Republic of the Philippines

STA. ELENA (CAM. NORTE} COLLEGE), INC.

STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

VISION

The Macqueen will offer an excellent product and Services to advertise it to be know for more

than just its tasty product, This will save the pleasant and excellent services provide by hour

company, Macqueen will expand and will produce several branches around the nation.

MISION

Macqueen, banana roll aims to provide a dessert -type refreshment which is healthy, delicious,

and of highly recommended to our target market and customer in Sta Elena Camarines Norte.

General Objectives

The main objective of MacQueen is to promote and introduce our delicious. unique and

relaxing environment that our business has, We will be having a fruitful business and budget-friendly

to develop an innovative, products.

1. To provide product which is different from others.

2. To satisfied the customer by giving their refreshing product.

3. To give customer a healthy and nutritious drinks in affordable price.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Chapter I

INTRODUCTION

The supplies of food and raw materials required for consumption in ancient times were

adequate to meet everyone's needs. Then, as time went by and the population grew quickly—

considered to be the main consumer with high demand—due to the situation, there was still not

enough food but very little of it. Everyone's life revolves around food since it is a basic human

requirement. It is crucial to always take into account the food's nutritional value. Therefore, as

entrepreneurial students, we developed a product that is creative, and nourishing, and would help in

easing the anxieties of our target market regarding their health.

Food is the foundation of Filipino’s lives since they enjoy eating so much and are known for

being friendly and beautiful additionally because Filipinos are among the hardest workers hunger is a

problem that many individuals try to overcome by eating snacks, As our experience and as per

observation we, as Filipinos love to eat and finding the delicious and satisfiable snacks.

Banana is one of the most popular fruits worldwide they contain essential nutrients that can

have a protectivimpactts on health banana can also be a lotion, soap, or cream because banana is

the secret to wwell-nourishedskin as it helps keep hydrated and moisturized skin, the Vitamin A in

bananas restores moisture and repairs dry skin there are also other banana products that are good as

appetizers like caramelized banana, banana pinwheels, banana cue, banana ice cream, banana is

not only good for whitening and moisturizing skin products but can also good for medicine.

(DoctorNDTV, 2018) never underestimate the power of bananas, An ultimate energy booster,

banana is a reducing risk of diabetes, constipation, and heart diseases, eating bananas regularly can
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

also be helpful in keeping blood pressure under control, reducing risk of asthma and diarrhea, and

boosting memory and mood. A common fruit with numerous possible health advantages is the

banana. Because of their fiber and antioxidant content, they may improve your digestion and heart

health. In addition, they are filling, low in calories, and high in nutrients, which may support weight

loss. Both ripe yellow and unripe green bananas can satiate your sweet tooth and promote good

health. So as Entrepreneurial management students, we created a product made from banana and

here by called it " Banana roll"

Banana brought west by Arab conqueror in 327 B.C banana were originally found in south East

Asia mainly India and moved from Asia minor to Africa and finally carried to the New world by the first

explorer and missionaries to Caribbean the mass production of banana started exploding in the late

1880's.

Before the 1870’s most of the land that bananas were grown on in the Caribbean had been

previously used to grow sugar. After this time low marsh land started to be drained along with forests

that were cleared in Central America for banana monocrops (which is growing one crop to increase

productivity).

In the early years of Central American banana trade the head of United Fruit had a marriage

for political gain to the daughter of the Costa Rican President. This allowed his fruit company United

Fruit to start acquiring the other fruit companies in the country. In the 1950’s when freely elected

government of Guatemala threatened United Fruits control, United Fruit convinced the CIA that an

overthrow was in order. The CIA placed a right-wing dictator loyal to United Fruit in power securing
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

United Fruit’s position in Guatemala.3

The first notable disease to strike bananas was a mold called Fusarium, it struck the roots of

the Gros Michel which is a variety of bananas. Fusarium was also known as Panama Disease which

was carried in the soil. In the 1920’s a second disease struck banana crops called Sigatosa, which is

an airborne fungus. In the mind 1920’s United Fruit pathologists found that they could spray the plants

with a “Bordeaux mixture” which is a pesticide, and it helped control the Sigatosa. The strategy to

control Fusarium was to move banana plantations every ten years or so. Then researchers developed

a banana that was immune to Fusarium, the Giant Cavendish, which is the variety that has come to

dominate modern worldwide consumption, appeared in the 1950’s.

Banana rolls is a simple dessert but delicious and healthy, Banana have so many benefits. It's

an excellent source of Potassium, Magnesium, and Vitamin BCC, and E. It will help you boost your

energy levels while fighting fatigue and boosting your immune system. This fruit also has many

medicinal uses that can be very helpful when you need to get better fast.

A banana roll is a sweet treat that usually consists of a cake made with spongy bananas and a

creamy spread. Once both ingredients have been prepared, a cook often pours the cream over the

cake before rolling it into a cylinder shape and baking it. The length of a banana roll is typically

between two and three inches (5.1 to 7.6 cm).

The typical foundation for a banana roll is sponge cake. The usual ingredients for this kind of

cake are sugar, flour, and eggs. The eggs are whipped into a foam and combined with the other
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

ingredients to give the cake its spongy texture. Cakes with this structure are advantageous for rolled

desserts because sponge cakes are malleable even after cooking.

Bananas are one of the most popular fruits worldwide. They contain essential nutrients that can

have a protective impact on health. Bananas contain water and fiber, both of which promote regularity

and encourage digestive health. One medium banana provides approximately 10% of a person’s fiber

needs for a day. Potassium can help manage blood pressure and reduce strain on the cardiovascular

system.

A medium banana provides almost 9% of a person’s daily potassium needs. Bananas are rich

in the mineral potassium. Potassium helps maintain Trusted Source fluid levels in the body and

regulates the movement of nutrients and waste products in and out of cells.

Potassium also helps muscles to contract and nerve cells to respond. It keeps the heart

beating regularly and can reduce the effect of sodium on blood pressure.

Potassium may reduce the risk of kidney stones forming as people age. In turn, healthy

kidneys make sure that the right amount of potassium stays in the body.

This fruits provide people with refreshment and restoration, and it also helps for young people

to remember and recognize these fruits in order to remain active and maintain a healthy body every

day.
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Chapter 2

REVIEW RELATED LITERATURE AND STUDIES

The literature and research that are relevant to the study's issue are presented in this part.

Insights were deemed valuable in pursuing the study and aided in the further enhancement of the

research with the fact and knowledge obtained from the studies. Additionally, the data gathered from

related studies and literature served as a guide for the researchers of this study. It was taken from

books, magazines, previous studies, and the internet. Studies from abroad, domestically, and recently

that have findings relevant to the current study were also offered here as a guide.

Related Literature

BANANA

(Bertoia ML, 2015)Banana peels, which have long been used in traditional and folk medicine as

an antibacterial and anti-inflammatory to improve wound healing for bug bites, small burns, and

sunburns, include plant compounds in the form of antioxidants .

(Banana Processing, 2019) Banana is among the most plentiful fruit crops in the Philippines. It is

also one of the sources of income for farmers. Banana has diverse uses that can be transformed into

several processed items. In relation to banana exporting, converting banana into different products

could mean additional income for banana farmers. Banana can be processed to make Banana Flour,

Banana Pastilyas, Banana Puree, Dried Banana Blossoms, Banana Chips, Pastilyas De Saging,

Banana Wine, Banana Vinegar, Banana Figs, Banana Sauce, Sauce from Banana Peeling, Paste

from Banana Peeling, Vinegar from Banana Peeling, and Banana Catsup.
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

(Banana Processing, 2022)The banana has a variety of purposes. The ripe fruit is blended, candied,

and preserved in various forms when not consumed fresh. Its extract is utilized in the production of

wine, vinegar, and catsup. Unripe fruit is pulverized and broken into pieces. The Bungulan, Lacatan,

Latundan, Saba, and Cavendish are a few of the more well-known kinds cited by (Business Diary Ph)

A particular study by Gylling, Plat, Turley, et al. from 2014 found that men who consumed diets

high in potassium-rich foods had a lower incidence of stroke. Bananas' sterol content also contributes

to the stabilization of blood cholesterol levels. Bananas contain trace amounts of a type of fat called

sterols, which is structurally related to cholesterol and prevents the body from absorbing dietary

cholesterol.

(Jiwan S Sidhu, 2018)The Musaceae family of herbaceous flowering plants, which includes the

genus Musa, includes the edible fruit known as the banana. Also consumed as a cooked vegetable is

banana (and is then called plantains). The two primary species of edible bananas, Musa acuminata

Colla and Musa balbisiana Colla, are both seedless (parthenocarpic) and comprise all edible banana

fruits. the hybrid Musa x paradisiaca L. between these two species. is also accessible now. Although

it is a native of Indomalaya and Australia, the banana was domesticated early in Papua New Guinea.

Related Studies

BANANA

According to dial et Al 2019 Philippines is one of the biggest banana-producing countries in

southeast Asia.

According to gowen and (E.D)2012,Banana are belongs to monocotyledonous Family. The

most edible bananas are found in the genus Musa.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

According to vishal Sharma 2019 Banana as fruit or vegetables can be used as

complementary ingredient or even directly consume.

The main issue facing the sector is that it is vulnerable to serious illnesses like Fusarium wilt

(FW), commonly known as Panama disease, Sigatoka, and banana bunchy top disease (BBTD).

Cavendish was in danger from Fusarium wilt (FW) tropical race 4, a disease brought on by the

pathogen Fusarium oxysporum f, which lives in the soil. sp. cubense (Foc) (Foc). Years of FW growth

in the soil could kill banana plants and impair the productivity of the plantation. On the other hand,

BBTD poses a significant problem and is regarded as the nation's most devastating virus disease of

bananas. Small-scale growers frequently cultivate the Lakatan variety, which is badly impacted.

Additionally, the sector had a shortfall of supply, particularly in the banana chip sector, primarily as a

result of traditional Saba requiring several months.

According to Kathy Warwick R.D. 2020 Eating bananas can help lower blood pressure and

May reduce the risk of cancer.

Chapter 3

Project Background
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

This chapter presents the background of the business plan contains.The project proponent

proposed the name of the business, the types of business organization, and the location of the

business feasibility.

Snacks and drinks producers in this country are now offending different kinds of flavoring like

fruits, vegetables, chocolate, and vanilla which are all favorable to the customer. In order to challenge

ourselves we decide to make a banana roll whose main flavor is an ingredient that is not being offered

by the other snack company producers. The proponent of this business plan will create and develop a

product that can help our target market to reduce their worries about health.

Project Proponents

The responsible to turn it grows proponents of MacQueen will be In preparing the proposed

business and turning it into an actual business if it grows and expands in the future.

The proponents are the Grade 12 Gas students of Sta- Elena Cam. Norte Collage INC the

proponents are all Filipino citizens and single, namely Emmalyn, Mando B. 17 years old at Sta Elena

Camarines Norte, the 2nd is Jovelyn, Gepolia C. 17 years old at Sta Elena Camarines Norte, Angela,

Rebusano M. 17 years old at P-2 Brgy Villa San Isidro Sta. Elena Camarines Norte, Clarisse

Lumaban P. 19 years old at Purok-1 Bgry. Kagtalaba Sta. Elena Camarines Norte, John Cezar,

Castillo P. 17 years old at purok - 1 Kagtalaba Camarines Norte and Ir Christian Gabriel, Sanchez A.

17 years old at purok - 3-A Basiad Camarines Norte, Alarma Adrian, 17 years old at Brgy. Bulala Sta.

Elena Camarines Norte, Sombilla Robert, 17 years old at Brgy San Vicente Sta. Elena Camarines
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Norte, Kim Joshua, Villaflores A. 17 years old at Brgy. Rizal Sta Elena Camarines Norte, Ricardo

Mariquina T. 21 years old , at Bgry. Del Pilar Capalongga Camarines norte.

Proposed name of the business

The name of the business is one of the most important parts of the business, it should be rare

or unique because it is a major component of how customers perceive the business. The proposed

name of the business is Queen. Queen sounds pretty good, impressive, and competitive. Queen

comes from old English cwen pronounced (Kwan) which means women eminent in rank, power, or

attraction proponents choose to be Queen as the name of the business because all our customers will

treat right and special like a Queen. The researcher also chooses Queen as their product name so

that our target customer and market will know the real meaning of queen and experience it with our

amazing and extraordinary product.

FORM OF BUSINESS ORGANIZATION

A partnership is a collaborative relationship between two or more people, organizations, or

countries. It is formed when one person invites another to join him in business and share profits. The

owners of the Makqueen, banana roll will provide the necessary capital for the proposed business.
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

The advantages of collaboration include cost savings. Having a business partner allows you to

share the financial burden of running the business's expenses and capital expenditures. This may

result in greater savings than going it alone. It also bridges the expert-knowledge gap. By

collaborating with someone, you can gain access to a broader range of expertise for various aspects

of your business. A good business partner may also bring the knowledge and experience that you

lack, as well as complementary skills to help you grow your company. The partnership has

drawbacks. Partnership debts are subject to limited liability for partners. A partnership also entails

sharing any business losses as well as responsibility for any debts, even if they are not mutually

agreed upon. A partnership also entails sharing any business losses and taking responsibility for any

debts, even if they were incurred by the other partner. This can have a negative impact on your

personal finances and assets. Essentially, you may be held accountable for business decisions made

by your partner. When weighing the benefits and drawbacks of a partnership, this may be one of the

most important factors to consider.

The partnership also refers to the company's equal rights, liabilities, and profit. In order to

achieve stable and effective management, researchers can actively participate in this type of business

by sharing their knowledge and experience, as well as their understanding and trust.

Location of the Business

Location is important part of business plan so that the customer knows where to buy the

product. The proposed location of our business will be at Silvestre DEL MORO Park, at Purok-7 Sta.
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Elena. This location is very strategic and very accessible to our target customers because it is the

place where the students usually buy food and snacks. Another reason is for the target customers to

easily find the star when craving Banana rolls. The Researchers would like to place their business at

the said location some of the students are likely to eat before and after they enter the class for an

appetizer. For the operation of our business, we will ask the proper officer in charge permission to

operate a business inside the food court to make our location stable, Although were just put a mini

stall to maximize the space to avoid the unnecessary problems for passer. Figure 1 shows the

location of the business.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Figure 1
Location
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Chapter 4

MANAGEMENT AND PERSONNEL FEASIBILITY

This chapter discusses the personal administration, function, management proposal and

system form of design used management can be defined using and maintaining a satisfying work

force.

Management contributes to a company’s success by ensuring that the aim of costumer

satisfaction is attained. Since no firm will expand if no one buys it’s product, maintaining daily

operations will depend on this. An organization is a group of people working toward the same aims in

order to achieve the success of a business and to benefit both the producers and the costumer.

PERSONNEL

The people who make up an organization, including it’s employees and volunteers, are referred

to as its staff. In business, the term “Personnel” can also refer to the department in charge of

managing and energizing staff members. The development of the company as a whole is given

priority by the personnel department over the development of specific individuals. The personnel

department assists with employee recruitment, selection, training, and development in addition to

inspiring and motivating staff members.

Organizational Structure
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

The organizational structure shows the arrangement of work by the different managers in

accordance with the ability of each proponent. An organizational chart can help the company to

organize the work assigned to every team.

The researchers of Makqueen decided that Mr. John Ceazar Castillo will be General Manager

because he has the capacity to handle the business organization. Ms. Angela Ribusano will be the

Sales and Marketing Manager and Ms. Jovelyn Gepolla will be the Assistant Marketing Manager

because they have the capacity to develop and implement strategic sales and marketing plans for the

business. While Mr. Adrian Alarma will be assigned as the Finance Manager and Mr. Ir Christian

Sanchez will be the Assistant Finance Manager because they have the capacity to Secure financial

management systems, and Attention to detail. Ms. Emmalyn Mando will be assigned as the

production manager because she is friendly, transparent, and responsible for how to run and

operating the business.

Figure 2 shows the relationship between General Manager, Production Manager, Sales and

Marketing Manager, Assistant Sales and Marketing Manager, Finance Manager, and assistant

Finance Manager.
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

JOHN CEAZAR CASTILLO

GENERAL MANAGER

ANGELA RIBUSANO
EMMALYN MANDO SALES AND MARKETING ADRIAN ALARMA

PRODUCTION MANAGER MANAGER FINANCE MANAGER

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

JOVELYN GEPOLLA
IR CHRISTIAN SANCHEZ
ASSISTANT SALES AND MARKETING
MANAGER ASSISTANT FINANCE MANAGER

CLARISSE LUMABAN KIM JOSHUA VILLA FLORES

STAFF STAFF

ROBERT SOMBILLA RICARDO MARIQUINA

STAFF STAFF
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Figure 2

Organizational Structure

GENERAL MANAGER

General Manager is in charge of managing every aspect of the company. It entails duties

including managing administrative processes, overseeing worker productivity, and other things. Her

job is to monitor production. Operations in sales and marketing that require budgeting for tasks that

are financially relevant. Price, sales, and other costs. In essence, the general manager is responsible

for supervising all business-related activities. The general manager can also help with hiring

employees who will draw in people who are qualified for the position.

JOB DESCRIPTION

She will develop the management structure and establish business plans. She is in charge. be

assigned during organization. By overseeing the workforce, the general manager also gains profit

contribution from staffing. establishing and achieving company goals; improving managerial efficiency

through hiring, selecting, orientation, training, and coaching. Planning, monitoring, and apprising job

results, designing incentives, controlling objectives, disciplining managers, communicating values,

strategies, and assigning accountabilities, creating an environment conducive to sharing information

and perspectives, and offering educational opportunities .

SALES AND MARKETING MANAGEMENT

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Planning and executing new sales strategies as well as conducting market research and

establishing marketing opportunities are the duties of a sales and marketing manager. In addition to

managing the marketing and sales teams, the sales and marketing manager will carry out

administrative tasks to satisfy the operational goals of the business. The Sales and Marketing

Manager also prepares marketing reports regarding operational activities and conduct market

researches regarding the new trends in terms of product competition for the purpose of solving

important marketing problems.

JOB DESCRIPTION

The sales and marketing manager is in charge of managing a group of experts that work on the

company's sales and marketing initiatives. They keep tabs on market trends, establish strategies, put

up sales plans, and uphold client relationships.

PRODUCTION MANAGER

As a production manager, you'll make sure goods and services are producted , costly-effective

and on time and that they meet the required quality standards. A professional who oversees the

production process and coordinates all activities to ensure enough resources on hand. They can plan

workers schedules, estimate costs and prepare budgets to ensure workflow meets requiree

deadlines.

JOB DESCRIPTION

Technical management, supervision, and control of industrial production processes are the

responsibility of production managers. Shift and 'on-call' work may be required, especially if

manufacturing/production equipment is running 24 hours a day, seven days a week .

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

FINANCE MANAGER

Finance managers are those that support those in this position in managing all facets of a company's

financial operations, including budget analysis, ROI calculation, purchasing, and staffing decisions. To increase

profit and decrease loss, finance managers offer reliable data analysis and strategic recommendations. The

talents of a finance manager are developed through a variety of jobs and responsibilities.

JOB DESCRIPTION

Finance managers are professionals in the business who oversee key financial operations for

an organization. They generate financial reports, oversee investment activities, and develop plans

and strategies for an organization's long-term financial objectives.

Management Proposal

The greatest solution and the secret to the company's success is helping one another

collaborate effectively. The effectiveness of the management operation is actually essential to the

company's success. This style of management aims to foster a deep bond between partners in order

to accomplish a shared objective: to increase earnings while ensuring consumer satisfaction and to

grow the firm, not only for their own advantages but also for that of the clients. The management

process greatly benefits from the cooperation of all employees. Growth management will enable a

person to work as effectively as possible within an organization.

Management is the efficient use of available resources to accomplish business goals and

objectives. The five M’s; Man, Machines, Methods, Materials, and Money—should be enumerated by

management. Man is an operating system for the human element. Equipment utilized in the

production of goods and services is referred to as Machinery. The Method is the plan and control
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

process. Materials encompass flow procedures that manage both physical (raw materials) and

informational flow (paper works). The significance of financing and asset utilization to the majority of

manufacturing businesses can be described by Money.

SYSTEM FORMED AND DESIGN

The proposed business aims to provide the customer’s satisfaction and trust to achieve the

success of the business in order to attain its goals since the entrepreneurial competencies

OPPORTUNITY-SEEKING AND INITIATIVE

Doing things before being asked to or being compelled to by circumstances, acting to expand

the firm into new markets, goods, or services, and taking advantage of unlikely possibilities to launch

a new company, get funding, and machinery, find workspace, or receive assistance.

RISK-TAKING

Calculates risk proactively, weighs alternatives, acts to lower risk or manage outcomes, and

exposes oneself to moderate risk. circumstances involving .

DEMAND FOR EFFICIENCY AND QUALITY

Discovering ways to complete tasks more quickly, more cheaply, or both. Acts to complete

tasks that meet or exceed the standards of excellence. Dealing with the staff members is a crucial

aspect of the production manager's job.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Persistence

Acts when confronted with a big hurdle, acts repeatedly or adopts a different tactic to meet a

challenge or get through an impediment, and accepts personal responsibility for the activities required

to carry out aims and objectives.

Commitment to the Word Contract

makes a personal sacrifice or makes an unusual effort to finish a task, works together with

coworkers or in their place to get the job done, prioritizes customer satisfaction over immediate profit,

and makes a personal sacrifice or expends remarkable effort.

Information Seeking

personally solicits information from customers, suppliers, or rivals; conducts independent

research on how to offer a product or service; and seeks the counsel of professionals for commercial

or technical guidance.

Goal Setting

Establishes difficult and personally significant goals and objectives, lays out long-term

objectives that are precise and well-defined, and decides on quantifiable short-term goals.

Systematic Planning and Monitoring

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Plans by dividing time-sensitive jobs into smaller, more manageable tasks; updates plans in

response to performance reviews or alterations in the environment; and maintains financial records

for use in company decisions.

Persuasive and Networking

uses intentional tactics to convince or sway others; employs influential people as agents to

further own goals; and takes action to create and uphold business agreements.

Independence and Self-confidence

Speaks with confidence in one's ability to complete a tough task or confront a challenge; seeks

independence from the rules or control of others; stays with one's own judgment in the face of

opposition or early failure.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Chapter 5

MARKETING FEASIBILITY

This chapter discusses the General Market Description, Demand, and Supply. Demand and

Supply Analysis, General Marketing Practices, Proposed Marketing Program, Project Sales, and

Systems and Forms Design.

General Marketing Description

The market is the backbone of the business. The market is a regular gathering of people for

the purchase of provision, livestock, and other commodities, People can easily spend the amount of

money on satisfying and essential products. Markets are the basis for all the projections, and sources

of profit that generate income for the economy.

There are so many people that can easily buy a Macqueen Banana Roll because it is

affordable and fit for a snack, these people are students and professionals who craving for satisfying
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

products. The strength of our product is, we are the only have this kind of product and this is an all-

time favorite. The customer will be Cherry with our quick and good service.

Customer Profile

The Mac queen will be offered to its target markets at a standard price. The people who are

willing to purchase the innovative product and those who are willing to eat banana rolls are the target

consumers.

The business also targets those significant groups of students and professionals who are living

within the particular target locations. Macqueen banana roll is for everyone because there is no age

limit.

Sampling Plan

In conducting a feasibility of producing the Macqueen Banana Roll, the researchers employed

random sampling in this research. it covers the opinion of students selected from different grade

levels and states of life to taste the product regardless of gender, age, and state of living.

The number of chosen respondents is presented below:

Table 1 presents the number and address of respondents to the product survey questionnaire.

The total number of respondents in the product survey questionnaire was 30 heads.

Table 1 shows the chosen sample (Product Survey) 4 students from grade 7, 3 students from grade

8, 8 students from grade 11, 14 students from grade 12, and 1 faculty teacher at Sta. Elena Cam.

Norte College Inc on December 14, 2022.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Table 1

Chosen for the Sample Survey

Name Total # of Total # of Total # of Total # of Total # of TOTAL

of Area grade 7 grade 8 grade 11 grade 12 Professional

Students Students Students Students

Sta. Elena 4 3 8 14 1 30

Cam. Norte

Collge Inc.

Demand

The demand for a specific product and who wants to buy it is described by market demand.

How willing consumers are to pay a specific price for a specific good or service will determine this.

The term demand signifies the ability and willingness to buy a particular to buy a commodity at a

given point of time, assuming other variables remains constant. Price rises as market demand do as
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

well. Price will decrease along with a decline in demand. Market demand, which is the sum of what

everyone in a particular industry wants, can direct retailers when creating an e-commerce website.

The demand of snacks is very high especially to students but also to adults. Snacks like

Banana roll are always in demand whether its summer or winter session.

Palatability

The Idea of having the Makqueen Banana Roll

Table 2 shows the number and percentage of the respondents who rated the idea of having a

Makqueen Banana Roll with cheese. In Makqueen Banana Roll, out of 30 respondents, believed that

it is excellent. The overall acceptability of the idea is an excellent idea with 100% excellent.

Table 2
The Idea of having Makqueen Banana Roll

Taste
Table 3 shows the number and weighted mean of the respondents who rated the taste of the
Makqueen Banana Roll. Out of 30 respondents, they believe that it has excellent taste, said a very

Table 3
Acceptability of Makqueen Banana Roll In terms of Taste

Flavor
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Table 4
Acceptability of Makqueen Banana Roll In terms of Flavor

Texture

Table 5
Acceptability of Makqueen Banana Roll In terms of Texture

Packaging

Table 6
Acceptability of Makqueen Banana Roll In terms of Packaging
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

General Marketing Practice

The proponents' presence and patented expansion are crucial in the development of new items

because competitors come in many forms. The advocate's plan is straightforward. They want to

provide the customer with satisfying drinks. The marketing methods are intended to entice clients to

become steadfast patrons and spread the word to friends and family about the wonderful experience

they will only have at Makqueen Banana Roll.

Now, students and adults around Sta Elena can enjoy a new breed of tasty and delicious

snacks. The proposed business plan aims to provide healthy kind of snacks, which is the main

banana that contains nutrients needed by the body. The business will help people to patronize the

use of common ingredients to serve as their refreshments.

Proposed Marketing Program

You can't run a business if there are no clients. Any firm depends on its customers. And as a

result, the proponents must foster and maintain service loyalty in them. The only formula for success

in business. Therefore, the Makqueen Banana Roll will encourage consumers to buy their goods. The

researchers create a plan that aids in achieving business objectives via marketing strategies. A

marketing strategy is a series of coordinated, well-planned operations that aid the company in

achieving its marketing goals.

The marketing process includes designing and implementing various tactics, commonly

referred to as "the Marketing Mix, of 4P's: the Product, Price, Place, and Promotion. The Marketing

mix is followed by evaluating, and controlling. and revising promotion of the market process to
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

achieve the organizational objectives, promotion, and the fourth mix elements, consisting of several

methods of communicating with influencing customers.

Marketing is more than just an advertising campaign; it should result in revenue for your business.

Understanding the different ways to promote your product can help you make the right choice for your

business. The Makqueen will apply some general marketing approaches that will be useful in aiming

for the success of the business. The four (4) p's of marketing are:

Place

The Makqueen Banana Roll is located at at Silvestre DEL MORO Park, at Purok-7 Sta. Elena.

The proponents choose this location because it is both a commercial and hangout place for students

and adults and there are also houses near the park. The production area of Makqueen Banana Roll is

in the Poblacion Sta Elena Camarines Norte.

Product

The Makqueen Banana Roll will offer a snack that is made of the tropical fruit banana.

Price

It is the amount that will purchase a definite quality, weight, or another measure of good or

service. (www.businessdictionary.com)

Pricing a certain product is really a tough thing to do because of factors to be considered in

establishing the right price of a certain product.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Promotion

Promotion is a broad phrase that refers to all strategies available to get customers and clients

to learn about and buy a product or service. The proponents adopt a form of promotion that they will

use to make their product known in the market. It includes communication that draws attention to

goods and services in ways other than advertising by providing extra benefits for the purchase.

Advertising

It is a well-liked and widely applied technique for product promotion in both domestic and

international markets. Businesses can develop potential markets through advertising since it opens

the door to media promotion of a product. The researchers will utilize advertising to draw in customers

and encourage them to buy or use particular products.

Leaflets or flyers are a type of paper advertisement designed for broad dissemination and are

often distributed or put in public areas. It is employed to advertise a product or service.

Posters are printed paper pieces or Tarpaulin that are intended to be affixed to a wall or other

vertical surface. It is intended to be both attention-grabbing and educational. They are a common tool

used by marketers, especially in the business world, to convey a message.

Websites like Facebook, and Tiktok are one of the modern ways to advertise Makqueen

Banana Roll.
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Figure 11

Sample Flyers
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Figure 12

Sample Posters/Tarpaulin
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Figure 13

Sample Website
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

1. Sales Promotion

Includes actions taken to directly or indirectly persuade target customers, intermediaries, or

other third parties to do the desired action.

2. Personal Selling

It involves face-to-face interaction with one or more potential customers or users with the goal

of influencing the customer to make a purchase choice.

3. Public Relations

To repair false perceptions about the company in the public's mind, the corporation must

communicate. To uphold goodwill and explain the products and interests of the company.

4. Direct Mail

It is the sending of sales literature through mail to select customers;

5. Publicity

It is information that is disseminated through the mass media about a company, its personnel,

policies, and actions. For example, a newspaper or magazine may publish an article about a

company's activities or products as publicity.

6. Packaging

An attractive design packaging can influence or induce the present to buy the product.

7. Trade Fairs And Exhibitions

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Participation in trade and exhibitions is one more method of approaching a large number of

foreign.

8. Electronics Media

Electronics media is a general term for any media that requires an electronic device for the

content to be accessed. Some of the most common forms of electronic television, radio, internet and

content for electronic devices.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Packaging

Packaging can be an excellent tool for persuading buyers to buy the product. To preserve the

quality and shelf life of the product, it is essential that it is securely packaged. Additionally, the

packaging tells the customer about the product.

Food packaging is an essential part of the totality of product production because it ensures that

the finished product is properly protected against physical, chemical, and biological hazards that

(http://en www.roto.com/food-packaging-material.html). causes food spoilage. Packaging has three

major functions first, is to protect the product and the consumer, second, it adds utility to the product,

and lastly, it implements and organized a marketing program (Gregorio S. Miranda, third edition

2000).

The packaging of the product is simple but attractive. The Makqueen Banana Roll will be

served using a paper tray and packed in Transparent paper and other materials which the consumers

are comfortable eating. Banana Roll with a bamboo stick is very useful and unique. The proponents

prefer to use this material because it is inexpensive and not too risky for the health of the customers.

It is also an advantage for us to use this because Banana Roll is easily firm when using a paper tray

or packed in transparent paper.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Figure 15
Packaging
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Pricing Strategy

Pricing is the process by which a business determines the price at which it will sell its goods

and services. Pricing may be a part of the business's marketing strategies. When determining prices,

a business will consider the cost of production, the market, the competition, the state of the market, its

brand, and the quality of the product.

Utilities expense

Labor mark- up Total

Price

Raw Materials

SWOT ANALYSIS

It can be used to help a business as a way of sales distribution regarding its position in the

market. Is a strategic planning method used to examine the strengths, weaknesses, opportunities,

and threats involved in a business venture.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Table 9

SWOT ANALYSIS

Strength Weakness Opportunity Threats

Systems and Form Design

The proposed business aims to provide customer satisfaction and trust to achieve success in

order to attain, its goal. There are several standard operating procedures to be followed: (Subida

2004)

Proper attire and grooming

It includes appropriate attire and proper hygiene. The personnel and staff must dress

appropriately, in a simple yet comfortable uniform. Bright colors like green, yellow, sky blue, and white

are appropriate for the blouse or polo when worn with summer shorts and appropriate footwear, such

as white rubber shoes.

Be responsible

The customer service team should be able to guide and accommodate customers. Employees

must be aware of their own responsibilities and responsibilities, and they must be on time, especially

on working days, to avoid disrupting corporate operations.

 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

Proper hygiene

Wearing accessories like rings and jewelry requires good cleanliness. Avoid wearing bracelets

and dangling earrings and always clip your hair with a hairpin or a hairnet. Avoid using lipstick and

dark makeup. Never use powerful colognes and fragrances because they could contaminate the final

product.

Good relationship to co-workers & customers

In business, getting along well with your coworkers is important. The reason for this is that if

coworkers and staff get along well, they can do their jobs effectively. In order to satisfy customers,

there should be harmony and they should be given not only goods but also service and amusement.

Professionalism

Professionalism is the delivery of service in accordance with client needs in a way that

complies with professional standards. Personnel must be knowledgeable, skilled, and proficient in

both business and production.

Teamwork and spirit of the services

In particular, during production, the staff must always be able to show cooperation,

collaboration, solidarity, and unity.

Industriousness
 Republic of the Philippines
STA. ELENA (CAM. NORTE} COLLEGE), INC.
STA. ELENA, CAMARINES NORTE

Basic Education Department

General Academic Strand
Information Communication Technology

In particular for production, the staff must be sincere, serious, diligent, and persistent in their

work.

Chapter 6

PRODUCTION AND TECHNICAL FEASIBILITY

The decision to produce the product and its technical viability are discussed in this chapter.

Production is the process of creating a decent product that can be sold on the market as well as the

technical study that investigates how a corporation will function and survive. The advocates must

specify the product used, the labor necessary, the technology needed, and finally any additional

costs. The advocates intend to deliver a good or service. How will you deliver the product or service?

Next, decide where you'll store your inventory and other items. Technical studies are employed in the

production for the study's success as well as to aid in the launch of new businesses.