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    Channel sales involves using third party channels like distributors, partners, retailers, and wholesalers to help market, sell, and service a product in order to maximize revenue. There are pros and cons to both direct sales, where the entire sales process is handled internally, and channel sales, where much of the operations and effort of sales is outsourced. Common channel types include distributors that offer a company's products alongside others, partners that bundle a company's product with their own, and retailers and wholesalers that promote and sell to end consumers. The main benefits of channel sales are that it allows companies to reach more prospects, scale up quickly, and save time and costs compared to direct sales alone.

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    Infographic

    Uploaded by

    akshy28apr
    18 views1 page
    Channel sales involves using third party channels like distributors, partners, retailers, and wholesalers to help market, sell, and service a product in order to maximize revenue. There are pros and cons to both direct sales, where the entire sales process is handled internally, and channel sales, where much of the operations and effort of sales is outsourced. Common channel types include distributors that offer a company's products alongside others, partners that bundle a company's product with their own, and retailers and wholesalers that promote and sell to end consumers. The main benefits of channel sales are that it allows companies to reach more prospects, scale up quickly, and save time and costs compared to direct sales alone.

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    Channel sales involves using third party channels like distributors, partners, retailers, and wholesalers to help market, sell, and service a product in order to maximize revenue. There are pros and cons to both direct sales, where the entire sales process is handled internally, and channel sales, where much of the operations and effort of sales is outsourced. Common channel types include distributors that offer a company's products alongside others, partners that bundle a company's product with their own, and retailers and wholesalers that promote and sell to end consumers. The main benefits of channel sales are that it allows companies to reach more prospects, scale up quickly, and save time and costs compared to direct sales alone.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views1 page

    Infographic

    Uploaded by

    akshy28apr
    Channel sales involves using third party channels like distributors, partners, retailers, and wholesalers to help market, sell, and service a product in order to maximize revenue. There are pros and cons to both direct sales, where the entire sales process is handled internally, and channel sales, where much of the operations and effort of sales is outsourced. Common channel types include distributors that offer a company's products alongside others, partners that bundle a company's product with their own, and retailers and wholesalers that promote and sell to end consumers. The main benefits of channel sales are that it allows companies to reach more prospects, scale up quickly, and save time and costs compared to direct sales alone.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    CHANNEL

    Channel sales is how you take your


    product to the market – the different
    3rd party channels that you employ

    SALES to help launch, market, sell and


    service your product to maximize
    your revenue.

    DIRECT SALES CHANNEL SALES


    Pros: Pros:
    The entire process of sales is You can reach a larger number of
    handled by your company. prospects.
    Allows you to outsource much of the
    The control is kept with you.
    operations and effort of sales.

    Cons: Cons:
    Very small businesses and growing The most obvious disadvantage of
    companies generally do not have the channel sales is having to share your
    kind of cross-departmental capabilities profits with a third party.
    needed to scale this level of operation.

    TYPES OF CHANNELS FOR A CHANNEL SALES STRATEGY


    Handles
    Acts as an
    products of a
    outsourced sales
    specific kind and
    Distributors representative, who Selling
    offers yours –
    Agent
    among others – to works independently
    his/her customers. as a consultant

    Used by Companies that


    large volume buy your product
    producers, who need and package it with Value
    Partners/
    Affiliates to move a huge their own to sell it Added
    amount of stock to the end Reseller

    regularly. consumer

    Individual
    Retailers
    Wholesalers

    They run a small


    independent outfit Sellers that promote
    that sells particular your product on
    types of products. commission.

    Channel sales save


    you time & effort It allows you to
    scale quickly

    It is more cost-effective THE BENEFITS


    OF
    Saves time spent on
    It offers quicker
    CHANNEL SALES establishing brand trust
    turnaround time

    Getting Started with Channel Sales


    Plan The Ideal Sales Bring your Sales
    Know Your Audience
    Channels Processes in Order

    Create All the Collaterals Set Up Your


    Needed Evaluation Criteria

    kylas.io

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