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    Lesson 8 Multimodal Text 2

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    Christian Angelo Agbunag
    This document discusses multimodal texts and communication strategies. It defines multimodal texts as those that combine two or more communication modes such as images, gestures, music, spoken language and written language to convey meaning. Common examples include books, posters, and digital materials that incorporate visual and audio elements. The document stresses that effective communication strategies require understanding why a message is being conveyed, who the target audience is, what information should be included, and how the message should be delivered based on the audience and goals. Planning is important to ensure communication objectives are clear and the appropriate delivery method is used.

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    Lesson 8 Multimodal Text 2

    Uploaded by

    Christian Angelo Agbunag
    24 views2 pages
    This document discusses multimodal texts and communication strategies. It defines multimodal texts as those that combine two or more communication modes such as images, gestures, music, spoken language and written language to convey meaning. Common examples include books, posters, and digital materials that incorporate visual and audio elements. The document stresses that effective communication strategies require understanding why a message is being conveyed, who the target audience is, what information should be included, and how the message should be delivered based on the audience and goals. Planning is important to ensure communication objectives are clear and the appropriate delivery method is used.

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    Lesson 8 Multimodal Text 2

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    This document discusses multimodal texts and communication strategies. It defines multimodal texts as those that combine two or more communication modes such as images, gestures, music, spoken language and written language to convey meaning. Common examples include books, posters, and digital materials that incorporate visual and audio elements. The document stresses that effective communication strategies require understanding why a message is being conveyed, who the target audience is, what information should be included, and how the message should be delivered based on the audience and goals. Planning is important to ensure communication objectives are clear and the appropriate delivery method is used.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views2 pages

    Lesson 8 Multimodal Text 2

    Uploaded by

    Christian Angelo Agbunag
    This document discusses multimodal texts and communication strategies. It defines multimodal texts as those that combine two or more communication modes such as images, gestures, music, spoken language and written language to convey meaning. Common examples include books, posters, and digital materials that incorporate visual and audio elements. The document stresses that effective communication strategies require understanding why a message is being conveyed, who the target audience is, what information should be included, and how the message should be delivered based on the audience and goals. Planning is important to ensure communication objectives are clear and the appropriate delivery method is used.

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    of 2

    Unit 3: Communication Aids and Strategies Using Tools of Technology

    Lesson 8: Multimodal Text

    Learning Objectives

    At the end of this module, you should be able to:


    1. define multimodal text; and
    2. determine the message conveyed by the multimodal material.

    Presentation of Contents

    Cited by Anggrainy (2016), the term multimodal was coined by members of the New
    London Group, including Cope and Kalantzis (2000), Kress (2003, 2005) and Kress and
    Van Leeuwen (2001). The word multimodal is rooted from the two words ‘multi’ (many)
    and ‘modal’ (mode or ways of presentation). This word was effected because there are
    several ways of presenting a particular idea; accordingly, the original authors argued that
    this is a result of digitization. Thus, making meanings may be in the form of text symbols,
    sound, colors, photos or melodies. Multimodal is therefore defined as the strategic use of
    two or more communication modes (image, gesture, music, spoken language, and written
    language) to make meaning.

    What is a multimodal text? A text may be defined as multimodal when it


    combines two or more communication systems.
    1. Linguistic: refers to spoken and written language through vocabulary,
    structure, grammar of oral/written language
    2. Visual: refers to moving or still images with the use of colors, layouts,
    screen formats, symbols, shot framings, angle, camera movement and subject
    movement.
    3. Audio: refers to volume, pitch and rhythm of music and sound effects
    4. Gestural: refers to movement, facial expression and body language
    5. Spatial: refers to proximity, direction, position of layout, organization of
    objects in space.

    Multimodal materials are everywhere as the world evolved to be more technological. To


    this, Kress and Jewitt (2003) established that multimodal literacy is also a skill that must
    be developed and it is about focusing on the design of a particular discourse through
    investigation of its ‘semiotic resources’ (language, gesture, images) to have understanding
    of the varied means of representing knowledge and making meaning.

    1
    Unit 3: Communication Aids and Strategies Using Tools of Technology

    Source:https://sites.google.com/site/aismultimodaltext/1-what-is-multimodal-text

    Common multimodal materials include books, comics, flyers, brochures, folios, or posters
    which purposefully use texts, that come in different fonts and sizes, and photos or designs,
    that are meaningfully captured and presented. Aside from these, there are also digital
    multimodal materials which include slide presentations, e-books, manga, blogs, web
    pages, social media giphy and memes, videos and films as well as games. These normally
    utilize visual and aural effects to deliver meaning or information. Live performances or
    events are also considered multi-modal materials as well as transmedia, or those that
    undergo multiple delivery channels.

    Significantly, in one or more aspects of your lives as members of a particular society and
    community, you make multimodal materials or perform them. However, it is required that
    varied effective strategies in delivering a communication must be known and mastered
    by heart. Communication strategies would mean planning how to communicate a
    particular information or issue at a particular time and event. These strategies must make
    sure that goals or objectives of the communication are known, the interlocutors are
    described, the method of delivery is appropriate and the mechanisms for feedback are
    specified. In ascertaining a particular mode of delivery the wh questions and h must be
    addressed.

    a. Why?
    The reason for the communication must be known to direct its purpose. The reason may
    be to inform the receiver, entertain, persuade, argue, encourage or inspire, change
    behavior, resolve conflicts, or seek input.

    b. Who?
    The target receiver of the information who are affected, involved or interested must be
    determined and described. Are they professionals or academicians, or ordinary people?
    Do they belong to a particular age group? Are they representing one social organization?
    What are their expectations in listening to your talk? What do they know and not know?
    What should they know? These are just few questions to guide.

    c. What?
    This question seeks to answer what type of information needs to be communicated. What
    are the important notes that the receivers need or want to know, that interest them to
    listen?

    d. How?
    It is very important next to determine how shall the message be effectively communicated
    to the target receivers. Therefore, it is the determination of the suitable technique or mode
    of delivery as well as the relevant technology that will aid in the efficiency of delivery.
    Shall the message be more effective when delivered through mass media, social media
    (YouTube, Facebook), written communication or face-to-face meetings or public
    hearings? Is a PowerPoint presentation more fitting or a poster or brochure, comics, or
    film?

    Reference:
    Africa A. C. (2018). Purposive Communication in the Now. Books Atbp. Publishing Corp

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