Unit 13-VOCABULARY
Unit 13-VOCABULARY
Unit 13-VOCABULARY
8. price-conscious (adjective) e. someone who purchases goods or services that will be used
in the production or supply of other goods or services
9. purchasing cycle
f. strongly influenced by the price when goods or services
10. redeemable coupon
g. the average length of time between a consumer's repeat
purchases of the same product
h. the commitment of consumers to a particular brand
i. the first time a consumer buys a product to see what it's like
j. the public's beliefs and perceptions about particular product