and Xiao 2018). The ease of use and rapidity of technology have
made people’s lives more comfortable. Biometric identification is a promising replace-
ment for conventional identification approaches and has been employed in many appli-
cation situations (Fenu and Marras 2018). Such applications generally involve handling
queries and searches at scale in a networked environment (Zhu et al. 2020). Hence, this
study explores biometric identification in FinTech applications, which are based on the
modified TAM to better predict its development.
Modified TAM
Technology acceptance model
Many models have been applied to explain the systematic adoption of emerging technol-
ogies. The TAM developed by Davis (1989) is the most commonly employed analytical
and representative model (Chau and Hu 2001). Using the relevant variables of user atti-
tudes and behaviors to assess the acceptance of new technologies (Bagozzi 2007; Schierz
et al. 2010), the TAM addresses the most influential arguments in the theory of reasoned
action (TRA) and theory of planned behavior (TPB).
The TAM is an advantageous and reliable research method with excellent measure-
ment, simplicity, and empirical stability (Pavlou 2003). Compared to alternative models,
it can explain the main differences in usage intentions (Schierz et al. 2010), so it is widely
utilized to analyze the introduction of many emerging technologies, such as the appli-
cation of radio frequency identification (RFID) in specific fields (Cheng and Yeh 2011)
or how health-relevant information technologies should be implemented (Shachak et al.
2019). In addition, the TAM is applied to infer the role of new variables in deducing the
acceptance of a specific technology (Jeong et al. 2009).
Although the TAM is very useful in explaining behavioral intention, Venkatesh and
Davis (2000) suggested that it is relatively simple and that relevant explanatory varia-
bles should be added in the study of specific technology assessments. Many studies have
successfully validated this argument by modifying the basic model and adding relevant
explanatory and mediating variables. In this way, the continuity of the TAM has been
maintained in the research field (Venkatesh et al. 2007; Cheng and Yeh 2011; Rashed and
Alajarmeh 2015; Shachak et al. 2019).
When the variables of relevant research arguments are integrated, the TAM provides a
deeper understanding of the issues related to user acceptance (Jeong et al. 2009). Chop-
dar and Sivakumar (2019) and Wu et al. (2017) applied the TAM and relevant theories
to investigate financial services to predict users’ intentions. Priya et al. (2018) measured
young Indian consumers’ satisfaction levels with mobile financial services and revealed
that the TAM included strong determinants of user attitudes and the intention to use
technology. Singh et al. (2020) also applied a TAM-based concept and found its signifi-
cance in evaluating users’ adoption of mobile wallet services. The concept of the modi-
fied TAM has also been applied in FinTech application studies. Hu et al. (2019) employed
the extended TAM to investigate the influence mechanism behind the adoption of Fin-
Tech services and attempted to provide comprehensive determinants. Norma and Farah
(2020) examined the variables of continuance intention of FinTech payments to further
understand the influential factors in users’ decisions to use FinTech payment services.
Researchers examined the factors that affect user intention to use emerging finan-
cial services and found “perceived trust” was one of the key factors that influence user
acceptance (Abhishek and Hemchand 2016; Shaw and Kesharwani 2019). Patil et al.
(2020) addressed “perceived trust” that provides a positive guarantee that lets users have
a positive experience of financial services. That is, if users perceive trust in FinTech appli-
cations, they can be convinced to use these applications and can increase their intention
to do so (Cao et al. 2018). Researches supported the positive influence of trust on online
finance (Shao et al. 2019; Kang and Namkung 2019). Choi et al. (2020) regarded biomet-
ric identification as a major feature to generate users’ trust in mobile payment services.
The use of biometric identification in FinTech applications amplifies the role of trust
because of cybersecurity (Imerman and Fabozzi 2020).
In addition, we considered “perceived privacy” with the TAM, as many scholars have
highlighted that this factor could indicate a deeper and more predictable intention to
adopt new technologies in financial services industries (Norma and Farah 2020). Con-
sidering the sensitivity of FinTech applications, the digitization and virtualization of
financial services has frequently been met with privacy concerns (Merhi et al. 2020).
People using FinTech applications can still control any manipulation of their personal
information online, and they may worry that it may be lost or stolen (Kalinić et al.
2019). More importantly, studies examining financial services application adoption
have provided evidence for this influence (Carranza et al. 2021). Buckley and Nurse
(2019) highlighted that users are seemingly more comfortable with biometric iden-
tification, which demonstrates privacy protection. Furthermore, “perceived privacy”
can specifically measure user attitudes toward the topic (Ghani et al. 2017; Rahia et al.
2018; Hassan and Wood 2020).
We therefore use the TAM as the basic research structure and add two explanatory
variables “perceived trust” (PT) and “perceived privacy” (PP), which may be highly
relevant to this research topic. Accordingly, this study expects to fully explain the
concepts of this research, construct new research arguments, and propose advanced
research contributions. We believe that based on the modified TAM, some variables
that can help us evaluate the behavioral intention and explanatory variables of bio-
metric identification can be extended to FinTech applications. The modified TAM is
illustrated in Fig. 1.
Perceived ease of use (PE)

With proper guidance and instruction, users can easily log in to mobile devices and
FinTech systems via biometric identification. In the process, the user experience is
theoretically simple and fluent and does not cause much confusion or negative feel-
ings for users (Liu et al. 2015; Jain et al. 2016; Ko and Yu 2015; Rashed and Alajarmeh
2015; Morosan 2016; Pai et al. 2018). “Perceived ease of use” (PE) is positively asso-
ciated with users’ attitude and intention to adopt new financial services (Kanak and
Sogukpinar 2017; Alhassany and Faisal 2018). Hence, we develop three criteria to
evaluate the weight of PE in the research model.
Fig. 1 Modified TAM of Biometric Identification in FinTech applications

1. Users perceive that biometric identification in FinTech applications is convenient to

use (PE1).
2. Users perceive that biometric identification in FinTech applications is workable
(PE2).
3. Users perceive that biometric identification in FinTech applications is easy to learn
(PE3).
Perceived usefulness (PU)

Ideal biometrics provide accurate identification. Although traditional passwords have
the same function, biometric characteristics are more natural, and users can intuitively
manipulate them (Liu et al. 2015; Jain et al. 2016; Ko and Yu 2015; Rashed and Alajarmeh
2015; Morosan 2016; Kanak and Sogukpinar 2017; Pai et al. 2018). Liébana-Cabanillas
and Lara-Rubio (2017) evaluated various studies and determined that, in mobile pay-
ment systems, “perceived usefulness” (PU) was a significant predictor of user attitude
and intention (Alhassany and Faisal 2018). Hence, we develop three criteria to evaluate
the weight of PU in the research model.
1. Users perceive that biometric identification in FinTech applications is effective (PU1).

2. Users perceive that biometric identification in FinTech applications can improve the
login success rate (PU2).
3. Users perceive that biometric identification in FinTech applications is helpful for log-
ging in (PU3).
Perceived trust (PT)

Biometrics is based on the uniqueness of individual biometric characteristics. No two
people (except for identical twins) have the same biometrics. In addition, most biometric
characteristics are permanent, which means that they do not change, even over time.
Therefore, biometric technology has higher trust than other identification techniques in
FinTech applications (Liu et al. 2015; Jain et al. 2016; Ko and Yu 2015; Rashed and Ala-
jarmeh 2015; Morosan 2016; Lee and Rha 2016; Kanak and Sogukpinar 2017; Pai et al.
2018). “Perceived trust” significantly affects user attitudes and intentions toward adopt-
ing FinTech services (Shaw and Kesharwani 2019; Hu et al. 2019). We develop three cri-
teria to evaluate the weight of PT in the research model.
1. Users perceive that biometric identification in FinTech applications is secure (PT1).

2. Users perceive that biometric identification in FinTech applications is reliable (PT2).
3. Users perceive that biometric identification in FinTech applications is safer than
other identification methods (PT3).
Perceived privacy (PP)

In general, biometrics provide the user with irrefutable evidence of identification. There-
fore, privacy is users’ primary concern. Most biometric technologies have been devel-
oped with complete solutions for privacy issues. In the future, we believe that these
solutions will be perfected (Liu et al. 2015; Jain et al. 2016; Ko and Yu 2015; Rashed and
Alajarmeh 2015; Morosan 2016; Lee and Rha 2016; Kanak and Sogukpinar 2017; Pai
et al. 2018). “Perceived privacy” would negatively influence users’ attitudes and inten-
tions toward adopting FinTech services (Hu et al. 2019; Hassan and Wood 2020). Hence,
we develop three criteria to evaluate the weight of PP in the research model.
1. Users perceive that biometric identification in FinTech applications will not invade
privacy (PP1).
2. Users perceive that biometric identification in FinTech applications will strengthen
privacy protection (PP2).
3. Users perceive that biometric identification in FinTech applications will not leak per-
sonal biometric characteristics (PP3).
Research methodology
AHP
The AHP is an approach used in multi-objective decision-making and planning. The
results of an additive weighting process indicates that various related attributes are
present based on their comparative priorities (Erkut and Tarimcilar 1991; Kou and Lin
2014; Lin et al. 2020). The AHP has been widely utilized by scholars and researchers and
can be employed to systematize complex issues by hierarchical decomposition based
on experts’ opinions or literature reviews (Yu et al. 2021). The weights among criteria
can be calculated to rank the importance of each criterion (Kou et al. 2014; Zhang et al.
2021). The AHP includes a quantitative comprehensive assessment to provide decision
makers with information about choosing appropriate solutions or technology evalua-
tions (Schmidt et al. 2015; Lee et al. 2018; Yu et al. 2021). The AHP has also been applied
in financial studies. Galankashi et al. (2020) applied the concept to a literature review to
establish the main criteria for portfolio selection and finalized a list of criteria for rank-
ing 10 different Tehran Stock Exchange (TSE) portfolios. Atmaca and Karadaş (2020)
applied it in decision-making on financial investment using factor weights.
In exploring biometric identifications in FinTech applications, the current study pro-
poses the AHP approach to analyze the causal link and degree of interaction between
the TAM variables and evaluate the significance of objects and related criteria of the
extended TAM structure. The AHP can be utilized to effectively build a hierarchy of dif-
ferent assessment objects and related criteria to create a quantified process that values
the relative importance of each possible criterion and alternative method (Kou et al.
2014; Lin et al. 2020). Based on the relevant literature (refer to Fig. 2), this study con-
structs an AHP analysis framework for biometric identification in FinTech applications
according to the modified TAM. The objects and relative criteria of the AHP are shown
here.
The main goal of this research is to explore corresponding biometric identifications
from a modified TAM perspective. In addition, we conducted in-depth interviews with
researchers from both the biometric and the FinTech application sectors to ensure the
effectiveness of this research methodology. This study principally applies the AHP to
confirm the feasibility of biometric identification to fulfill the investigated objects and
Fig. 2 AHP analysis framework
relative criteria of the model. For an exploratory purpose, it is important to evaluate not
only the success of assessing the priority of each object but also whether the substitutes
satisfy these objects. Hence, biometric identifications in FinTech applications can be
well organized to respond to the priorities of objects. The AHP seems to be a very use-
ful approach that allows users to deliver their judgments, which are either qualitative or
subjective. In addition, we can use the AHP results to examine the significance of substi-
tutes in different hypothetical scenarios via sensitivity analysis.
When building a hierarchical structure, the designer can use literature reviews, brain-
storming, and Delphi methods to search for criteria. If there are n criteria, the crite-
ria are compared with each other once. We adopt the 9-point scale suggested by Saaty
(1980) to survey the opinions of professionals and give equal, medium, strong, very
strong, or extreme preferences with pair weights of 1, 3, 5, 7, and 9, respectively, while
2, 4, 6, and 8 serve as median values for the preference levels. Matrix I is formulated to
process pairwise comparisons in Eq. 1:
   1 


1 i12 · · · i1n i12 · · · i1n 
  1i
 � 
1 · · · i2n 
 
 i21 1 · · · i2n  

 
� �  12 
I = ixy =  . .. . . ..  =  ..
 .. . . .. 
 (1)

  .. . . .   . . . . 
 
in1 in2 · · · 1 1 1
 � � 
i ··· 1
 
i
1n 2n
where ixy represents the geometric mean of the comparison between criterion x and cri-
terion y on behalf of the professional group. We can compare the priority of the criteria
based on estimating the relative weights of the criteria in this matrix by calculating the
eigenvectors and eigenvalues according to Eq. 2:
I · d = I · βmax (2)
In Eq. 2, the eigenvector of Matrix I is defined as d, and the largest eigenvalue of Matrix I
is defined as βmax . We can use Eq. 3 to obtain the eigenvector d.
 1/n �  1/n
n
� �n n
�
d= ixy   ixy  (3)
y=1 x=1 y=1
In Eq. 3, n represents the number of criteria that we compare in Matrix I. We estimate the
largest eigenvalue βmax of Matrix I with Eq. 4:
n
1 (Id)x
βmax = (4)
n dx
x=1
We use Eq. 5 (CI = consistency index) and Eq. 6 (CR = consistency ratio) to establish

the consistency of the matrix so that we can examine the reliability of the judgments in
the pairwise comparison. In Eq. 6, the random indexes (RI) are defined as a set of random
indexes by Saaty (1980) according to the values of n. In the current study, there are four
objects and three relative criteria for each object. Therefore, we adopt the suggested values
of RI (i.e., 0.9 for four objects and 0.58 for three relative criteria) to process Eq. 6.
βmax − n
CI = (5)
n−1
CI
CR = (6)
RI
Sensitivity analysis
Sensitivity analysis usually manipulates research model parameters to determine the extent
to which they affect the feasible outputs of the research model (Ho and Chen 2009). This
specific research approach is very effective because it permits people to understand the dif-
ferent results that can occur despite divergences in the assumptions of the research model
(Winebrake and Creswick 2003). In the AHP, the outcome depends on decision makers’
subjective understanding of the relative importance of these factors (Erkut and Tarimci-
lar 1991). This study integrates the AHP with sensitivity analysis to establish hypothetical
scenarios and offers decision makers more information for identifying how dissimilar sit-
uations determine decisions by altering their initial considerations. Numerous studies on
technology evaluations have employed sensitivity analysis to examine the effects caused by
variations in weights (Barin et al. 2009; Wang et al. 2013; Başar 2018).
A sensitivity analysis is performed to explore corresponding scenarios and how the modi-
fied TAM affects the biometric identification in FinTech applications. The procedure is
described in the following equations (Erkut and Tarimcilar 1991; Srdjevic et al. 2012). Equa-
tion 7 for the final score of the solution represented in z is as follows:
n

zk = dx fxk (7)
x=1
where the weight with respect to criterion x is defined as dx , and the principal eigenvec-
tor of the comparison matrix under criterion x is defined as vector fx . We can use vector
fx to determine the corresponding values of the k solutions related to criterion x.
Assume that the researcher enters the original weights of the pairwise comparisons,
which are (d1 , d2 , d3 , d4 ) of four objects. Equation 8 represents the score of solution k:
zk = f1k d1 + f2k d2 + f3k d3 + f4k d4 (8)
If the researcher wishes to vary d1 and if q1 = d2 /d3 and q2 = d4 /d3 , Eq. 9 can be
derived as follows:
d1 + d2 + d3 + d4 = d1 + q1 d3 + d3 + q2 d3 = 1 (9)
Equation 9 implies the following relations:
d2 = q1 (1 − d1 )/1 + q1 + q2 (10)
d3 = 1 − d1 /1 + q1 + q2 (11)
d4 = q2 (1 − d1 )/1 + q1 + q2 (12)
Equations 10, 11, and 12 can be substituted into Eq. 8 to obtain Eq. 13 as follows:
zk = f1k d1 +f2k q1 (1 − d1 )/(1 + q1 + q2 )+f3k (1 − d1 )/(1 + q1 + q2 )+f4k q2 (1 − d1 )/(1 + q1 + q2 )

(13)
This study employs this procedure to graphically display the zk scores; in this way, we
can vary the value of d1 from 0 to 1 (Erkut and Tarimcilar 1991; Srdjevic et al. 2012).
Empirical results
The constructed research framework is utilized to evaluate four common biometric rec-
ognitions that have been commercialized to recommend potential biometric identifica-
tion in FinTech applications based on different perspectives of the modified TAM. The
weights for each criterion are obtained using the AHP, as shown in Table 1. In addition,
competitive biometric identification methods were assessed using a sensitivity analysis
approach to meet the evaluation objects and relative criteria. The five evaluation object
conditions constructed via sensitivity analysis are the general, perceived ease of use
dominant, perceived usefulness dominant, perceived trust dominant, and perceived pri-
vacy dominant scenarios. The results are discussed in the following sections.
AHP analysis
The respondents are all international students who often use FinTech applications to
process cross-border money transfers, e-payments, student loans, insurance, and even
some investments online. Their age distribution ranges from 22 to 33 years old. For
research purposes, 361 respondents were surveyed via a paper-based questionnaire, but
only 264 respondents had user experience in the four biometric technologies. In this
way, we can confirm that respondents have a certain level of knowledge about both the
biometric technologies and FinTech applications. The survey period is from August 1,
2019, to October 31, 2019.
Table 1 AHP analysis results

Object and criteria AHP weights Final weights Recognitions
Face Fingerprint Iris Voice
Perceived ease of use 0.276 0.279 0.254 0.206 0.260

PE1 0.369 0.102 0.282 0.196 0.233 0.289
PE2 0.334 0.092 0.253 0.347 0.155 0.245
PE3 0.298 0.082 0.305 0.223 0.231 0.241
Perceived usefulness 0.257 0.261 0.253 0.188 0.298
PU1 0.395 0.102a 0.264 0.268 0.137 0.331
PU2 0.285 0.073 0.262 0.244 0.223 0.271
PU3 0.320 0.082 0.256 0.244 0.218 0.282
Perceived trust 0.184 0.222 0.252 0.299 0.227
PT1 0.306 0.056 0.190 0.243 0.352 0.215
PT2 0.317 0.058 0.246 0.285 0.205 0.264
PT3 0.378 0.070 0.225 0.233 0.337 0.205
Perceived privacy 0.283 0.272 0.240 0.257 0.231
PP1 0.374 0.106 0.294 0.238 0.241 0.227
PP2 0.284 0.080 0.295 0.220 0.280 0.205
PP3 0.342 0.097 0.229 0.260 0.254 0.257
Final scores 0.262 0.250 0.233 0.255
Rank 1 3 4 2
Saaty (1980) considered that the CI measurement of the AHP analysis is consistent with the CR measurement below 0.1.
Thus, the objects and criteria of this study are consistent with the consistency test and have validity
a
Larger at the fifth decimal digit
The questionnaire is used to evaluate the biometrics in FinTech applications accord-

ing to the modified TAM. As suggested by Saaty (1980), we verify the consistency of 264
questionnaires and that the valid questionnaire’s CI and CR values are less than 0.1 to
meet the requirement. As a result, the final standard weight of the evaluation framework
was obtained using the AHP.
As shown in Table 1, the PP object (0.283) is the most emphasized object when using
the modified TAM to explore biometric identification in FinTech applications, followed
by the perceived ease of use (0.276), PU (0.257), and PT (0.184) objects. Nevertheless,
PP, perceived ease of use, and PU were over 0.25, but PT did not exceed 0.25. This find-
ing indicates that when exploring this research topic, the particular aspects of how users
perceive trust should be considered (Hassan and Wood 2020).
Within the perceived privacy object, PP1 (“Users perceive that biometric identifica-
tion in FinTech applications will not invade privacy” (0.374)) was highlighted as the most
critical criterion. According to some studies, the major expectations of biometric iden-
tification development and popularization should include the protection of personal
privacy during commercialization (Ogbanufe and Kim 2018; Wang et al. 2019). In com-
pliance with the first criterion of the analysis, not invading privacy is the first PP object
to further accentuate the effort to realize and promote biometric identification in Fin-
Tech applications.
PE1, “Users perceive that biometric identification in FinTech applications is convenient
to use” (0.369), was expressed as the highest priority factor in perceived usability objects.
Compared with passwords or other methods, people are increasingly concerned about
convenience, so the demand for reliable user identification technology has increased.
Therefore, biometrics is considered an effective tool for logging into FinTech applica-
tions (Mead 2016). In some cases, biometrics can be used in conjunction with the inter-
face of FinTech applications to reduce the login time provided by system mechanisms.
Therefore, biometrics can be utilized to not only improve user convenience but also
enhance security. This implies that perceived ease of use has helped promote the popu-
larity of biometrics and FinTech applications (Costigan 2017).
PU1, “Users perceive that biometric identification in FinTech applications is effec-
tive” (0.395), was the main criterion for exploring the perceptually useful objects of this
research topic. It is necessary to examine the setting of thresholds of a recognition sys-
tem for effective matching because both registration and acquisition failures (in recogni-
tion processes) mean that the system cannot “extract” and distinguish the appropriate
feature characteristics of the user’s biometrics. Failure to register and/or obtain access
indicates that a person’s biometrics may not be of sufficient quality for identification;
however, the user would then consider the biometric technology to be useless. Alterna-
tively, auxiliary applications, software, or mechanisms can be adjusted to provide a bet-
ter user experience while increasing login success rates. As a result, users will be more
likely to accept biometrics in FinTech applications (Stewart and Jürjens 2018).
PT3 of the perceived trust object, “Users perceive that biometric identification in
FinTech applications is safer than other identification methods,” ranks first. PT3 plays
the most important role in being perceived as trustworthy by users (Jain et al. 2016).
With the competition of various types of identification methods, biometric technolo-
gies that have been developed can gain user trust (Menat 2016). However, trust needs to
be established over a long period; this need may explain why PT has less weight in the
model. The weights of the other two criteria within this object are also lower than those
of other objects. However, by separately reviewing the criteria, we can still comprehend
the strengths of biometric identification in FinTech applications. When users perceive
trust as time passes, the advantages of biometric identification will become one of the
important core competencies of these technologies. Regarding the results of this study,
there is still room for improvement in PT, which could then increase use intention.
General scenario
This scenario represents the user’s opinion on the evaluation object related to the cor-
responding biometric method in the FinTech application. The combined results indi-
cate how to simultaneously achieve all four assessment goals. After completing the
modified TAM via the AHP, our interviewees evaluated these four biometric technolo-
gies to determine the most recommendable and more potential biometric technology.
Respondents compared the performance of each biometric technology in pairs. As
shown in Table 1, face recognition (0.262) is the most recommended, followed by voice
recognition (0.255), fingerprint recognition (0.250), and iris recognition (0.233).
In addition, a score for every solution according to the criteria is calculated in each
column in Table 1. These scores represent a performance distribution of the particular
assessment of biometric methods. Several important explanations of the general condi-
tion can be made based on the results. Because face recognition may meet the require-
ments of the perceived ease of use object and PP object, this technology performs best
among the four biometric technologies. Fingerprint recognition is the most commonly
employed and stably performing technology in every object (refer to Fig. 3). In addi-
tion to meeting the requirement of perceived ease of use, face and voice recognition
also work well in terms of PU; these originate from biometric characteristics in human
behaviors. This finding explains why face and voice recognition received higher scores
on the AHP. However, fingerprint recognition does not rank as well as most people
predicted possibly because it is more familiar to people, so the respondents could not
clearly recognize its specialty. The results suggest that iris recognition can be improved.
Perceived ease of use dominant scenario

By varying the weights assigned to the four analysis objects, this study confirms the pref-
erence of biometric recognition methods in FinTech applications with specific condi-
tions. In this case, it is assumed that easy-to-use objects are predominant. As illustrated
by Fig. 4, the weight of perceived ease of use increases from the original weight of 0.276
to a maximum weight of 1, while the weights of the other three objects decrease propor-
tionally to zero, as shown in Eqs. 9–13.
When the perceived ease of use weight is 1, we note that the score of face recogni-
tion is ranked first (0.279), followed by voice recognition (0.260), fingerprint recognition
(0.254), and iris recognition (0.206). Although the ranking was consistent, the face rec-
ognition score increased, the iris recognition score decreased, and the other two scores
underwent minimal changes. Face recognition was ranked second in the current bio-
metric technology market (Wu et al. 2018). Initially, face recognition scored higher in
easy-to-use criteria, but iris recognition was weaker in the object’s criteria. Therefore,
as the weight of perceived ease increases, face recognition scores better. The obvious
conclusion is that the biometrics evaluated in different situations will produce different
results. In this case, face recognition is undoubtedly the preferred biometric recognition
Fig. 3 General condition

Fig. 4 Perceived ease of use dominant scenario
method to meet this object requirement. In commercialization, fingerprint recognition

identification is most commonly adopted in current applications. However, due to user
behavior, face recognition and voice recognition may become popular in future FinTech
applications.
Perceived usefulness dominant scenario

In the PU dominant scenario, its weight gradually increases to be the dominant evalu-
ation object in the same way as in the previous scenario. As shown in Fig. 5, voice rec-
ognition (0.298) is the most advantageous biometric identification, but iris recognition
is still disadvantageous. This scenario is relevant when discussing the benefits of utiliz-
ing biometric usefulness, and voice recognition performs well compared to the other
technologies due to its high performance with the criteria for this object. According to
this result, voice recognition can be developed and its rank improved given its high level
of usefulness. Unsurprisingly, voice recognition has attracted attention because of the
recent increase in artificial intelligence (AI) voice assistants (Sriwati et al. 2019). Assum-
ing that there is a desire for one form of biometric identification to better facilitate its
usefulness, the odds of amplifying its penetration and popularity in FinTech applica-
tions can be overcome. Voice recognition is applied not only in identification but also in
machine or application control. Such functions have recently been embedded in some
FinTech applications (Li and Mills 2019).
Perceived trust dominant scenario

When the PT object emphasizes its related importance in this scenario as the domi-
nator, as shown in Fig. 6, iris recognition has the highest score (0.299) and is the most
significant identification in this scenario, fingerprint recognition (0.252) remains stable,
Fig. 5 Perceived usefulness dominant scenario
Fig. 6 Perceived trust dominant scenario
followed by voice recognition (0.227), and face recognition (0.222). Compared with
other biometric identification methods, the biometric characteristics of iris recognition
are more special and difficult to imitate (Ross 2010); thus, it gains a higher degree of
trust. However, owing to limited ease of use and usefulness, the application of iris rec-
ognition is not as popular as the other three types of recognition. Although fingerprint
recognition does not stand out for each object, it balances every requirement of each
object. Therefore, fingerprint recognition is still the more popular biometric identifica-
tion in all kinds of applications (Ogbanufe and Kim 2018). We believe that fingerprint
recognition will not be absent in FinTech applications.
Perceived privacy dominant scenario

In the PP dominant scenario, PP is emphasized as the main evaluation target. As illus-
trated in Fig. 7, face recognition (0.272) ranks first, followed by iris recognition (0.257),
fingerprint recognition (0.240), and voice recognition (0.231). Because every biometric
has a specific principle and mechanism, it is hard to assess which is more prominent
corresponding to each criterion of the PP object. Therefore, the difference between any
two scores is slight. Unsurprisingly, based on the perspective of user behavior, face rec-
ognition still ranks first and completely demonstrates its competitiveness in biometrics
in FinTech applications. It should be highlighted that faces are easy to see; therefore, face
recognition involves minor privacy issues (Trivikram et al. 2017). The integrity of a bio-
metric identifier in all objects will lead to its prosperity in FinTech applications.
Conclusion
In recent years, biometric technology has been vigorously promoted globally to enhance
security in information technology (IT) and promote the development of emerging
industries (Wang et al. 2019). Although biometric technologies have been employed in
particular fields for a long time, they have gradually gained popularity to enhance the
security of consumers and consumer electronics (Jain et al. 2016; Dubey 2019). To meet
the various needs of FinTech applications, since user experience has an important role in
FinTech applications, each form of biometric recognition should be carefully reviewed
based on user perception (Milian et al. 2019). The current study identifies how differ-
ent evaluation objects of the improved TAM determine the corresponding biometrics
Fig. 7 Perceived privacy dominant scenario

in FinTech applications. The AHP was applied to assess evaluation objects and confirm
their relative importance. In addition, the results generated by the AHP were applied to
collect corresponding biometrics in the FinTech applications for five different evalua-
tion target scenarios via sensitivity analysis. A total of five conditions are obtained by
separately adjusting the weights of the four evaluation objects. In this way, we deduce
which biometrics can perform better and the corresponding conditions. These findings
can help readers understand how users view biometrics in FinTech applications.
Research contributions
This research makes several contributions as follows:
1. The research results indicate that face recognition generally received higher scores
than the other types of recognition; voice and fingerprint recognition received the
next highest scores. Face recognition also performed the best in the perceived ease of
use dominant scenario. Voice recognition became a much more recommendable bio-
metric identification in the PU dominant scenario and significantly outperformed the
other three technologies. In the PT dominant scenario, iris recognition was regarded
as the best form of identification owing to its biometric competence. In the last sce-
nario, the PP dominant scenario, face recognition still ranked first and completely
demonstrated its competitiveness based on user behavior perspectives. According
to these scenarios, the ranking of biometric identifications in the suggested list for
FinTech applications, from most to least beneficial, is face recognition, voice recogni-
tion, fingerprint recognition, and iris recognition.
2. In all scenarios, we observe that fingerprint recognition has relatively stable per-
formance, thus explaining why it has a greater market share. However, the results
indicate that most people consider that face recognition will have more merit in the
future. Therefore, developers should consider strategic approaches to expand Fin-
Tech applications with embedded face recognition and then increase the penetration
of this technology.
3. The research results indicate that voice recognition scored the highest in the PU sce-
nario. This finding is consistent with those of other reports, which indicate that voice
recognition has ranked second in multi-biometric systems (Trivikram et al. 2017).
Since AI voice assistant devices, such as Amazon Echo, have become popular, voice
recognition has become the most noticeable biometric because it demonstrates the
best usefulness of identification (Sriwati et al. 2019).
4. The future of biometric identification in FinTech applications demands rigorous
identification of individuals in high-security environments. However, this study con-
cludes with some considerations, such as those of the PT and PP objects, as pre-
sented in Table 1. When biometric identification has obtained more working credit,
these considerations of the PT object may decrease.
5. Finally, researchers have focused on the criteria for predicting which biometric
identification to evaluate so that they can utilize it. Nevertheless, technologies that
they predicted may be different from biometric approaches but less applicable to
commerce and the market continue to be applied in FinTech. This study not only
constructs a modified TAM but also suggests strategies for developing biometric
forms of identification in FinTech applications. Developers of biometric identifica-

tion methods should take the advantages or disadvantages discovered from research
results into account in the future for strengthening, improving, or even eliminating
other potential technologies. For instance, face recognition should address its weak-
ness in the criteria of the PT object.
The results indicate that face recognition, voice recognition, and fingerprint recogni-
tion can simultaneously achieve all four object requirements. While face recognition is
regarded as the best form of biometric identification for FinTech applications, finger-
print recognition is a stable alternative, and voice recognition is a potential alternative.
Research limitations and future work

This study has some limitations. First, most of the respondents are international stu-
dents, so the results may not represent the overall opinions of users. Those performing
further research may consider conducting studies worldwide. Second, we did not catego-
rize the participants by demographic segmentation, thus possibly affecting the general-
izability of the results. Hence, future research may include demographic segmentation to
proceed with a typical structural equation modeling analysis. The third limitation is the
hypothetically stated criteria. Although all participants were experienced in all four bio-
metric identification methods, the results may be affected if some participants did not
clearly remember their previous user experience. Hence, future research could examine
whether frequency influences user perception.
Received: 2 October 2020 Accepted: 24 May 2021
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Wang ﻿Financ Innov (2021) 7:42

https://doi.org/10.1186/s40854-021-00260-2 Financial Innovation

RESEARCH Open Access

Exploring biometric identification in FinTech

Summary of literature review

Perceived ease of use (PE)

Fig. 1 Modified TAM of Biometric Identification in FinTech applications

1. Users perceive that biometric identification in FinTech applications is convenient to

Perceived usefulness (PU)

1. Users perceive that biometric identification in FinTech applications is effective (PU1).

Perceived trust (PT)

1. Users perceive that biometric identification in FinTech applications is secure (PT1).

Perceived privacy (PP)

Fig. 2 AHP analysis framework

We use Eq. 5 (CI = consistency index) and Eq. 6 (CR = consistency ratio) to establish

zk = f1k d1 + f2k d2 + f3k d3 + f4k d4 (8)

Equation 9 implies the following relations:

zk = f1k d1 +f2k q1 (1 − d1 )/(1 + q1 + q2 )+f3k (1 − d1 )/(1 + q1 + q2 )+f4k q2 (1 − d1 )/(1 + q1 + q2 )

Table 1 AHP analysis results

Perceived ease of use 0.276 0.279 0.254 0.206 0.260

The questionnaire is used to evaluate the biometrics in FinTech applications accord-

Perceived ease of use dominant scenario

Fig. 3 General condition

Fig. 4 Perceived ease of use dominant scenario

method to meet this object requirement. In commercialization, fingerprint recognition

Perceived usefulness dominant scenario

Perceived trust dominant scenario

Fig. 5 Perceived usefulness dominant scenario

Fig. 6 Perceived trust dominant scenario

Perceived privacy dominant scenario

Fig. 7 Perceived privacy dominant scenario

forms of identification in FinTech applications. Developers of biometric identifica-

Research limitations and future work

Received: 2 October 2020 Accepted: 24 May 2021

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Wang Financ Innov (2021) 7:42

Fig. 1 Modified TAM of Biometric Identification in FinTech applications

Fig. 2 AHP analysis framework

Table 1 AHP analysis results

Fig. 3 General condition

Fig. 4 Perceived ease of use dominant scenario

Fig. 5 Perceived usefulness dominant scenario

Fig. 6 Perceived trust dominant scenario

Fig. 7 Perceived privacy dominant scenario