Branding Booster BBN

Download as pdf or txt
Download as pdf or txt
You are on page 1of 10

BURLESQUE

BUSINESS
NETWORK

ng
di
ran
B

ter
os
o
B x
Branding Booster

Hi gorgeous, and welcome to my Branding Booster workbook, packed

with thought provoking exercises to help you develop or refine a

distinctive personal brand as a burlesque professional.

This is a completely free gift from me to you to help you stand out and

sell out with an unmissable, unforgettable presence, online and in person,

which attracts the right people to you like a glitter-covered magnet!

And when you get to the end, I have an exclusive discount for you if
you'd like further support - so don't miss it!

If you have any questions, join us in the 'Burlesque Business Network Hub'

Facebook group and I'll be ready to chat with you.

Holli Mae x
Much love and success, 
TAKE A MOMENT TO THINK ABOUT YOUR BIG PICTURE. SO OFTEN WE HAVE A CLOSE RANGE,

LAZER FOCUS ON OUR LIVES AND WORK, AND WE DON’T ZOOM OUT AND THINK LONG TERM,

AND ALLOW OURSELVES THE FREEDOM TO IMAGINE AND AIM FOR ANYTHING WE WANT.

WHAT IS YOUR ULTIMATE AIM IN YOUR CAREER AS A PERFORMER, INSTRUCTOR OR CREATIVE

PROFESSIONAL? HOW DO YOU PICTURE YOUR DREAM SELF IN TEN YEARS TIME? WHAT HAVE

YOU ACHIEVED? WHAT ARE YOU DOING? WHERE ARE YOU LIVING? WHAT ARE YOU

RENOWNED AND RESPECTED FOR?

JUST FREE WRITE ON THIS ONE WITHOUT THINKING TOO HARD OR STOPPING TO CONSIDER

WHETHER YOUR IDEAS ARE REALISTIC. THATS A GOAL KILLER. JUST SCRIBBLE AWAY AND THINK

BIG. LET YOUR IMAGINATION RUN WILD. 


SUM UP YOUR PROFESSIONAL PERSONA IN THREE SPECIFIC WORDS

(NOT FABULOUS/AMAZING/AWESOME, BUT SENSUAL, TACTILE, INTRIGUING, PROVOCATIVE,

HILARIOUS, OPULENT, DECADENT, INSPIRATIONAL, COURAGEOUS, EXPERIENCED...)

THIS CAN BE A FUSION OF YOU AND YOUR EXAGGERATED SHOWBIZ SELF, OR THE PERSONA

YOU ARE AIMING FOR, NOT NECESSARILY HOW YOU FEEL ABOUT YOURSELF RIGHT NOW. THE

SOONER YOU LIVE AND EMBODY THESE QUALITIES, THE MORE YOUR CONFIDENCE AND

AFFINITY WILL GROW.

NOW CHOOSE THREE WORDS OR PHRASES THAT CAPTURE YOUR TARGET AUDIENCE, CLIENT

OR STUDENT.

GET SPECIFIC AND POLARISING ABOUT YOUR FANBASE. WHO DO YOU APPEAL TO?  MIDDLE

AGED, SELF CONSCIOUS WOMEN? DIY, LOW BUDGET, DEDICATED PERFORMERS?  NEW,

NERVOUS AND EXCITED PERFORMERS? CORPORATE, WEALTHY AND EXTRAVAGANT

AUDIENCES LOOKING FOR ESCAPE AND SPECTACLE? MALE, MIDDLE CLASS FANS LOOKING

FOR THE GIRL NEXT DOOR OR A GODDESS TO WORSHIP?  SUPPER CLUB PRODUCERS?  

NOW WRITE THREE PHRASES ABOUT HOW YOU WANT TO MAKE THEM FEEL AND THINK.

E.G. INSPIRED, CONFIDENT AND MOTIVATED. OR INTRIGUED, SEDUCED AND DISTRACTED. OR

UNCOMFORTABLE, PROVOKED AND UNSETTLED.


CHOOSE TWO OR THREE SPECIFIC COLOURS THAT CAPTURE THE MOOD AND PERSONALITY

YOU WANT TO COMMUNICATE.

ARE YOU GLAMOROUS GOLD, REGAL PURPLE, PRETTY PINUP PINK, SUNNY FUNNY YELLOW,

ELEGANT EMERALD, MOODY BLUES, ZANY ORANGE, SULTRY BLACK AND TAN?  YOU CAN USE

COLOUR TO CREATE A CONSISTENT, RECOGNISABLE VISUAL BRAND AND SIGNAL. 

IF YOU’RE MUSICALLY STIMULATED, THINK OF A SONG THAT PERFECTLY CAPTURES YOU. OR

EVEN A GENRE OF MUSIC – HEAVY METAL, SMOOTH JAZZ, ROCK AND ROLL, NEW AGE...

THEN THINK OF A SONG OR GENRE THAT CAPTURES YOUR TARGET AUDIENCE, STUDENT OR

CLIENT. THIS WILL HELP YOU CEMENT YOUR SELF PERCEPTION, AND HELP YOU GET INTO THE

SHOES OF THE PEOPLE YOU ARE MARKETING TO. PLUS IT’S FUN. 

NAME THREE THINGS WHICH MAKE YOU DISTINCTIVE AND UNIQUE AS A PERFORMER
WRITE DOWN THREE OF YOUR MOST NOTABLE ACHIEVEMENTS OR HIGHLIGHTS AS A

PERFORMER.

IF THERE WAS A STORY ABOUT YOU ON THE FRONT PAGE OF A NEWSPAPER, WHAT WOULD THE

HEADLINE READ?

WHAT WOULD THE TITLE OF YOUR TELL-ALL BIOGRAPHY BE?

WHAT WOULD YOU BE VOTED 'MOST LIKELY TO...'?

WHAT WOULD YOU NEVER BE SEEN DOING ONLINE?


NOW ASK FIVE PEOPLE (IDEALLY MADE UP OF PEERS, PRODUCERS, FANS, AND STUDENTS IF

APPLICABLE) YOU TRUST TO BE ENTIRELY HONEST AND OBJECTIVE TO SUM YOU UP AS A

PERFORMER IN THREE WORDS. WRITE THEM HERE. (FOR FURTHER RESEARCH, YOU COULD ASK

THEM TO ANSWER SOME OF THE ABOVE QUESTIONS ABOUT YOU.)

COMPARE THE RESULTS WITH THE WORDS AND OTHER ELEMENTS YOU HAVE USED TO DESCRIBE

YOURSELF. DO THEY ALIGN WITH THE STYLE AND QUALITIES YOU INTEND TO PORTRAY, OR IS

YOUR CURRENT BRANDING GIVING A COMPLETELY DIFFERENT IMPRESSION?


NOW CONSIDER...

WHAT STEPS DO YOU NEED TO TAKE TO ENSURE YOUR BRANDING IS CLEAR AND CONSISTENT,

ONLINE AND IN PERSON?

THINK ABOUT YOUR WEBSITE, SOCIAL MEDIA ACCOUNTS, IMAGES, FOOTAGE, WHAT YOU POST,

YOUR EMAILS AND APPLICATIONS, BACKSTAGE CONDUCT, COMMUNICATION, TONE OF VOICE,

ETC.

ON A SCALE OF 1-10, WITH 10 HIGHEST, HOW CONFIDENT ARE YOU

ABOUT:

CONTACTING PRODUCERS:      / 10

APPLYING FOR FESTIVALS/SHOWS:      / 10

KNOWING WHAT TO POST ONLINE:      / 10

WHAT TO PUT ON YOUR WEBSITE:      / 10

PHOTOSHOOT CONCEPTS:      / 10

BUILDING ENGAGED FOLLOWINGS ONLINE:      / 10

NETWORKING AND COMMUNICATING IN PERSON:      / 10


SO TELL ME - DID YOU FIND FILLING IN THIS WORKBOOK DIFFICULT IN
PLACES?  DID THE RESULTS SURPRISE YOU? ARE YOUR CONFIDENCE
SCORES LOWER THAN YOU'D LIKE? 

WOULD YOU LIKE TO:

* BECOME A DISTINCTIVE, PROFESSIONAL PERFORMER THAT STANDS OUT AND DEMANDS

ATTENTION?

* MAKE YOURSELF IRRESISTIBLE TO PRODUCERS, AND KNOW HOW TO CONTACT THEM?

* NEVER SIT THERE WONDERING WHAT TO POST ON SOCIAL MEDIA AGAIN?

* LEARN THE 5 THINGS YOUR WEBSITE MUST HAVE TO SECURE BOOKINGS?

* LEARN THE BIGGEST SOCIAL MEDIA MISTAKES MOST PERFORMERS MAKE?

* BUILD AN ENGAGED FOLLOWING READY TO BUY TICKETS, SNAP UP YOUR MERCH, TAKE

YOUR CLASSES OR BOOK YOU FOR THEIR SHOWS?

I've got you babe!

BURLESQUE BRANDING

ONLINE COURSE

Running 2ND SEPTEMBER – 14TH OCTOBER

Entirely online and available to anyone, anywhere!

Intimate group support 

Live weekly trainings and Q&A

Personal feedback and expert resources

Direct access to me via group and email throughout the course

Apply at  http://bit.ly/bbnbrand and quote


'WORKBOOK' for a 25% discount.

Read on to see why my students love this course >>>


Student Love

You might also like