Case study
“I used the Truecaller Ad Manager to promote one of our businesses in India, the
process was very smooth. It took me approximately 5 minutes to create an advertiser
account and launch the first campaign, performance reporting is also self-explanatory.
The platform does not require any special marketing knowledge and skills to run it.”
Vadim Tsapok, AsiaFinance Group
150m 500m 3bn 4bn
Daily active users App installs Searchable Searches
numbers per month
Truecaller is one of the world’s most popular smartphone apps
for Caller ID, spam blocking and payments. Today, Truecaller is
loved by over 150 million daily active users around the world.
With Truecaller’s mobile advertising platform, brands are
provided with a unique opportunity to engage millions of
active users all over the world.
Selling direct deals in a scalable way to small
and medium advertisers in India
Truecaller sold most of their ad inventory through programmatic, missing out on
the opportunity to increase sales through direct deals, increasing CPM and margins.
To target large volume markets such as India with direct sales to small and medium
advertisers, a large number of resources for Sales and AdOps would be required,
making it difficult to reach profitability. Truecaller therefore looked for a way to
offer direct sales of their ad inventory to large volume markets in a scalable
and cost-efficient way.
Growing advertising sales without needing to increase Sales or AdOps
By offering a fully automated self-service platform for advertisers and brands looking
to advertise to Truecaller’s more than 150 million daily active users, Truecaller could
scale their advertising direct sales for all geographic markets, and only needed to
allocate limited internal resources to manage the self-service platform, achieving the
cost-efficiency required for the high volume, low budget, markets they operate in.
Delivering a branded and customised self-service
advertising platform for Truecaller
Truecaller engaged DanAds to develop and launch Truecaller Ad Manager, a Truecaller
branded and customised self-service advertising platform based on DanAds white-label
self-service advertising platform. In Truecaller Ad Manager advertisers can create
campaigns directly in the platform and reach Truecaller users by using targeting
such as location, time of day, Smartphone OS, Carrier, and User categories.
Advertisers are able to create native adverts directly in the platform with call to action-
buttons to increase conversion, and with their ads showing up as themed notifications
for incoming and missed calls in the Truecaller app.
“I also enjoyed the audience targeting settings and the Native ad feature,
so you craft a creative on the go without designer involvement.”
Vadim Tsapok, AsiaFinance Group
Results of Truecaller self-service advertising platform
More than 5,000 advertisers, brands and agencies using Truecaller Ad Manager,
Truecaller’s self-service advertising platform.
More than 1,000 advert campaigns created in the Truecaller self-service platform.
Seamlessly added as a complementary direct sales channel for the Truecaller
advertising portal.
Hundreds of new advertisers signing up every month to Truecaller self-service
platform with no active acquisition activities or onboarding required.
Available for all of Truecaller’s 20+ country markets and local advertisers.
Find out more about self-service advertising solutions at www.danads.com, and
Truecaller self-service advertising platform at www.adsmanager.truecaller.com.
