Visual Ethnography and Creative Intervention
Visual Ethnography and Creative Intervention
Course Syllabus
Credit Units: 3
Level: B4
Arts and Humanities
Study of Societies, Social and Business Organisations
Proposed Area:
(for GE courses only) Science and Technology
Medium of
Instruction: English
Medium of
Assessment: English
Prerequisites:
(Course Code and Title) SM3721 Theories of Photography & Imaging
Precursors:
(Course Code and Title) Nil
Equivalent Courses:
(Course Code and Title) Nil
Exclusive Courses:
(Course Code and Title) Nil
Course Syllabus 1
Jun 2017
Part II Course Details
1. Abstract
(A 150-word description about the course)
This course unfolds the many issues involved in studying everyday urban culture via
ethnographic research methods. As a participant or observer, what kinds of information do we
collect from the field? How does the medium employed to collect data and make field notes
impact on what we learn and what know? Are the different creative media only tools? What can
we learn from history and current practices the variety, diversity and complexity of ways. When
we present our findings via visual narratives, such as a documentary, what are the implications?
How have documentary makers so far tackled these issues?
Ethnography can be summarized as ‘being there, observing, collecting and recording’, whereas
Cultural Studies open up this research method (from anthropology) into ‘ethno-methodologies’,
allowing flexible, reasoned combination of other research methods such as interview, textual and
discourse analysis, and participatory research. Ethno-methodologies are important because they
pay attention to specific live moments of specific subjects, the opposite of turning people into
types and numbers.
Visual ethnography has become an important aspect of the study of culture, and has found ways
into the research-creation process of many contemporary artists. Visual ethnography has the
following FOUR aspects:
(1) Deploying photography, sketching, mapping, video-making and other visual methods to
record data and conduct fieldwork
(2) Collecting and studying visual/audio artifacts to gain insight into cultural practices and
everyday life as these objects are highly organized visual representations with embedded
meanings, e.g. family photos, video games, stamps, posters, advertisements, movies, front
pages of personal blogs, maps etc.
(3) Representing (analyzed/interpreted) fieldwork – i.e. representing ethnographic knowledge
– via visual media, e.g. a photo album, a hyper-textual archive,
documentary/anthropological videos, an artist’s book etc.
(4) Moving beyond pure recording and visual representation to a series of participatory,
performative and interventionist activities, often also practiced by contemporary artists
who want their art-making to be find ways into everyday life.
The course will conclude with the examination of two latest trends:
A. There is no pure visual/audio objects: new ethnography has paid more attention to It is also
about investigating the varied ‘lives’ of objects based on actual usage, and human activities
that involve self-made visual logic and aesthetics, such as decorating one’s living room,
arrangement of the kitchen space, the actual use of a physical desk in one’s room, the
display of family photos and so on.
Course Syllabus 2
Jun 2017
B. There is a recent trend in the growing use of ethnographic research in the commercial sector
as new ways to probe consumers’ views and to give evidence to consumers’ needs in the
context of marketing research. This requires some attention with assessment.
^ Negotiated Learning Outcome (NLO) explicitly articulating the elements of Discovery oriented
learning.
A1: Attitude
Develop an attitude of discovery/innovation/creativity, as demonstrated by students possessing a strong
sense of curiosity, asking questions actively, challenging assumptions or engaging in inquiry together
with teachers.
A2: Ability
Develop the ability/skill needed to discover/innovate/create, as demonstrated by students possessing
critical thinking skills to assess ideas, acquiring research skills, synthesizing knowledge across disciplines
or applying academic knowledge to self-life problems.
A3: Accomplishments
Demonstrate accomplishment of discovery/innovation/creativity through producing /constructing
creative works/new artefacts, effective solutions to real-life problems or new processes.
Course Syllabus 3
Jun 2017
3. Teaching and Learning Activities (TLAs)
(TLAs designed to facilitate students’ achievement of the CILOs.)
Course Syllabus 4
Jun 2017
4. Assessment Tasks/Activities (ATs)
(ATs are designed to assess how well the students achieve the CILOs.)
Course Syllabus 5
Jun 2017
5. Assessment Rubrics
(Grading of student achievements is based on student performance in assessment tasks/activities with the following rubrics.)
Course Syllabus 6
Jun 2017
Assessment Task Criterion Excellent Good Fair Marginal Failure
(A+, A, A-) (B+, B, B-) (C+, C, C-) (D) (F)
Constructively
critical, thus
facilitating the
discovery of new
issues
2. Group This assessment will Rich, informative Adequate Adequate content Weak content, loose Inadequate content,
Presentation grade on content and content, excellent content with with grasp of the general fail to identify the
fluency of presentation. grasp of the firm grasp of the comprehensive ideas with some general ideas with
Students should show
material with in- material that grasp of the knowledge of the knowledge of the
their co-operation to
depth and informs the material subject matter subject matter
conduct a well-
extensive audience on a demonstrating Poor organization, No organization,
organized presentation
knowledge of the subject matter basic knowledge structure and structure or/and
with their own
subject matter Reasonable of the subject composition composition
argument and evidence
Rigorous organization, matter Poor presentation Poor presentation
from readings and
organization, balanced Fair organization, skills: marginal skills: marginal
notes. The threshold of
coherent structure, structure and weak structure pronunciation, pronunciation,
‘discovery’ lied in a
and systematic composition and composition expression and expression and
student’s self
exposition with a Good verbal Fair presentation diction, poor time- diction, minimal
initiatives to conduct
strong sense of communication: skills: acceptable management time-management
additional research and
narrative comprehensible pronunciation,
to personalize theories
for her/his personal Superior pronunciation, expression and
Note: All A+/A/A- grade assignment should comply with the highest performance of Discovery-oriented learning.
Course Syllabus 12
Jun 2017
Part III Other Information (more details can be provided separately in the teaching plan)
1. Keyword Syllabus
(An indication of the key topics of the course.)
2. Reading List
2.1 Compulsory Readings
(Compulsory readings can include books, book chapters, or journal/magazine articles. There are also collections of
e-books, e-journals available from the CityU Library.)
Anderson, Kevin Taylor. 2003. Toward an anarchy of imagery: questioning the categorization of
films as ‘ethnographic’. Journal of Film and Video 55.2-3: 73-87.
Bennet, Tony, L. Grossberg, M. Morris. 2005. The New Keywords. London: Blackwell.
Dennison Jean. 2015. Situating graphic anthropology. Visual Anthropology 28(1): 88-108.
Dick B, Soyinka B and Coffey A. 2006. Multimodal ethnography. Qualitative Research 6(1): 77-96.
Emmison, Michael and Philip Smith. 2000. Researching the visual: images, objects, contexts and
interactions in social and cultural inquiry. London: Sage.
Grimshaw, Anna & Amanda Ravetz. 2009. Rethinking observational cinema. Journal of Royal
Anthropological Institute, 15, 538-556.
Knowles, Caroline & Paul Sweetman. 2004. Eds. Picturing the social landscape: visual methods and
the sociological imagination. London: Routledge.
Course Syllabus 13
Jun 2017
MacDougall, David. 2005. The Corporeal Image: Film, Ethnography, and the Senses. Princeton, NJ:
Princeton University Press.
Saukko, Pauline. 2003. Doing Research in Cultural studies: An Introduction to New Methodological
Approaches. London: Sage.
Russell, C. 1999. Experimental Ethnography: The Work of Film in the Age of Video. Durham: Duke
University Press.
Schneider, Arnd. 2008. Three Modes of Experimentation with Art and Ethnography. In Journal of the
Royal Anthropological Institute 14:171-194.
13. Guatemala project: "Creative Arts and Photography in Participatory Action Research in
Guatemala" by M. Brinton Lykes in Handbook of action research: participative inquiry and
practice, edited by Peter Reason and Hilary Bradbury; Sage 2001; pp. 363-71)
14. Yunnan project [Visual Voices, 100 photographs of village China by the women of Yunnan
Province 中國雲南農村婦女自我寫真集]
[Examples of ethnographic research: notes, reports]
15. Guatemala project: "Creative Arts and Photography in Participatory Action Research in
Guatemala" by M. Brinton Lykes in Handbook of action research: participative inquiry and
practice, edited by Peter Reason and Hilary Bradbury; Sage 2001; pp. 363-71)
16. Yunnan project [Visual Voices, 100 photographs of village China by the women of Yunnan
Province 中國雲南農村婦女自我寫真集]
17. [Video ethnography]
18 Some samples: http://www.manchesresearch.co.uk/archive.html
19 Joseph Tobin and Yeh Hsueh, “The Poetics and Pleasures of Video Ethnography of
Education.” In R. Goldman (Ed). Video Research in the Learning Sciences. NY: Lawrence
Erlbaum Associates. 2007.
20 Two example of video ethnography used in market research: [kitchen]
http://www.youtube.com/watch?v=uI_dwCLv4eU [consumer's behavior]
http://vimeo.com/2935704
[basic reference on visual ethnography and visual anthropology]
Course Syllabus 15
Jun 2017
Jarvie, I.C. (1983). “Problem of Ethnographic Real.” Current Anthropology 24: 313-25.
24 MacDougall, David. (1992). “Photo Hierarchicus: Signs and Mirrors in Indian
Photography.” Visual Anthropology, vol. 5, pp. 103-129.
Marshall, John. (1992). “At the Other End of the Camera.” Visual Anthropology, Vol. 5, pp.
25
167-173.
Martin, R. (1997). “Looking and reflecting: Returning the gaze, re-enacting memories and
26 imagining the future through phototherapy.” In S. Hogan (ed.), Feminist approaches to art
therapy. London, Routledge.
Rose, Gillian 2001: Visual Methodologies: an introduction to the interpretation of visual
27
materials. Sage publications, London, Thousand Oaks, New Delhi.
West, W. Gordon 1996: “Photo-documentary and Visual Ethnography in a Postmodern
Digital World: From Positivist Empiricist Pomposity towards a Critique of Photoelectric
28
Representation” (November 30), available on-line at
http://webhome.idirect.com/~gordwest/minweb/gwtexts/thdcph5.htm
[Expanded modes of ethnomethodologies and case examples]
Adrian, Bonnie 2003: Framing the Bride: globalizing beauty and romance in Taiwan’s
29
bridal industry. University of California Press, Berkeley, Los Angeles, London.
Bach, Hedy 1998: A Visual Narrative Concerning Curriculum, Girls, Photography, Etc.
30
(Dissertation)
Ofield, Simon 2005: “Cruising the Archive,” in Journal of Visual Culture vol. 4(3). 351-64.
31
On-line version available at: http://vcu.sagepub.com/cgi/content/abstract/4/3/351
Spina, S.U. 1995: “Worlds together…Words apart: bridging cognition and communication
32 for second-language learners through authentic arts-based curriculum,” in Language,
Culture, and Curriculum 8(3). 231-47.
Walker, Ian ????: City Gorged with Dreams: surrealism and documentary photography in
33
inter-war Paris…
[Documentary films, ethnographic films and extended forms]
Barsam, Richard M. 1986: “American Direct Cinema: the Re-presentation of Reality,” in
34
Persistence of Vision 3/4. 132-56.
Bruzzi, Stella 2000: New Documentary: a Critical Introduction. Routledge, London and
35
New York.
Corner, John 2002: “Performing the Real: Documentary Diversions,” in Television &
36 New Media 3. 255-68. On-line version available at:
http://tvn.sagepub.com/cgi/content/abstract/3/3/255
Deren, Maya 1960: “Cinematography: the Creative Use of Reality,” in Daedalus winter.
37
150-67.
Morin, Richard P. 1994: Anthropologist’s Award-winning Film Chronicles Indian Village
38
Life.
Course Syllabus 16
Jun 2017
[On objects, things, and new perspectives in critical theory]
Collins, Douglas 2002-3: “The Great Effects of Small Things: Insignificance with
39 Immanence in Critical Theory,” in Anthropoetics 8, no. 2 (fall 2002 / winter 2003) at
http://www.anthropoetics.ucla.edu/ap0802/collins.htm (read August 3, 2007).
Cummings, Neil (ed.) 1993: Reading Things (Sight Works, volume 3). Chance Books,
London.
40
__________ and Marysia Lewandowska 2000: The Value of Things. Birkhauser,
Switzerland; August Media, London.
Latour, Bruno 2011: From Real Politics to Politics of Things; at: http://www.bruno-
41
latour.fr/node/208
Macdonald, Cynthia 2005: Varieties of Things: foundations of contemporary metaphysics.
42
Blackwell Publishing, Malden, Oxford, Carlton.
Plantinga, Carl (1987). “Defining Documentary: Fiction, Non-fiction, and Projected
43
Worlds.” Persistence of Vision 5: 44-54.
Renov, Michael, ed. (1993). Theorizing Documentar. New York, London: Routledge.
44 Sapir, J. David. (1994). On Fixing Ethnographic Shadows. American Ethnologist, Vol. 21,
no. 4, pp. 867-884.
Schwartz, Dona. Visual ethnography: Using photography in qualitative research. Qualitative
45
Sociology, 12(2), Summer 1989.
[theoretical thinking on everyday landscape]
Fenton, Laura 2005: “Citizenship in Private Space,” in Space and Culture 8. 180-92. Online
46
version available at: http://sac.sagepub.com/cgi/content/abstract/8/2/180
Edensor, Tim 2003: “Defamiliarizing the Mundane Roadscape,” in Space and Culture 6.
47
151-68. On-line version available at: http://sac.sagepub.com/cgi/content/abstract/6/2/151
Goffman, Erving. "Self Presentation" (chapter 2) and "Social Life as Drama" (chapter 9),
48 Charles Lemert and Ann Branaman (eds.), The Goffman Reader (Oxford: Blackwell, 1997),
pp. 21-25; 95-107.
[on ethnography & art-making]
Aliaga, Juan Vicente; Maria de Corral; and Jose Miguel G. Cortes (eds.) 2003:
Micropoliticas: arte y cotidianidad 2001-1968 [Art and everyday life 2001-1968]; a book
49 that accompanies the exhibition “Micropolitics, Art and Everyday Life (2001-1968),”
organized by the Espai d’Art Contemporani de Castello, held from 31st January to 21st
September 2003, Spain.
Course Syllabus 17
Jun 2017
Le Feuvre, Lisa; and Akram Zaatari (eds.) 2004: Hashem El Madani: Studio Practices;
published to coincide with the exhibition “Hashem El Madani,” at the Photographers’
50
Gallery, October 14 to November 28, 2004. Arab Image Foundation, Beirut; Mind the Gap,
Beirut; and the Photographers’ Gallery, London.
Ngan, Irene; and Eliza Lai (eds.) 2004: Mapping Identities: the art and curating of Oscar
Ho; a catalogue to accompany the exhibition “Mapping Identities: the Art and Curating of
51
Oscar Ho,” the 4th of the “Hong Kong Artists in the 1980s” series, exhibited at and
organized for the Para/Site Art Space, November 5 to December 5, 2004, Hong Kong
Case Studies (examples only):
Course Syllabus 18
Jun 2017