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    The Evolution of CSR - RELOSA, DANILO C

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    Dan Relosa
    The document discusses the evolution of corporate social responsibility from the 1800s to the present. It traces how CSR began as philanthropy from industrialists like Andrew Carnegie and John D. Rockefeller. The concept of CSR was formally defined in 1953 by Howard Bowen and has since evolved to become an essential business strategy for many large companies worldwide and in the Philippines by the early 2000s. The document outlines several CSR programs established by companies in the Philippines focusing on areas like child welfare, the environment, education, and community development.

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    The Evolution of CSR - RELOSA, DANILO C

    Uploaded by

    Dan Relosa
    31 views25 pages
    The document discusses the evolution of corporate social responsibility from the 1800s to the present. It traces how CSR began as philanthropy from industrialists like Andrew Carnegie and John D. Rockefeller. The concept of CSR was formally defined in 1953 by Howard Bowen and has since evolved to become an essential business strategy for many large companies worldwide and in the Philippines by the early 2000s. The document outlines several CSR programs established by companies in the Philippines focusing on areas like child welfare, the environment, education, and community development.

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    The document discusses the evolution of corporate social responsibility from the 1800s to the present. It traces how CSR began as philanthropy from industrialists like Andrew Carnegie and John D. Rockefeller. The concept of CSR was formally defined in 1953 by Howard Bowen and has since evolved to become an essential business strategy for many large companies worldwide and in the Philippines by the early 2000s. The document outlines several CSR programs established by companies in the Philippines focusing on areas like child welfare, the environment, education, and community development.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views25 pages

    The Evolution of CSR - RELOSA, DANILO C

    Uploaded by

    Dan Relosa
    The document discusses the evolution of corporate social responsibility from the 1800s to the present. It traces how CSR began as philanthropy from industrialists like Andrew Carnegie and John D. Rockefeller. The concept of CSR was formally defined in 1953 by Howard Bowen and has since evolved to become an essential business strategy for many large companies worldwide and in the Philippines by the early 2000s. The document outlines several CSR programs established by companies in the Philippines focusing on areas like child welfare, the environment, education, and community development.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 25

    THE EVOLUTION OF

    CSR
    CORPORATE SOCIAL RESPONSIBILITY
    THE ORIGINS OF
    CORPORATE SOCIAL
    RESPONSIBILITY
    THE 1800S AND THE BIRTH OF RESPONSIBLE
    ORGANIZATIONS
    • During Industrial revolution, around mid to late 1800s, there was a growing concern
    about worker well-being and productivity among industrialist.
    • Late 1800s was the rise of philanthropy.
    ANDREW CARNEGIE

    • Scottish-born Andrew
    Carnegie (1835-1919) was an
    American industrialist who
    made his fortune in the steel
    industry then became a major
    philanthropist.

    Industrialist Andrew Carnegie, who made most of his


    fortune in the steel industry, was known for donating large
    portions of his wealth to causes related to education and
    scientific research.
    JOHN DAVIS ROCKEFELLER

    • John D. Rockefeller (1839-1937),


    founder of the Standard Oil
    Company in US, became one of the
    world’s wealthiest men and a
    major philanthropist.

    Donated more than half a billion dollars to religious,


    educational, and scientific causes.
    THE CATALYST FOR MODERN CORPORATE SOCIAL
    RESPONSIBILITY
    • Howard Bowen(1908-1989), American
    Economist and College President (Grinnel
    College) considered as the father of
    Corporate Social Responsibility.

    The term Corporate Social Responsibility was officially


    coined in 1953 by American Economist Howard Bowen in
    his publication Social Responsibilities of the Businessman.
    THE CATALYST FOR MODERN CORPORATE SOCIAL
    RESPONSIBILITY
    • Howard Bowen(1908-1989), American
    Economist and College President (Grinnel
    College) considered as the father of
    Corporate Social Responsibility.

    The term Corporate Social Responsibility was officially


    coined in 1953 by American Economist Howard Bowen in
    his publication Social Responsibilities of the Businessman.
    THE CATALYST FOR MODERN CORPORATE SOCIAL
    RESPONSIBILITY
    • In 1971, the concept of the ‘social contract’ between businesses and society was
    introduced by the Committee for Economic Development.
    • By the 1980s, early CSR continued to evolve as more organizations began incorporating
    social interests in their business practices while becoming more responsive to
    stakeholders.
    UNIVERSAL ACCEPTANCE OF CORPORATE SOCIAL
    RESPONSIBILITY
    • The 1990s marked the beginning of widespread approval of CSR
    • In 1991, one of the professor in the University of Pittsburgh published Corporate Social
    Performance Revisited,
    DONNA J. WOOD

    • Donna J. Wood (1954)


    Professor and Author of
    Corporate Social Performance
    Revisited.

    Expanded and improved on early CSR models by


    providing a framework for assessing the impacts and
    outcomes of CSR programs.
    ARCHIE CARROLL

    • Archie Carroll, the Scherer Professor


    Emeritus of Management in the Terry
    College of Business, received the
    first Lifetime Achievement Award in
    Corporate Social Responsibility from the
    Institute of Management at Humboldt
    University in Berlin, Germany.

    Published his article The Pyramid of Corporate Social


    Responsibility. In his paper, Carroll expanded on
    areas he believed were crucial when implementing
    CSR in an organization.
    CAROLL’S CSR PYRAMID

    Gifts, Donations,Voluntary Work,


    Community Development.

    Preventing Ethical Standards from


    being infringed upon just to achieve
    objectives.

    Meeting legal
    obligations

    Responsibility
    to be profitable
    Ethical but Legal but
    not Legal Unethical
    UNIVERSAL ACCEPTANCE OF CORPORATE SOCIAL
    RESPONSIBILITY
    • By the early 2000s, CSR had become an essential strategy for many organizations,
    with multi-million dollar companies, such as Wells Fargo, Coca-Cola, Walt Disney, and
    Pfizer incorporating this concept into their businesses processes.
    THE EVOLUTION OF CSR
    IN THE PHILIPPINES
    EVOLUTION OF CSR IN THE PHILIPPINES

    Companies helped ease the social problems by giving donations in


    • The Decade of Donations
    1960s cash or in kind.

    • The Decade of Organizations Numerous Businesses/Organizations established.


    1970s

    • The Decade of Involvement Many companies responded and offered services to communities.
    1980s

    • The Decade of Institutionalization


    The Notion of Corporate citizenship emerged.
    1990s

    • The Decade of Continuous Improvement


    Using Management Frameworks
    2000s
    CSR IN THE PHILIPPINES
    BANTAY BATA 163
    (CHILD WELFARE)
    • Began as a help line in 1997 as a medium for receiving
    calls on abused children.
    • Bantay kalusugan and edukasyon
    • Legal & medical assistance
    • 24 hour hotline & counseling
    • The children’s village
    BANTAY KALIKASAN (ENVIRONMENT)

    • Develop and implement environmental projects


    • Raise public consciousness on environmental issues
    and concerns
    • Urge the effective enforcement of relevant
    environmental policies and laws.
    E – MEDIA (EDUCATION)

    • Educational Television
    • Pilot schools
    • Bago ‘yan ah! Radio program
    • Adopt your hometown school campaign
    SAGIP KAPAMILYA (RELIEF & REHABILITATION)

    • Relief Operations
    • Rehabilitation projects
    • Disaster Risk Reduction Projects
    BAYANIJUAN (COMMUNITY DEVELOPMENT

    • Focus on Health
    • Focus on Disaster Rehabilitation
    • Focus on Education
    • Focus on Environment

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