Integral University

DEPARTMENT OF COMMERCE AND BUSINESS MANAGEMENT

PROGRAMME: BBA

PROGRAMME SPECIFIC OUTCOMES ( PSO ):

PSO-1: Graduates can join a professional career in fields of banking, finance service, research and consultancy in private as
well as Govt. owned companies of repute in India and abroad.
PSO-2: Enable students to take up higher education such as MBA, MFC and other professional courses to become business
professionals, researchers, consultants and teachers with core competencies andskills
PSO-3: Demonstrate ability to recognize and identify ethical conflicts, apply ethical reasoning and assess response options
relative to the needs and interests of relevant stakeholders to address issues in a business context.
PSO-4: Demonstrate the understanding and ability to apply professional standards, theory, and research to address business
problems within specific concentrations.

PROGRAMME EDUCATIONAL OBJECTIVES ( PEO ):

PEO-1: To provide basic infrastructure and instructional facilities to the students to imbibe in them knowledge of Commerce
and Management subject’s basic principles and practices.

PEO-2: To sharpen the inbuilt skill of the students to match with Global Graduates & Post Graduates in the area of
Commerce and Management along with producing corporate managers.

PEO-3: To provide on the job training to the students to get industrial exposure and acquaintance to the real life business
situations.

PEO-4: To acquaint students with modern teaching pedagogy by teaching case studies and organizing brainstorming
sessions.

PEO-5: Organizing curricular and co-curricular activities for developing multifaceted growth and development of
personality of students.

PEO-6: To teach values and ethics of Management and Corporate Social Responsibility of business to meet the current day
national and global corporate challenges.

PROGRAMME OUTCOMES ( PO ):

PO-1:To produce Commerce and Management graduates equipped with modern communication skills.

PO-2: To develop philosophical, legal and ethical awareness to solve the present day problems prevalent in the society.

PO-3: Updating Information Technology development by equipping the students with newer ICTmechanism.

PO-4: Inculcate the habit of living in groups by forming association/councils for the individual and social causes as well as
to organize different functions during the program period.

PO-5: To impart ecological and environmental subjects for developing and understanding of health and hygiene by striking
a balance between professional job culture and living conditions.

PO-6: Apply concept of Commerce & Management subject in developing critical thinking for taking rational decision to
solve day to day problems by minimizing uncertainties.
 Integral University
B.B.A
Scheme of Evaluation -2015-16

YEAR -I SEMESTER- I

S.N. Subject Subject Period Credit Evaluation Scheme

Code (Per Week)
L T P C Sessional (CA) Exam Subject
CA TA Total ESE Total
Principle of 3 1 0 4 15 10 25 75 100
1 BM110 Business
Management
2 BM111 Macro Economics 3 1 0 4 15 10 25 75 100
Introduction to 3 1 0 4 15 10 25 75 100
3 BM112 Organizational
Behaviour
4 MT104 Business Mathematics 3 1 0 4 15 10 25 75 100
Essential 3 1 0 4 15 10 25 75 100
5 LN104 Professional
Communication
6 CS103 Introduction to 2 1 0 2 10 5 15 35 50
Computer
7 CS104 Introduction to 0 0 4 2 0 15 15 35 50
Computer Lab
17 6 4 24 85 70 155 445 600
TOTAL

L = Lecture, P = Practical, T =Tutorials, C= Credit, CT = Class Test, TA=Teacher Assessment,

ESE=End Semester Examination Subject Total = Sessional Total (CA) + End Semester Exam (ESE)
 BBA - I YEAR SEMESTER – I

Course Code : BM110 Title of The Course : Principle of Business Management L T P C

Approved On : 23/05/2015 3 1 0 4
Pre-Requisite : NONE Co-Requisite : NONE

Objective : The course aims at providing fundamental knowledge and exposure to the concepts, theories and practice in the field of
management.
Course Outcomes
CO 1: To understand key functions in management as applied in practice and also throw light on development of
management thoughts.
CO 2: To understand in more specific management related areas from planning and also the role of MBO and decision
making in setting organizational objectives.
CO 3: To understand about the principle of organization and also the role of authority and responsibility in different
organizational structure.
CO 4: To understand about the importance of staffing and also the role of leadership and motivation in an organization
CO 5: To understand the importance of controlling in Management and how different control techniques are used for
effective performance.

Title of The
Unit Content of Unit Contact
Unit Hrs
No
Concept , nature, process and significance of management , managerial levels, skills,
1 Introduction functions and roles, management v/s administration, coordination as essence of
10
management , development of management thought: classical, neo-classical,
behavioural , system and contingency approaches.
Nature, scope and objective of planning ; types of plans : planning process, business
2 Planning forecasting; MBO ; concepts , types, process and techniques of decision -making; 10
Bounded Rationality.
Concept, nature, process and significance ; Principle of an organization : Span of
3 Organizing control; Departmentation types of an organization; Authority -Responsibility; 10
Delegation and Decentralization; Formal and Informal Organization.
Concepts, nature and importance of staffing. Motivating and Leading : Nature and
4 Staffing importance Concepts, nature and importance of staffing. Motivating and Leading :
Nature and importance of Leadership- meaning and importance; traits of a leader; 8
Leadership Styles - Likert's system of management
Tannenbaum & Schmidt Model and Managerial Grid
5 Controlling Nature and scope of control; types of control, control process, control techniques -
traditional and modern; Effective control system. 7

References Books:
Stoner, Freeman and Gilbert Jr. ; Management Prentice Hall of India New Delhi, 2003
Gupta C.B.; Management Concepts and Practices, Sultan Chand and Sons, New Delhi, 2003
Koontz Koontz & O'Donnell & Weirich, Essentials of Management,:Tata McGraw HillJames & Freeman Edward: Stoner Publishing
Company,2011
VSP Rao, V Hari Krishna- Management Text and Cases, Excel Books, Edition, 2011.
Edition Mar 22, 2012. Rao & Harikrishna: L M Prasad.
 BBA - I YEAR SEMESTER – I

Course Code : BM111 Title of The Course : MACROECONOMICS

L T P C
Approved On : 23/05/2015
3 1 0 4
Pre-Requisite : NONE Co-Requisite : NONE

Objective : The objective of this course is to make the students aware of crucial macro-economic variables like the level of income,
employment, prices, investment, consumption, money supply and trade. It also aims to equip the students with a fundamental
knowledge of the macro economy on the basis of which policy decision can be analyzed and business decision scan be made.

Course Outcomes
CO 1: To demonstrate the understanding of the concept of macroeconomics, national income and macro equilibrium.
CO 2: To demonstrate the understanding of consumption and its theories.
CO 3: To demonstrate the understanding of investment and its determinants.
CO 4: To demonstrate the understanding of multipliers, BOP and exchange rate determinants.
CO 5: To demonstrate the understanding of inflation and its stabilization policies and money and its theories.

Title of The
Unit Content of Unit Contact
Unit Hrs
No
Macroeconomics: meaning, nature and scope. Basic concepts used: Stock and
1 Introduction flow variables, partial and general equilibrium, static and dynamic analysis.
Economy as a circular flow of income and expenditure. National income 10
Accounting; Concepts and measurement through double entry, sectoral accounting
and matrix approaches. Classical theory of output and employment, Say's law of
markets. Keynsian theory of income determinants, determinants of Macro
equilibrium with aggregate demand and aggregate supply, Functions under
employment equilibrium, IS-LM framework.
2 Theory of Consumption: Meaning determinants and importance. Theory of consumption: 8
Consumption Absolute income hypothesis, Relative income hypothesis, Permanent income
hypothesis, life cycle hypothesis.
3 Theory of Types of investment determinants of investment, marginal efficiency of capital, 7
Investment net present value, internal rate of return, interest rate determination, classical,
Neoclassical and Keynesian theories.
4 Theory of Income generation in a static and dynamic setting, tax multiplier, Foreign trade 10
Multiplier multiplier, Balanced budget multiplier, Leakages from multiplier, Relevance of
Multiplier to developing countries, Balance of Payments and Exchange rate
determination.
5 Inflation and Inflation: Meaning, types, and theories. Stabilization policies: Monetary and fiscal
10
Theory of Money policies. Money its function and role: Quantity theory of money, Fisher and
Cambridge Equations, Keynes views about money and prices.

References Books:
DeLong, J.B., Macroeconomics, Burr Ridge: McGraw-Hill Higher Education, 2015.
Dwivedi, D.N., (2010). Macroeconomics: Theory and Policy, 3rd Edition, Mc Graw-Hill.
Dornbusch, R., Fischer, S. and Startz, R., Macroeconomics, 9th edn, New York: McGraw- Hill, 2004.
Mankiw, N.G., Macroeconomics, 5th edn, New York: Worth, 2003.
Ackley, G., Macroeconomic Theory, New York: Collier-Macmillan, 1966
 BBA - I YEAR SEMESTER – I

Course Code : BM112 Title of The Course : INTRODUCTION TO ORGANIZATIONAL BEHAVIOUR

Approved On : 23/05/2015 L T P C
Pre-Requisite : NONE Co-Requisite : NONE 3 1 0 4

Objective : To familiarize and acquaint the student with basic concepts, theories and techniques in the field of human behavior at the
individual, group and organizational levels in the changing global scenario.

Course Outcomes
CO 1: To understand the various issues related to organizational behavior, would be able to know perceptual effects.
CO 2: To understand understanding of cognitive , affective and psychomotor components, would be able to establish link
between different components of attitude.
CO 3: To understand a description of motivational theories, would be able to explore alternate description and implementation
using various theories.
CO 4: To understand all the aspects affecting the organization, would be able to know the real cause and analyze the reasons
for the nonperformance in the organization.
CO 5: To understand an overall view of the functioning of the organization, would be able to investigate the reasons of the
ego states.

Title of The
Unit Content of Unit Contact
Unit Hrs
No
1 Introduction Introduction: meaning of organizational behavior, Nature of Organizational 10
Behavior Theories of Organizational Behavior, Organizational setting, Individual
behavior in Organization: Understanding self, Perception.

2 Learning and its theories Attitudes, Personality: Meaning, Self concept, Self- 7
Learning
esteem, Major determinants of personality Organizational Development: Concept of
OD, Phases of OD and OD Interventions, Limitations of OD Interventions, Concept
of Morale and Job Satisfaction .
3 Organizational Concept, Functions, Socialization; Creating and sustaining culture, Importance of 8
Culture psychological process of motivation, salient motivation tools, Motivation; Types of
motivation, Theories of work motivation Managing Conflict - Sources, types,
process and resolution of conflict, Managing across Cultures; Empowerment and
Participation.
4 Group behavior in Group dynamics, types of groups, Stages of Group Development, Theories of Group 10
organization Formation; Building and managing effective Teams, Dynamics of managerial
leadership: Leadership styles,.

5 Organizational Management of Change, Organizational Development Process, Team Building, 10

Development Inter- personal behavior in organization: Johari Window, Transactional analysis,
Process: ego states, types of transactions, life positions

References Books:
DeLong, J.B., Organizational Behaviour, Burr Ridge: McGraw-Hill Higher Education, 2015.
Prasad, L.M.; Organizational Behaviour, Sultan Chand & Sons, 2003..
Stephen P., Robbins; Organizational Behaviour; "Prentice Hall of India Pvt. Ltd.", New Delhi, 2003
Luthans, Fred; Organizational Behaviour, Tata McGraw Hill, New Delhi 2008
Dwivedi, D.N., (2010). Organizational Behaviour Theory and Policy, 3rd Edition, Mc Graw-Hill
 BBA - I YEAR SEMESTER – I

Course Code : MT104 Title of The Course :BUSINESS MATHEMATICS

L T P C
Approved On : 23/05/2015 3 1 0 4
Pre-Requisite : NONE Co-Requisite : NONE

Objective : The objective of the course is to teach the learner basic mathematical concepts with emphasis on business applications.

Title of The
Unit Content of Unit Contact
Unit Hrs
No
1 General Concepts Number system: classification; Set Theory: concept, types, operations, applications,
8
Venn diagram

Algebra Concepts Equations: linear, quadratic, cubic; Permutations and combinations; Series:
2 Arithmetic, Geometric and harmonic, General idea of infinite series. 10

Calculus Concepts Calculus: basic differentiation & integration (excluding trigonometric, inverse
trigonometric logarithmic and exponential); maxima and minima; Functions and its 9
3 types; General idea of limits and continuity (basic).
Matrices Concepts Matrices: types, addition, subtraction, multiplication and its applications to business,
4 Determinants and its properties 10

Arithmetic Concepts Simple and compound interest; Ratio and proportions; Profit and loss; Percentage
5 and discount 8

References Books:
Sancheti and Kapoor, Business Mathematics, (Reprint 2007), Sultan Chand and Sons, New Delhi
Raghavachari.M, Mathematics for Management, (New Edition), Tata Mcgraw Hill, New Delhi,2007
Aggarwal, R. S, Arithmatics (Subjective and Objective) for Competitive Examination, (2008), Sultan Chand and Sons, New Delhi.
VSP Rao, V Hari Krishna- Mathematics, Excel Books, Edition, 2011.
Dr. Shagun Prasad, V .Rama Rao- Mathematics, HP Publication 2nd, Edition, 2011.
 BBA - I YEAR SEMESTER – I

Course Code : LN104 Title of The Course :ESSENTIAL PROFESSIONAL COMMUNICATION

Approved On : 23/05/2015 L T P C
Pre-Requisite : NONE Co-Requisite : NONE 3 1 0 4

Objective : At the end of this course, students will be able to familiarize with business communication, types of communication, Business
Correspondence, and Business Report Writing.

Title of The
Unit Content of Unit Contact
Unit Hrs
No
1 Professional Professional Communication: It’s meaning and importance, Essential od Effective
Communication Communication, Barriers of Effective Communication, The Cross cultural 8
Dimensions of Professional Communication
Essays
2 Language The Effect of the Scientific Temper on Man:ǁ by Bertrand Russell. ―The ims of
through Science and Humanitiesǁ by Moody E. Prior 8
Literature Short Stories
―The Meeting Poolǁ by Ruskin Bond
―The Potrait of a Ladyǁ by Khushwant Singh
Basic Euphemism, One word Substitution, Synonyms, Antonyms, Homophones, Idioms
3 Vocabulary and Phrases, Common mistakes, Confusable words and expressions, Portmanteau 8
words, Foreign words and expressions.
Articles, Prepositions , Tenses, Concord (Subject- Verb agreement), Modal
4 Basic Grammar Auxiliaries, Verbs: It’s kind and Uses, Degree of Comparison , Punctuation. 8

Report writing: What is a report? Kinds and objectives of reports, writing reports.
5 Basic Composition Business Letter writing : Introduction to business letters, types of business letters, 8
Layout of business letters, Letter of inquiry/Complaint.

References Books:
Lata, Pushp& Kumar, Sanjay. Communication Skills, Oxford University Press-2012.
Quintanilla, Kelly M. & Wahl, Shawn T. Business and Professional Communication, Sage Publications India Pvt Ltd.- 2011
Juneja, Om p & Majumdar, Aarati.Business Communication : Techniques and Methods, Orient Black swan-2010
Arora V.N. & Chandra, Laxmi. Improve your writing from Comprehensive to effective writing ,Oxford University Press - 2010
( For prescribed essays- ―The effect of the Scientific Temper on Manǁ by Bertrand Russell & -The Aims of Science and
Humanitiesǁ by Moody E. Prior.
Mukherjee, Meenakshi. Let’s Go Home and Other Stories, Orient Black Swan-2009 ( For the prescribed short stories -the Meeting
Poolǁ by Ruskin Bond, -The Portrait of a ladyǁ by Khushwant Singh.
 BBA - I YEAR SEMESTER – I

Course Code : CS103 Title of The Course :INTRODUCTION TO COMPUTER

Approved On : 23/05/2015
L T P C
Pre-Requisite : NONE Co-Requisite : NONE
2 1 0 2

Objective : To gain the knowledge of basic computer and computer program uses to the budding manager’s.

Title of The
Unit Content of Unit Contact
Unit Hrs
No
1 Computer What is a computer? Components of a computer system. Classification of
Fundamentals computers. Types of computers. Brief history of evolution of computers and 6
generation of computers. Computer hardware and software. Input / Output
devices.
Elementary knowledge of DOS commands DIR, CLS, DATE, TIME, MD, CD,
2 DOS RD, RENAM, DEL, BACKUP, RESTORE, COPY, SCANDISK, CHKDSK 7

Difference between windows and DOS. Basic Features - Date, Time, Time Zone,
3 Windows Display, Screen saver, Fonts, Mouse, and mouse pointers. Using accessories such
as calculator, paint brush, CD player, etc. Use of Windows Explorer for moving 8
and copying files. Introduction to MS-Office and its integrated nature.
Starting Word, new documents, entering text, changing text, aligning, underlining,
and justifying text. Use of tabs. Tables - creation, adding rows and columns,
4 MS-Word splitting, and combining cells, Borders. Saving, closing, and operating documents. 7
Adding headers and footers. Print preview, and printing a document. Mail merge:
creating main document and data source. Adding and removing fields from data
source
Basic concept of presentation software. Standard, Formatting, and drawing
Power Point toolbars in power point and their use. Creating and opening a presentation.
5 (Presentation Creating, deleting, opening, and copying slides .Closing and saving a presentation. 7
software) Use of slide sorter, adding header/footer. Use of master slides and color box. Use
of animation features. Inserting pictures, resizing pictures. Inserting organization
chart. Use of auto content wizard

References Books:
A first Course in Computers: Saxena, Vikas Publishing House , 2012.

P.Subbarao Computers and managers .Sahitya Bhawan Publication 3rd Edition 2017
Dr. Suresh Singh Computer and Organization. PH Publication 2009.
Dr. Dinesh Thakur. Computer Corporate: Jingle publication; 2011
Dr. Saheba Husain :A Computer Education:, Vinod Publication.2008
 BBA - I YEAR SEMESTER – I

Course Code : CS104 Title of The Course :INTRODUCTION TO COMPUTER LAB

Approved On : 23/05/2015 L T P C
0 0 4 2
Pre-Requisite : NONE Co-Requisite : NONE

Objective : To gain the knowledge of basic computer and computer program uses to the budding manager’s.

Title of The
Unit Content of Unit Contact
Unit Hrs
No
1 DOS commands DIR, CLS, DATE, TIME, MD, RD, CD, RD, RENAME, DEL, BACKUP, RESTORE, COPY,
SCANDISK, CHKDSK, COPY CON, CD\, CD.., MOVE, FORMAT, TREE, EXIT. Exercise- 7
Create a directory and make a file in this directory. Rename the file and folder & move the file in
another drive. Copy a file from one directory to another directory. Delete file and folder. Find the
detail of any directory. Format a drive Show all the directories using TREE command
Date, Time, Time Zone, Display, Screen Saver, Fonts, Mouse pointers, calculator, Paint Brush
2 Windows Basic Exercise- Set date and time of the computer. Set screen saver on the computer after 2 minutes if 9
Features not in use. Change font size of the system from normal to extra large. Change the mouse
pointers. Find the percentage of your marks using system calculator. Create Indian flag using paint
brush.
New document, Entering & changing text, Aligning, Justifying, Bold, Italics, Underline. Borders
& Shading. Table- Creation, Adding rows & columns, splitting & combining cells. Headers &
Footers. Exercise- 10
 Make a file using Bold, Italic and underline.
 Set alignments (left, right &center)
 Create a file and use format painter.
3  Insert a table in a file and apply bullets and numbers in rows and columns
MS WORD  Insert header and footer in a document, alignment of text in header and footer and insert a l
page number, total number of pages & date.
 Apply water mark (text) in a document.
 Apply borders and shading in a page.
 Replace AT with @ using autocorrect.
 Apply superscript and subscript wherever required in the document.
 Insert picture and text in a text box.
 Create a diagram or organization chart in a document.
 Save an existing file with a different name and different location.
 Create a document and set line spacing.
Creation of main document & data source, Adding & Removing fields from data source Exercise-
 Write a letter for inviting 60 people using mail merge with minimum 4 fields (name, address,
4 phone number, e-mail ID). 10
Mail merge  Add one more field of your choice and remove the address field.
 Rename phone number field with contact number.

MS Creating presentation, Adding slides. Applying design templates. Master slide. Adding special
effects. Exercise-
5 MS POWERPOINT  Create a power point presentation of 5 slides using custom animation. 9
 Insert 2 slides in the existing presentation and change their background color
 Insert a chart and a picture in second slide.
 Show the use of master slide and duplicate slide.
 Prepare a slide showing slide transition

References Books:
A first Course in Computers: Saxena, Vikas Publishing House , 2012.

P.Subbarao Computers and managers .Sahitya Bhawan Publication 3rd Edition 2017
Dr. Suresh Singh Computer and Organization. PH Publication 2009.
Dr. Dinesh Thakur. Computer Corporate: Jingle publication; 2011
Dr. Saheba Husain :A Computer Education:, Vinod Publication.2008