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Project Execution Plan

The project execution plan outlines a beta launch for Product Beta in Akron, Ohio from June 1-7. The goal is to test the product in the field, gather customer feedback, and ensure high customer satisfaction to increase long-term revenue. Resources from multiple departments will support the week-long beta test and marketing efforts. Upon a successful beta launch, the final product will roll out in August with expanded markets.

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Shashikant Meshram
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27 views2 pages

Project Execution Plan

The project execution plan outlines a beta launch for Product Beta in Akron, Ohio from June 1-7. The goal is to test the product in the field, gather customer feedback, and ensure high customer satisfaction to increase long-term revenue. Resources from multiple departments will support the week-long beta test and marketing efforts. Upon a successful beta launch, the final product will roll out in August with expanded markets.

Uploaded by

Shashikant Meshram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SAMPLE PROJECT EXECUTION PLAN

PROJECT NAME PRODUCT BETA LAUNCH

PROJECT LOCATION Acme Akron Headquarters

COMPANY Acme Corp.

CONTACT NAME Jane Thompson

MAILING ADDRESS 1118 Acme Dr. N., Akron, OH 44304

EMAIL [email protected]

PHONE (330) 763-0982

PROJECT SCOPE
Our competitors have recently been first to market with their competing application and have no significant market
competition.

Customer research indicates that the market is ready for our product. But first, we have to do a test-market beta launch.

The scope of the project calls for testing the current beta version of the product in the Akron area.

The business objectives of the plan/project are to further determine the effectiveness/viability of the product in the field and
gather new test data from customers. Garnering a high approval rating from this test data will indicate a long-term increase
in revenue and customers.

The deliverables for the project include meeting or exceeding our business objectives by introducing a beta version of the
product to the Akron test market. This beta test will include the following promotion: product instructions, marketing kits, a
press release, and a small advertising campaign.

The beta launch will last one week, beginning June 1st. The marketing department will provide the funding for the beta
launch.

We are making the following assumptions: that the beta version will attain a high customer-satisfaction rating; and that, in
August, we will roll out the finalized product to markets in and outside of Akron.
PROJECT GOALS
The goals of the Akron-based beta test are to further determine the effectiveness/viability of the product in the field and
gather new test data from customers. Garnering a high approval rating from this test data will indicate a long-term increase
in revenue and customers.

QUALITY SPECIFICATIONS
Customers will rate their satisfaction with the product on a 1-5 scale, 5 being highly satisfied with the product. QA
personnel will record any of the product’s malfunctions or inconsistencies and then report back to development with these
details to ensure that the developers fix the reported defects and deliver a flawless final product.

TECHNICAL SPECIFICATIONS
(See the company intranet for development’s technical specifications.)

RESOURCE ALLOCATION
The marketing, dev, project management, QA, and product departments have each committed two employees to participate
in the week-long beta test.

PROJECT SCHEDULE
EVENT PROJECTED START PROJECTED END

Beta Test of Product in Akron Test Market June 1st June 7th

COMMUNICATION PLAN
The technical writing department has provided instructions for the beta test.
Marketing has created marketing kits, a press release, and a small advertising campaign.

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