NIA-------Ford has been established for more than 100 years and is a world-famous automobile brand

loved and trusted by consumers. Ford was the first car manufacturing company to have a complete
car production line and is one of the world's top 500 brands. It has many brands, the most
representative ones are: Ford, Lincoln. In the 2008 economic crisis Ford was the only company that
came out of the economic crisis without state relief, relying only on its own operational
improvements [1]. In 2020, the outbreak and spread of the Novel Coronavirus pneumonia pandemic
had a dramatic impact on the global economy. As a result of the new coronavirus pneumonia
(COVID-19) epidemic, the global economy has experienced the most severe downturn since SARS in
2002 and the economic outlook is full of uncertainty. The epidemic has had a huge impact on
aggregate demand, aggregate supply, employment, and market expectations in the short term, and
economic uncertainty has increased dramatically. The quarantine measures not only plunge
consumption into a low-demand state, but also delay the return to work and limit the flow of goods,
but the biggest impact on the economy is the shutdown. First, the outbreak will paralyze production
and sales. Second, over time, businesses' cash flow will dry up. Last but not least when the epidemic
ends, companies will lack the staff and capital to resume production. Therefore, it is worthy of
considering different objective functions such as maximizing profit and minimizing conditional value-
at-risk of cost or multiple objectives addressing the tradeoff between cost and reliability [2]. It is
particularly important to analyze the economic impact of the epidemic. This research area is
sometimes referred to as the economic transportation code. Areas such as "the economic impact of
the epidemic on automobile manufacturing" have gradually broadened. However, much of the
theory on how to increase economic growth has focused on explaining consumption boosts or
improving epidemic conditions and adjusting prices. A well-known problem with increasing revenues
to cover losses is that it does not take into account that consumption takes time to recover and that
improved cash flow requires capital transfers. In addition, methods to improve profitability by
optimizing costs, increasing purchasing power, reducing supplier bargaining power, and reducing
costs are less well studied. Supply chain delivery and compression is a challenging issue in this area.
This makes it particularly important that the company has excellent risk resistance as well. The
company needs a highly focused corporate strategy and the support of big data adapted to the
times. The impact is relieved by this strategy of cost saving, firstly, by further enhancing automation
and intelligence, and secondly, by informatization and virtualization of operation management [3].
Thus, the purpose of reducing operation and management costs and strengthening supply chain risk
resistance to increase revenue. The purpose of this chapter is threefold: First, to analyze the
economic impact of the epidemic on Ford through the financial situation, and secondly, how to take
economic protection measures and self-protection mechanisms under the long-term impact of the
epidemic on Ford's economy. The third is to recover losses from previous years and increase profits
through cost savings and supply chain optimization compression and transfer, etc. The most
important means of transferring the supply chain is production instead of purchase, which reduces
the price difference and logistics and transportation costs provided to suppliers. For the production
and management components, Ford Motor Company successfully implement TQM. Total quality
management (TQM) requires a total commitment to a model based on customer satisfaction rather
than profit maximization

GRIGOL [4]. Secondly, a full analysis of the impact of production, sales, other ancillary products and
businesses, employee value, and Ford itself, were analyzed in separate sections. Thirdly, to
elaborate and suggest measures that Ford can take in response to the impact caused by the
outbreak. COVID-19 outbreak in 2020 has had a major impact on the world economy, security and
global development. The COVID-19 has further strengthened the market's pessimistic expectations
of the global economy [5]. The automobile industry is a traditional manufacturing industry
dominated by physical production and sales. Under the influence of COVID-19, the real economy is
the first to bear the brunt.

Income statement

The total sales volume of COVID-19 was $155900 in 2019, and COVID-19's total sales fell to
$127144 in 2020 due to the impact of COVID-19. The production of cars has also been adjusted
with the downturn of the market. In 2019, the COGS of the company was $143405, while in 2020, it
decreased to $121336. Due to the fixed operating costs of the real economy, the company's net
income fell sharply and lost $1279 in 2020. Adjustments in 2021，With the Ford Motor Co's
response to COVID19, the company's financial position improved in 2021. The first is the total sales
of the company, which intuitively shows the company's finance, which has increased to US
$136341, the COGS has been reduced to US $114651, and the net income of the company has
changed from loss to profit of $17937.

The Epidemic Has Led to a Reduction in the Production of the Factory

In early 2020, novel Coronavirus affected several countries around the world. For a time, the United
States had the highest number of novel Coronavirus deaths in the world. The spread of the epidemic
has led to factory closures, reduced working hours and number of workers, and reduced effective
production time, leading to a decline in factory output.

The Epidemic Has Led to a Decline in Demand

The global spread of the epidemic led to a decline in purchasing power in the global market and
consumers' willingness to consume, as well as a decline in market demand for Ford products. In
order to reduce corporate losses, Ford was forced to cut production plans and reduce product
production.

The Epidemic Has Led to a Decline in Market Demand and Sales of Ford Products

The global COVID-19 pandemic has led to a shift in the way many people consume, and it will be an
increasing proportion of that shift for some time to come. In addition, the epidemic also has a great
impact on the economy, and people's income has been reduced, especially for low and middle
income groups. Due to the decrease of economic income, they have to reduce consumption to
ensure the normal operation of family finances, and their consumption concept has also changed [7].
As a result, the consumption power in the global market declined, and both the demand and sales of
Ford's products declined.

The Coronavirus Pandemic Has also Affected Ford's Other Products and Businesses

Affected by the epidemic, many consumers choose to stay at home rather than travel, and
consumers' willingness to travel has significantly decreased. That has led to a sharp decline in car
rental and car credit,
Due to the impact of the epidemic, consumers' desire to travel is reduced, the number of people out
and the number of vehicles driving is reduced, thus reducing the number of vehicle breakdown or
damage, and thus affecting the vehicle maintenance business.

The Impact of COVID-19 on Ford Itself

The company's production and sales have declined as a result of the pandemic. As a result, in 2020,
Ford's revenue fell significantly and the company's debt increased significantly. This situation has
brought tremendous pressure to the capital chain of enterprises. Affected by the epidemic, the
entire auto market has been impacted, with ford's product sales declining and its market share
shrinking. In addition to these effects, the prolonged outbreak will also lead to a shortage of funds for
Ford, which may have to lay off employees. This will further reduce the actual labor force within the
company, creating a vicious circle.

How Should Ford Face the Coronavirus.

After carefully studying the market characteristics during the epidemic, Ford should make some
adjustments to its corporate strategy, shift from expansion strategy to contraction strategy, and
focus on maintaining market share, minimizing losses and liabilities, so as to build strength by
retreating. At the same time, we should have a certain vision to predict new sales pain points in the
market after the epidemic recedes.

Income statement

Ford Motor revenue for the twelve months ending September 30, 2022 was $151.736B, a
12.72% increase year-over-year. Ford Motor annual revenue for 2021 was $136.341B, a
7.23% increase from 2020. Ford Motor annual revenue for 2020 was $127.144B, a 18.45%
decline from 2019.
annual cost of goods sold for 2021 was $114.651B, a 1.68% increase from 2020. Ford Motor
annual cost of goods sold for 2020 was $112.752B, a 16.29% decline from 2019.

annual gross profit for 2021 was $21.69B, a 50.71% increase from 2020. Ford Motor annual
gross profit for 2020 was $14.392B, a 32.14% decline from 2019.

annual sg&a expenses for 2021 were $17.167B, a 8.69% decline from 2020. Ford Motor annual
sg&a expenses for 2020 were $18.8B, a 8.88% decline from 2019.

total non-operating income/expense for the twelve months ending September 30, 2022 was
$1.582B, a 12.2% increase year-over-year. Ford Motor annual total non-operating
income/expense for 2021 was $13.257B, a 302.7% increase from 2020.

annual pre-tax income for 2021 was $17.78B, a 1693.19% decline from 2020. Ford Motor
annual pre-tax income for 2020 was $-1.116B, a 74.38% increase from 2019.
annual income taxes for 2021 were $-0.13B, a 181.25% decline from 2020. Ford Motor
annual income taxes for 2020 were $0.16B, a 122.1% decline from 2019.
annual income after taxes for 2021 was $17.91B, a 1447%% decline from 2020. Ford Motor
annual income after taxes for 2020 was $-1.276B, a 1619.05% decline from 2019. Ford Motor
annual income after taxes for 2019 was $0.084B
annual net income for 2021 was $17.937B, a 1502.42% decline from 2020. Annual net income
for 2020 was -$12.79B a 2821.28% from 2019.

2021 annual EBITDA was $10.483B, a 243.82% increase from 2020. Ford Motor 2020 annual
EBITDA was $3.049B, a 66.36% decline from 2019.

2021 annual EBIT was $4.523B, a 202.61% decline from 2020. Ford Motor 2020

2021 shares outstanding were $3,99B, a 0.45% increase from 2020. Ford Motor 2020
shares outstanding were 3.973B, a 0.03 % decline from 2019.
annual basic eps for 2021 was $0.004B, a 1503.13% decline from 2020. Ford Motor annual
basic eps for 2020 was $-0B, a 3300% decline from 2019.

Balance Sheet

cash on hand from 2010 to 2022. Cash on hand can be defined as cash deposits at financial
institutions that can immediately be withdrawn at any time, and investments maturing in one year
or less that are highly liquid and therefore regarded as cash equivalents and reported with or near
cash line items. Ford Motor cash on hand for the quarter ending September 30, 2022
was $40.173B, a 13.47% decline year-over-year.

 Ford Motor cash on hand for 2021 was $49.593B, a 0.74% decline from 2020.
 Ford Motor cash on hand for 2020 was $49.961B, a 44.18% increase from 2019.

Ford Motor receivables from 2010 to 2022. Receivables can be defined as the total amount of
collectibles for a company

 Ford Motor receivables for the quarter ending September 30, 2022 were $14.764B,
a 36.06% increase year-over-year.
 Ford Motor receivables for 2021 were $11.37B, a 13.78% increase from 2020.
 Ford Motor receivables for 2020 were $9.993B, a 8.18% increase from 2019.

Ford Motor inventory from 2010 to 2022. Inventory can be defined as the total value of
inventories in all stages of completion.

 Ford Motor inventory for the quarter ending September 30, 2022 was $15.213B, a 12.62%
increase year-over-year.
 Ford Motor inventory for 2021 was $12.065B, a 11.63% increase from 2020.
 Ford Motor inventory for 2020 was $10.808B, a 0.2% increase from 2019.
Total current assets can be defined as the sum of all assets that are classified as current
because they will provide a benefit within one year.

 Ford Motor total current assets for the quarter ending September 30, 2022
were $108.088B, a 1.05% increase year-over-year.
 Ford Motor total current assets for 2021 were $108.996B, a 6.64% decline from 2020.
 Ford Motor total current assets for 2020 were $116.744B, a 2.36% increase from 2019

,  Property, plant, and equipment can be defined as the sum of all net property, plant &
Equipment fields. Where companies do not report a break down of plant, property, & equipment,
the value is entered in this field alone.

 Ford Motor property, plant, and equipment for the quarter ending September 30, 2022
was $35.529B, a 2.92% decline year-over-year.
 Ford Motor property, plant, and equipment for 2021 was $37.139B, a 0.15%
increase from 2020.
 Ford Motor property, plant, and equipment for 2020 was $37.083B, a 1.68%
increase from 2019.

Total assets ________At the end of the 2021 fiscal year, the Ford Motor Company held total
assets of some 257 billion U.S. dollars. The company is located in Dearborn, Michigan.
Ford is one of the largest light vehicle manufacturers worldwide. Total assets can be defined
as the sum of all assets on a company's balance sheet.

 Ford Motor total assets for the quarter ending September 30, 2022 were $246.919B,
a 2.28% decline year-over-year.
 Ford Motor total assets for 2021 were $257.035B, a 3.83% decline from 2020.
 Ford Motor total assets for 2020 were $267.261B, a 3.37% increase from 2019.

Total liabilities can be defined as the total value of all possible claims against the corporation.

 Ford Motor total liabilities for the quarter ending September 30, 2022 were $204.830B,
a 7.5% decline year-over-year.
 Ford Motor total liabilities for 2021 were $208.413B, a 11.86% decline from 2020.
 Ford Motor total liabilities for 2020 were $236.45B, a 4.95% increase from 2019.

 Share holder equity can be defined as the sum of preferred and common equity items

 Ford Motor share holder equity for the quarter ending September 30, 2022 was $42.089B,
a 14.67% increase year-over-year.
 Ford Motor share holder equity for 2021 was $48.622B, a 57.81% increase from 2020.
  Ford Motor share holder equity for 2020 was $30.811B, a 7.28% decline from 2019.

Total liabilities and share holders equity can be defined as the total of all liabilities and
shareholders' equity.

Ford Motor total liabilities and share holders equity for the quarter ending September 30, 2022
was $246.919B, a 2.28% decline year-over-year.

 Ford Motor total liabilities and share holders equity for 2021 was $257.035B, a 3.83%
decline from 2020.
 Ford Motor total liabilities and share holders equity for 2020 was $267.261B, a 3.37%
increase from 2019.

Cash Flows Statement

Net income/loss can be defined as the company's total income or loss before preferred stock
dividends, taken from the Income Statement

 Ford Motor net income/loss for the quarter ending September 30, 2022 was $-3.411B,
a 160.51% decline year-over-year.
 Ford Motor net income/loss for the twelve months ending September 30, 2022
was $8.899B, a 22.2% decline year-over-year.
 Ford Motor annual net income/loss for 2021 was $17.91B, a 1503.61% decline from
2020.
 Ford Motor annual net income/loss for 2020 was $-1.276B, a 1619.05% decline from
2019.

 Cash flow from operating activities can be defined as a company's cash flows from operations.

 Ford Motor cash flow from operating activities for the quarter ending September 30, 2022
was $5.675B, a 53.7% decline year-over-year.
 Ford Motor cash flow from operating activities for the twelve months ending September
30, 2022 was $22.241B, a 51.93% decline year-over-year.
 Ford Motor annual cash flow from operating activities for 2021 was $15.787B, a 34.95%
decline from 2020.
 Ford Motor annual cash flow from operating activities for 2020 was $24.269B, a 37.59%
increase from 2019.

 Cash flow from investing activities can be defined as the total change in cash resulting from a
companies investments

 Ford Motor cash flow from investing activities for the quarter ending September 30, 2022
was $0.625B, a 87.52% decline year-over-year.
  Ford Motor cash flow from investing activities for the twelve months ending September
30, 2022 was $10.827B, a 236.7% decline year-over-year.
 Ford Motor annual cash flow from investing activities for 2021 was $2.745B, a 114.75%
decline from 2020.
 Ford Motor annual cash flow from investing activities for 2020 was $-18.615B, a 35.67%
increase from 2019.

Net cash flow can be defined as the total change in cash for the company over the given period.

 Ford Motor net cash flow for the quarter ending September 30, 2022 was $0.984B,
a 41.74% decline year-over-year.
 Ford Motor net cash flow for the twelve months ending September 30, 2022 was $-
4.271B, a 232.43% decline year-over-year.
 Ford Motor annual net cash flow for 2021 was $-5.198B, a 163.44% decline from 2020.
 Ford Motor annual net cash flow for 2020 was $8.194B, a 882.49% increase from 2019.

 Stock-based compensation can be defined as the estimated market value of stock options,
warrants and other stock-based compensation given to employees and/or vendors

 Ford Motor stock-based compensation for the quarter ending September 30, 2022
was $0.277B, a 5.73% increase year-over-year.
 Ford Motor stock-based compensation for the twelve months ending September 30, 2022
was $819M, a 19.56% increase year-over-year.
 Ford Motor annual stock-based compensation for 2021 was $0.305B, a 53.27%
increase from 2020.
 Ford Motor annual stock-based compensation for 2020 was $0.199B, a 12.72%
decline from 2019.

 Common stock dividends paid can be defined as the cash outflow for dividends paid on a
company's common stock

 Ford Motor common stock dividends paid for the quarter ending September 30, 2022
were $-1.410B, a 46900% increase year-over-year.
 Ford Motor common stock dividends paid for the twelve months ending September 30,
2022 were $-3.025B, a 400% increase year-over-year.
 Ford Motor annual common stock dividends paid for 2021 were $-0.403B, a 32.38%
decline from 2020.
 Ford Motor annual common stock dividends paid for 2020 were $-0.596B, a 75.05%
decline from 2019.
CONCLUSION

The epidemic appears to influence Ford’s economy negatively in several aspects. The research found
that Ford’s production and sales declined sharply as a consequence of the market’s recession. It was
also discovered that Ford’s market share shrank and its market position weaken. Also reasonably
thorough, the current study still has limitations. The very first constraint on this research was the lack
of comparison with other firms within the same industry. This results in an information deficiency of
industrial overall performance, which supposes to provide assistance in identifying Ford’s potential
defects bench marking versus equivalent firms. Additionally, the study does not consider factors
other than the epidemic which might also affect Ford’s performance. Finally, since only three year’s
data is referred to in this study, the analysis does not necessarily represent Ford’s holistic dynamics.
In the future research, Ford’s significant competitors’ financial data is expected to be included in the
analyzing process. In such a manner that more detailed analysis can be made. Further on, future
studies shall strive to take more inducement of Ford’s performances in to consideration by reflecting
on reliable news regarding Ford’s economic indication. Simultaneously, it is of necessity to refer to
Ford’s previous five years’ fiscal data so as to capture a broader view of the firm’s general
performance. Despite the aforementioned limitations, the study contributes to suturing the gap of
exploring the primary approaches of crisis recovery. In light of this study, prompt adjustments of
corporate strategies in accordance with market fluctuation are urgently needed. Furthermore, it is
essential to research and develop new products based on the up-to-date market demands.