The Art of "Budol" and How it Affects

Consumer Preference and Buying Behavior

CHAPTER 1

INTRODUCTION

The art of budol is a powerful marketing strategy that can sway consumer preference
and buying behavior.

Globally, many companies and brands have embraced influencer marketing as a means
to promote their products and services. This is evident in the growing popularity of social
media stars and bloggers who are able to reach millions of people through their online
presence. In the digital age, social commerce, or the promotion and sale of products directly
through social media channels, is a must for any retailer. In 2021, half of all adults in the
United States will have made a purchase through social media. However, many retailers
struggle with determining the best sales strategy. Live selling is by far one of the most
effective methods.
The pandemic has changed online retail habits, with many Asian shoppers buying in real-
time on their mobile phones via a live selling platform. The trend of live selling has grown
dramatically in the last year, particularly in Asian and Southeast Asian markets. The
widespread closure of physical retail stores, combined with an increase in digital
consumerism, has accelerated the practice of influencers selling through live streams. The
trend that first gained traction in Asia is now spreading to other global markets.
In Asia, some countries have been known for being hubs of budol, with South Korea
being particularly notorious for its use of celebrity endorsements to promote products and
services. Shopping in Korea is an event in itself, and it is no longer necessary to attend in
person. Online retailers in South Korea are expanding their offerings to meet the new trend
of live commerce, which combines streaming and e-commerce. With the emergence of a
contactless economy in the aftermath of COVID-19, online purchases have dramatically
accelerated e-commerce (Chae, 2021).
In the Philippines, the term "budol" is used when people find themselves taking action
or purchasing anything unplanned because someone else influenced them. In a sense,
"Budol" happens when a person becomes willing to break their intentions, plans, or budget
in order to purchase something (Rivera, 2022). Many companies in the Philippines are also
embracing the art of budol as a means to increase sales and influence consumer purchasing
decisions. With so many popular social media platforms available for brand development
and marketing like Facebook, Instagram, Twitter and Tiktok, E-commerce Company like
Lazada and Shoppe, sellers can easily reach wider audience all over the world.

As pointed by Hennig-Thurau et al. (2004), the Internet has transformed customers'

opportunities to share their opinions on, and experiences with, goods and services from
other consumers and contribute their consumption-related recommendations by joining
online discussions with a multitude of other consumers. Any statement made over the
Internet by future, actual, or past customers about a business or service made available to a
significant number of people and institutions is referred to as electronic word of mouth
(eWOM). Because of budol tactics, unplanned purchase behaviors arises, it has created
considerable opportunities for the industry and related stores, resulting in increased
revenue (Lu & Wu, 2019). This study is important for marketers to know if it is valuable and
more effective to invest resources on building electronic word of mouth through online
communities in order to increase revenue.

There are many businesses and even individual sellers that offer used clothing in Digos
City or as they call it Pre-loved items, including shops, stalls, boutiques, thrift stores, and
even door-to-door sales. It has primarily been used by teenagers, young adults, adults, and
older persons who cannot afford to purchase branded clothing. Secondhand clothing, or
what is known as "Ukay-Ukay," is the replacement for their indulgences on the branded
ones instead of purchasing branded ones (Capuyan, 2016).

The thriving ukay-ukay business in Digos City started out in major public markets like the
Digos City Public Market and In Front of Digos City National Highschool. Eventually, it spread
out along the streets of Rizal Avenue, and now many sellers buys in bundle to sell it online.
As one of the marketing strategy of these sellers, they use facebook live selling to sell their
Ukay-Ukay and other products over the internet.

“MINE!” — An expression that has now become iconic thanks to the rise of online
selling. Any avid online buyer would know the glory that comes with successfully “mining” a
much-coveted item. Sellers, too, rejoice when their paninda get sold out in just a single
posting or live selling session. The more people “mine” on an item, the more curious we get
about it. Therefore, the budol force is strong in live selling (Robillos, 2021). Facebook Live
selling is enjoyable, thrilling, and incredibly profitable for both you and your clients. Your
clients may view from wherever they are. They will interact with you, inquire about your
items, and do so without difficulty. Your product sales will grow, and you'll be able to market
and sell your goods without having to wait for clients to walk into your store or show up at a
market (Batten, 2021).

There's no doubt that this era has embraced e-commerce and made live selling
commonplace. We would definitely see a lot of online sellers showcasing their businesses
with their own setup and strategies as we scroll across various platforms—even on
Facebook. However, many people are unaware that live selling has its own set of challenges.
Preparation is required, from introducing themselves, stating rules, showcasing offers,
attracting potential customers, to dealing with buyers—the life of an online seller is far from
smooth (Maala, 2021).

There had been reports of failed Facebook live selling by not getting enough sales or not
getting sales at all because of lack of basic knowledge on how to manage, operate and
engage in budol strategy as part of their preparation when going live.

The urgency of this study is to share the stories and challenges of Facebook live
sellers/Online Sellers in Digos City and the effectiveness of the Program I started, entitled
“The Art Of Budol Project”, this program will tackle the potential of online selling using
facebook live and market place. The program will provide modules and webinars to help
sellers generates more sales, to educate them by giving lessons and guide on how to market
their business online.

This study stems from the fact that budol is a relatively new phenomenon that has not
been extensively researched. Given the growing popularity of influencer marketing, it is
important to understand the impact that it has on consumers. This Program will provide
insights into how budol affects consumer preference and buying behavior, which is essential
for businesses that want to effectively engage with their target markets. As a result, I
interviewed Facebook Live Sellers/Online Sellers who agreed to participate in this study. I
were able to interview 10 participants who are Facebook Live Sellers/Online sellers and are
also willing to participate in my study.

As I gathered stories and challenges of Facebook Live Sellers/Online Sellers in Digos City
to learn from their experiences, including how they perceive the program I provided, and
how they used this program and platform to increase sales, I will present on how the art of
budol affects consumers preference and buying behavior. It is clear that these sellers are
having difficulty increasing and maintaining their sales. As a result, it is critical to develop a
program for Digos City Facebook Live Sellers/Online Sellers to educate them on how to
market their business online.

1.1 Background of The Project

Live selling is just one example of the entrepreneurial spirit of Filipinos, especially during
the pandemic, when people are looking for ways to earn money from home. Selling clothes
is just one of them; other products being sold live online include bags and rare plants. You
must begin somewhere, just like any other business. You must conduct research, invest
capital, and do the majority of the work yourself (Maala, 2021). However, there are pitfalls to
be aware of, and falling into these can seriously harm your business. Looking like you don't
know what you're doing, rambling off topic, or using it to'sell sell sell' can all turn off your
audience. Similarly, failing to rise to the occasion and interact with your audience in real time
is a squandered opportunity (Agius, 2018).
 The Art Of Budol Project is a program that will provide modules and webinars to help
Facebook Live Sellers/Online Sellers in Digos City to generate more sales and to educate
them by giving lessons and guide on how to market their business online. This program is
designed to give intervention to the problems and challenges of Facebook Live
Sellers/Online Sellers in Digos affecting their sales. The proposed program will tackle the
potential of online selling using facebook live and market place.

This program's innovation is primarily intended to assist Digos City Facebook Live
Sellers/Online Sellers in increasing their sales. By implementing this program, a Webinar will
be conducted by the host through zoom meeting, modules will be sent to the participants in
a pdf format for easy access. After the Webinars the participants are expected to apply all
the lessons, guides and tips learned from the program according to its effectiveness and
functionality. Meanwhile, Facebook Live Sellers/Online Sellers who participated in the
Webinar will receive a certificate as a thank you for their successful participation in the
program. The creativity used to create this program benefits Facebook Live Sellers/Online
Sellers in Digos City by increasing sales.

1.2 Theoretical and Conceptual Framework

Huey T. Chen's Program Theory-driven evaluation served as the foundation for this study
(2005). In a broad sense, he defined Program as a set of explicit or implicit assumptions
made by stakeholders about what action is required to solve a social, educational, or health
problem and why the problem will respond to this action. The goal of program theory-driven
evaluation is to determine not only whether or not an intervention works, but also how and
why it works. The data is critical for stakeholders looking to improve current or future
programs. Donaldson S. (2007) adapted these ideas as well. He advocates using two
techniques when developing program theory in his 2007 book, Program Theory-Driven
Evaluation Science: Strategies and Applications. First, he suggests collaborating with key
stakeholders to develop a common, shared understanding of how a program is assumed to
prevent, mitigate, or meet a specific problem or need. Second, he emphasizes the
importance of applying social science theory and prior research to evaluate the viability of
proposed relationships between a program and its desired outcome. Brach M. (2011) defines
this type of theory as an entity of planned activities to achieve goals that is based on specific
assumptions. In general, it is assumed that a program is carried out exactly as planned, i.e.
that the activities are carried out. Furthermore, it is assumed that a program's activities will
be able to establish the determinants of a certain natural law or a recognized theory, which
will result in the desired outcomes. Exercises in our field should be carried out exactly as
planned (implementation). Furthermore, the exercises should create a stimulus that is
greater than a certain threshold in order to cause biological adaptation. Every program
involves numerous assumptions for various stakeholders on both an individual and
institutional level. The researcher adapted this program theory because it fit in creating
solutions to the problems identified in Digos City Facebook Live Sellers/Online Sellers.
1.3 Conceptual and Technical Description Of The Project

The Action Model and Change Model Schema is one important step for moving in this
direction is to examine existing evaluation models and to assess their relative strengths and
weaknesses for planning. Action Model is a systematic plan for arranging staff, resources,
settings, and support organizations, to reach a target group and deliver intervention
services. A change model describes the causal process generated by the program (Chen,
Pan, Morosanu, and Turner, 2018).

Source: Chen, Pan, Morosanu, and Turner, 2018 pdf page 56.

As cited by (Chen, Pan, Morosanu, and Turner, 2018). The development and
implementation of the "The Art Of Budol Project" program is premised on The Action Model
and Change Model Schema . The models can be used to describe the working of the
application in the following ways:
1.) The action model consists of the following components:
Organizational implementation - The project office was created to oversee program
activities such as hiring personnel, forming partnerships, coordinating activities, and
developing the intervention protocol.
Implementers - Implementers were school administrators and teachers who were trained
and mentored by staff and consultants.
Partners and associate organizations - The project office established collaborations with
universities, government agencies, and schools. As part of their agreement, they agreed to
provide services to help them plan and implement the program. Another effort was made to
connect schools as a resource and information network.
Environmental context -  To create a supportive environment for the Learning Community
Program, the project office and partners launched campaigns to promote it through
conferences and media.
Protocols for intervention and service delivery -  The project office and partners created
models to help adapt the concept of learning communities and integrate them.
Populations to target - The project office was in charge of recruiting schools and teachers to
participate in the program, with the help of partners.
2.) The implementation of the action model was expected to generate change processes at
the school, teacher, and student level. The interacting elements producing change at each
level were as follows:
School level
1. Intervention: Train and mentor school administrators to implement interventions at the
school level.
2. Determinants:  Increased administrators' competency and capability in initiating and
implementing learning communities in their respective schools.
3. Outcomes: Administrators will make structural and policy changes in schools to support
learning community activities, which is likely to improve the materialization of the school as
a learning community through supportive and shared leadership, vision and recognition,
learning for change, and shared personal practice.
Teacher level
1. Intervention: Train and mentor teachers in the implementation of learning communities.
2. Determinants: Increased teachers' skills, knowledge, and commitment to working in
learning communities.
3. Outcomes: Increased dialogue, collaboration, and experience-sharing among teachers, as
well as increased professional development capacity.
Student level
1. Interventions: Implement learning-centered instruction in classrooms.
2. Determinants: Improved social interactions and relationships in classrooms, as well as
increased student engagement in inquiry, collaboration, and expression.
3. Outcomes: Improved student engagement in learning, learning power, and performance.

1.4 Objectives of The Project

The objective of this "The Art Of Budol Project" program for Facebook Live
Sellers/Online Sellers in Digos City were the following:
● To create and implement a program to increase sales for Facebook Live Sellers/Online
Sellers.
● To provide knowledge and skills, as well as to assist them in performing their duties
effectively.
● To prepare Facebook Live Sellers/Online Sellers for more complex and high-level
strategies.
● To educate Facebook Live Sellers/Online Sellers on new and innovative online selling
methods and techniques.

1.5 Significance of The Project

The success of this project will benefit the Digos City Facebook Live Sellers/Online Sellers
by generating more sales in their online business. The term benefit sounds very rational to
customers and buyers. However, even needs such as fun, luxury, or a specific image can be a
customer benefit. This project's researchers benefited from gaining additional knowledge
and skills in developing responsive applications. To other businesses that may be interested
in transforming their traditional selling methods into more innovative ones. This program
will assist Facebook Live Sellers/Online Sellers and other businesses in increasing their
income and improving their selling strategy.

1.5 Definition of Terms

The following terms were defined operationally for the purpose of this study:
Facebook is referred to as an online social networking platform where Facebook Live
Sellers/Online Sellers in Digos City may build profiles, publish content like images and quotes
about themselves, and sell their product online.
Live Selling, also known as live shopping, is the practice of Facebook Live Sellers/Online
Sellers in Digos City presenting their products through livestreams (often via social media),
allowing buyers to buy products in real-time.
Online Seller typically make use of an online marketplace to assist reach a larger audience,
as well as fulfillment services to ensure that products get efficiently to customers.
Online Programme a formal course of study delivered to students via the Internet that may
include both synchronous and asynchronous technologies.
Program a plan outlining the events you can expect as part of a series of events, a
performance, or a scheduled sequence of events to be done or things to be achieved.
Webinars enables a speaker from the hosting company to share PowerPoint presentations,
movies, web pages, or other multimedia information with audiences that can be situated
anywhere. It is also commonly referred to as a "webcast," "online event," or "web seminar."
Module helps you plan your guides, including sections on motivation and assessment that
serve as guides for Facebook Live Sellers/Online Sellers in Digos City to achieve desired
competencies.
E-services are information and communication technology-based services. The three main
components of e-services are the service provider, the service receiver, and the service
delivery channels.
User-Satisfaction refers to how well you, as a product or service provider, meet your
customers' needs and expectations. This applies to all interactions before, during, and after
the sale.
Quality Assurance Meeting conducted to assess the performance of your organization's
products and services In some industries, these are sessions that audit employee
performance to ensure that they are providing services that are in line with the
organization's mission and objectives.
Project Quality according to the Project Management Body of Knowledge, includes the
processes and activities that determine quality policies, objectives, and responsibilities to
ensure that the project meets the needs for which it was undertaken. Its implementation is
aided by additional guidelines and toolkits that outline how each high-level principle and
commitment can be put into practice over time for Facebook Live Sellers/Online Sellers in
Digos City.
Service Quality is a measure of how well an organization delivers its services in comparison
to its customers' expectations. Customers buy services in order to meet specific needs.

CHAPTER 2
 REVIEW OF RELATED LITERATURE

This chapter presents the related literature and studies after the thorough and in-depth
researched done. This will also present the synthesis of the art, and frameworks in order to
fully comprehend the research to be conducted.

RELATED LITERATURE
Online Programme Management
Online Programme Management is a formal course of study delivered to students via
the Internet that may include both synchronous and asynchronous technologies. Online
Programme like Webinars, Online Workshops, Online Training and Modality creates a
technological framework for a company or educational institution to conduct its programs
online including a series of required or optional online courses that, when combined,
represent a program of completion with no traditional, face-to-face requirements. There are
numerous online programs available on the internet that can be used to effectively deliver
training. Zoom Meetings, Skype, Facebook Live, YouTube Live, and Tiktok Live were all used
by some. The program was designed to be a more effective and productive way of assisting
Facebook Live Sellers in increasing their income and sales, improving their selling strategy,
and better understanding the process.
Following the COVID-19 pandemic, the face-to-face meetings have been postponed to an
unknown future date. Seminars, meetings, and conferences, on the other hand, are required
to keep our knowledge and skills up to date. Web-based seminars (webinars) are the answer
to this problem. Marketers are constantly looking for new ways to improve the results of
their campaigns, and webinars can help you increase brand exposure, reach a larger
audience, and increase engagement.
In 2017, Extension Community Development and the Purdue Center for Regional
Development (PCRD) sought to improve the online presence of Indiana small businesses.
They collaborated to develop the Digital Ready Businesses program, which provided
numerous hands-on training sessions through educational workshops. In 2022, the program
has been updated to include new content reflecting current trends. The twelve workshops
are designed to teach entrepreneurs and small business owners how to build a digitally
ready business.
Online sellers in the Philippines can now participate in a series of webinar sessions that
will teach them how to shape and improve their brand while increasing online sales. 
Mandhyan, the CEO of Quanta Digital Company, kicked off the session by sharing
insights on the Filipino consumer as well as the country's current social landscape. He then
moved on to more technical marketing topics, concentrating on managing Facebook Ads
and creating effective visuals that resonate with Filipinos. "Consumers are shifting more
toward online shopping, and Facebook has been the best platform in the Philippines for
precision and reach,". Galura, on the other hand, recounted Kimstore's rise from a one-man
operation to one of the country's largest online retailers and distributors of consumer and
electronics. Galura emphasized the significance of continuous learning, particularly in the
fast-paced and ever-changing e-commerce landscape. "Remain informed about online
marketing strategies by reading journals, articles, or news" (Amadora L., 2020).
According to (Sharma, 2021), the main advantages of attending webinars are learning
and upskilling. Webinars are excellent information sources. In this COVID situation, where
people are unable to travel, online events have enabled everyone to be professionally
connected with others. These events eliminate the need for attendees and organizers to
travel, making it easier and less expensive, especially in these difficult economic times.
People can ask questions, vote in polls, and participate in other activities. This is a fantastic
way to interact with others while also learning and growing.
(Shekhar, 2022) stated that webinars are appealing in terms of teaching and education
because of the high level of engagement, which aids participants in learning and
understanding more quickly. The main reason they are so effective is that they do not
require the hiring of a venue or the complicated logistics that come with presenting in-
person events. As a result, webinars assist in increasing sales with minimal effort. As a result,
the number of businesses hosting virtual events will rapidly increase.

PARAMETERS USED IN THE STUDY

Service Innovation
Service innovativeness, as defined by (Dotzel et al., 2013), is a critical organizational
capability. Service innovations are primarily enabled by the Internet or by people, resulting in
two types of innovativeness: e-innovativeness and p-innovativeness. According to
(Gustafsson et al., 2020) service research has shown increasing interest in the concept of
innovation over the last decade and should have reached maturity and created a strong
theoretical basis by now. The term service innovation can also refer to the process of
creating a product or service. These descriptions muddle the distinction between innovation
and process, resulting in terms such as service innovation, NSD, and service design being
used interchangeably (Biemans et al., 2016).
(Gustafsson et al., 2020) stated that in order to generate new knowledge and facilitate
theory development, we must first understand the processes of creating and disseminating
service innovations, specifically the role of customers' and other actors' value-creation
practices. Furthermore, there is little explanatory power in thinking of service innovation
solely in terms of improving the process of developing and designing new products and
services; if this is the case, the term service innovation loses meaning because it implies that
service innovation is the same as NSD.

Service Quality (E-services)

(Samoszuk, 2021) defined  service quality as a measurement of how well a service is
delivered in comparison to customer expectations. Businesses that meet or exceed
expectations are thought to provide high-quality service. According to (Ramya, 2019),
service quality is an evaluation of how well a delivered service conforms to the client's
expectations. Service providers frequently assess the quality of service they provide to their
customers in order to improve their service, quickly identify problems, and better assess
client satisfaction. Chang et al. (2013) states that the most important factor in attracting e-
commerce buyers is trust. However, there are few studies on the impact of service quality
on trust, particularly in the context of online business. Rasheed and Abadi (2014)
investigated the impact of service quality on trust in the services industry as a whole and
discovered that trust was regarded as a predictor of service quality. Furthermore, Saleem et
al. (2017) tested it on the Pakistani airline industry and discovered that trust is critical in
driving repurchase intent in all service businesses. Many researchers have proposed various
attributes and dimensions to assess the quality of e-services. Dabholkar (1996) conducted an
early study on e-service quality that examined how customers form expectations on
technology-based self-service quality and proposed five main attributes of e-service quality:
delivery speed, ease of use, reliability, enjoyment, and control. The study found that control
and enjoyment were significant determinants of service quality, that ease of use was also a
key determinant of service quality, but only for the high waiting time and control groups,
and that speed of delivery and reliability had no effect on service quality. The SERVQUAL
model is the most widely used method for measuring service quality (Parasuraman et al.,
1985). This model is still widely used in research (Alrubaiee & Alkaa'ida, 2011; Kansra and Jha,
2016; Kitapci et al., 2014). Many researchers modified SERVQUAL into several models in the
context of online business. WebQual, created by Barnes and Vidgen (2002) and Loiacono et
al. (2002), eTailQ, created by Wolfinbarger and Gilly (2003), E-S-Qual, created by
Parasuraman et al. (2005), and the most recent hierarchical model of e-service quality
proposed by Blut et al (2015). The WebQual scale was created by Loiacono et al. (2002) to
analyze websites that sell books, music, airline tickets, and hotel reservations. WebQual has
the dimensions of informational fit to task, interactivity, trust, response time, ease of
understanding, intuitive operations, visual appeal, innovativeness, flow (emotional appeal),
consistent image, on-line completeness, and superior to alternative channels. The study
gives researchers a validated and dependable measure of website quality. It also contributes
to the understanding of TAM by revealing the components of usability and utility. Later,
Barnes and Vidgen (2002) pioneered a new e-service quality measurement called WebQual,
which emphasized the importance of user-friendly websites. WebQual is composed of five
attributes: usability, design, information, trust, and empathy. The measurement has evolved
several times, culminating in WebQual 4.0.

Quality Assurance Meeting

In the study of (Hamilton, 2022) Quality is extremely difficult to define and it is simply
stated: "Fit for use or purpose." It is all about meeting the needs and expectations of
customers in terms of functionality, design, reliability, durability, and price of the product.
Assurance is simply a positive declaration about a product or service that inspires trust. It is
the certainty that a product or service will work properly. It ensures that the product will
function properly and in accordance with the expectations or requirements. According to
(Lawson, 2017) Quality assurance meetings help businesses improve their products and
services. In quality assurance meetings, common activities include reviewing customer
feedback, analyzing sales figures, and tracking employee morale. Quality assurance
inspectors attend meetings with management to discuss their findings. Quality assurance
meetings assist businesses in identifying effective policies and procedures as well as changes
required to meet quality assurance goals. (Delgado, 2022) states that a QA (quality
assurance) meeting is held to review the performance of your organization's products and
services. In some industries, these are sessions that audit employee performance to ensure
that they are providing services that are in line with the organization's mission and
objectives. (Lawson, 2017) cited that customer satisfaction is critical for achieving business
objectives. Workshops, exercises, and brainstorming sessions for improving or changing
customer service processes and standards may be included in quality assurance meetings.
Managers collaborate with quality assurance staff to identify customer service issues that
jeopardize sales and performance. Quality assurance managers may collaborate with human
resources to create customer service training programs for groups and individuals.

User-Satisfaction
Research conducted by (Franklin, 2021), customer satisfaction measures how well a
company's products, services, and overall customer experience meet the expectations of its
customers. It reflects the health of your company by demonstrating how well your products
or services are received by customers. This finding is consistent with previous research by
(Lawson, 2017), which states that conducting quality assurance for improving customer
service is critical for achieving business goals.
(Lee, 2021) found that customer service quality assurance (QA) is the process of
reviewing customer service conversations in order to provide high-quality support.
Regardless of the size of your support team or the volume of tickets you receive, a customer
service quality assurance program can help you standardize good support practices in your
organization. As explained by (Pulido et al. 2014), It may not appear enticing, but consistency
is the key to keeping customers happy. It is, however, difficult to get right and necessitates
top-level leadership attention. Companies that want to drive loyalty must provide a
consistent customer experience (Mort, 2019). (Rana, 2022) stated that consistent and
dependable customer service is critical in developing strong customer relationships and
safeguarding your brand's reputation. This is because today's consumers are extremely
vigilant. They use the Internet to compare products and services and can reach quick
conclusions about businesses.

Project Quality
As stated by (Roseke, 2022), Project quality is a unique aspect of project management in
that it exists in the background. Time and money (budget) are usually more important
factors in project success, but a lack of focus on quality can sneak up on and sabotage a
project just as much as those two factors. The bottom line is affected by quality. Each
project deliverable provides a benefit to the customer and carries a cost. Analyzing both
sides of this equation can result in reduced or even eliminated deliverables. In the opinion of
(Steinman, 2017), the identification of customers and their requirements is critical to project
quality. In the early stages of a project, requirements may be ambiguous and immeasurable.
As the project progresses, requirements must be refined into measurable specifications. The
project's definition of quality should be determined ahead of time and well-defined with
customer input, so that by the end of the project, customers perceive the deliverables to be
of high quality. (Guthrie, 2020) states that unlike other trendy office phrases, 'deliverable'
has real and practical meaning. Deliverables that are detailed help to clarify objectives and
drive successful cross-functional collaboration. As a result, knowing exactly what a
deliverable is is critical so that your team can deliver them correctly. Meanwhile, according
to Peter Drucker, quality is not what you put into your service; it is what the client gets out
of it and is willing to pay for. Your service is of poor quality because it is difficult to perform
and expensive. Clients will only pay for what is useful to them and adds value to their lives
(Chaudhary, 2014).
In addition, (Taylor, 2022) states that most people can agree that producing quality work
provides a great deal of satisfaction. While the definition of "quality" varies from person to
person or customer to customer, our goal should always be to produce high-quality work.
Maintaining quality when it comes to project management is critical for businesses. Whether
your company strives to provide fantastic products, services, media, or technology, it is
critical to the company's outward perception and future that its quality levels do not fall
below what customers or clients expect. Project quality management can assist businesses
in improving processes and developing superior products and productivity. 
 Moreover, productivity entails more than just working quickly and efficiently. It is about
developing strong relationships among team members, as well as improving communication
and internal processes. Project quality management considers the output quality as well as
the plans, procedures, and progress of a project. This means that it seeks to improve all
aspects of a project, including the productivity of its team. Project managers will always
strive to keep costs low while delivering high-quality results. If, as previously stated, you can
streamline processes and increase productivity levels, the business may generate higher
profits. Profits can be increased by raising prices due to higher levels of quality or by
lowering operational costs by eliminating unnecessary processes (Taylor, 2022).
This study uses Service Quality, User-Satisfaction, Quality Assurance Meeting, and
Project Quality as significant parameters used to measure the efficiency of the created
program called "The Art Of Budol Project," as well as the online program and platform used
to conduct the process of delivering materials used for providing a webinar, online training,
and workshop to increase sales to Facebook Live Sellers in Digos City. All of the cited
literature and studies are important in terms of providing references and information on the
topics covered.

CHAPTER 3
 METHODS

3.1 Working Strategies

The project's data was gathered from a variety of sources. The researchers used
personal interviews and questionnaires to collect the necessary data and information for
system analysis, which is an empirical approach. The researchers also gathered information
from journals by conducting internet searches. The presentation and modules used during
the process, as well as all program information, were evaluated to aid in the creation of the
new program. The researchers began the development process by defining the problem,
stating the objectives, and listing the needed requirements. The main reference in
understanding the requirement and procedure was the administrator,
participants/Facebook Live Seller in Digos City and facebook group members.

Advantages
The program "The Art Of Budol Project" has the advantage of being versatile in its
application. Aside from webinars and modules, which will be repeated as needed, this
Program has a Facebook Group where members can share their thoughts and insights.
These Facebook live sellers, specifically those in Digos City, can join the group by reading
some tips and watching the videos that will be posted, which will broaden their knowledge
about how to increase their sales while also learning useful and effective strategies. This
Program will undoubtedly assist these Facebook Live Sellers/Online Sellers in increasing their
sales and revenue. It also provides convenience from the comfort of their homes. 

Limitations
This project only included those in Digos City who were struggling andthose Facebook
Group Members who are eager to learn, they are Facebook Live Sellers/Online Sellers and
Facebook Group members. Because this project is being carried out via virtual meeting, its
limitations include technical difficulties such as time zone differences, as well as subjective
challenges such as feeling disconnected from the other virtual meeting attendees. Finally,
internet connection was part of the limitation despite all the technological advancements,
problems with wi-fi and software are still real since the "The Art Of Budol Project" is
conducted and can be access purely with internet connection.
3.2 Needed Resources
The Art Of Budol Project is primarily an online program that caters to the needs and
desires of struggling Facebook Live Sellers/Online Sellers who want to learn how to increase
their sales and revenue. The program is available via the web and mobile phones. The web is
a vast universe of network-accessible data. Mobile phones are used for a variety of
purposes, including business and personal communication. It required as many general and
abstract concepts as possible, such as identifiers and information resources. Since majority
of meetings and engagements are held via Zoom and Facebook, and participants-Facebook
Live Sellers/Online Sellers use mobile data provided by telecommunication providers. Zoom
consumes approximately 888 MB of data per hour, according to (Holslin, 2021).You should
expect to consume that much data if you use Zoom primarily for videoconferencing calls
with one other person and in larger groups. You can expect to use around 80MB of data per
hour when using the official Facebook app. This is slightly more than regular web browsing,
which isn't surprising given how photo-heavy Facebook has become in recent years. When
you watch video on Facebook, your mobile data usage will increase to around 160MB per
hour.
The requirements for our online program "The Art Of Budol Project" were developed by
gathering the issues and concerns of Digos City Facebook Live Sellers/Online Sellers who are
having difficulty increasing their sales and growing their business. This project addressed all
of the users' concerns by allowing them to access all resources from the comfort of their
computers rather than requiring them to travel to avoid the spread of COVID-19. 
The free online software and applications listed below were used to create, display, and
maintain the program. The module and presentation for the virtual meeting were created
using Microsoft Office, PDF, Canva, and Prezi. Zoom Meetings, a Facebook Group, and Gmail
were also used in the webinar to form and maintain the program, which will contain all of
the necessary information. A presentable work space, a laptop or desktop computer, a
reliable internet connection, virtual meeting software, meeting attendees, and a good
icebreaker question are required to begin a virtual meeting.
A personal computer or a mobile phone can be used to access the program. The
recommended specifications are a recent model with a multi-core processing unit capable of
handling both the system and the data to be stored.
System requirements for Zoom Meetings: A broadband wired or wireless internet
connection (3G or 4G/LTE). Built-in, USB plug-in, or wireless Bluetooth speakers and
microphone A built-in or USB plug-in webcam or HD webcam, or an HD cam or HD
camcorder with a video-capture card. Virtual camera software that can be used with
broadcasting software such as OBS or IP cameras. Zoom client 5.1.1 or higher is required for
macOS.
Supported operating systems: macOS X with macOS X (10.10) or later, Windows 11,
Windows 11 requires version 5.9.0 or higher. Windows 10, Windows 10 devices must run
Windows 10 Home, Pro, or Enterprise. S Mode is incompatible. Windows 8 or 8.1, Windows 7,
Ubuntu 12.04 or later, Mint 17.1 or later, Red Hat Enterprise Linux 6.4 or later, Oracle Linux
6.4 or later, CentOS 6.4 or later, Fedora 21 or later, OpenSUSE 13.2 or later, and ArchLinux
are all supported (64-bit only).
Supported tablet and mobile devices include iOS and Android devices, Blackberry
devices, Surface PRO 2 or higher, running Windows 8.1 or higher, and Tablet PCs running
Windows 10. S Mode is incompatible. Tablet PCs can only run the desktop client. Browsers
that are supported include Windows Edge 12+, Firefox 27+, Chrome 30+, macOS Safari 7+,
Firefox 27+, Chrome 30+, and Linux Firefox 27+ and Chrome 30+.
Supported browsers: Windows Edge 12+, Firefox 27+, Chrome 30+, macOS Safari 7+,
Firefox 27+, Chrome 30+, and Linux Firefox 27+, Chrome 30+.
Processor and RAM requirements: Single-core 1GHz or higher, dual-core 2GHz or higher
(Intel i3/i5/i7 or AMD equivalent), and 4GB RAM.
Minimum CPU Requirements for Facebook: Single Core 2.4 GHZ, RAM: 512 MB, Graphics
Card: Nvidia GeForce 5xxx series or equivalent, Windows XP operating system, 5 Gigabyte
hard drive and Broadband is strongly advised.
For manpower requirements, it is best if the user is familiar with the devices and
software used in the program's development. The email addresses and names of all users
were collected in order for them to be invited to the webinar or to the Facebook group, as
well as to receive a copy of the module.

3.3 Program Development Procedure

The Art Of Budol Project is an online program designed for Digos City Facebook Live
Sellers/Online Sellers to improve their sales and revenue while also learning how to
successfully grow their business. This program can also be used by individuals who are
interested in starting online businesses in the future. The program is also used by the
administrator to monitor the participants' sales improvement compared to previous ones
through Facebook group engagement and personal messages and comments by gathering
and seeing feedbacks and data that served as the foundation that the program is useful and
successful. Once all users have become members and have been accepted and invited into
the program via their emails and Facebook accounts, they will be able to access the program
automatically. This program is intended to address issues affecting the sales of Facebook live
sellers and online sellers. It is intended to be used online, relieving both Facebook live
sellers/Online sellers and administrators of a great deal of stress. The program also includes
videos with tips, blog posts about their struggles, and flexibility.
The program included the following users, all of whom play critical roles in the project's
execution. Members and administrators will have different access views for security in order
to define each user's role. The program can gather and analyze stored data so that it can be
converted into reports that may be required in the future.

FACEBOOK LIVE SELLERS/ONLINE SELLERS (PARTICIPANTS):

Participants-Facebook Live Sellers/Online Sellers-can gain access to the program via the
internet and log in using their email addresses and Facebook accounts. Email accounts are
used as logins for Webinars held via Zoom meetings; those who have received an invitation
can only attend the webinar. Modules in PDF format are also sent via Gmail for privacy
reasons. Personal Facebook accounts, on the other hand, are used to log in to the Facebook
Group where they can retrieve the program's contents and other useful information.

Fig. 1 a. - A system view of Participants in Zoom Meeting Fig. 1 b. - A system view of Participants in Facebook Group

Fig. 1 d. - A system view of Participants in Gmail for Receiving

the Module
Fig. 1 c. - A system view of Participants in Gmail
for Zoom Meeting Invitation

FACEBOOK GROUP MEMBERS:

 Members of Facebook Groups can access the program online and sign in with their
Facebook profiles. On the other hand, they check in to the Facebook Group using their
personal Facebook identities in order to access the program's contents and other helpful
data. Another function of Facebook Group Members is the ability to post, update, and share
their thoughts in the Facebook Group through community posting.

Fig. 2 a. - A system view of Facebook Group Members

Fig. 2 b. - A system view of Facebook Group Members Fig. 2 c. - A system view of Facebook Group Members

PROGRAM ADMINISTRATOR:
The Program Administrator is in charge of overseeing the operation of the program
system. A program administrator is in charge of a wide range of directorial level duties
related to program planning, implementation, supervision, and optimization. He or she is in
charge of all technical and program issues and concerns. He or she works with users to
coordinate access and data needed by the administration for reporting purposes. He or she
also serves as the program's helpdesk and technical support when technical issues or
concerns arise.
The Event Manager, Social Media Moderator, Virtual Producer, Technician, and
Host/Emcee are all functions of the Program Administrator. Event Manager: Setting up the
room, delegating tasks, sending invitations, and scheduling and planning the event are all
part of the job of an event manager. Social Media Moderator: This role is responsible for
managing the social media live streams for your virtual event as well as the question and
answer session from that platform. A virtual producer will assist you in selecting the
appropriate webinar software and will ensure that the event is recorded smoothly.
Producers are in charge of the event's actual production. Technicians can also ensure that
your virtual event is safe from security threats and hackers, and they should have an incident
response plan in place in case your online meetings are compromised. Host/Emcee: A virtual
emcee will be in charge of many of the same duties as a traditional emcee, such as
facilitating presentation slides and introducing new speakers. They will also play an
important role in keeping your virtual attendees engaged and having a productive question
and answer session.

Fig. 3 a. - A system view of Program Administrator Presenting in Zoom Fig. 3 b. - A system view of Program Administrator’s Presentation

Fig. 3 c. - A system view of Program Administrator’s Module in PDF Format Fig. 3 d. - A system view of Program Administrators Facebook Group
Fig. 3 e. - A system view of Program Administrator’s Fig. 3 f. - A system view of Program Administrator’s WEBINARS
Facebook Group Engagement Event Posted in Facebook Group

Fig. 3 g. - A system view of Program Administrator’s Zoom Meeting’s Invitation

3.4 Potential Risk

The following are the potential risks in the program: For Zoom Meeting, Hijacking:
Online videoconferences have meeting IDs and PINs that are made public (e.g., because
someone has posted one on their social media profile or email signature) or easily guessable.
Without safeguards, anyone with these meeting credentials could enter and disrupt the
proceedings or obtain sensitive information. Screen sharing: As mentioned previously, most
videoconferencing applications include screen sharing capabilities. An unauthorized
participant could take over as the active presenter, making their desktop the (unwanted)
focus of the session. Many video conferences are recorded for later viewing or transcription.
It is critical to consider where and how these recordings are stored and protected, as
unauthorized access or a lack of encryption can result in sensitive information falling into the
wrong hands. Problems with technology and the loss of time: Technology can be managed
but not controlled. Even with the best setup and practice sessions, you may encounter
technical difficulties in virtual meetings. Communication gap: Unlike in-person meetings,
where body language, tone of voice, pacing, and gestures supplement a speaker's words,
virtual meetings rely solely on audio and visual cues. Aside from these in-app threats,
videoconferencing software has the potential to expand the attack surface on a client
device. On a desktop or laptop PC, for example, a videoconferencing solution may require
the user to download browser plugins or other software, some of which are not available
through secure distribution channels such as the Windows Store or Mac App Store. These
extras raise the risk of compromised security even further.
For Facebook Group, Policy Violation: The following are some of the things that are not
permitted on Facebook: nudity or other sexually suggestive content. Hate speech, credible
threats, or direct attacks on an individual or group are all prohibited. Self-harming or
excessively violent content. We will disable your account if you continue to violate the
Community Standards despite repeated warnings and restrictions. For example, we disable
accounts created to circumvent our restrictions or to post content associated with serious
safety risks.

3.5 Ethical Considerations

Every project has its own ethical considerations, and in the case of this program "the art
of budol project," there are ethical issues to consider. These are the identified risks: validity,
in which the study's conclusion must correlate to the questions and the outcome, visibility
before sharing your screen, ensure that all confidential information is not visible, risk of
harm, in which the individuals or users' security involved in the program must be protected
so that no harm may come to anyone, Privacy Data Protections, which is usually defined as
any citizen's right to control their own personal information and to decide (to disclose
information or not). Privacy is a fundamental human right, and the confidentiality of the data
provided by users in the system must be ensured.

CHAPTER 4
 TESTING AND EVALUATION

Testing is one of the most important aspects of determining whether or not a project
will work. It ensures that quality is maintained. This was accomplished by running test data
through the system to ensure that it functions properly. Evaluation is the process of critically
examining a program. It entails gathering and analyzing data about a program's
activity. characteristics, as well as outcome Its goal is to form opinions about a program in
order to improve its effectiveness and/or to inform programming decisions.
Testing and evaluation were carried out concurrently via Zoom Meeting, an online
platform for virtual meetings and classes attended by (10) Facebook Live Sellers/Online
Sellers in Digos City. They were asked to assess the program's usability (user satisfaction),
project quality (functionality), and service quality (effectiveness).

4.1 Purpose of The Test and Evaluation

Test and evaluation is the process of comparing a system or program to requirements
and specifications through testing. Its goal was to evaluate the design, performance, and
supportability progress.

4.2 Data Gathering Procedure

The researchers used the Google Form platform for data collection, with questions and a
likert-scale as their method of evaluating the system.

4.3 Analysis and Interpretation

The study's findings will be analyzed and interpreted using descriptive statistics,
specifically weighted mean for quantitative data. Thematic analysis will be used to analyze
the qualitative data after obtaining the recorded interviews from the respondents.

4.4 The Method of Test and Evaluation

The researchers used self-structured survey questionnaires via the Google Form
platform for test and evaluation purposes. Tests and evaluations were designed to measure
effectiveness and success at the level of user satisfaction or individual impacts, as well as
service quality that measures competence and program quality that measures project
success.
4.5 Respondents of The Test and Evaluation
The respondents during the conduct of tests and evaluation were participated by (10)
Facebook Live Sellers/Online Sellers in Digos City.

4.6 Research Instrument