MODULE: “HOW TO INCREASE SALE AND

GROW YOUR BUSINESS ONLINE”

Gemar E. Estrella
Cor Jesu College, Philippines
Email: [email protected]

INTRODUCTION
Increasing online sales is the primary goal of many businesses, both large and small.
Increasing sales through online channels, whether you run a Ukay-Ukay business or sell
Beauty products, is similar to bowling a strike - it appears to be a lot easier than it actually
is.

Fortunately, there are dozens of ways to increase your online sales, many of which you
can put into action right away. Some of these suggestions are more specific in nature,
while others are more general.

Here are 9 practical techniques for improving online sales performance.

1. Know Your Product

2. Start Small
3. Set Your Own Rules
4. Essential Tools
5. Mode Of Payment
6. Reliable Courier
7. Games and Raffle
8. Dedication and Commitment
9. Be Honest

1. KNOW YOUR PRODUCTS

Knowing your products and services implies that the people selling them have a solid
understanding and knowledge of what they're offering and the value it has for the
customers.

“Product Knowledge is Power”

It's surprising how many salespeople don't understand the products or services they're
selling. In many cases, the salesperson is aware that their product is "good" or "the
best," but they are unable to say much more about it. It is now easier than ever to
become an expert on any topic of interest.

Consider the benefits of learning more about your product. You will gain a significant
advantage over your customers, competitors, and other salespeople if you know more
about it than they do.
Why is product knowledge essential for sales success?
1. Product knowledge increases enthusiasm.
To be a successful salesperson, you must have faith in your product. Knowing exactly
what you're talking about can help boost your enthusiasm. If you know your product
inside and out, you can provide information as needed, and your enthusiasm will be
natural.

2. Product knowledge gives us courage.

One common concern
among salespeople is that a
prospect will ask a question
to which they do not know
the answer. You can reduce
this risk by learning
everything you can.

3. Product knowledge
allows us to feel like
experts.
Sales don't always have to
be about the prospect;
knowing your product well
can make you feel
accomplished as well.

4. Product knowledge enables

us to speak confidently in the presence of other experts.
Selling to ordinary prospects can be simple because they may not be as knowledgeable
as you are. When dealing with purchasing agents or other industry professionals, they
are much more likely to put your knowledge to the test. Knowing everything there is to
know about what you're selling gives you the assurance you need around these people.

5. Product knowledge allows you to properly respond to any objections.

Whether it's a price comparison or a comparison to a competitor, knowing about your
own product (as well as the competition) allows you to explain the value in your own
product.

6. Product knowledge enables you to continue learning and discover new benefits to
offer prospects.
You will eventually discover more and more ways to leverage these advantages with
each of your prospects. If the product has hidden uses, you won't be able to articulate
them to your prospect if you don't know what they are.

7. Product knowledge allows you to better understand the competition.

Know your product, know your competitors' products, and understand why your product
outperforms them. Sometimes it is based on price, sometimes on value, and sometimes
on all of the above.
8. Product knowledge gives you confidence.
If you know more about the product than you could possibly use, you'll be more than
ready for any situation that arises.

9. Product knowledge instills trust in your prospects.

You want prospects to regard you as an expert, which is exactly what you should be.
When your prospects trust you, they are more likely to buy from you.

10. Product knowledge is extremely valuable. The ability to help you close more sales.

2. START SMALL
Starting a business, let alone an online business, can be intimidating. While an online
business has some advantages, such as low overhead costs, its most significant
disadvantage is that you are competing with so many other businesses for your
customers' attention.

With that in mind, here are five online business success tips that, if followed, will help you
and your company stand out and achieve your objectives:
1. Be Authentic
Your business, no matter how big or small it is at the moment, is an extension of you. It
will be successful or unsuccessful based on how others perceive your brand and,
ultimately, how they feel about doing business with you. Make certain that your products
and services live up to the standards you set for your customers.
The key is authenticity. You must
be yourself, whether you are
smooth and sophisticated
or have rough edges and
an attitude to match. Only
you know
what works for you and
your target audience, but
failing to be authentic is a
sure way to fail.

2. Exceed Expectations
Set goals for your
products and services and
strive to exceed them; it's
as simple as that!
This is especially
important with your initial
offerings, because a good first
impression can lead to a slew of repeat customers. Imagine the joy on people's faces as
they realize they have gotten the better end of the deal! It is your reward for providing so
much value at such a low (or relatively low) cost. Expectations will always be high, which
is exactly what they should be. Over-delivering entails always going above and beyond
the call of duty in order to become not only a viable business but also a market leader
that others admire and envy.
3. Focus on serving rather than selling.
Remember that the goal of a customer is not to make a sale, but rather to get a
customer. Make their first purchase with you a memorable one, and they'll return to buy
your products again and again, increasing the lifetime value of your customers and
maximizing your revenue.
Learn how to identify the problems, concerns, and issues that your target market faces in
order to better create and position your offerings as the best solution in the market. The
more effectively you can relate to and speak to them through copywriting, the more they
will realize you truly are the solution to their problems.

4. Meet your clients where they are.

The world is shifting from a corporate-dominated, sales-based economy to a trust-based
economy, thanks in large part to social media. In the past, dominant companies could
rely on "blind" brand loyalty from customers to ensure consistent profits, even if their
products and after-sales service were deplorable.
Not any longer. Today, there is truly global competition across many industries, and the
smallest flaw or weakness displayed by corporations is quickly exposed, virally spread by
consumers via the Internet, and exploited by ruthless competitors. The automobile
industry is a prime example. Individuals have the power to bring a company to its knees if
it fails to deliver, no matter how large it is (e.g., GM, Toyota). Social media is generally
unfriendly to the airline industry as well, but the risks are greater for smaller businesses
that lack the time and resources to invest in online reputation management.
On the plus side, when used correctly, social media marketing and Facebook offer a huge
opportunity for entrepreneurs and small business owners because it's a great way for
your most loyal and enthusiastic customers to share their love and excitement for your
company and brand.

5. Create Long-Term Relationships

Running a business entails not only developing customer relationships but also
expanding your network. It's all too easy to overlook the people who gave you advice,
introduced you to key suppliers, or simply acted as a sounding board for your crazy ideas.
To be honest, many of them would not be offended if you stopped contacting them.
They are aware of your busy schedule and time constraints.
However, paying attention to small details and calling your mentors to say 'Thank You'
go a long way in making success stories stand out. So what if a teacher, former boss, or
business coach has retired to Florida and is no longer a part of the scene? They'll
appreciate your gesture even more because it reminds them that they contributed to
someone else's success. This may lead to opportunities for them to feature you in front
of their audience, use your success as a case study, and potentially drive more traffic and
sales to your business.
3. SET YOUR OWN RULES
Starting and running your own venture, whether it's a small business, freelance work, or
entrepreneurial project, can be exciting, surprising, and rewarding. It is a one-of-a-kind
expression of who you are, what you care about, your preferred skills, who you want to
serve, and the issues you want to work on.
This journey can also be lonely and frightening at times. You probably don't know many
people who have done it or made it work for them. You may find yourself comparing
yourself to entrepreneurs who appear to have it all figured out and are regarded as
successful by their peers and society. You wonder why you aren't more like them or
closer to where they are when you look at them.

How to Change Your Mindset to Achieve Success

These suggestions may be
useful as you consider
shifting your mindset from
meeting other people's
definitions of success to
meeting your own.

1. Begin by defining success

for yourself.
Then decide how you'll get
there. (What is your
distinctive approach to the
work?) For one person,
success may be defined as
establishing a business
centered on their area of
expertise that allows them to work from anywhere. For another, it could be doing work
they enjoy that provides a sufficient income (as defined by them) while accommodating
caregiving or other priorities. Take the time to define what success looks like for you. It
will be useful to you throughout the journey.

2. Take into account your personality and preferences.

Consider both the goal and how to get there to determine what fits. If you prefer to take
smaller risks, investing everything you own and taking out a large loan may not be the
best way to get your business off the ground. If you are energized by other people and
activities, a job that requires you to spend the majority of your time alone in an office is
unlikely to be a good fit.

3. Understand your "why," as well as the reasons you do certain things.

This understanding informs why you say no to one opportunity while saying yes to
another. Your values and priorities contribute to some of this knowledge:

What drives you?

Why are you building the company and life that you are?
Why do you choose the topics, questions, or clients that you do?

Knowing your "why" allows you to make decisions that support you and lead you down
the path you've chosen. Of course, when making major decisions, you should consider
other points of view and questions, but once you know you're making the best choice for
you, make it with confidence.

4. Understand who you are and what you are not willing to do.
Knowing what you are and are not willing to do allows you to step outside of your
comfort zone and interview someone you don't know for a blog post. Or, you may
decide, "No, I'm not going to approach this global firm because I'm not ready to work at
that level yet, and I realize that choice may mean I won't create as much opportunity or
income this year."

Also, prioritize and value your priorities and values in order of importance. This can assist
you in evaluating options and making executive decisions. For example, if you care about
environmental protection, you are unlikely to pursue a project with a company that is
known to harm the environment.

You require this knowledge; without it, you may give up too soon or be swayed by the
opinions and suggestions of others. People may say things like, "You should give up and
get a job," "No, don't go out on your own," or "If you're not making enough from this
and need to keep working a job to support yourself, you don't have a business." What
they say is often influenced by their beliefs, frame of reference, experience, and
personality rather than a desire to discourage you. Consider their perspective, and keep
in mind that what they say may not be true, or at least not for you.

5. Create a timetable.
Create a detailed timeline if you need extra money for the next year to continue doing
the meaningful work you enjoy. It should include specific methods for maintaining a
consistent income to avoid experiencing so much anxiety and stress that you almost
forget how much you enjoy your work and why you want to do it.
6. To get things right, expect some trial and error.
When you're doing the work of starting a new business or project, you'll discover what
works and what doesn't. You'll also discover what your ideal situation looks like. You may
begin by thinking you want to work with individuals only to discover that working with
organizations is a better fit for you. Or perhaps you think you want to create courses but
realize that what you really enjoy — and what helps you — is one-on-one coaching.

7. It is acceptable to adapt and change as you go.

Remember, you are the one who defines success, not anyone else.

It is acceptable to have a job and a business, a small business, or to combine things to

achieve your goals. It's also fine to decide to get a job because it better fits your current
life and needs if your needs change or your life changes. Others do not live your life or
pay your bills, so don't give them the authority to decide how you should
live/work/achieve your goals. Their opinions, or the ones you imagine they have, are
simply that: opinions.

Finally, as you embark on your new venture, support the model of what works for other
small business owners, entrepreneurs, and freelancers! Recognizing and honoring the
various paths we each take is essential. It encourages us to support one another and
fosters a diverse community of creators, small business owners, self-employed
individuals, and entrepreneurs.

4. ESSENTIALS TOOLS
There are numerous tools available to make your life as an online entrepreneur easier.
Some of these items will be more useful than others, so we've whittled it down to the
top ten must-haves for starting an online business. This list includes everything from
software and hardware to tools you can use on a daily basis.

1. Laptop or computer
A computer or laptop is required for online businesses because you must be able to
access the internet and your business files from any location. A laptop also allows you to
work from any location, which is ideal for entrepreneurs who are constantly on the
move.
You'll also need a dependable computer to run useful software for a variety of business
tasks like email marketing, word processing, blogging, website creation, and more.
You probably already have one, so you don't need to spend money on it.

2. Internet Connection
A dependable internet connection is critical for online businesses because it allows
employees to communicate with clients and customers. It also provides employees with
access to critical files and documents. Furthermore, a dependable internet connection
allows businesses to stay
in touch with their
customers and
clients.
Depending on the
quality of your
internet connection,
you may need to
subscribe to multiple
service providers to
ensure that you are
always connected.

3. Smartphone
Smartphones are
ideal for running a
business because
they enable you to
stay connected to the internet and your customers regardless of where you are. You can
use your smartphone to photograph your products, respond to customer inquiries, and
even process payments.
If you're starting an online business, you'll need a high-quality camera to capture high-
quality images and videos of your products and services. Customers will be more trusting
of your company if you have professional-looking photos and videos.
A high-end smartphone may be sufficient for producing high-quality images and videos.

4. Accounting Instruments
Accounting software is a critical business tool because it allows entrepreneurs to keep
track of their finances. This software simplifies the creation of invoices, the tracking of
payments, and the generation of reports.

5. Customer care
Customer service is one of the pillars of any self-respecting business. Despite significant
advancements in automation, clients still prefer to speak with real people whenever
possible, so incorporating a live chat or having a dedicated customer sales rep on-hand to
answer calls is critical. There are services available that aim to streamline the process by
providing both automation tools and features designed to improve customer satisfaction
and increase your bottom line, such as LiveChat. In this regard, collecting customer data
is invaluable because it provides valuable insight into how your customers interact with
your website and which products pique their interest.

6. Social media management

Last but not least, it is critical to understand that a simple online presence for any digital
company is no longer sufficient. Because most Internet users spend a significant amount
of time on social media, you'll need to maintain a consistent presence on sites like
Facebook, Instagram, and YouTube in order to gain new customers. With so many sites
to manage, it's no surprise that comprehensive social media management platforms like
Hootsuite have exploded in popularity. Instead of having to micromanage each account
individually, you are
given access to a dashboard that controls all of your profiles, where you can carefully
plan activities like scheduling posts ahead of time and synchronizing marketing
campaigns.

As you can see, there are numerous areas where using the right tools and apps can help
you take your online business to the next level. As the number of e-commerce websites
continues to rise, the way you organize and structure your business, as well as the quality
of your services, will help you stand out from the crowd. Take the time to look over the
solutions presented here and select the ones that make the most sense for you and your
business.

5. MODE OF PAYMENT
Why Do Businesses Need a Variety of Payment Options?
Commerce truly has no borders in today's global economy. Customers and revenue can
come from anywhere, which gives both established industry players new opportunities.
Nonetheless, despite the ongoing innovation and fintech disruption with AI and real-time
payments, online merchants are setting boundaries for some clients without even
realizing it.
Overall, online payment challenges may be addressed by providing a variety of card
payment options and alternative payment methods (any form of payment other than a
credit card) to online merchants and B2Bs, which eventually speeds up the purchase
process (especially on mobile) and lowers shopping cart abandonment rate. The
preceding is true on both the consumer and business sides, especially for merchants
looking to expand their e-commerce business internationally and increase their customer
base. Let's take a closer look at the advantages that diverse payment options provide for
major e-commerce stakeholders in general.

Advantages for the Consumer

To begin with, the checkout process becomes much simpler, which reduces cart
abandonment. Depending on the merchant's target market, there are various social,
financial, and convenience
factors that influence people's payment preferences around the world. Exceeding
expectations is another major driver of customer satisfaction and loyalty. Again, having
multiple payment options allows them to select the most convenient method of
completing the purchase.
When a customer goes to the card
checkout, they usually expect a
limited number of payment options,
but they will be pleasantly surprised
when they see the variety. And
return for more.

Advantages for Your Company

There is no doubt that completing a
purchase is the ultimate goal of any
e-commerce seller, and providing
options is a powerful tool that can be
used to achieve it. Furthermore,
sticking to providing more options at
the checkout will result in a much
larger customer base. Naturally, you
may target your local area when
running an e-commerce business, but
how about getting customers from
all over the world? However, just as
individuals have preferred payment
methods, different countries have
general preferences in terms of
payment options. As a result, the more diverse payment options you provide, the larger
the consumer base you will appeal to.

6. RELIABLE COURIER
Do you have access to couriers and delivery services that will make your life easier if you
run an online business? A good courier service at your disposal is unquestionably a
fantastic link between you and your customers.

Some business owners are hesitant to use courier services. This could be due to a
previous negative experience with third-party delivery services, or it could simply be that
they are unaware of the benefits of outsourcing their product shipments.

Reasons Why Online Businesses Require Reliable Couriers

Here are some of the most significant benefits of working with reputable couriers for
your online venture:

On-time delivery
When it comes to product deliveries, whether you're a customer or a business owner,
time is of the essence. This is especially important if your products are perishable or time-
sensitive. In these cases, the courier service you hire should make on-time deliveries.

Furthermore, couriers are much faster than the post office. Look for couriers who have a
proven track record
of delivering items
on or before the
estimated delivery
date. Your
customers will
receive their
packages on time
as a result. Expect
repeat orders!

Correct handling
A reputable
courier service has
a reputation for
delivering goods
in good condition.
Aside from speed, your
customers will most likely expect that the shipment will not be mishandled.
Do not be afraid to inquire about how your goods will be handled from pickup to
transportation and delivery.

Fees that are clear and justifiable

One of the most misunderstood costs in any online business is shipping. Some businesses
choose the cheapest option without considering other aspects of product delivery such
as insurance, premium packaging, fragile shipping, and international fees.

In conclusion, request a breakdown of shipping costs. When beginning a partnership

with a courier company, make sure that the package plans match the quality that you
expect. Aside from that, talk about specialized shipping arrangements that will work for
your company's budget.

Shipment tracking capability

Unexpected events can cause you to worry and keep you awake at night. This includes
tracking the progress of your product packages as they are shipped and delivered to your
customers. You might panic if you don't know where your package is!

Fortunately, most modern couriers provide delivery tracking systems to assist you in
determining the location of your shipments. Some couriers provide tracking options such
as email, web app, SMS, and phone call. This process applies to both bulk shipments from
suppliers to your warehouse and product deliveries from your stores to customers.
Customers who are pleased
Even if your product is fantastic, sending it to them days after the expected arrival date
may irritate them. The same is true if the package appears to have been mishandled and
is in poor condition when it arrives at your customer's door.

In other words, dependable shipping partners ensure that your clients' shipments arrive
on time and in good condition. Look for delivery companies that can make this promise
and have a long track record of satisfied customers.

Your clients will be more than happy to place additional orders if you partner with
reputable couriers.

Overall, excellent service

You can be confident in customer satisfaction when you know your products are handled
properly from pickup to shipment. This is most likely the most immediate benefit that any
online business owner can enjoy - fewer headaches!

By hiring the right courier, you can avoid the following problems that online businesses
frequently face:

Delays in delivering products to customers

Mishandling of goods prior to delivery to buyers
The requirement to send the items yourself
Uncertainty about the shipment's status and location
Shipping costs are exorbitant.

Questions to Ask a Courier Service Before Working With Them

Before committing to a specific delivery service company, make sure to inquire about the
following:
*What is their average delivery time?
*How do they deal with shipments? Will the deliveries be weatherproof from your
warehouse to the recipient's location?
*Do they provide tracking options to assist you in tracing the status and location of your
shipments?
*What are their security and identity policies? What if the customer is not at home when
the item is delivered?
*Can you afford an increased insurance fee to ensure that the products are kept in the
best possible condition before being delivered to the customer?
*Do they offer discounts for bulk shipments? What are their business package plans?
Their responses to the preceding questions should assist you in determining which
couriers are the best in terms of speed, shipment handling, and overall service.

7. GAMES AND RAFFLE

Do Raffles and Giveaways Still Attract Customers?
Traditional marketing strategies such as holding raffles and giveaways can attract a lot of
attention and generate buzz that you can use to get media attention, making it one of
the most popular and efficient marketing strategies today—despite the rise of online
marketing. After all, everyone enjoys the prospect of receiving something for nothing.

Raffles and giveaways have the net effect of making your brand memorable, piqueing
their interest and leaving them wanting more.

Here are some ideas for making the most of raffles and giveaways.

Choose a Prize Relevant to Your Business’s Brand

When it comes to giveaways and raffle entries, it's critical to prioritize quality over
quantity. After all, the goal is to attract people to your band who will most likely
purchase your products and services. So, for the best results, make the prizes relevant to
your company's brand.
If you believe your general product lines and services aren't the most appealing, you'll
need to get creative. For example, if you sell cleaning supplies, you could hold raffles and
giveaways of household cleaning supplies in exchange for a year of free house cleaning
services. When participants win a prize related to your brand, they are more likely to
share their winnings on social media platforms, allowing you to reach your potential
target audience.

Prizes should be varied.

Offering more than one of a particular prize makes the giveaway or raffle less appealing
because people will believe their chances of winning are slim. Furthermore, when there
are multiple prizes available, consumers will not correctly evaluate the value of the
prizes. However, diversifying your giveaways and raffles is an excellent strategy. This is
because offering different awards at different levels makes consumers feel like they have
a better chance of winning something.
If you intend to give away more than one prize per contest, consider offering these
rewards in tiers, such as first through third place. Giving users the option to choose the
awards is an efficient way to do this, allowing you to display a couple of them at various
value levels, such as coupons or gift cards—and people can select one to enter.
Collecting this data allows for seamless email list segmentation or the creation of a new
one.

Prizes based on the season

Revolving your prizes around a specific season is an excellent way to tie in a promotion
theme while also attracting new users to your website or social media profiles. For
example, because of their seasonal relevance, giving away a jewelry piece or an all-
expense-paid dinner for two is more appealing during the first few weeks of February.
Using holidays and well-known events as prizes allows you to be more creative with how
you promote giveaways and raffles.

User-Generated Content Should Be Encouraged and Rewarded

Raffles and giveaways that require people to participate mean that you get something in
return—valuable data. So, in addition to offering appealing prizes, create a campaign
that makes use of user-generated content (UGC), rewarding winners who generate the
most engagement. You
can encourage your
audience to help build
your business and
provide value to your
visitors by presenting
them with various
awards.

Provide an Outstanding
User Experience
If you want to give
away a large prize such
as cash or a valuable
item such as an
expensive car. In
addition to investing
thousands of dollars, you should devote some time to making your giveaway or raffle as
appealing and user-friendly as possible. After all, no matter how grand your prize, users
are unlikely to participate if the promotion is difficult to use or find.

You can test the campaign and make it omnichannel to ensure maximum visibility across
multiple sites. It is critical to conduct research on the legality of your prizes as well as
what winning means for your business and the winners. This is because it can be
aggravating for both parties when winnings increase the winner's stress and vice versa.
Despite the fact that technology has paved the way for more convenient and cost-
effective marketing strategies, traditional raffles and giveaways remain some of the most
effective marketing techniques available today. The nexus of successful giveaways and
raffles is a well-thought-out prize—and the ideas mentioned can help you find the best
ones to engage with the audience more and expand your reach.

8. DEDICATION AND COMMITMENT

Each successful person has a high level of dedication, which indicates their commitment
to achieving objectives and life goals. Understanding what it means to be dedicated or
committed to achieving a specific goal is a fundamental life principle. Unfortunately, in
this day and age of fast food, instant gratification, and creature comforts, concepts like
dedication, commitment, and resolve are not widely accepted. Nonetheless, dedication is
an essential component in achieving any significant goal.

Hard work and dedication go hand in hand because they teach us discipline,
determination, and dedication. Together, we can achieve success.

What Role Do Hard Work

and Dedication Play?
To advance in your career,
you must put in the effort
and dedication required.
You must be a hard worker,
but moving forward can be
difficult if you are not
committed to your goals.
Hard work builds character
and gets you the results and
attention you need at work
to potentially earn raises and
promotions.
You are more likely to inspire your team, meet your goals, and learn new skills if you are
dedicated.

How to Dedicate Yourself to Your Goals

Goals and dreams are important to have, but staying committed to those goals can be
difficult.
When your goals appear to be out of reach, some of the best ways to stay committed
include:
*Be Inspired
*Maintain a Routine
*Don't Overwork Yourself
*Consider the Big Picture
*Reverse-engineer the Steps to Achieve Your Objectives
*Plan Your Priorities
*Pay Attention to Important, Non-Urgent Tasks
How Dedication and Hard Work Lead to Success
Anything is possible with hard work and dedication.
When you are dedicated to a goal and put in the effort necessary to achieve it, you will be
able to demonstrate to your employer that you are a valuable team member.
Dedication and hard work can result in a pay raise, as well as help you get things done
more effectively.
9. BE HONEST
It is difficult to run a business that takes pride in being ethical and socially responsible,
and many businesses end up cutting more than a few corners in the name of profit. If you
look deeper into those companies, you'll probably discover that honesty isn't valued as a
desirable trait. However, it is nearly impossible for a company to build trust if honesty is
not a guiding principle in every aspect of its work process. In business, honesty is more
than just doing things correctly; it is also about expressing the values upon which a
company is founded.

Be Specific
What are your true strengths? Be specific. It may not be the same for all types of
customers. It would
have been
problematic if this
same company
simply stated,
"We're the best
rocking chair out
there." Some people
believe that the best
rocking chair is the
cheapest. Perhaps
the one with the
best design. This is
not the case with
this company. Make
sure your message on
your marketing channel is based on truth that your customers can relate to.

Set Accurate Expectations

Set the right expectations for your customers based on the type of product or service.
We live in a new era in which you must go beyond simply convincing your customers to
buy your product. You will create a bad user experience if you set the wrong
expectations.
Create A Satisfying User Experience
Almost every client I've met in the last year has received business from word of mouth. It
is the majority of newly acquired clients, especially in businesses that cater to other
businesses (B2Bs). Today, your reputation and word of mouth are created not only in
person, but also online.
Honesty Is The Best Policy
Simply saying the truth and delivering the message in a clear manner is a simple way to
ensure that your marketing will benefit your clients and make them happy doing business
with you. Because the user was pleased, it is also likely to generate recurring sales. Don't
go overboard with lies or ambiguous promises. In the long run, you will lose.

Honesty is an important business characteristic because it sets the tone for the type of
work culture you want to foster, provides consistency in workplace behavior, and fosters
customer and prospect loyalty and trust.

It establishes your company's culture.

Whether you run a top-down or bottom-up organization, one of the most effective ways
to create a work culture that will propel your company to long-term success is through
honesty. Work culture refers to the values and beliefs that guide everything your
company does, from how it manufactures products to how it markets them and treats
customers. The value you place on honesty as a leader can foster a work culture in which
your employees feel empowered and validated.

It results in consistent workplace behavior.

When you create an honest culture, you also help to foster consistent workplace
behavior and activity regardless of external influences. In other words, regardless of the
circumstances, your employees will follow a consistent code of ethics. For example, even
when confronted with a rude customer who is in the wrong, an employee will remain
respectful and helpful.

It Builds Trust With Your Customers

Companies spend years building loyalty and trust with their target audience, and one of
the most important ways to do so is through honesty. Customers tend to reward
businesses that they believe do things correctly and care about producing a high-quality
product or service. People are looking for businesses that not only sell goods and
services, but also contribute to making the world a better, brighter, or more meaningful
place.
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