Session 9
Session 9
Session 9
SMU
Shirish Rangnekar
Assessment - Recap
• Class Participation, Debates & Essay: 20%
• Technology & Entrepreneurship (Pitching) 20%
• Technology & Industry (Group Project) 20%
• Technology & Society (Online Test) 10%
• Final Examination: 30%
• Total: 100%
How to build an UBER like app?
Customer requests
vehicle via Uber App Confirm booking using Credit card payment using Send notiNcatwn
of vehicle arrrving
SN
API Economy
• The API economy refers to the set of business models and practices
designed around the use of APIs in today's digital economy. It
involves the exposure of an organization's digital services and assets
through application programming interfaces (APIs) in a controlled
way. of Revenue Generated APIs
Percentage Through
salesforce @ Expedia ebay
@ Expedia 90%
60% 60%
ebay
Salesforce.com has Expedia's APIs allow eBay to list its auctions on
a marketplace (App people using third- other websites, get bidder
Exchange) for apps party websites to tap information about sold
created by its its functionality in items, collect feedback on
partners work
that order to book flights, transactions, and list new
on its platform; cars, and hotels. items for sale all of
salesforce 50% they now number which give additional
more than 300
exposure to eBay items and
partners. increase revenue.
API Economy
r
IBM Watson
APis Cloud Provisioning
Xtify
Mobile App Assemblers
Developers & Partners
Insurance Life
APIs Home
Auto
Claims
Bank Mortgage
Online Payment New Customers
APIs Loans
Account Query
Calculators
___
Pee' ¢
Auto Dealer Price 4, a 5
APIs Availability
Location Wiley
>
Configuration i
7 4
I
a
API – Driving symbiotic synergies
Access denied
000
OAuth is an open-standard authorization
2. App calls google
protocol or framework that provides
1. Push sign in
Button
3. Google shows
login window,
applications the ability for “secure
000
designated access.”
5. Submit 6. Return idToken
then verify
4. Enter credentials
11. Access
private data
Loading data
Authentication API
without having to give ESPN your
Facebook password.
9. Submit
8. Return Access token
Access token
A 000
Service API
Private
Data 10. Grant access
& return private data
Fintech Disruption – Driven by API
venmo
ii LendingClub Cove: Ho a $3 SOF
storms tasers!
"anegement
O™ «ane
at. 4
¥
A
4
tary >
Origin
Financial New entrants, startups, and Incumbent financial
services attackers seeking to enter institutions making significant
financial services using new investments in technology to
technologies. lift their game
Examples: Examples:
SoFi, TransferWise, Wells Fargo, Ping An
LendingClub
Low High
Source: https://www.mckinsey.com/industries/financial-services/our-insights/synergy-and-disruption-ten-trends-shaping-fintech Scale
How should banks respond to this?
Figure 2: MIT Sloan Disruptive Technology Response Matrix
High
Focus on your own business Adopt & separate
or
or
Adopt & keep internal
Ignore the technology or
(it is not your business) Attack back: Disrupt the disrupter
a
0
7
2 Attack back: Disrupt the disrupter
Focus on your own business or
Low
Basic
Source: https://www.arabesque.com/2020/08/11/what-can-twitter-really-tell-you-about-the-stock-market/
Blockchain - APIs
• •Microsoft, which partnered with ConsenSys to introduce Ethereum blockchain-as-a-service on
Microsoft Azure in 2015.
• •Amazon, which has introduced Amazon Managed Blockchain, a service that "makes it easy to
create and manage scalable blockchain networks" using open source frameworks including
Ethereum and Hyperledger Fabric.2
• •R3, a consortium of global financial institutions that produced a distributed financial ledger
called Corda.3
: ORDERING SERVICE
FA
Operator
Member 1 Member 2
Hyperledger Cello
Fabric Fabrice
r
Users Users
Infrastructure Blockchains
Endpoint
Peer Peer
Node
Nod Node
Users Users
AI on the cloud
Apple acquires Siri, the Al voice assistant. IBM Watson wins at Jeopardy, defeating two
former champions-a moment displaying
Microsoft launches machines' capabilities to understand human
Kinect for Xbox 360,
the first example of a
0 language.
gaming device capable
of tracking movements
using just a 3D camera
and infrared detection.
11
2013 -_
reasoning recognition
Google Assistant, an Al-powered virtual
assistant, is released. 7 Inc. that is attempting to create a fully
autonomous vehicle, reaches 10 million
self-driven miles.
2019 _-_
Natural
First Draft, Microsoft, The New York Times, 18
@ Knowledge Witness and XPrize.
OljIM}
010101
Welcome to the Industrial Revolution 4.0 101010
010101
EMPOWERING EMPOWERING
CORPORATIONS PEOPLE
Impact on society
bigger than industry
Scalable efficiency Scalable adaptability
Doing things right Doing the right thing © The Dualarity
Late 187 -
Mechanization
early 191 Century
industrial cities
Steam engine and mechanical production
Sl
Late 197 -
mid 20" Century
1 a il
Mass Production
Electricity and division of labor
FOURTH
INDUSTRIAL Mobile Devices
Location
Augmented Reality detection
technologies
Multilevel customer
interaction and
4. Advanced
human-machine
customer profiling interfaces
3.0. 969-2010s
Computing / Internet
Nuclear Energy
Authentication &
CL)
0000
2.0 8305-011
Big data analytics fraud detection
Assembly Line
1760-1840
Smart Sensors 3D printing
Steam Engineering
shockoe
Enterprise Mobile Solutions
™