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    Barlan 4

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    John Francis Barlan
    This study examines the effects of social media on the marketing strategies of grade 12 student entrepreneurs in the Accountancy, Business, and Management (ABM) strand at Emiliano Tria Tirona Memorial National Integrated High School. It aims to understand how social media impacts students' marketing and determine which social media platforms they prefer to use. The study also seeks to identify the advantages of using social media and its overall impact on student entrepreneurs' marketing strategies. The research questions focus on whether students prefer getting company/product information from social media or in-person, the advantages of social media, and its impact on marketing.

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    Barlan 4

    Uploaded by

    John Francis Barlan
    36 views5 pages
    This study examines the effects of social media on the marketing strategies of grade 12 student entrepreneurs in the Accountancy, Business, and Management (ABM) strand at Emiliano Tria Tirona Memorial National Integrated High School. It aims to understand how social media impacts students' marketing and determine which social media platforms they prefer to use. The study also seeks to identify the advantages of using social media and its overall impact on student entrepreneurs' marketing strategies. The research questions focus on whether students prefer getting company/product information from social media or in-person, the advantages of social media, and its impact on marketing.

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    This study examines the effects of social media on the marketing strategies of grade 12 student entrepreneurs in the Accountancy, Business, and Management (ABM) strand at Emiliano Tria Tirona Memorial National Integrated High School. It aims to understand how social media impacts students' marketing and determine which social media platforms they prefer to use. The study also seeks to identify the advantages of using social media and its overall impact on student entrepreneurs' marketing strategies. The research questions focus on whether students prefer getting company/product information from social media or in-person, the advantages of social media, and its impact on marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    36 views5 pages

    Barlan 4

    Uploaded by

    John Francis Barlan
    This study examines the effects of social media on the marketing strategies of grade 12 student entrepreneurs in the Accountancy, Business, and Management (ABM) strand at Emiliano Tria Tirona Memorial National Integrated High School. It aims to understand how social media impacts students' marketing and determine which social media platforms they prefer to use. The study also seeks to identify the advantages of using social media and its overall impact on student entrepreneurs' marketing strategies. The research questions focus on whether students prefer getting company/product information from social media or in-person, the advantages of social media, and its impact on marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL

    THE EFFECTS OF SOCIAL MEDIA TO THE MARKETING STRATEGY

    OF GRADE 12 ENTREPRENEURS OF SELECTED ABM

    STUDENTS IN EMILIO TRIA TIRONA MEMORIAL

    NATIONAL INTEGRATED HIGH

    SCHOOL S.Y 2022-2023

    A Research Study Submitted to

    MS. JENNALYN R. FRAGATA, MAEd

    In Partial Fulfilment of the Requirements in

    PRACTICAL RESEARCH 2

    Balilo, Ronallaine Gael G.

    Barlan, John Francis G.

    Hernandez, Rachellyn F.

    Senido, Louise P.

    OCTOBER 2022
    EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL

    Republic of the Philippines


    DEPARTMENT OF EDUCATION
    Region IV-A CALABARZON
    Division of Cavite
    EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL
    Gahak, Kawit, Cavite

    APPROVAL SHEET

    This research entitled ‘’THE EFFECTS OF SOCIAL MEDIA TO THE


    MARKETING STRATEGY OF GRADE 12 ENTREPRENEURS OF SELECTED
    ABM STUDENTS’ prepare and submitted by Ronallaine Gael G. Balilo, Rachellyn
    F.Hernandez, Louise P. Senido, John Francis G. Barlan, in partial fulfillment of
    the requirement for the Senior High School – Basic Education
    Curriculum,Accountancy, Business and Management Strand has been examined
    and hereby recommended for approval and acceptance.

    JENNALYN R. FRAGATA
    Research Teacher

    PANEL OF EXAMINERS

    Approved and accepted during an Oral Examination (Research Title Proposal) held on
    _________________

    JENNALYN R. FRAGATA
    Chairman

    JEREMIAH JOHN T. BOMBAY KRISTAL CIELO S. CALBAYAR


    Member Member

    Accepted as a partial fulfillment of the requirement for the Senior High School-Basic
    Education Curriculum, Accountancy, Business Management Strand.

    MINA GRACIA T. OSINA


    SHS Coordinator

    BELINDA C. LOYOLA
    Principal IV

    ii
    EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL

    1
    Introduction

    I. Background of the Study

    Young student entrepreneurs have become more common over the years, especially

    in developing nations. Students are using "classrooms" to start businesses as students. and

    laboratories as venues, suppliers, and financial aid to create commercial goods, methods ,

    or services" (quoted in Hermens & Hermens 2008 by Mars, Slaughter, & Rhoades, 2008).

    Marston, 2015.

    Student entrepreneurs can now use social media as a platform to interact and connect

    with customers as well as sell goods and services. This is a significant development in e-

    commerce. A 2018 Pew Research Center study of nearly 750 13- to 17-year-olds revealed

    that 97% of them use a social media platform like YouTube, Facebook, Instagram, or

    Snapchat, and 45% of them spend practically all of their time online.

    According to a 2016 study by Sieger, Fueglistaller, and Zellweger, 17.5% of

    international students who are involved in business activities have parents who are self-

    employed or own a small business. Additionally, Sieger et al. (2016) acknowledged the

    influences student entrepreneurs pick up inside the setting of universities. According to the

    poll, students' entrepreneurial activity increases as they become more involved. Activities and

    products are, the more successful their business is the intentions of the user."ongoing

    engagement in relevant activities and interaction.

    The focus of this research is to perceive the effects of social media on the

    marketing strategies of grade 12 entrepreneurs of selected ABM students. The

    objectives

    2
    EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL

    this research are to become acquainted with the effects of social media to ABM students

    and provide them with the they require.

    3
    EMILIANO TRIA TIRONA MEMORIAL NATIONAL INTEGRATED HIGH SCHOOL

    ll. Statement of the Problem

    The main problem of this research are the effects of social media to the marketing

    strategies of grade 12 entrepreneurs of selected ABM students at Emiliano Tria Tirona

    Memorial National Integrated High School.

    This research study aims to answer these specific following questions:

    1. Which would they prefer to get more information about a company/product to use a

    social media or the one physically offering?

    2. What are the advantages of using social media?

    3. What is the impact of social media on your marketing?

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