Commerce
Commerce
Commerce
(iii) Select the correct statement relevant to the external environment of a trading business.
(a) Ensure the sufficient availability of funds.
(b) Continuous increase in general price level.
(c) Creation of a new plan to compete with the competitors of the business.
(d) Implementing new production technique in order to increase productivity.
[Total = 2 × 10 = 20 marks]
(ii) Few layers of management and slow decision making are features of tall
organization structure. (--------)
(iv) Delayering means removing one or more levels of hierarchy from the
organizational structure. (--------)
(v) Televisions, radio broadcast, magazines, articles and newspapers are examples
for mass media. (--------)
[Total = 2 × 5 = 10 marks]
(3) Match column A with column B and write the correct letter in the grid provided
below.
A B
(iii) The amount of money charged for a product (c) Flat Structure
[Total = 2 × 5 = 10 marks]
(1 mark)
(viii)Write two criteria which can be used to segment the market.
(a) -------------------------------------------------------------------------------
(b) -------------------------------------------------------------------------------
(1 mark)
[Total = 8 marks]
END
Ref: CJ