Bussiness Proposal Kelompok 5

GRUP 5 :
BIMO SULISTYO P (11190000095)

LENNY FITRIANI (21190000114)
ROHMADIONO (21190000168)
AYUNDA BELLA N (21190000208)
DEWI SHAFITRI (21190000368)
WINDA NOVIANTI (21190000382)
Mozarella Chicken Steak

WHO ARE WE?
MOZARELLA FOOD is a type of culinary
business that serves a variety of flavors and
variations thereof. We chose the type of
business in the culinary field because this
business can be tailored to your needs and our
capabilities in developing this business. The
commodities we choose are also of high quality,
so you can be sure that the resulting taste will
be very appetizing. The food we can make
adapts to the demands of the growing market in
the market.
01
PRELIMINARY
Mozarella Food
VISION AND MISSION
VISION MISSION
 Fostering an  Forming a good entrepreneur
 entrepreneurial spirit.  (not only thinking about profit,
 We produce processed  but also the environment).
products made from catfish  Help meet the needs of animal
and chicken, which are high  protein needed by the body for
in quality and have a high  the middle-class economy and
economic value. all walks of life.
02  Open business opportunities  Creating job opportunities,
and job opportunities. thereby reducing the level of
unemployment, can empower
the community.
02
MOZARELLA fOOD
BASIC CONCEPT
Provide friendly, friendly, and satisfying customer

service while maintaining the quality of the food
and natural atmosphere.
With the existing capital, it can generate a

maximum profit.
MARKETING STRATEGY AND LOCATIONS
Promotion Strategies on how our products
can be recognized by consumers through
several ways, namely:
1. Provide a discount at the time of
product launching.
2. Distribute Brochures or Pamphlets.
3. Provide souvenirs to customers.
For the location, we choose the Jabodetabek

Target Market area, especially in the Jakarta area North
All circles, both from the lower middle which is strategic, and to access our
class and the upper class and also for distribution channels, we do sales direct and
all ages. Delivery Order (Gofood, Grab food,
Shopeefood).
SWOT ANAlYSIS
STRENGTHS OPPORTUNITIES
• Has a distinctive and unique taste,
• Consumers from the lower middle class or
• Consumers are given the freedom to choose the upper class because of the place
how to order food either directly or indirectly strategic ones.
• The place will always be clean, • People have a very high interest in this
• Food without preservatives, type of food.
• Strategic Location and Economical price
WEAKNESS THREATS
• Still in the stage of developing the form • Limitations in promoting the product.
of management. • The number of similar businesses that are
• The number of well-known competitors. already known by the public.
03
OUR PRODUCTS
Mozarella Chicken Food
MENU
Ayam Panggang AyAm Geprek
MOZZAREllA MOZZAREllA
For Ordering WA :
0813 4190 6612
Rp 25.000 Rp 30.000
( Rice + Fresh ( Rice + Fresh
Vegetables + Vegetables +
Sambal ) Sambal )
PRODUCTION PROCESS
cooked quickly with the right doneness and of course with taste
a unique taste that is different from competing products.
MASTAR FOOD production can be selling 50pcs/day
STRATEGY AND STAGES Of

PRODUCTION DEVElOPMENT PlAN
a. Purchase of Sales Equipment
b. Recruitment of Professional
Raw materials &
Usage rates Auxiliary Materials
Average Needs perMonth
• Mozzarella Cheese 1kg

RawMaterial Needs • Chili 5kg
Average per Month • Seasoning 3kg
• Garlic 2 kg
•Catfish 80 Kg • Onion 3 kg
•Chicken 60 Kg • Vegetable oil 20 L
• Flour 13 Kg
• Cucumbar 5 Kg
• Basil Leaves 3 Kg
• Sugar 5 Kg
• Salt 3 Kg
PRODUCTION FACILITIES AND EQUIPMENT
• Gas stove • Knife • Spoon

• Gas cylinders • Bamboo Plate • Sambal Place
• Frying and panic • Oil paper • Tear and mash
• Basin • Styrofoam • Tissue
• Spatula and Sieve • Spoon • Hand washing
facilities
04
FINANCIAL ASPECT
Mozarella Chicken Food
Capital Product
NO Type Amount Unit Price (Rp) Total Value (Rp)
1 Chicken 70 Kg 30.000 2.100.000
2 Catfish 80 Kg 28.000 2.240.000
3 Mozzarella Cheese 3 Kg 85.000 255.000
4 Chili 5 Kg 120.000 600.000
5 Seasoning 3 Kg 40.000 210.000
6 Garlic 2 Kg 40.000 80.000
7 Onion 3 Kg 50.000 150.000
8 Vegetable Oil 20 Lt 17.000 340.000
9 Flour 8 Kg 12.000 96.000
10 Cucumbar 5 Kg 9.000 45.000
11 Basil Leaves 2 Kg 8.000 16.000
12 Sugar 4 Kg 14.000 56.000
13 Salt 2 Kg 12.000 24.000
Total 6.212.000
Operational Cost
Fuel Purchase
Rp 7.500.000
( 5 x 1.500.000 )
Water Expense Rp 200.000
Electricity Expense Rp 200.000
Transportation Expense Rp 150.000
Telephone Expense Rp 200.000
Advertising Expense Rp 500.000
Production Capital Rp 4.238.000
Total Cost per month ( Rp 12.988.000)
Capital Invesment
NO Type Amount Unit Price (Rp) Total Value (Rp)

1 Stove 2 200.000 400.000
2 Gas Cylinders 2 50.000 100.000
3 Basin 6 10.000 60.000
4 Spatula 3 15.000 45.000
5 Sieve 3 15.000 45.000
6 Knife 4 30.000 120.000
7 Oil Paper 5 pack 25.000 125.000
8 Bambo Plate 4 Dozen 20.000 80.000
9 Styrofoam 4 Dozen 5.000 20.000
10 Spoon 4 Dozen 10.000 40.000
11 Fork 4 Dozen 10.000 40.000
12 Big Cauldron 2 55.000 110.000
13 Small Cauldron 1 35.000 35.000
14 Rice Ladle 2 5.000 10.000
15 Cutting board 3 10.000 30.000
16 Rice Cooker 2 200.000 400.000
17 Mortar & Pestle 2 35.000 70.000
18 Food Tongs 2 15.000 30.000
Total 1.760.000
Total intial capital required :
Capital Product + Operational Cost + Invesment Capital
= Rp 6.212.00 + Rp 12.988.000 + Rp 1.760.000
= Rp 20.960.000
Revenue
Average income per day spend 5 Kg

1 Kg of chicken can be make 8 servings, ( 5kg x 8 = 40 servings a day )
1 Kg of Catfish can be make 10 servings, (5kg x 10 = 50 servings a day )
The price per portion of

- Chicken penyet mozzarella Rp 35.000
Income per day 40 x Rp 35.000 = Rp 1.400.000
- Catfish Kremes Mozzarella Rp 30.000
Income per day 50 x Rp 30.000 = Rp 1.500.000
= Rp 2.900.000
Total income per month 28 x 2.900.000 = Rp 81.200.000

 Profit per month
Total Income – Total Cost = Rp 81.220.000 - Rp 12.988.000
= Rp 68.212.000
 BEP
Total Capital / net profit = Rp Rp 18.986.000 / Rp 37.972.000
= 0,27 month (0,3 month)
THANK
YOU

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GRUP 5 :

BIMO SULISTYO P (11190000095)

Mozarella Chicken Steak

Provide friendly, friendly, and satisfying customer

With the existing capital, it can generate a

For the location, we choose the Jabodetabek

STRATEGY AND STAGES Of

• Mozzarella Cheese 1kg

• Gas stove • Knife • Spoon

NO Type Amount Unit Price (Rp) Total Value (Rp)

Average income per day spend 5 Kg

The price per portion of

Total income per month 28 x 2.900.000 = Rp 81.200.000

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