INDIVIDUAL ASSIGNMENT

TECHNOLOGY PARK MALAYSIA

BM006-3-2-CRI

CREATIVE & INNOVATION

APD2F2109CS(IS)

HAND OUT DATE: 22 APRIL 2022

HAND IN DATE: 3 JUNE 2022

NAME: CHEAH WENG HOE

TP NO: TP055533

WORD COUNT: 2287 (Excluding: Cover Page, Table of

Contents, Tables, Diagrams, Reference, and Appendix)
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

Executive Summary

SkyWay is a smart traffic management system designed to overcome the traffic

congestion problem in smart cities. The proposed system integrated many advance
technologies such as IoT Radar Sensors in detecting the range of vehicle, Computer Vision in
streaming real-time video of traffic conditions, Big Data analysis in analysing the traffic
flow, Wireless Sensor Network in detecting the speed and numbers of vehicles etc. The idea
generation of the proposed system is illustrated in a Fish Bone and SCAMPER diagram. TM
ONE and PKK Technology SDN.BHD are some of the competitors discussed in the proposal
in order to compare their traffic management system with SkyWay. Some of the attributes
being compared are uniqueness, limitations, and technologies. Besides, this proposal also
provides a brief description of how SkyWay works including its features, functions and
technologies integrated. Moreover, marketing identification strategy in promoting this system
are also discussed. SWOT analysis and Force Field analysis are used to evaluate the proposed
system according to the information collected from the survey.

Level 2 Asia Pacific University of Technology & Innovation

BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

Table of Contents
1.0 Introduction..........................................................................................................................1

1.1 Company Background......................................................................................................1

1.2 Development of Smart City.............................................................................................1

1.3 Problem Analysis.............................................................................................................2

1.4 Proposed Solution............................................................................................................2

1.4.1 Exploration................................................................................................................2

1.4.2 Exploitation...............................................................................................................2

1.4.3 Diffusion...................................................................................................................2

2.0 Idea Generation....................................................................................................................3

2.1 Fishbone...........................................................................................................................3

2.2 Fishbone Evaluation.........................................................................................................4

2.2.1 People........................................................................................................................4

2.2.2 Road..........................................................................................................................4

2.2.3 Vehicle......................................................................................................................4

2.2.4 Climate......................................................................................................................4

2.3 SCAMPER.......................................................................................................................5

2.4 SCAMPER Evaluation.....................................................................................................6

2.4.1 Substitute...................................................................................................................6

2.4.2 Combine....................................................................................................................6

2.4.3 Adapt.........................................................................................................................6

2.4.4 Modify.......................................................................................................................6

2.5.5 Put to Other Use........................................................................................................6

2.5.6 Eliminate...................................................................................................................6

2.5.7 Reverse......................................................................................................................6

3.0 Competitor Analysis and Product Concept Description......................................................7

3.1 Overall Summary of Competitors’ Profile.......................................................................7

Level 2 Asia Pacific University of Technology & Innovation

BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

3.1.1 TM ONE....................................................................................................................7

3.1.2 PKK Technology SDN.BHD....................................................................................7

3.2 Competitor Analysis.........................................................................................................8

3.3 Objective Statement.......................................................................................................10

3.4 Product Concept Description.........................................................................................10

4.0 Market Identification..........................................................................................................12

4.1 Price................................................................................................................................12

4.2 Product/Package.............................................................................................................13

4.3 Place...............................................................................................................................14

4.4 Promotion.......................................................................................................................14

5.0 Idea Evaluation...................................................................................................................15

5.1 SWOT Analysis.............................................................................................................15

5.2 Force Field Analysis......................................................................................................16

6.0 Conclusion..........................................................................................................................17

7.0 References..........................................................................................................................18

6.0 Appendix............................................................................................................................19

6.1 Survey 1.........................................................................................................................19

6.2 Survey 2.........................................................................................................................21

6.3 Survey 3.........................................................................................................................23

6.4 Survey 4.........................................................................................................................25

6.5 Survey 5.........................................................................................................................27

6.6 Survey 6.........................................................................................................................29

6.7 Survey 7.........................................................................................................................31

6.8 Survey 8.........................................................................................................................33

6.9 Survey 9.........................................................................................................................35

6.10 Survey 10.....................................................................................................................37

Level 2 Asia Pacific University of Technology & Innovation

BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

1.0 Introduction
1.1 Company Background
SkyLink is an Information Technology (IT) Consultant company that is established to
build a sustainable society and solve big problems for a better future. SkyLink was founded
in the year 2008 and is highly regarded for its expertise in market research, project
management and policy formulation. Currently, the company operates in 8 countries and
having more than 200 business partners around the world. The headquarter of the company is
located at Sepang with a highly capable team of 800 staffs excluding company officers and
advisors.

Company Vision:

SkyLink is a worldwide leading professional services company that focuses on best practise
consulting in the provision of solutions for ICT-related consumer products or services.

Company Mission:

To assists clients in achieving their business goals by offering creative, best-in-class

consulting, IT solutions, and services.

Page | 1
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

1.2 Development of Smart City with Smart Traffic Management System

According to the government of Malaysia, Smart City is defined as “A city that uses
ICT and technology and innovation advances to address urban issues including to improve
the quality of life, promote economic growth, develop sustainable and safe environment, and
encourage efficient urban management practices (Bachok & Fareed, 2021). Smart City
services and applications will allow for these improvements which will lead to a higher
quality of life for citizens (TWI Ltd, 2022). For example, IoT devices are used in connecting
sensors, lights, and meters to collect and analyse real-time data. City administrators can then
use this precise data to carry out initiative like improving infrastructure, public utilities, and
services. Hence, it could be said that out of all the recent technological advances, IoT
undoubtedly has the most substantial impact on the development of Smart City (Graphic
Detail Ltd., 2021).

This proposal will be focusing on Smart City in traffic management. The goal of
integrating the concept of Smart City into traffic management is to improve the welfare of the
citizens and reduce the numbers of traffic congestion, including accidents in Smart City.
Smart Traffic Management System will be a technological solution that would be able to
overcome this issue. Smart Traffic Management System would be integrating some advanced
ICT technologies such as IoT Radar Sensors, AI Computer Vision, Big Data Analysis, etc.
By using these technologies, the traffic flow of the respective area would be better analysed
and prevent the traffic congestion issue in advanced.

Page | 2
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

1.3 Problem Analysis

In Malaysia, the country is experiencing rapid growth of urban population with
unprecedented road infrastructure expansion. The population in Malaysia raised 1.1 percent
from 2017 to 32.6 million population in 2018. Among the population, 84 percent are car
owners, with the increasing number of private-vehicle owners and less people opt for public
transport result in increasing amount of traffic on the road especially during business hours.
In additional to this, the geometrical design of the transport system which influences the
drivers‟ behaviour contributing to the negative traffic impacts on the system. This result in
Malaysia being among the highest traffic fatality rates in the world. (May et al., 2019,
p. 914).

Implementing a Smart Traffic Management System could be a solution to traffic

congestion. Smart Traffic Management System is a system that utilises sensors to collect and
analyse the traffic flow and adjust the traffic signals to overcome the traffic congestion issue
in a traffic junction. These systems might improve traffic flow and safety by employing
sensors, cameras, routers, and cellular technology to dynamically modify control mechanisms
such as signals, highway message boards and speed limits (Mazur, 2020).

On the other hand, various limitations would occur if the involvement of ICT
infrastructures are absent in the traffic management system. First and foremost, the real-time
traffic flow would not be able to pass to the central control system and make advanced
decision over the respective issue. To quote an example, if there are accidents occurred in the
traffic junction, the technicians in the central control system would not be able to perform
further action as the traffic condition are not monitored and send to central control system.

Besides, the central control system would need to be controlled and adjusted by the
labour manually. This issue would lead to a high labour costs and the traffic congestion
problem might still not be able to overcome. This is in the light of fact that it would be hard
for human to predict what would happen in advance and make better decisions before the
incidents happened.

Page | 3
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

1.4 Objective Statement

The objective of the proposed system is to improve the current traffic management
system in smart cities by implementing IoT Radar Sensors, Artificial Intelligence technology
and Big Data technology in order to prevent the traffic congestion in smart cities especially
during peak hours.

1.5 Proposed Solution

1.5.1 Exploration
The proposed system was conceived through Idea Generation process in order to
resolve the problem stated above which are traffic congestion and road accidents.

1.5.2 Exploitation
The solution proposed would be presented to the Ministry of Transport with the idea
of implementing the solution in the smart city. As mentioned in the problem statement above,
the current traffic management system does not involve much ICT applications. Hence,
introducing the proposed system in smart city might bring benefits not only to the citizens in
smart cities but also government as the road accidents and traffic congestion issue could be
overcome.

1.5.3 Diffusion
The proposed system is intended to be used in Smart City which would make the
innovators or Early Adopters to depend on the responsive of citizens within the Smart City.
Meanwhile, marketing strategies would also be carried out in order to raise awareness about
the benefits of the proposed system in order to allow participation of citizens in the Early and
Late Majority.

Page | 4
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

2.0 Idea Generation

2.1 Fishbone
A fishbone diagram can often be known as Ishikawa diagram or a cause-and-effect
diagram ("Fishbone diagram," 2022). It is a graphical technique for classifying probable
sources of an issue (Lewis, 2020).

Figure 1: Fish Bone Diagram

Page | 5
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

2.2 Fishbone Evaluation

People
According to the Minister of Transport as cited by Ramanujam (2022), there are a total of
255,532 road accidents were registered from January to September 2021. Most of the road
accidents occurred as drivers do not follow the traffic rules amended by the Ministry of
Transport (Ramanujam, 2022). Besides, drivers with lack of driving experience might also
cause traffic congestion. This is due to the reason that drivers with lack driving experience
may normally drive slower hence causing traffic congestion. Moreover, demand
fluctuations especially during office hours, public holidays and weekends also known as
the most crucial factor causing traffic congestion.
Road
In certain circumstances, traffic operations seem to collapse altogether owing to road
construction congestion, especially during peak hours. These changes in traffic flow also
result in inconsistencies in travel times throughout the route (Kukkapalli & Pulugurtha,
2018, p. 45). Besides, payment of toll might also cause traffic congestion as the payment
card of the user might having insufficient balance issue or being misplaced. Moreover,
there might be cases where the traffic light is malfunction. This issue causes most vehicles
not able to move smoothly in a junction.
Vehicle
According to the Ministry of Transport, lack of maintenance is a leading cause of traffic
congestion in Malaysia. This is due to the reason that lack of maintenance may cause loss
control of the vehicle due to malfunction of certain accessories within the vehicle. The
most common parts that causes a vehicle to lose control are brakes and tyres as it may
affect manoeuvrability and stopping distance of a vehicle (Hi-Tech Auto Parts, 2022).
Climate
During rainy days, most of the vehicles tends to drive much slower compared to sunny
days. This is due to the reason that rainy day will affect the stability and breaks of the
vehicles. Hence, it would require driver to have a longer reaction time in order to prevent
road accidents (Publicado el, 2018). Moreover, rainy days might also cause certain areas to
be flooded. This issue causes most of the vehicle not able to pass through and stuck in the
middle of the road hence leading to a serious issue of traffic congestion.

Page | 6
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

2.3 SCAMPER
SCAMPER refers to a sequence of thought provocations that aid in the innovation of
an existing product, service, or scenario by seeing it through multiple perspective (Dam &
Siang, 2021). It may be a highly efficient tool to work with since it saves time and is simple
to connect afterwards. (Mindtools.com 2016).

SCAMPER Smart Traffic Management System

Substitute Substitute the time-enabled counter in the traditional traffic light
to an AI-enabled traffic light.
Combine Combine the traffic management system with Big Data.
Combine the traffic management system with IoT.
Combine the traffic light system with cameras and computer
vision technology.
Adapt Adding IoT Radar Sensors in traffic lights and streetlamps and
specific vehicles (Ambulance, Police, Fire Engineers).
Adding Wireless Sensor Network on road (WSN) (Pascale et al.,
2012, p. 262).
Modify Modify the traffic light by adding the estimated counter down
timer which is supported by the AI system.
Put to Other Use Allow streaming of real-time video and detecting the vehicle
license plate and vehicle speed.
IoT Radar Sensor could also be used in the Auto-Breaking-
System (ABS).
Eliminate Eliminate the need of traffic police to manage the traffic
congestion problem during peak hours.
Eliminate the possibility of accidents when specific vehicles
require to pass through the junction.
Reverse Swap labour with AI, IoT and Big Data technology.
Table 1: SCAMPER

Page | 7
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

2.4 SCAMPER Evaluation

2.4.1 Substitute
The time-enabled counter in the traditional traffic light system should be substitute to
an AI-enabled traffic light system. By substituting this system, the traffic signals would be
able to optimize by the AI system according to the traffic flow.

2.4.2 Combine
The Smart Traffic Management System should combine with more ICT technologies
such as Big Data, AI and IoT. Combining these technologies in the Smart Traffic
Management System would be able to better analysis the condition of the road at any time in
order to predict and prevent incidents that might occur in advance.

2.4.3 Adapt
The current traffic management system should integrate IoT Radar Sensors in traffic
lights and streetlamps. The IoT Radar Sensor is able to detect the ambulance, police, and fire
engineers and change the traffic signals to allow them to cross the junctions safely.
Meanwhile, WSN is able monitor vehicle speed and distance and offer full traffic information
in real time.

2.4.4 Modify
The current traffic lights should be modified by adding an estimated countdown
timer which is supported by the AI system. This might increase the awareness of the drivers
and get ready to move their vehicles once the traffic signals changed.

2.5.5 Put to Other Use

The smart traffic management system proposed is capable of allowing streaming of
real-time video from roadside cameras to AI systems. Moreover, it could also be used to
detect the number plate of the vehicle including their speed.

2.5.6 Eliminate
The system has eliminated the need of traffic police and labours in the central
control system. Hence, this system is capable of reducing the labour costs. Besides, this
system could also eliminate the possibility of traffic congestion and traffic accidents when
specific vehicles passes through the junctions.

Page | 8
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

2.5.7 Reverse
The system has swap labour to AI, IoT and Big Data technologies. This might help
the traffic management to better analyse the traffic flow and optimise the traffic signal
accordingly. This is due to the reason that these technologies is able to predict the traffic flow
according to the information collected and make decision in advanced.

Page | 9
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

3.0 Competitor Analysis and Product Concept Description

3.1 Overall Summary of Competitors’ Profile
3.1.1 TM ONE
TM One, Telekom Malaysia Berhad’s business-to-business arm, helps corporation
and the public sector to challenge the status quo and creatively disrupt many sectors by using
the latest digital technologies and solutions in cloud, connectivity, cybersecurity and smart
services.

Vision:
To make life and business easier, for a better Malaysia (TM One, 2022).
Mission:
 To customer, through converged lifestyle communication experiences
 To business, by collaborating with and supporting them with integrated solutions.
 To the nation, by supporting socio-economic development through education,
innovation, and social initiatives (TM One, 2022).
3.1.2 PKK Technology SDN.BHD.
PPK Technology is a technology-driven company that is influencing the future of
integrated mobility. The firm employs well over 50 people, with around 20 of them
specialising in electronics, software, and communications engineering.

The company’s best-selling product, Traffic Control System, continues to provide a

major amount of the company’s yearly sales. PKK Technology’s goal in the domain of
Traffic Control System is to promote, execute and manage infrastructure installation projects
for control and transportation sectors, contributing to solutions for municipalities and
expressway concessionaires, among others. (PPK Technology, 2011).

Page | 10
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

3.2 Competitor Analysis

SkyLink TM ONE PPK Technology
SkyWay STARS MITS
Uniqueness  Allow streaming of real-time  Centrally monitor all traffic lights  Collect data from the traffic
video and detect the vehicle  Proactively monitor changes in controllers regarding the
license plate. traffic from a central location to operational status and existing
 Able to analyse the condition of lower congestion and operational or historical faults of the
the traffic flow and assign the costs associated with traffic system.
traffic signal automatically. management.  Allows the TMO to conduct
 Able to change the traffic signals  Inform respective departments if remote traffic controller
automatically using AI there are any malfunction of traffic shutdowns.
technology after detecting the lights.  Amber flash and police
IoT Radar.  Leverage analytics to optimise control.
 Able to detect number of traffic-planning based on vehicle  Detect changes in the traffic
vehicles passing through and trends (TM ONE, 2022). flow.
detect their speed using WSN.  Analyse the data and to
 Detect vehicle in a long range. recommend the optimized flow
 Detect pedestrian in a short timing.
range.  Determine the number of
vehicles passing through the
junction (PPK Technology,

Page | 11
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

2011).
Limitation  Require many new devices to  Unable to detect numbers of  Unable to have real-time video
replace the existing vehicle passing through the of the traffic condition.
infrastructure available. junction  Traffic signals are required to
 It might be expensive.  Unable to detect the speed of the change by the staff manually.
 Weather condition may affect vehicle.
the efficiency when gathering
the data.
 Internet connection might cause
failure of the system.
Technology  IoT Radar Sensor  HD Cameras  MITS Application Server
 Cloud Server  TM ONE Cloud Server  MITS Database Server
 WSN  5G / LET Modem  A rack, UPS, PSTN / GPRS or
 High performance radar  UPS EDGE or 3G / 4G modems /
processors.  Switches Media converters
 Advanced signal processing  TM ONE STARS IoT GATEWAY  Display system (video walls,
algorithms. communication & Data collection LED televisions).
Device.
Table 2: Competitor Analysis

Page | 12
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

3.4 Product Concept Description

Figure 2: Product Description

Product Concept Description Explanations

Features An IoT Radar Sensor may be installed in the specific
vehicles such as Ambulance, Police, Fire Engineers and
etc. When both the IoT Radar Sensor in the traffic lights
and the vehicle detects each other from a range between
500 meters, the traffic signals may automatically turn
green to allow the vehicle to pass through the junctions
(Agarwal et al., 2021, p. 1).

Besides, the IoT Radar Sensor is also capable of

detecting the distance between vehicle and vehicle and
vehicle and pedestrian. This IoT Radar Sensor could also
help improve the Auto-Breaking-System (ABS) of the
vehicle. Hence, the concept of installing IoT Radar
Sensor in all vehicles could also be considered.
Functions Data collection and analysis in data driven is a function
used in the proposed system to collect the data and make
a data driven decision regarding the traffic flow of the
particular junctions (Xu et al., 2020, p. 1). After the data

Page | 13
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

has been collected and analysed by the AI system, the

system may automatically adjust the time for each traffic
signal and allow junctions with the most congested traffic
to pass through.
Technologies Wireless Sensor Network (WSN) make use of self-
powered sensing devices that are linked together via
wireless commercial technology (Pascale et al., 2012,
p. 67). It is capable of detecting the speed of the vehicle
and count the numbers of vehicle passing through the
junctions. These data collected might be useful in the
later development of the system. For instance, if the
system detected that a particular junctions might be
congested at a certain time, the system may optimise the
traffic signal before the respective junction is congested.

Computer Vision is an Artificial Intelligence (AI)

technology that can extract valuable information from the
image, video or other visual inputs that are collected by
the computer. These information collected can then be
used make decision and prevent certain incidents (IBM,
2022). This technology is able to provide real-time video
streaming of the traffic condition and display in the
headquarters of the user.
Table 3: Product Concept Description Explanation

Page | 14
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

4.0 Market Identification

4.1 Product/Package

Figure 3: Product Packages

The system would be sold in 3 types of packages. The first package which is SkyWay
Basic Monitoring & Visualization Package includes the SkyWay system and free
installation to connect the SkyWay system. Besides, this package also includes IoT Radar
Sensors. The package would be a monthly recurring charge for each Traffic Controller Unit
with a minimum contract of 1 year. The first package is necessary to be purchased before the
consumers could upgrade their package.

The second package which is Upgrading & Maintenance Package (AI Technology)
includes traffic controller upgrade and AI technology to operate the traffic management
system. This package requires a minimum contract of 5 years and charges per annum.

The third package is Upgrading & Maintenance Package (Wireless Senso Network).
This package includes all the features from the second package. Moreover, this package
includes the installation of WSN for each lane of each junction.

Page | 15
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

4.2 Price
Cost of Material
Cost/per unit (RM)
Raw Materials 1000
IoT Radar Sensor 1000
AI System 2000
Wireless System Network 520
Total 4520
Profit Margin 800
Price 5320

Figure 4: Cost of Product

The estimated price will be on SkyWay Basic Monitoring & Visualization Package.
The cost of constructing the whole traffic management system is RM 4520. The expected
profit margin for this system is set to RM 800.

Trading, Profit and Loss Account

RM RM
Sales (5 junctions) 26600
(-) Cost of Goods Sold
Material Cost (4520 x 5) 22600
Gross Profit 4000

(-) Expenditure
Manufacturing 200
Advertising 100
Labour 250
Intsallation 300
Equipment and Tools 250
1100
Net Profit 2900

Figure 5: Trading, Profit and Loss Account

The account profit and loss above shows the sales of the traffic management system in
5 junctions. The total gross profit which is the profit after excluding the material cost is RM
4000. However, there are still other expenses such as manufacturing, advertising, labor costs
etc. that might affect the net profit. The net profit after excluding these expenditures is RM
2900 for every 5-traffic management system sold.

Page | 16
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

4.3 Place

Figure 6: Traffic Congestion around Klang Valley (Limited, n.d.)

This traffic management system is mainly used in busy junctions in smart cities in
Malaysia such as Dewan Bahasa dan Pustaka, Bukit Bintang, Berjaya Times Square etc. Most
of the traffic lights in these areas are known to change too quicky, causing vehicles to stay for
a long duration hence causing serious issue of traffic congestion ("Highest traffic junctions in
Klang Valley," 2022).

4.4 Promotion
Public Relations promotion method is used in promoting this smart traffic
management system. Public Relation also known as PR is the practise of broadcasting
information or messages between a firm, an individual or the general public ("Promotion:
Meaning, definition, types, example, solved questions," 2019).

This proposed solution will be introduced to the Ministry of Transport Malaysia by

explaining the details, advantages and how it could reduce the traffic congestion in Smart
City. Moreover, this proposal would also need to be introduced to the citizens in order to
increase the public awareness. Through PR, both the government and citizens would

Page | 17
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

understand the importance of Smart Traffic Management System and how it could bring
benefits to the society.

Page | 18
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

5.0 Idea Evaluation

5.1 SWOT Analysis
SWOT which is stands for Strengths, Weakness, Opportunities and Threats is a
framework for evaluating a company’s competitive position and developing strategic plans.
SWOT analysis evaluates online and external influences as well as present and prospective
future opportunities (Kenton, 2021).

Strengths: Weakness:
 It will reduce the reliance on manual  Cost of implementing this system is
work where survey need to be high. (Survey 1, 2, 4, 6, 7, 8, 9)
conducted to set a specific time for  May disrupt network connectivity
the traffic light to turn green or red. signals in surrounding area of traffic
(Survey 3) light. (Survey 1, 5)
 Good way to solve the traffic issues  Requires many new devices to
as it may saves more time, reduces replace the existing infrastructure
traffic incidents, and could generate available. (Survey 3)
more eco-friendly environment.  Not all of the society are adequate
(Survey 5, 8) enough to implement such features
 In ecological aspects, it would therefore having divided attention
bring many advantages as it will towards the matter. (Survey 4, 9)
help to reduce traffic accidents  The proposed solution would be
significantly. In my perspective, difficult to include all special
many traffic accidents happened vehicles in the country and that
due to traffic jam. This is because, service would be immeasurable.
it will affect the individual time (Survey 4)
management as traffic is  Replacing all traditional
unpredictable at times. Hence, transportation systems with the
some individual might be late for proposed system can be time
their commitments. Due to that, consuming. (Survey 8)
they will violate the traffic light
signal just to save them few
minutes from the traffic jam. This
is where many traffic accidents

Page | 19
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

occurs. To conclude, the

implementation of idea is
productive. (Survey 1, 3, 5, 7)
Opportunities: Threats:
 Upgrade existing infrastructure to  The government does not agree to
work the proposed technology implement the proposed solution.
instead of replacing it. (Survey 3) (Survey 9)
 Use a suitable channel for the two-  System failures and down times.
way communication to prevent (Survey 1)
channel conflict. (Survey 1, 5)  Citizens does not obey the traffic
 Implement the proposed system in law. (Survey 10)
places other than smart cities.
(Survey 4)
 Implement Big Data Analysis to
predict the traffic flow in advance.
(Survey 2, 3, 10)
 Ask IT Company or Government for
the funding. (Survey 6, 8)
 Implement machine learning to the
system for more precise traffic
control. (Survey 7)
 Alternative sensors are required to
support radar sensor to overcome
environmental factors that affecting
the accuracy of sensor. (Survey 8)
Table 4: SWOT Analysis

Page | 20
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

5.2 Force Field Analysis

The Force Field Analysis is a methodology used to help organizations to make
decision. This analysis method is often used during strategic planning. This methodology
presupposes that there are forces for and against the decision (Lucidity, n.d.).

Figure 7: Force Field Analysis

Score of Driving Factors (+10) +(+8) +(+5) +(+4) + (+3) = +30

Score or Restricting Factors (-9) + (-4) +(-10) +(-2) + (-2) = -27
Score +30 + (-27) = 3
Table 5: Force Field Analysis Score

The final score of the force field analysis shows a positive integer. Hence it could be
said that the proposed system is capable of overcoming the traffic problems in smart cities.
However, there are some restricting factors that should be minimize especially the cost and
maintenance fee of the proposed system.

Page | 21
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.0 Conclusion
In conclusion, it has been difficult to come up with fresh ideas throughout the whole
assignment. Various tools were employed to create something new and improved for
marketing goals. As more and more companies nowadays are facing intense marketing
rivalry, the ability of creativity and innovation are much more critical. Hence, this assignment
has provided me an opportunity to create and innovate a smart traffic management system in
order to overcome the traffic congestion in smart cities. I hope that my proposed idea will be
developed successfully in the market over the next few years.

Page | 22
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

7.0 References
Adris, A. S. (2019, November 11). How IoT and smart devices are reducing urban traffic
congestion – a&s Adria magazine. a&s Adria Magazine – The Professional
Magazine Providing Total Security Solutions. https://www.asadria.com/en/how-iot-
and-smart-devices-are-reducing-urban-traffic-congestion/

Agarwal, P., Matta, P., & Sharma, S. (2021). Analysis based traffic flow control decision
using IoT sensors. Materials Today: Proceedings, 46, 10707-
10711. https://doi.org/10.1016/j.matpr.2021.01.540

Graphic Detail Ltd. (2021). Smart City Thoughful Smarter City Living. How Does IoT
Influence the Development of Smart Cities?. https://www.smartcity.co.nz/blog/iot-
development-of-smart-cities/#:~:text=Smart%20cities%20use%20digital
%20technology,and%20analyse%20real%2Dtime%20data

Highest traffic junctions in Klang Valley. (2022). Malaysia Advertising &

Marketing. https://www.advertising.com.my/highest-traffic-junctions-in-klang-valley

IBM. (2022). What is Computer Vision. https://www.ibm.com/my-en/topics/computer-

vision#:~:text=Computer%20vision%20is%20a%20field,recommendations%20based
%20on%20that%20information

KULANTHAYAN, S., PHANG, W., & HAYATI, K. (2007). Traffic light violation among

motorists in Malaysia. IATSS Research, 31(2), 67-73. https://doi.org/10.1016/s0386-
1112(14)60224-7

Limited, A. (n.d.). Traffic around Berjaya Times Square in Malaysia. Own the blank page -
Stock photos and videos from Alamy. https://www.alamy.com/traffic-around-
berjaya-times-square-in-malaysia-image355166068.html

Lucidity. (n.d.). Introduction to force Field analysis | Resources | Get lucidity. Lucidity

Strategy Platform - The easiest way to grow your
business. https://getlucidity.com/strategy-resources/introduction-to-force-field-
analysis/

Page | 23
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

Malaysia smart city - Smart traffic light management – TM one. (2022, May 25). TM
One. https://www.tmone.com.my/resources/think-tank/article/malaysia-smart-city-
components-smart-traffic-light-management/

May, L. W., Rahman, R. A., Hassin, M. F., Diah, J. M., Mashros, N., Abdullah, M. E., &

Mohd Masirin, M. I. (2019). An overview of the practice of traffic impact assessment
in Malaysia. International Journal of Engineering and Advanced Technology, 8(5C),
914-921. https://doi.org/10.35940/ijeat.e1130.0585c19

Mazur, S. (2020, April 10). Smart traffic management: Optimizing your city's infrastructure
spend. Industrial IoT (IIoT) Devices and Services for M2M Networking | Digi
International. https://www.digi.com/blog/post/smart-traffic-management-optimizing-
spend

MyGOV. (n.d.). MyGOV - The Government of Malaysia's Official

Portal. https://www.malaysia.gov.my/portal/content/30947

Pascale, A., Nicoli, M., Deflorio, F., Chiara, B. D., & Spagnolini, U. (2012). Network

management for wireless sensor networks. Wireless Sensor Networks, 262-
272. https://doi.org/10.1002/9780470112762.ch9

PPK Technology. (2011). About us. PPK Technology Sdn.

Bhd. https://www.ppktechnology.com/aboutus.php

Promotion: Meaning, definition, types, example, solved questions. (2019, March 20).
BYJUS. https://byjus.com/commerce/what-is-promotion/

Smart city - Smart services and solutions - TM one. (2022, May 25). TM
One. https://www.tmone.com.my/solutions/smart-services/smart-city/

TM ONE. (2022, May 25). Malaysia smart city - Smart traffic light management – TM one.
TM One. https://www.tmone.com.my/resources/think-tank/article/malaysia-smart-
city-components-smart-traffic-light-management/

TM One. (2022, May 28). About us. https://www.tmone.com.my/about-us/

TM. (2019, December 12). TM ONE AND MPSJ EMBARKS ON 5G DEMONSTRATION

PROJECT IN SUBANG JAYA. https://www.tm.com.my/Newsroom/Pages/TM-ONE-

Page | 24
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

AND-MPSJ-EMBARKS-ON-5G-DEMONSTRATION-PROJECT-IN-SUBANG-
JAYA.aspx#:~:text=TM%20ONE's%205G%2Denabled%20Smart,idle%20time
%20at%20red%20lights

Traffic data: Smart city & traffic monitoring. (2021, March 24). Ainstein | We create
intelligent radar systems to reshape our ways of living, driving and
flying. https://ainstein.ai/intelligent-transportation-systems/

Xu, K., Li, Y., Liu, C., Liu, X., Hao, X., Gao, J., & Maropoulos, P. G. (2020). Advanced
data collection and analysis in data-driven manufacturing process. Chinese Journal
of Mechanical Engineering, 33(1). https://doi.org/10.1186/s10033-020-00459-x

Page | 25
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.0 Appendix
6.1 Survey 1
INTERVIEWEE’S NAME: Koon Zhi Hin Erwin DATE: 30/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
May disrupt network connectivity signals in surrounding area of traffic light
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
In terms of environment, it lessens the carbon pollution released from cars.

Page | 26
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?
May require high development cost.
11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Use a suitable channel for the two-way communication to prevent channel conflict.
13. What other suggestions or comments can you give in order to improve the idea?
Can integrate with AI to collect data on traffic congestion and easily automate the
management of traffic.

I, Koon Zhi Hin Erwin, hereby declare that the above information is provided by my good
self in support of the effort made by the student in writing their Creativity and Innovation
assignment.

Koon

Date & Signature of respondent.

Page | 27
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.2 Survey 2
INTERVIEWEE’S NAME: Tan Hong Ying DATE: 28/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
Weather conditions may affect the efficiency when gathering the data.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
High costs of equipment.
10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?

Page | 28
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

No.
11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Try to use Big Data Technology in gathering traffic data.
13. What other suggestions or comments can you give in order to improve the idea?
More research on this topic has to be carried out.
I, Tan Hong Ying hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

THY

Date & Signature of respondent.

Page | 29
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.3 Survey 3
INTERVIEWEE’S NAME: Liew Jun Young DATE: 28/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
Requires many new devices to replace the existing infrastructure available.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
It will help to reduce pollution as less emission will come from cars as there is less
traffic

Page | 30
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?
It will reduce the reliance on manual work where survey need to be conducted to
set a specific time for the traffic light to turn green or red.
11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Upgrade existing infrastructure to work with the proposed technology instead of
replacing it.
13. What other suggestions or comments can you give in order to improve the idea?
Empower data analytics and machine learning to improve the traffic control over
time based on the collected data.

I, Liew Jun Young hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

Liew Jun Young

Date & Signature of respondent.

Page | 31
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.4 Survey 4
INTERVIEWEE’S NAME: Sia Miin Tzen DATE: 29/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
Cost limitation of users.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
Not all of the society are adequate enough to implement such features therefore
having divided attention towards the matter.

Page | 32
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?
The process innovation would be difficult to include all cars in the country and that
service would be immeasurable.
11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
By ensuring the price of the tech is affordable.
13. What other suggestions or comments can you give in order to improve the idea?
Implementing all future vehicles to include IoT Radar Sensor.

I, Sia Miin Tzen hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

Sia

Date & Signature of respondent.

Page | 33
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.5 Survey 5
INTERVIEWEE’S NAME: Tan Jun Ren DATE: 28/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
Some locations may lack of Internet connections which will results in failure of the
innovation. The cost of the implementation of the 5G Smart traffic management
system may be expensive. It is also time consuming to change the traditional traffic
light system to the 5G smart enabled traffic light system.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?

Page | 34
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

In ecological aspects, it would bring many advantages as it will help to reduce

traffic accidents significantly. In my perspective, many traffic accidents happened
due to traffic jam. This is because, it will affect the individual time management as
traffic is unpredictable at times. Hence, some individual might be late for their
commitments. Due to that, they will violate the traffic light signal just to save them
few minutes from the traffic jam. This is where many traffic accidents occurs. To
conclude, the implementation of idea is productive.
10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?
The product is a good way to solve the traffic issues as it may saves more time,
reduces traffic incidents, and could generate more eco-friendly environment.
11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Installing satellite onto the system.
13. What other suggestions or comments can you give in order to improve the idea?

I, Tan Jun Ren hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

Junren

Date & Signature of respondent.

Page | 35
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.6 Survey 6
INTERVIEWEE’S NAME: Teo Jack Feng DATE: 28/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
Costing.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
Need to adjust costing issue if produce in mass.
10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?

Page | 36
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

Add AI to improve the system.

11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Ask IT company or government for the funding.
13. What other suggestions or comments can you give in order to improve the idea?
Deploy project to any IT solution company.

I, Teo Jack Feng hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

Teo Jack Feng

Date & Signature of respondent.

Page | 37
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.7 Survey 7
INTERVIEWEE’S NAME: Lee Vei Chern DATE: 30/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
Cost of implementing this system.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
Pollution might be reduced.
10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?

Page | 38
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

Traffic light might malfunction if there is problem with 5G network.

11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Improve stability of network before implementing.
13. What other suggestions or comments can you give in order to improve the idea?
Implement machine learning to the system for more precise traffic control.

I, Lee Vei Chern hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

LVC

Date & Signature of respondent.

Page | 39
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.8 Survey 8
INTERVIEWEE’S NAME: Loh Wei Kang DATE: 31/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
High maintaining fee.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
Good on reducing traffic congestion.
10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?

Page | 40
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

Replacing all transitional transportation systems with the proposed system can be
time consuming.
11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Cooperate with other agencies or government to raise funds.
13. What other suggestions or comments can you give in order to improve the idea?
Alternative sensors are required to support radar sensor to overcome environmental
factors that affecting the accuracy of sensor.

I, Loh Wei Kang hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

Loh Wei Kang

Date & Signature of respondent.

Page | 41
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.9 Survey 9
INTERVIEWEE’S NAME: Chow Mun Chun DATE: 31/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
Not everyone knows how these ICT application works.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
High costs of equipment and maintenance fees.
10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?

Page | 42
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

The government might not agree to implement this proposed system due to the high
cost of equipment.
11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Public Relation to increase public awareness.
13. What other suggestions or comments can you give in order to improve the idea?
Instead of selling the proposed system at a high cost, the proposed system could be
paid monthly or annually similar to packages like Maxis and Unifi.

I, Chow Mun Chun hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

MC

Date & Signature of respondent.

Page | 43
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

6.10 Survey 10
INTERVIEWEE’S NAME: Brian Lamri See DATE: 31/5/2022

APU EMAIL: [email protected]

1. Are you clear with the idea proposed by the student?

Not clear 1 2 3 4 5 Very clear

2. Is the description of the target market specific or general?

Highly general 1 2 3 4 5 Highly specific
Note: Specific detail of target market(s) is desired rather than providing a general
description.
3. Has the student explained the value that will be provided by his or her idea to
the target customer(s) or user(s) clearly?
Not clear 1 2 3 4 5 Very clear
4. How far do you agree that the value provided by the proposed idea is relevant to
the target market/user?
Not relevant 1 2 3 4 5 Highly relevant
5. How innovative is the proposed idea?
Not innovative 1 2 3 4 5 Highly innovative
6. How unique is the proposed idea when compared to the identified competing
alternatives?
Not unique 1 2 3 4 5 Very unique
7. How far is the proposed idea considered to offer superior value when compared
to the identified competing alternatives?
Highly inferior 1 2 3 4 5 Highly superior
8. What are the limitations of the proposed idea?
Traffic congestion might still happen during peak hours such as public holidays and
weekends.
9. What are the non-technical feedbacks – either positive or negative feedbacks
(which can include the political-legal, social-cultural, economic, and ecological
environment) do you think may exist when the proposed idea is to be
implemented?
Citizens might not obey the traffic rules.

Page | 44
Level 2 Asia Pacific University of Technology & Innovation
BM005-3-2-CRI Creativity & Innovation APD2F2109CS(IS)

10. Will there be any technical feedbacks (negative or positive) in designing and
implementing the proposed product/ service/process innovation?
No.
11. Do you agree that the proposed product/service/process innovation can be
introduced within FIVE (5) YEARS from now?
 Yes  No
12. What suggestions can you provide to overcome any limitations, non-technical
problems, and technical difficulties that you have identified above?
Implement Big Data Analysis to predict the traffic flow and prevent it in advanced.
13. What other suggestions or comments can you give in order to improve the idea?
IoT Radar Sensor could be installed in all vehicles in the future.

I, Tan Hong Ying hereby declare that the above information is provided by my good self in
support of the effort made by the student in writing their Creativity and Innovation
assignment.

Brian

Date & Signature of respondent.

Page | 45
Level 2 Asia Pacific University of Technology & Innovation