Scribd
Upload
71 views5 pages

VMGO - Business Model

The document outlines the business model for CoCoNique, a company that produces multipurpose co-shells. The company's vision is to be a prominent brand that inspires creativity. Its mission is to provide unique co-shells that serve multiple purposes for artists, families, students and corporations. Key activities include co-shell design, manufacturing, advertising and marketing. Revenue comes from sales of the three main co-shell products as well as delivery and customization fees and additional design accessories. The target customer segments are creative artists, inventive students and stylish families.

Uploaded by

Byron Dizon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
71 views5 pages

VMGO - Business Model

The document outlines the business model for CoCoNique, a company that produces multipurpose co-shells. The company's vision is to be a prominent brand that inspires creativity. Its mission is to provide unique co-shells that serve multiple purposes for artists, families, students and corporations. Key activities include co-shell design, manufacturing, advertising and marketing. Revenue comes from sales of the three main co-shell products as well as delivery and customization fees and additional design accessories. The target customer segments are creative artists, inventive students and stylish families.

Uploaded by

Byron Dizon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

MULTIPURPOSE CO-SHELL

Made by CoCoNique

 Vision

A prominent brand that strives to captivate wide range of individuals by pursuing possibilities for
creativeness and inventiveness.

 Mission

The mission of CoConique enterprise is to provide a commonly unique co-shells that could serve
multiple purposes to the inventive and creative minds of the artists, families, and students, as
well as to bring convenience to other corporations for the expedition of fresh innovations
through an efficient, economical, and environmental manner in the local market – Concepcion,
Tarlac, along with the fast-growing e-commerce.

 Goals

Production

 Introduce New Products and Services


 Provide better customer service
 Secure business legal requirements
 Reduce plastic consumption

Manufacturing

 Develop diverse patterns and designs of Co-Shells


 Reduce Manufacturing Expenses

Marketing

 Expand CoCoNique’s Premises


 Increase Traffic to CoCoNique’s website

 Objectives
Production Services

 Plan an annual event to introduce fresh products and development to attract new
consumers while building a brand loyalty.
 Certify business permits and insurances such as Name Registration, Barangay Clearance,
Mayor’s Permit, and BIR Registration, as well as the employee’s beneficial assistance from
SSS, PhilHealth, and HDMF over the first year
 Produce 45 finished Co-Shells a day – 15 each variations.
 Advocate a constant plastic-free production and services from all the equipments and
materials needed for the business.

Manufacturing Services

 Adapt convenient and innovative techniques to improve the quality of crafting, cutting, and
engraving by the first year of manufacturing.
 Start investing for a source of raw material by owning a hectare of coconut farm over the
next five years.

Marketing

 Establish a CoCoNique branch in the nearby locality over the next twoyears.
 Establish a digital marketing page in different social media platforms, particularly in
Facebook and Instagram, on or before the first month of starting the production.
BUSINESS MODEL

Key Partners

Coconut suppliers

Manufacturing Firms

Crafting equipment providers

Advertising and Marketing Agencies

Store Retailers

Transport and Delivery Firms

Key Activities

Co-Shell Design Prototyping

Co-Shell Modular Manufacturing

Advertising and Marketing

Service Training

Key Resources

Physical

Store Infrastracture

Manufacturing Facilities

Manufacturing machines

Transportation/Delivery vehicles

Labor

Artistic/inventive designers

Industrious/skilled workers

Value Preposition

Customer Relationships
Coconique Loyalty Card

Earn discount points for any transaction – physical or digital

Coconique Gifts

Bundle freebies and customer presents – occasion or loyalty based

Coconique Flash Deals

Bundle discounts and coupon every week

Channels

Direct Sales

Coconique’s Physical Store

Coconique’s Digital Page – Facebook and Instagram

Retailers

Hardware Stores

Department Stores

Customer Segments

Primary

Creative Artists

Inventive Students

Stylish Families

Secondary

Small Businesses and Retailers

Cost Structure

Direct

Material costs

Equipment costs

Manufacturing costs

Wages
Indirect

Factory overheads

Sales and Marketing overheads

Transportation costs

Product Research and Development

Revenue Streams

Multipurpose Co-Shells Sales

Co-Shell 1

Co-Shell 2

Co-Shell 3

Service fees

Online Delivery, Co-Shell customization

Additional sales

Paint, Paint brush, yarn, and other design accessories

You might also like