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    Eco Grill Marketing Plan 4 Ps Final

    Uploaded by

    Grace Marasigan
    The document presents a marketing plan for Eco-Grill charcoal briquettes made from sawdust, used paper, and dried leaves. The plan outlines the 4 P's of marketing: product, price, place, and promotion. The product is an eco-friendly charcoal alternative that reduces waste. It will retail for 30 pesos per piece and be distributed near markets and beaches. Promotion strategies include direct marketing, social media, and sponsoring food events. The plan also discusses strengths like being budget-friendly and eco-friendly, and weaknesses like minimal experience.

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    © All Rights Reserved
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    Eco Grill Marketing Plan 4 Ps Final

    Uploaded by

    Grace Marasigan
    48 views4 pages
    The document presents a marketing plan for Eco-Grill charcoal briquettes made from sawdust, used paper, and dried leaves. The plan outlines the 4 P's of marketing: product, price, place, and promotion. The product is an eco-friendly charcoal alternative that reduces waste. It will retail for 30 pesos per piece and be distributed near markets and beaches. Promotion strategies include direct marketing, social media, and sponsoring food events. The plan also discusses strengths like being budget-friendly and eco-friendly, and weaknesses like minimal experience.

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    The document presents a marketing plan for Eco-Grill charcoal briquettes made from sawdust, used paper, and dried leaves. The plan outlines the 4 P's of marketing: product, price, place, and promotion. The product is an eco-friendly charcoal alternative that reduces waste. It will retail for 30 pesos per piece and be distributed near markets and beaches. Promotion strategies include direct marketing, social media, and sponsoring food events. The plan also discusses strengths like being budget-friendly and eco-friendly, and weaknesses like minimal experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    48 views4 pages

    Eco Grill Marketing Plan 4 Ps Final

    Uploaded by

    Grace Marasigan
    The document presents a marketing plan for Eco-Grill charcoal briquettes made from sawdust, used paper, and dried leaves. The plan outlines the 4 P's of marketing: product, price, place, and promotion. The product is an eco-friendly charcoal alternative that reduces waste. It will retail for 30 pesos per piece and be distributed near markets and beaches. Promotion strategies include direct marketing, social media, and sponsoring food events. The plan also discusses strengths like being budget-friendly and eco-friendly, and weaknesses like minimal experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    ECO-GRILL

    Eco-friendly Charcoal Briquettes

    Made from Sawdust, Used Paper and Dried Leaves

    MARKETING PLAN 4 P’s

    MARKETING OBJECTIVES:

     BRAND RECALL

     BOOSTING UP SALES

     IMAGE ENHANCEMENT

    It can significantly reduce waste generation and promote the reuse and recycling of waste

    products. This will prevent the earth from becoming a large dump yard in the coming years.

    In short, using eco-friendly products will preserve the planet and all its inhabitants from the

    ill effects of human activities

    PRODUCT

    Quality

    Since the Eco-Grill Charcoal Briquettes are created from organic waste, they are much safer

    than other charcoal briquettes that use dangerous chemicals and/or substances as binders.

    Due its hardness, does not easily disintegrate.

    Design

    A circle with a hole in the center, colored gray with a brown spot.

    Feature

    made from used paper, dried leaves, and sawdust.

    Brand Name

    "Eco-Grill" refers to charcoal briquettes made from sustainable materials that have a positive

    impact on the environment.


    Size

    Typical doughnut size; 60 gram net weight (per piece)

    Services:

    Compared to other types of wooden charcoal or biomass charcoal, heat lasts longer.

    Does not run out immediately

    natural heat producer

    PRICE

    30 pesos for each stick (4-6 pieces)

    People from lower to middle class social groups make up the product's target market.

    PLACE

    This product will be distributed near wet markets, resorts, or beaches where people may

    easily see it.

    Eco-Grill Charcoal Briquettes have their own direct distribution system in place, allowing them to

    reach clients directly. The company may choose to do this by opening its own storefronts or by selling

    all the products online.

    Indirect Distribution System – Eco-Grill Charcoal Briquettes, includes channel partners including

    wholesalers, retailers, logistics providers, and distribution agents.

    We employ the promotion mix, also known as the integrated marketing communication

    strategy, which is a combination of the numerous advertising tools available for Eco-Grill

    Charcoal Briquettes. They are personal selling, sales promotion, and advertising.

    Facebook-based social media marketing

    To disseminate information about the product, print advertising will be used in the form of

    loose sheets and/or pamphlets.

    PROMOTION :
    1. Direct Marketing - We’ll send our salespersons to distribute samples of our product door

    to door for free in selected areas.

    2. Mass Media or Social Media - in any flatform we will try to post it on a page or an fb

    account or any social media account like instagram and also tiktok to notice our product.

    3. Events - Mall Kiosks- for promoting our products we try to prime visitings locations

    nearby selected areas. Also we can sponsor and take up stall in any upcoming food festival to

    use our product for their food preparation.

    ISSUES AND CHALLENGES:

    The challenges would be category- specific. Implementation of packaging

    standardization norms appears to be the big challenge. We are constraint because we lack

    machinery to produce biomass briquettes as fuel for cooking but, These contribute to the

    community ; sustainable development is includes social, economic & environmental benefits.

    SWOT ANALYSIS :

    STRENGTHS :

     ECO- FRIENDLY

     USEFUL ENOUGH TO SAVE MONEY AND TIME

     BUDGET FRIENDLY

     LESSENING EXPOSURE TO HEALTH RISK

    WEAKNESS:

     FIRST VENTURE

     MINIMAL MARKETING EXPERIENCE


    OPPORTUNITIES:

     SOCIAL BENEFITS – Create opportunities for increased productivity through burning

    biomass briquettes in high-efficiency cook-stoves and reduce the time used for cooking

    or searching for wood-fuel. 

     Partner with other business

     Building long term relationship with customers

     Improved cook-stoves are to promote the enterprise-driven, large-scale adoption of clean

    cooking solutions.

    THREATS

     Sevcre competition

     No Patnership

     Financial problem

    we

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