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Project Proposal

The proposal outlines a plan for an intimate apparel company to launch an awareness campaign with less than 1 million pesos. It recommends conducting an introductory fashion show broadcast on the company's website, sponsored by a major sponsor to generate buzz. If sponsorship funds are insufficient, it suggests sponsoring other local events or hiring social media influencers. A budget outlines costs for the fashion show or influencer marketing. Potential obstacles like sponsorship funding or influencer availability are noted. The conclusion is that while sales may take time, the fashion show could effectively introduce the brand to potential customers.

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Alvin Valerio
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458 views3 pages

Project Proposal

The proposal outlines a plan for an intimate apparel company to launch an awareness campaign with less than 1 million pesos. It recommends conducting an introductory fashion show broadcast on the company's website, sponsored by a major sponsor to generate buzz. If sponsorship funds are insufficient, it suggests sponsoring other local events or hiring social media influencers. A budget outlines costs for the fashion show or influencer marketing. Potential obstacles like sponsorship funding or influencer availability are noted. The conclusion is that while sales may take time, the fashion show could effectively introduce the brand to potential customers.

Uploaded by

Alvin Valerio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PROJECT PROPOSAL

You are the young owner of "Aaahh !" intimate apparel, a new local company that envisions
itself to be the biggest on-line retailer of products like undergarments, fragrances, cosmetics, diet pills,
clothing and similar products for women worldwide who wants to feel good and look sexy. You dream of
becoming a billionaire by being listed one day in the local and international stock exchange.

The problem is, you have less than P1 million to create awareness for people to visit your
Website and start ordering your products. You plan to focus your introductory awareness campaign on a
high-impact undergarment fashion show that people will talk about for months. The fashion show will
be broadcasted in your website courtesy of a major sponsor

Create an integrated plan that will build noise, generate interest and conversation in the social
circles, and actually entice consumers to click to your website. Your target consumers are not limited to
women as you expect at least 20% of your customers will be men who have the convenience as well as
the privacy to shop for intimate products on line. Consider all potential options before short-listing your
recommendation

PROBLEM/ISSUE:

 The company wants to become the biggest on-line retailer and planned to create
awareness to the people for its brand to be known.
 The company have less than P1 million budget in creating awareness for the people.

PROPOSED SOLUTIONS:

 To conduct an introductory awareness campaign about the company through Fashion


Show. Fashion show is a big event that there will be a lot of people can witness the big
event and can even be a talked of the town.

 Alternative Solution:
o To look for an upcoming event in the town, it can be a fashion show or any
event that has a relatable concept in intimate apparel and willingly apply to
become a sponsorship in the said event.

 Back-up Solution:
o Cancel the fashion show and sponsorship and will endorse only local social
media influencer to promote the company.

STEPS INVOLVED:

1. Company will look for an event team, organizers, models, technical equipment and etc.
needed for the fashion show event.
2. Since the proposed budget is not enough, company will look for sponsorships from
other businesses that will willingly support and help the company’s fashion show to be
successful.
3. If the company got only few sponsorship and it’s not enough, then the company will
proceed to the alternative solution where the company will be the one to sponsor some
events and will start looking for some events in the town. By this, the company will still
be able to create awareness since some of the company’s products will be featured in
the said event. If there’s a remaining budget for the creation of awareness of the
intimate apparel, the money will be proceed to hiring local social media influencer as an
additional activity in promoting the company.
4. If the company will not be able to find any events in the town, then the company will
only focus on endorsement. The company will proceed to its back-up plan, will hire
some local social media influencer that fits the budget in creating awareness for the
company brand. There will be a certain activity online that enable to interact with the
social media influencers.

PROJECT OUTLINE AND BUDGET:

ACTIVITIES ESTIMATED BUDGET


a. Event place rental/Venue P150, 000
b. Event Team and Organizers P200, 000
c. Models P100, 000
d. Technical equipment P200, 000
e. Social Media Influencer P100, 000 – P200, 000 (negotiable)
f. Social Media accounts and website P75, 000
maintenance
g. Other fees and expenses P75, 000 (Depending on the
remaining budget)
TOTAL: P1, 000, 000
Note: The money still not enough for the fashion show event since the budget per activities are
estimated and not fixed, it could go up higher or lower price. Sponsorship are still not included, this
outline budget are the company’s money alone.

BENEFITS:

 The company will be known to a wide range of people and be recognized.


 The company will also attract future investors and business owners.
 The company will be able to capture customers and can now have people to visit the website
and start ordering products.

POTENTIAL OBSTACLES:

 Sponsorship can somehow be not enough for the fashion show because it is a big event.
 Not all people do watch fashion show, it depends on the venue if there will be a lot
people.
 There’s only few local social media influencers that has a lot of followers, some may
decline offer.

CONCLUSION:

- This project proposal can really attract a wide range of customers, a fashion show is a big event
that can attract, models, designers, business owners, beauty guru, and etc. this proposal also included
alternative and back-up plan if the fashion show will not be that effective as what the company will
expect. But this kind of event can really attract potential customers, it can be also put in the news and
will be featured, and by that it will spread over the town and the company will be known. Especially
when the company still hire endorsement to social media influencers, this will also attract fans of a
certain influencers and can greatly impact to the company’s success. The purpose of this proposal is to
let the company be known to the people and can acquire customers, by this kind of proposal, it will
ensure that the company can get customers and will start visiting the website. It takes a lot of process to
get customers, but the purpose would be to let the company known, sales may follow.

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